TN Visa Customer Marketing Lead Jobs
Customer Marketing Lead roles qualify for TN visa sponsorship under the USMCA's Management Consultant category when the position requires a bachelor's degree in marketing, business, or a related field. Canadian citizens can enter at the port of entry without a cap; Mexican citizens apply through a U.S. consulate under a separate annual allocation.
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Company Overview
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
Job Category
Information Technology
Position Summary
Provides product management and ownership for Bridgestone’s customer marketing platforms, leading their establishment and expansion. These platforms are used for enrichment and activation of B2C and B2B customer data to enable marketing, personalization, and optimization of customer journeys. Supports alignment of customer data capabilities and adoption across business units, borders, and partners as a crucial link and between the West Marketing COE and other functions, particularly IT.
Responsibilities
- Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its 11 projects, up to 5 of which may occur concurrently
- Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
- Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
- Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
- Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
- Performs L2 triage and support for customer data enrichment and activation platforms
- Develops business cases as required for expansion of customer data enrichment and activation capabilities
- Gathers, shapes, and documents requirements for customer data enrichment and activation platforms
- Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:
+ Customer data warehouse
+ Customer data platform
+ Marketing automation platform
+ Account-based marketing platform
- Establishes and maintains high-trust relationships across stakeholders and partners
- Partners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy
- Partners closely with West Marketing COE and West Retail Marketing leaders to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs, including, but not limited to, personalization/email, web, and media.
- Leads various Marketing Performance and Platforms team projects/initiatives as needed
- Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility, Retail, Airide, Credit, LATAM, Golf, EMEA, APAC, Small & Remote Businesses, IT, and others
Minimum Qualifications
- 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
- Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
- Fluency in the languages of technology, sales, and marketing
Preferred
- Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
- Prior use of Adobe Experience Platform
- MBA
- Automotive, manufacturing industry, and/or retail experience
- Experience leading teams and/or directing agency partners
- PSPO I or PSPO II certification
At Bridgestone, you are Free to Be
We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.
What We Offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.

Company Overview
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
Job Category
Information Technology
Position Summary
Provides product management and ownership for Bridgestone’s customer marketing platforms, leading their establishment and expansion. These platforms are used for enrichment and activation of B2C and B2B customer data to enable marketing, personalization, and optimization of customer journeys. Supports alignment of customer data capabilities and adoption across business units, borders, and partners as a crucial link and between the West Marketing COE and other functions, particularly IT.
Responsibilities
- Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its 11 projects, up to 5 of which may occur concurrently
- Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
- Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
- Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
- Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
- Performs L2 triage and support for customer data enrichment and activation platforms
- Develops business cases as required for expansion of customer data enrichment and activation capabilities
- Gathers, shapes, and documents requirements for customer data enrichment and activation platforms
- Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:
+ Customer data warehouse
+ Customer data platform
+ Marketing automation platform
+ Account-based marketing platform
- Establishes and maintains high-trust relationships across stakeholders and partners
- Partners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy
- Partners closely with West Marketing COE and West Retail Marketing leaders to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs, including, but not limited to, personalization/email, web, and media.
- Leads various Marketing Performance and Platforms team projects/initiatives as needed
- Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility, Retail, Airide, Credit, LATAM, Golf, EMEA, APAC, Small & Remote Businesses, IT, and others
Minimum Qualifications
- 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
- Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
- Fluency in the languages of technology, sales, and marketing
Preferred
- Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
- Prior use of Adobe Experience Platform
- MBA
- Automotive, manufacturing industry, and/or retail experience
- Experience leading teams and/or directing agency partners
- PSPO I or PSPO II certification
At Bridgestone, you are Free to Be
We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.
What We Offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
See all 54+ Customer Marketing Lead jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Customer Marketing Lead roles.
Get Access To All JobsTips for Finding TN Visa Sponsorship as a Customer Marketing Lead
Translate your credentials into TN-ready language
Your resume needs to show a direct line from your degree field to customer marketing functions like lifecycle strategy, retention programs, and customer segmentation. Ambiguous titles like 'growth specialist' weaken your TN petition; 'Customer Marketing Lead' paired with a matching business or marketing degree strengthens it.
Target companies with recent visa filing experience
Search Migrate Mate's employer database to find companies with recent visa filings for marketing roles. Employers experienced with work visa sponsorship have already demonstrated familiarity with immigration compliance and are more likely to support your TN sponsorship when you raise it during interviews.
Clarify the Management Consultant classification early
TN petitions for Customer Marketing Leads typically file under the Management Consultant category, not a blanket marketing classification. Raise this with your prospective employer's HR or legal team before the offer stage so the job description is drafted to match USCIS's specialty occupation criteria.
Use Migrate Mate to find pre-screened sponsoring employers
Identifying which employers will actually sponsor a TN is the hardest part of this job search. Migrate Mate surfaces Customer Marketing Lead roles at companies with recent visa filings and experience sponsoring work visas, so you're not cold-applying to employers who will decline at the offer stage.
Prepare your degree equivalency documentation in advance
Mexican nationals whose degrees are from Mexican institutions should obtain a credential evaluation before the consular appointment. CBP and consular officers can request equivalency documentation, and delays at this stage can push your start date by weeks if the evaluation isn't ready.
Negotiate TN filing timeline into your offer letter
Canadian citizens can activate TN status at the port of entry on day one, but your employer still needs to have the support letter ready before you cross. Build at least five to seven business days of preparation time into your agreed start date when finalizing the offer.
Customer Marketing Lead jobs are hiring across the US. Find yours.
Find Customer Marketing Lead JobsCustomer Marketing Lead TN Visa: Frequently Asked Questions
Does a Customer Marketing Lead role qualify for TN visa status?
Yes, Customer Marketing Lead positions can qualify under the TN visa's Management Consultant category, provided the role requires a bachelor's degree in marketing, business administration, or a closely related field and involves strategic consulting functions such as customer retention planning, lifecycle strategy, or segmentation analysis. The job description must reflect specialty occupation criteria, not just general marketing execution.
How does the TN visa compare to H-1B for a Customer Marketing Lead?
The TN visa has no annual lottery and no cap for Canadian citizens, so you can start as soon as your employer prepares the support letter. Simply present it at the U.S. border or port of entry, and you're ready to begin work. H-1B requires registration in April, selection by lottery, and a wait until October 1. For Canadian professionals already holding a qualifying degree, TN is faster and more predictable for this role.
Where can I find Customer Marketing Lead jobs that offer TN visa sponsorship?
Migrate Mate is built specifically for this search. It filters Customer Marketing Lead roles by employers with recent visa filings, so you're not wasting applications on companies that decline at the offer stage. Most general job boards don't surface visa sponsorship experience at all, which makes TN-specific tools essential for this search.
What documents does my employer need to sponsor my TN visa as a Customer Marketing Lead?
Your employer needs a signed support letter describing your role, your qualifications, and the professional category under USMCA. Canadian citizens present this letter at the port of entry with your degree credentials. Mexican nationals submit the support letter as part of the consular visa application, which also requires a DS-160 and appointment scheduling.
Can I switch employers while on TN status in a Customer Marketing Lead role?
Yes, but you cannot start with the new employer until your new TN status is activated. Canadian citizens can present a new support letter from the employer at a port of entry to activate status for the new employer on that day. Mexican nationals must apply at a U.S. consulate, which takes longer and requires planning around your current end date.
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