TN Visa Social Media Specialist Jobs
Social Media Specialist roles qualify for TN visa sponsorship under the USMCA's 'Computer Systems Analyst' or 'Scientific Technician' categories when the position requires a bachelor's degree in a directly related field. Canadian citizens can enter at the port of entry without a cap. Mexican nationals need a U.S. consular appointment.
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Get Access To All JobsINTRODUCTION
At Lands' End, we're looking for a talented Social Media Graphic Designer to create compelling, high-performing creative assets for our social media marketing efforts. This role is ideal for a designer who thrives in a fast-paced environment, enjoys bringing campaigns to life through strong visual storytelling, and understands how creative performs across digital and social platforms.
Working closely with our Social, Marketing, Creative, and external agency partners, you'll develop paid and organic social media assets that align with brand standards while helping drive engagement and business results. This role is design-first, with a focus on creating visually impactful graphics, adapting campaign creative across channels, and supporting a robust paid social advertising program.
Responsibilities
- Design engaging creative assets for paid and organic social media campaigns across Instagram, Facebook, Pinterest, TikTok, and other emerging platforms
- Create static graphics, carousel ads, social media assets, digital advertisements, and promotional content that support marketing initiatives
- Collaborate with internal teams and external agency partners to develop and execute social-first creative
- Work within established brand guidelines while bringing fresh visual ideas to campaigns and seasonal storytelling
- Utilize Figma and Adobe Creative Suite to design production-ready creative assets
- Adapt and optimize creative for multiple placements, formats, and audience segments
- Develop light motion graphics, animated social assets, GIFs, and kinetic typography to enhance campaign performance
- Manage multiple projects and deadlines while maintaining a high level of quality and attention to detail
- Stay current on social media trends, digital design best practices, and evolving platform requirements
BASIC QUALIFICATIONS
- 1-3 years of experience in graphic design, digital design, social media design, or related creative roles
- Strong portfolio demonstrating expertise in digital, social, and campaign-based design
- Advanced proficiency in Adobe Creative Suite, including:
- Photoshop
- Illustrator
- InDesign
- After Effects
- Experience designing in Figma and working within collaborative design systems
- Strong understanding of typography, composition, color theory, and visual hierarchy
- Experience creating social media assets for digital marketing campaigns
- Ability to receive feedback, iterate quickly, and manage multiple priorities
- Strong organizational skills and attention to detail
PREFERRED QUALIFICATIONS
- Experience creating and optimizing creative for paid social advertising campaigns
- Motion design experience, including animated GIFs, motion graphics, and kinetic typography
- Proficiency with After Effects or comparable animation software
- Illustration skills and the ability to create original visual assets
- Experience with Procreate or similar illustration and animation tools
- Experience working for a retail, fashion, lifestyle, or consumer-facing brand
- Familiarity with social advertising best practices and performance-driven creative
- Experience working with marketing teams, social media teams, and external creative agencies
COMPENSATION & BENEFITS
The pay range for this position is $60,000 - $70,000. An employee's pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs.
This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
INTRODUCTION
At Lands' End, we're looking for a talented Social Media Graphic Designer to create compelling, high-performing creative assets for our social media marketing efforts. This role is ideal for a designer who thrives in a fast-paced environment, enjoys bringing campaigns to life through strong visual storytelling, and understands how creative performs across digital and social platforms.
Working closely with our Social, Marketing, Creative, and external agency partners, you'll develop paid and organic social media assets that align with brand standards while helping drive engagement and business results. This role is design-first, with a focus on creating visually impactful graphics, adapting campaign creative across channels, and supporting a robust paid social advertising program.
Responsibilities
- Design engaging creative assets for paid and organic social media campaigns across Instagram, Facebook, Pinterest, TikTok, and other emerging platforms
- Create static graphics, carousel ads, social media assets, digital advertisements, and promotional content that support marketing initiatives
- Collaborate with internal teams and external agency partners to develop and execute social-first creative
- Work within established brand guidelines while bringing fresh visual ideas to campaigns and seasonal storytelling
- Utilize Figma and Adobe Creative Suite to design production-ready creative assets
- Adapt and optimize creative for multiple placements, formats, and audience segments
- Develop light motion graphics, animated social assets, GIFs, and kinetic typography to enhance campaign performance
- Manage multiple projects and deadlines while maintaining a high level of quality and attention to detail
- Stay current on social media trends, digital design best practices, and evolving platform requirements
BASIC QUALIFICATIONS
- 1-3 years of experience in graphic design, digital design, social media design, or related creative roles
- Strong portfolio demonstrating expertise in digital, social, and campaign-based design
- Advanced proficiency in Adobe Creative Suite, including:
- Photoshop
- Illustrator
- InDesign
- After Effects
- Experience designing in Figma and working within collaborative design systems
- Strong understanding of typography, composition, color theory, and visual hierarchy
- Experience creating social media assets for digital marketing campaigns
- Ability to receive feedback, iterate quickly, and manage multiple priorities
- Strong organizational skills and attention to detail
PREFERRED QUALIFICATIONS
- Experience creating and optimizing creative for paid social advertising campaigns
- Motion design experience, including animated GIFs, motion graphics, and kinetic typography
- Proficiency with After Effects or comparable animation software
- Illustration skills and the ability to create original visual assets
- Experience with Procreate or similar illustration and animation tools
- Experience working for a retail, fashion, lifestyle, or consumer-facing brand
- Familiarity with social advertising best practices and performance-driven creative
- Experience working with marketing teams, social media teams, and external creative agencies
COMPENSATION & BENEFITS
The pay range for this position is $60,000 - $70,000. An employee's pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs.
This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Get Access To All JobsTips for Finding TN Visa Sponsorship as a Social Media Specialist
Align your degree to the role description
TN visa approval hinges on a clear match between your bachelor's degree field and the Social Media Specialist duties listed in the offer letter. A degree in communications, marketing, or digital media supports the specialty occupation argument better than a general business degree.
Request a TN-specific offer letter
Ask your prospective employer to draft an offer letter that describes your day-to-day duties in technical, degree-required terms. Vague language like 'manage social accounts' weakens your TN case; specifics like 'develop data-driven content strategy using analytics platforms' strengthens it.
Target employers with dedicated immigration HR teams
Mid-size and enterprise tech, media, and e-commerce companies process TN petitions routinely. Smaller agencies may not know TN from H-1B visa, so filtering for companies that have sponsored professional visas before saves you negotiation time after an offer.
Use Migrate Mate to find verified TN sponsoring employers
Search Migrate Mate to identify Social Media Specialist roles at employers with recent visa filings and experience sponsoring work visas. Starting with employers already familiar with visa sponsorship processes cuts the back-and-forth of explaining TN requirements to HR teams encountering it for the first time.
Prepare for port-of-entry review as a Canadian
Canadian citizens apply for TN status directly at a U.S. port of entry with your offer letter, degree credentials, and a TN support letter from your employer. CBP officers make the admission decision on the spot, so your documentation must be complete and consistent before you travel.
Book your consular appointment early as a Mexican national
Mexican nationals must schedule a TN visa interview at a U.S. consulate, and appointment wait times vary significantly by location and season. Filing your DS-160 and securing your slot well before your start date prevents a delayed entry that costs you the offer.
Social Media Specialist TN Visa: Frequently Asked Questions
Does a Social Media Specialist role qualify for TN visa status?
It can, but approval depends on how the role is defined. TN status doesn't list 'Social Media Specialist' as an explicit category, so employers must frame the position under a qualifying USMCA occupation, typically 'Computer Systems Analyst' or a scientific technician role, and demonstrate that a bachelor's degree in a specific field is a standard requirement for the job.
How does TN compare to H-1B for Social Media Specialist roles?
TN has no lottery, no annual cap for Canadians, and no waiting period if your paperwork is in order at the port of entry. H-1B requires a lottery selection and a minimum six-month wait before you can start. For Social Media Specialists with qualifying degrees and a strong employer offer letter, TN is a faster and more predictable path than H-1B.
Where can I find Social Media Specialist jobs that offer TN visa sponsorship?
Migrate Mate is built specifically for this search. It surfaces Social Media Specialist roles at employers with recent visa filings, so you're not guessing which companies have experience with visa sponsorship. Filtering by employer visa sponsorship history upfront avoids wasting time on applications at companies less likely to support your work authorization needs.
Can I switch Social Media Specialist employers while on TN status?
Yes, but you must obtain a new TN approval before starting with the new employer. Your TN status is tied to the specific employer named in your original admission. Canadians can go back to a port of entry with a new offer letter and documentation. Mexican nationals need to apply for a new TN visa at a U.S. consulate.
What documents does my employer need to provide for my TN application?
Your employer needs to provide a detailed offer letter on company letterhead that specifies your job title, duties, the USMCA professional category your role falls under, your salary, and your anticipated duration of employment. The letter should also confirm that your position requires at least a bachelor's degree in a relevant field, which is the core of the specialty occupation argument.