Strategy Jobs in Madison, WI
Strategy jobs in Madison, Wisconsin are concentrated downtown on Capitol Square, in the University Research Park corridor, and in Middleton's growing commercial district, with demand running strong across healthcare, edtech, and government consulting. Employers actively hiring include KONG, Accuray, and Zendesk. See the openings below and apply to the ones that match your experience.
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Job description
The Global Brand & Campaign Strategy Manager is responsible for defining and stewarding Orascoptic’s brand voice, narrative architecture, and global campaign strategy to strengthen brand equity and drive demand. This role leads the development of differentiated, insight-driven campaigns and ensures consistent, compelling messaging across all public-facing channels.
This leader owns the global campaign roadmap, messaging hierarchy, and launch narratives, ensuring every campaign is cohesive, strategically aligned, and executed with excellence across channels. In addition, the role governs brand voice, organic social strategy, influencer alignment, and community engagement standards to ensure consistent and high-quality brand experience.
The Global Brand & Campaign Strategy Manager works cross-functionally with Product, Sales, Digital, and Customer Engagement teams to translate business priorities into impactful storytelling and campaigns that drive engagement and commercial results. This role plays a critical part in shaping how Orascoptic shows up in the market, ensuring clarity, consistency, and differentiation in every interaction.
Job requirements
Essential Duties and Responsibilities:
Brand Strategy & Narrative Leadership
- Provides strategic ownership of Orascoptic’s brand voice, messaging hierarchy, and positioning evolution across all global markets.
- Architects clear, compelling narrative frameworks for product launches, campaigns, and key business initiatives.
- Ensures consistent articulation of value propositions, differentiation, and storytelling across all channels and touchpoints.
- Leads the evolution of brand positioning to reflect market dynamics, competitive landscape, and growth strategy.
Global Campaign Strategy & Execution
- Owns the global campaign roadmap, ensuring alignment with commercial priorities, product launches, and strategic initiatives.
- Leads the development of integrated, multi-channel campaigns that drive awareness, engagement, and revenue impact.
- Defines campaign narrative architecture, ensuring consistency and cohesion across digital, social, email, and field execution.
- Develops and governs annual global campaign architecture balancing product launches, promotional priorities, evergreen demand generation, and long-term brand equity initiatives.
- Ensures all campaigns are delivered on time, with clear objectives, strong creative direction, and measurable outcomes.
Product Launch & Commercialization Leadership
- Owns strategic campaign architecture for global product launches, ensuring compelling commercialization narratives, differentiated positioning, and coordinated market activation.
- Partners with Product, Sales, and Regional teams to translate innovation into high-performing commercial campaigns.
- Ensures launches are supported by scalable evergreen campaign systems beyond promotional windows.
Community, Social & Influencer Strategy
- Owns the organic social strategy, including content direction, channel priorities, and engagement approach.
- Establishes and governs community tone of voice, response standards, and interaction guidelines across all social platforms.
- Governs strategic social, influencer, and community frameworks while tactical content execution is supported by internal or agency partners.
- Defines influencer strategy, messaging alignment, and content guardrails to ensure consistency with brand positioning.
- Oversees content calendars and ensures alignment with campaign priorities and brand narratives.
- Implements escalation protocols for community engagement, including product claims, complaints, and reputational risks.
Global Brand Transformation Leadership
- Owns strategic leadership of major global brand evolution initiatives.
- Defines transition strategies for rebranding across products, campaigns, channels and customer experience.
- Ensures consistency during major brand transitions.
Operational Campaign Leadership
- Owns global campaign briefing standards, ensuring clarity in objectives, audience, messaging, and success metrics.
- Aligns concept direction with strategic intent, ensuring creative execution reflects brand standards and campaign goals.
- Ensures cohesion across all campaign elements, including messaging, creative, and channel execution.
- Partners with cross-functional teams to drive alignment, clarity, and execution discipline throughout campaign lifecycles.
Decision Authority & Brand Governance
- Approves messaging direction, narrative hierarchy, and campaign concepts to ensure alignment with brand strategy.
- Holds authority to challenge and reject creative that does not meet brand or strategic standards.
- Defines guidelines for public versus private engagement in community interactions.
- Ensures all outward-facing communications meet brand, regulatory, and quality expectations.
Risk Management & Escalation
- Escalates issues only when required, including brand repositioning, executive-level messaging impact, or public controversy risk.
- Manages community-related risks, including product complaints, safety concerns, and regulatory exposure.
- Partners with leadership and cross-functional teams to navigate sensitive or high-impact communication scenarios.
Leadership, Collaboration & Continuous Improvement
- Partners closely with Marketing, Sales, Product, and Customer Engagement teams to ensure alignment between strategy and execution.
- Drives a culture of clarity, accountability, and high standards in brand and campaign execution.
- Applies Envista Business System principles to improve campaign processes, reduce cycle time, and enhance effectiveness.
- Continuously evaluates campaign performance and market feedback to refine strategy and improve outcomes.
Education and Experience:
- Bachelor’s degree in marketing, Communications, Business, or related field required; advanced degree preferred.
- 8 to 12 years of experience in brand strategy, campaign leadership, or integrated marketing roles.
- Proven experience leading global or multi-channel campaigns with measurable business impact.
- Strong background in brand development, storytelling, and messaging strategy.
- Experience in healthcare, dental, or medical device industries preferred.
- Demonstrated ability to influence cross-functional teams and drive alignment without direct authority.
Skills and Abilities:
- Exceptional storytelling and messaging capabilities, with the ability to translate strategy into compelling narratives.
- Strong strategic thinking combined with disciplined execution focus.
- Ability to evaluate and elevate creative concepts to ensure alignment with brand standards.
- Deep understanding of social media, community engagement, and influencer dynamics.
- Strong judgment in managing brand risk, public communication, and escalation scenarios.
- Excellent collaboration and communication skills, with the ability to influence at all levels of the organization.
- High standards for quality, consistency, and clarity in all brand and campaign outputs.
- Ability to operate in a fast-paced environment while maintaining strategic focus and execution discipline.
⸻
Additional Requirements:
- Willingness to travel, including internationally as needed.
- Passion for brand building, storytelling, and creating differentiated customer experiences.
- Commitment to upholding Orascoptic’s brand standards, culture, and values.
#LI-MM1
IND123
Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
Operating Company:
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Operating Company:
Location:
Date Posted:
Req Number:
Benefits
Caring for our employees and their families
Health & Wellbeing
We offer comprehensive programs designed to support the health and wellbeing of our employees and their families. From medical coverage to wellness resources, we prioritize helping our people thrive both physically and mentally.
Retirement & Financial Benefits
We are committed to supporting our employees’ financial wellbeing—today and in the future. Our competitive compensation and retirement or savings programs are designed to help employees build financial confidence at every stage of their careers.
Life & Disability Insurance
We provide benefits that help protect employees and their loved ones when it matters most. Depending on location, our life and disability programs offer valuable financial security and added peace of mind during unexpected life events.
Paid Time Off
We know that time away from work is essential for rest, balance, and personal priorities. Our paid time off, holidays, and leave programs are designed to give employees the flexibility to recharge and take care of what matters most.
Learning & Career Development
We believe in investing in our people. Through learning opportunities, development programs, and career growth pathways, we empower employees to build meaningful careers and continue growing with us.
Our hiring process
At Envista, we’re committed to helping you feel confident and prepared every step of the way. Our interview guide will walk you through what to expect, how to showcase your strengths, and how you can make an impact by helping us champion dental professionals and improve lives.
1. Application Review
After you apply, our team will review your experience and qualifications. If your background aligns with the role, a recruiter will reach out to discuss the opportunity and next steps.
2. Interviews
You’ll meet with members of the hiring team to learn more about the role and share your experience. Depending on the position, this may include multiple conversations focused on your skills, experience, and how you can make an impact.
3. Offer Decision
If selected, you’ll receive an offer outlining compensation, benefits, and other details. Our team will guide you through the process and answer any questions to help you make an informed decision.
4. Onboarding
Once you join, we’ll support your transition with onboarding resources and guidance to help you get started and feel connected from day one.
Job description
The Global Brand & Campaign Strategy Manager is responsible for defining and stewarding Orascoptic’s brand voice, narrative architecture, and global campaign strategy to strengthen brand equity and drive demand. This role leads the development of differentiated, insight-driven campaigns and ensures consistent, compelling messaging across all public-facing channels.
This leader owns the global campaign roadmap, messaging hierarchy, and launch narratives, ensuring every campaign is cohesive, strategically aligned, and executed with excellence across channels. In addition, the role governs brand voice, organic social strategy, influencer alignment, and community engagement standards to ensure consistent and high-quality brand experience.
The Global Brand & Campaign Strategy Manager works cross-functionally with Product, Sales, Digital, and Customer Engagement teams to translate business priorities into impactful storytelling and campaigns that drive engagement and commercial results. This role plays a critical part in shaping how Orascoptic shows up in the market, ensuring clarity, consistency, and differentiation in every interaction.
Job requirements
Essential Duties and Responsibilities:
Brand Strategy & Narrative Leadership
- Provides strategic ownership of Orascoptic’s brand voice, messaging hierarchy, and positioning evolution across all global markets.
- Architects clear, compelling narrative frameworks for product launches, campaigns, and key business initiatives.
- Ensures consistent articulation of value propositions, differentiation, and storytelling across all channels and touchpoints.
- Leads the evolution of brand positioning to reflect market dynamics, competitive landscape, and growth strategy.
Global Campaign Strategy & Execution
- Owns the global campaign roadmap, ensuring alignment with commercial priorities, product launches, and strategic initiatives.
- Leads the development of integrated, multi-channel campaigns that drive awareness, engagement, and revenue impact.
- Defines campaign narrative architecture, ensuring consistency and cohesion across digital, social, email, and field execution.
- Develops and governs annual global campaign architecture balancing product launches, promotional priorities, evergreen demand generation, and long-term brand equity initiatives.
- Ensures all campaigns are delivered on time, with clear objectives, strong creative direction, and measurable outcomes.
Product Launch & Commercialization Leadership
- Owns strategic campaign architecture for global product launches, ensuring compelling commercialization narratives, differentiated positioning, and coordinated market activation.
- Partners with Product, Sales, and Regional teams to translate innovation into high-performing commercial campaigns.
- Ensures launches are supported by scalable evergreen campaign systems beyond promotional windows.
Community, Social & Influencer Strategy
- Owns the organic social strategy, including content direction, channel priorities, and engagement approach.
- Establishes and governs community tone of voice, response standards, and interaction guidelines across all social platforms.
- Governs strategic social, influencer, and community frameworks while tactical content execution is supported by internal or agency partners.
- Defines influencer strategy, messaging alignment, and content guardrails to ensure consistency with brand positioning.
- Oversees content calendars and ensures alignment with campaign priorities and brand narratives.
- Implements escalation protocols for community engagement, including product claims, complaints, and reputational risks.
Global Brand Transformation Leadership
- Owns strategic leadership of major global brand evolution initiatives.
- Defines transition strategies for rebranding across products, campaigns, channels and customer experience.
- Ensures consistency during major brand transitions.
Operational Campaign Leadership
- Owns global campaign briefing standards, ensuring clarity in objectives, audience, messaging, and success metrics.
- Aligns concept direction with strategic intent, ensuring creative execution reflects brand standards and campaign goals.
- Ensures cohesion across all campaign elements, including messaging, creative, and channel execution.
- Partners with cross-functional teams to drive alignment, clarity, and execution discipline throughout campaign lifecycles.
Decision Authority & Brand Governance
- Approves messaging direction, narrative hierarchy, and campaign concepts to ensure alignment with brand strategy.
- Holds authority to challenge and reject creative that does not meet brand or strategic standards.
- Defines guidelines for public versus private engagement in community interactions.
- Ensures all outward-facing communications meet brand, regulatory, and quality expectations.
Risk Management & Escalation
- Escalates issues only when required, including brand repositioning, executive-level messaging impact, or public controversy risk.
- Manages community-related risks, including product complaints, safety concerns, and regulatory exposure.
- Partners with leadership and cross-functional teams to navigate sensitive or high-impact communication scenarios.
Leadership, Collaboration & Continuous Improvement
- Partners closely with Marketing, Sales, Product, and Customer Engagement teams to ensure alignment between strategy and execution.
- Drives a culture of clarity, accountability, and high standards in brand and campaign execution.
- Applies Envista Business System principles to improve campaign processes, reduce cycle time, and enhance effectiveness.
- Continuously evaluates campaign performance and market feedback to refine strategy and improve outcomes.
Education and Experience:
- Bachelor’s degree in marketing, Communications, Business, or related field required; advanced degree preferred.
- 8 to 12 years of experience in brand strategy, campaign leadership, or integrated marketing roles.
- Proven experience leading global or multi-channel campaigns with measurable business impact.
- Strong background in brand development, storytelling, and messaging strategy.
- Experience in healthcare, dental, or medical device industries preferred.
- Demonstrated ability to influence cross-functional teams and drive alignment without direct authority.
Skills and Abilities:
- Exceptional storytelling and messaging capabilities, with the ability to translate strategy into compelling narratives.
- Strong strategic thinking combined with disciplined execution focus.
- Ability to evaluate and elevate creative concepts to ensure alignment with brand standards.
- Deep understanding of social media, community engagement, and influencer dynamics.
- Strong judgment in managing brand risk, public communication, and escalation scenarios.
- Excellent collaboration and communication skills, with the ability to influence at all levels of the organization.
- High standards for quality, consistency, and clarity in all brand and campaign outputs.
- Ability to operate in a fast-paced environment while maintaining strategic focus and execution discipline.
⸻
Additional Requirements:
- Willingness to travel, including internationally as needed.
- Passion for brand building, storytelling, and creating differentiated customer experiences.
- Commitment to upholding Orascoptic’s brand standards, culture, and values.
#LI-MM1
IND123
Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
Operating Company:
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Operating Company:
Location:
Date Posted:
Req Number:
Benefits
Caring for our employees and their families
Health & Wellbeing
We offer comprehensive programs designed to support the health and wellbeing of our employees and their families. From medical coverage to wellness resources, we prioritize helping our people thrive both physically and mentally.
Retirement & Financial Benefits
We are committed to supporting our employees’ financial wellbeing—today and in the future. Our competitive compensation and retirement or savings programs are designed to help employees build financial confidence at every stage of their careers.
Life & Disability Insurance
We provide benefits that help protect employees and their loved ones when it matters most. Depending on location, our life and disability programs offer valuable financial security and added peace of mind during unexpected life events.
Paid Time Off
We know that time away from work is essential for rest, balance, and personal priorities. Our paid time off, holidays, and leave programs are designed to give employees the flexibility to recharge and take care of what matters most.
Learning & Career Development
We believe in investing in our people. Through learning opportunities, development programs, and career growth pathways, we empower employees to build meaningful careers and continue growing with us.
Our hiring process
At Envista, we’re committed to helping you feel confident and prepared every step of the way. Our interview guide will walk you through what to expect, how to showcase your strengths, and how you can make an impact by helping us champion dental professionals and improve lives.
1. Application Review
After you apply, our team will review your experience and qualifications. If your background aligns with the role, a recruiter will reach out to discuss the opportunity and next steps.
2. Interviews
You’ll meet with members of the hiring team to learn more about the role and share your experience. Depending on the position, this may include multiple conversations focused on your skills, experience, and how you can make an impact.
3. Offer Decision
If selected, you’ll receive an offer outlining compensation, benefits, and other details. Our team will guide you through the process and answer any questions to help you make an informed decision.
4. Onboarding
Once you join, we’ll support your transition with onboarding resources and guidance to help you get started and feel connected from day one.
See All 12 Strategy Jobs in Madison
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Find Strategy JobsStrategy Job Market in Madison
Who's Hiring
Top Industries Hiring
- Technology & Software
Strategy Jobs in Madison: Frequently Asked Questions
How do I get a strategy job in Madison?
The strongest path into Madison strategy roles is through the city's dominant sectors: healthcare systems, university-affiliated research and technology ventures, and state government or government-adjacent consulting. Candidates who can point to experience with cross-functional planning, stakeholder alignment, or market analysis in one of these sectors move fastest. Building visibility through UW-Madison alumni networks and local professional associations gives Madison applicants a concrete edge over outside candidates.
Which companies hire strategys in Madison?
Madison strategy roles are posted by KONG, Accuray, and Zendesk and others right now, based on current listings on Migrate Mate as of July 2026. The Madison market draws a mix of large healthcare and insurance organizations, university spinouts, and regional consulting and financial services firms, all of which maintain ongoing strategy functions.
Are there remote strategy jobs in Madison?
Yes, though availability depends heavily on the type of strategy work. Analytical and planning roles tend to offer more flexibility, while roles requiring regular executive or stakeholder engagement are typically hybrid or on-site. About 83% of strategy openings tied to Madison are remote or hybrid as of July 2026, reflecting broader flexibility in planning and business development functions. Corporate strategy and market analysis roles in Madison's healthcare and tech sectors are among the most likely to offer remote arrangements.
How can I get a strategy job in Madison with little or no experience?
The most realistic entry path in Madison is through analyst or operations roles at healthcare systems, insurance carriers, or UW-Madison affiliated organizations, which regularly hire junior candidates into planning and strategy support functions. Roles like business analyst, operations coordinator, or market research associate are common stepping stones. Candidates who can demonstrate quantitative skills, exposure to project planning tools, and familiarity with Wisconsin's public-sector or healthcare environment stand out to local hiring managers.
Which industries hire the most strategys in Madison?
The sectors hiring the most strategys in Madison are Technology & Software, based on current listings on Migrate Mate as of July 2026. Madison's concentration of major healthcare systems, state government agencies, and a robust university research ecosystem means strategy talent is in consistent demand across both public and private employers headquartered in or near the city.
Related Jobs in Wisconsin
See All 12 Strategy Jobs in Madison
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