Entry Level Strategic Marketing Consultant Jobs

About us

Middle Georgia State University (MGA), a multi-campus, baccalaureate and graduate degree-granting public institution, is the most affordable public state university in Georgia. MGA has five campuses—Macon, Cochran, Dublin, Eastman, and Warner Robins, all located in central Georgia—and global outreach through its fully-online campus. Its enrollment of 8,400 students is largely comprised of students from most of Georgia's 159 counties. The University has six academic schools, including Georgia's flagship aviation program, that support its mission to educate and graduate inspired, lifelong learners whose scholarship and careers enhance the state.

Job Summary

The Assistant Director plans and delivers communications that help prospective students and their families take the next step toward enrollment at MGA. Working with Admissions, Financial Aid, and Marketing and Communications, the Assistant Director decides whom each campaign should reach, what students need to know, and when they should hear from MGA.

Responsibilities

Communications Data, Strategy and Planning (65%)

- Maintain a shared communications calendar. With MarComm, Admissions and Financial Aid, identify where students need timely guidance and plan outreach around application deadlines, missing documents, financial aid, campus visits, and registration. Coordinate timing with recruiter calls and other campus messages.
- Translate complex data into actionable insights for executive and operational audiences. Establish clear definitions, quality checks, documentation, and version control for enrollment metrics; partner with Institutional Research, Information Technology, Finance, and functional offices to resolve discrepancies and improve data reliability.
- Develop and maintain project plans, timelines, budgets, performance measures, and implementation strategies to ensure successful execution.
- Write, edit, and schedule recruitment emails, texts, and print materials. Tailor messages to the audience and stage of enrollment, from a first inquiry to an admitted student preparing to register.
- Connect marketing activity to enrollment outcomes by analyzing audience, reach, engagement, conversion, cost per inquiry, cost per applicant, cost per enrolled student, yield, and other agreed-upon measures.

Campaign Review and Improvement (20%)

- Use reports prepared by the recruitment data colleague to review student responses and follow-through. For example, look at how many students completed an application after a reminder. Use those findings and recruiter feedback to recommend changes to wording, timing, or audience.

Vice President's Office and School Partnerships (10%)

- Draft divisional updates, correspondence, talking points, and presentations for the Vice President for Enrollment Management.
- Coordinate the Vice President's visits to high schools and technical colleges. Work with hosts to set agendas, prepare briefing materials, and arrange follow-up.
- Help the Vice President sustain relationships with high school principals, district superintendents, and technical college presidents and leadership teams. Maintain regular contact and connect partners with MGA colleagues who can act on shared priorities.
- Support the Vice President on assigned divisional priorities by preparing for meetings, tracking decisions and commitments, and flagging items that need attention.

Recruitment Support (5%)

- Support assigned recruitment events and related enrollment communications projects, including invitations, reminders, and follow-up.

Required Qualifications

Educational Requirements

Bachelor's degree from an accredited college or university in communications, marketing, journalism, higher education, business, or a related field.

Required Experience

Two years of relevant professional experience in communications, marketing, admissions, or recruitment, including writing for a defined audience and coordinating outreach on deadline.

Preferred Qualifications

Additional Preferred Qualifications

- Use of advanced Microsoft Excel capabilities, including PivotTables, Power Query, lookup and array functions, data validation, forecasting tools, charts, and financial models, to produce accurate and decision-ready analysis, as well as producing and maintaining SQL queries.
- Ability to build and maintain professional relationships with high school principals, district superintendents, and technical college leaders.
- Skill in exercising independent judgment and maintaining confidentiality when supporting executive leadership, including identifying issues requiring Vice Presidential review or intervention.

Preferred Experience

- Experience writing for prospective students or families and delivering email or text campaigns through a customer relationship management platform such as Salesforce/TargetX.
- Experience using campaign results to improve outreach.

Knowledge, Skills, & Abilities

- Knowledge of enrollment management principles, student recruitment strategies, and enrollment communication practices.
- Knowledge of marketing communications, audience segmentation, campaign planning, and customer journey management.
- Knowledge of CRM systems, communication platforms, and enrollment-related technologies used to support recruitment efforts.
- Knowledge of campaign measurement, enrollment metrics, conversion analysis, and performance assessment methods.
- Skill in writing, editing, and proofreading communications for email, text, print, digital, and presentation formats.
- Skill in analyzing campaign and enrollment data and using findings to improve communication effectiveness and enrollment outcomes.
- Skill in developing and maintaining communication calendars, project plans, timelines, and implementation strategies.
- Skill in preparing executive-level correspondence, reports, presentations, briefing materials, and talking points.
- Skill in coordinating projects and initiatives involving multiple departments, stakeholders, and external partners.
- Skill in Microsoft Office Suite, particularly Excel, Word, PowerPoint, and reporting tools.
- Ability to build and maintain productive relationships with students, school partners, community stakeholders, and university personnel.
- Ability to manage multiple priorities, meet deadlines, communicate effectively, and adapt to changing organizational needs.
- Organize overlapping deadlines, secure approvals, and keep campus partners informed when schedules change.
- Interpret routine campaign reports and apply the findings to a specific communications decision.

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Institutional Values

Middle Georgia State University is committed to four core values in what we do and represent: CORE VALUES: Stewardship - Engagement - Adaptability - Learning

Equal Employment Opportunity

Middle Georgia State University is committed to ensuring a safe learning environment that supports the dignity of all members of the University community. Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG) and Middle Georgia State University. Pursuant to Board of Regents Policy Section 6.6, federal and state laws and regulations, and our vision, mission, and values, Middle Georgia State University prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.

Other Information

This is a full-time, 12-month, exempt (salaried) staff position and includes a comprehensive benefits package. Benefits include:
- Health insurance
- Dental
- Vision
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Life Insurance
- Sick Leave
- Vacation Leave
- Parental Leave
- Retirement
- Employee discounts
- Tuition reimbursement

Background Check

Employment offer is contingent upon completing a background investigation, including a criminal background check demonstrating your employment eligibility with MGA, as determined by MGA in its sole discretion, confirmation of the credentials and employment history reflected in your application material, and, if applicable, a satisfactory credit check.