Product Marketing Visa Sponsorship Jobs in Kansas
Product marketing roles in Kansas are concentrated in the Kansas City metro area, where companies like Cerner (now Oracle Health), Garmin, and H&R Block hire for marketing and go-to-market positions. Wichita's aerospace and manufacturing sectors also generate demand. International candidates typically need H-1B visa or O-1 visa sponsorship to qualify for these roles.
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Get Access To All JobsINTRODUCTION
We're Looking for an experienced Director of Product Marketing!
About the Company:
Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you’ll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®.
We’re proud to have been recognized as one of the best in the business:
- Named to Ward’s 50 list of top-performing life-health insurance companies
- Recognized on list of Ingram’s Top 100 Private Companies in the Kansas City area in 2024
ABOUT THE ROLE
As the Director, Product Marketing you own how the company’s retirement and annuity solutions are positioned, launched, and supported in the market. This role develops differentiated, insight-led product narratives that resonate with advisors, distribution partners, and clients.
Sitting within the Chief Growth Office, the Director, Product Marketing leads go-to-market strategy for new products, owns product launch planning and execution, and ensures that sales teams have the tools and messaging they need to sell effectively. This is a senior, cross-functional leadership role that works with product, compliance, and distribution — and is central to the Growth Office’s mission of bridging strategy and execution to support faster, customer-led growth. Product marketing at Security Benefit is intelligence-led (every positioning decision is grounded in market, customer, and competitive insight), growth-driven (the function exists to create measurable pull — preference, loyalty, and market share expansion), and enterprise-aligned (product marketing is the external expression of corporate strategy, not a downstream execution function).
The Director, Product Marketing position reports to the 2nd Vice President, Product & Channel Marketing and can be based out of our home office in Topeka, Kansas, or remotely for the right candidate. We work a hybrid schedule, offering flexibility to work both remotely and on-site.
Product Marketing & Positioning
- Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio.
- Translate product features and customer insights into differentiated narratives that are compelling across advisor, partner, and end-client audiences.
- Ensure positioning is consistent and aligned across all marketing channels and touchpoints, working closely with Brand Strategy and Digital Engagement.
- Serve as the product marketing voice in cross-functional product development conversations, providing market-back input on product design, naming, and feature prioritization.
Go-to-Market Strategy & Product Launches
- Lead end-to-end go-to-market planning for new product launches — from positioning and messaging through rollout coordination, materials development, and post-launch review.
- Own product launch timelines and cross-functional coordination, aligning marketing, product, distribution, legal, and compliance stakeholders.
- Develop and maintain integrated campaign plans for product-specific marketing initiatives, including audience segmentation, channel strategy, and performance measurement.
Field Enablement & Sales Support
- Build and maintain a comprehensive library of sales tools, collateral, and advisor-facing resources that support effective product representation across all distribution channels.
- Partner with channel marketing leadership to ensure enablement resources reflect channel-specific needs and nuances.
Market Intelligence & Competitive Insights
- Maintain a working knowledge of the competitive landscape across annuities and broader retirement solutions — including product features, pricing, marketing strategies, and positioning.
- Partner with the Marketing Insights function to integrate competitive and market intelligence into product positioning and launch strategy.
- Follow industry trends, regulatory developments, and market shifts and integrate into product marketing strategy and messaging.
Cross-Functional Leadership & Collaboration
- Lead and develop the product marketing function, building team capability, fostering a performance culture, and managing day-to-day workload and priorities.
- Partner closely with the 2nd VP, Product/Channel Marketing and Growth Office leadership to align product marketing strategy with broader business priorities.
- Collaborate with Brand Strategy, Digital Engagement, and Marketing Operations to ensure integrated, consistent execution across product marketing touchpoints.
- Engage Legal and Compliance partners to ensure all product marketing materials meet regulatory requirements.
WHAT WE’RE LOOKING FOR:
- Bachelor’s degree in marketing, business, communications, or a related field; MBA or advanced degree preferred.
- 8–10+ years of progressive marketing experience, with at least 3–5 years in product marketing at the director level, within financial services, insurance, or a regulated industry.
- FINRA Series 6 license or the ability to obtain within 6 months of employment.
- Demonstrated experience owning product positioning and go-to-market strategy for financial products; direct experience with annuities, mutual funds, or retirement solutions strongly preferred.
- Track record of leading cross-functional product launches from strategy through execution in a regulated environment.
- Proven ability to lead and develop marketing teams with clear expectations, coaching, and accountability.
- Strong analytical skills; able to integrate competitive intelligence, market data, and customer research into strategic decisions.
- Excellent written and verbal communication skills; adept at distilling complex products into clear narratives for advisors, partners, and leadership.
- Experience managing marketing budgets and vendor/agency relationships.
- Demonstrated ability to translate competitive and market intelligence into differentiated product positioning and actionable go-to-market strategy — with measurable impact on advisor preference, distribution results, or market share.
- Experience partnering across field enablement, demand generation, and channel marketing functions to ensure product narratives are consistently activated at every advisor and client touchpoint — from launch through ongoing sales support.
Why Choose Security Benefit?
When you join our team, you’re not just getting a paycheck — you’re getting a career path full of growth opportunities, plus a robust benefits package that puts your well-being first. Here’s what you can expect as a full-time Security Benefit associate:
- Competitive salary and annual incentive bonuses to reward your contributions.
- 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
- Paid parental leave after 90 days of service.
- Comprehensive medical, dental & vision insurance.
- 401(k) with company match, plus Profit Sharing & Savings Plan.
- Short- and Long-Term Disability Insurance to give you peace of mind.
- Flexible Spending Accounts for medical and dependent care.
- Life Insurance to protect your loved ones.
- Educational assistance to support your career development.
- Associate assistance programs for your personal and professional well-being.
Ready to Make an Impact?
Apply today by visiting our career page to submit your resume. We’re excited to meet you!
Security Benefit is an Equal Opportunity Employer.
INTRODUCTION
We're Looking for an experienced Director of Product Marketing!
About the Company:
Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you’ll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®.
We’re proud to have been recognized as one of the best in the business:
- Named to Ward’s 50 list of top-performing life-health insurance companies
- Recognized on list of Ingram’s Top 100 Private Companies in the Kansas City area in 2024
ABOUT THE ROLE
As the Director, Product Marketing you own how the company’s retirement and annuity solutions are positioned, launched, and supported in the market. This role develops differentiated, insight-led product narratives that resonate with advisors, distribution partners, and clients.
Sitting within the Chief Growth Office, the Director, Product Marketing leads go-to-market strategy for new products, owns product launch planning and execution, and ensures that sales teams have the tools and messaging they need to sell effectively. This is a senior, cross-functional leadership role that works with product, compliance, and distribution — and is central to the Growth Office’s mission of bridging strategy and execution to support faster, customer-led growth. Product marketing at Security Benefit is intelligence-led (every positioning decision is grounded in market, customer, and competitive insight), growth-driven (the function exists to create measurable pull — preference, loyalty, and market share expansion), and enterprise-aligned (product marketing is the external expression of corporate strategy, not a downstream execution function).
The Director, Product Marketing position reports to the 2nd Vice President, Product & Channel Marketing and can be based out of our home office in Topeka, Kansas, or remotely for the right candidate. We work a hybrid schedule, offering flexibility to work both remotely and on-site.
Product Marketing & Positioning
- Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio.
- Translate product features and customer insights into differentiated narratives that are compelling across advisor, partner, and end-client audiences.
- Ensure positioning is consistent and aligned across all marketing channels and touchpoints, working closely with Brand Strategy and Digital Engagement.
- Serve as the product marketing voice in cross-functional product development conversations, providing market-back input on product design, naming, and feature prioritization.
Go-to-Market Strategy & Product Launches
- Lead end-to-end go-to-market planning for new product launches — from positioning and messaging through rollout coordination, materials development, and post-launch review.
- Own product launch timelines and cross-functional coordination, aligning marketing, product, distribution, legal, and compliance stakeholders.
- Develop and maintain integrated campaign plans for product-specific marketing initiatives, including audience segmentation, channel strategy, and performance measurement.
Field Enablement & Sales Support
- Build and maintain a comprehensive library of sales tools, collateral, and advisor-facing resources that support effective product representation across all distribution channels.
- Partner with channel marketing leadership to ensure enablement resources reflect channel-specific needs and nuances.
Market Intelligence & Competitive Insights
- Maintain a working knowledge of the competitive landscape across annuities and broader retirement solutions — including product features, pricing, marketing strategies, and positioning.
- Partner with the Marketing Insights function to integrate competitive and market intelligence into product positioning and launch strategy.
- Follow industry trends, regulatory developments, and market shifts and integrate into product marketing strategy and messaging.
Cross-Functional Leadership & Collaboration
- Lead and develop the product marketing function, building team capability, fostering a performance culture, and managing day-to-day workload and priorities.
- Partner closely with the 2nd VP, Product/Channel Marketing and Growth Office leadership to align product marketing strategy with broader business priorities.
- Collaborate with Brand Strategy, Digital Engagement, and Marketing Operations to ensure integrated, consistent execution across product marketing touchpoints.
- Engage Legal and Compliance partners to ensure all product marketing materials meet regulatory requirements.
WHAT WE’RE LOOKING FOR:
- Bachelor’s degree in marketing, business, communications, or a related field; MBA or advanced degree preferred.
- 8–10+ years of progressive marketing experience, with at least 3–5 years in product marketing at the director level, within financial services, insurance, or a regulated industry.
- FINRA Series 6 license or the ability to obtain within 6 months of employment.
- Demonstrated experience owning product positioning and go-to-market strategy for financial products; direct experience with annuities, mutual funds, or retirement solutions strongly preferred.
- Track record of leading cross-functional product launches from strategy through execution in a regulated environment.
- Proven ability to lead and develop marketing teams with clear expectations, coaching, and accountability.
- Strong analytical skills; able to integrate competitive intelligence, market data, and customer research into strategic decisions.
- Excellent written and verbal communication skills; adept at distilling complex products into clear narratives for advisors, partners, and leadership.
- Experience managing marketing budgets and vendor/agency relationships.
- Demonstrated ability to translate competitive and market intelligence into differentiated product positioning and actionable go-to-market strategy — with measurable impact on advisor preference, distribution results, or market share.
- Experience partnering across field enablement, demand generation, and channel marketing functions to ensure product narratives are consistently activated at every advisor and client touchpoint — from launch through ongoing sales support.
Why Choose Security Benefit?
When you join our team, you’re not just getting a paycheck — you’re getting a career path full of growth opportunities, plus a robust benefits package that puts your well-being first. Here’s what you can expect as a full-time Security Benefit associate:
- Competitive salary and annual incentive bonuses to reward your contributions.
- 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
- Paid parental leave after 90 days of service.
- Comprehensive medical, dental & vision insurance.
- 401(k) with company match, plus Profit Sharing & Savings Plan.
- Short- and Long-Term Disability Insurance to give you peace of mind.
- Flexible Spending Accounts for medical and dependent care.
- Life Insurance to protect your loved ones.
- Educational assistance to support your career development.
- Associate assistance programs for your personal and professional well-being.
Ready to Make an Impact?
Apply today by visiting our career page to submit your resume. We’re excited to meet you!
Security Benefit is an Equal Opportunity Employer.
Product Marketing Job Roles in Kansas
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Search Product Marketing Jobs in KansasProduct Marketing Jobs in Kansas: Frequently Asked Questions
Which companies sponsor visas for product marketers in Kansas?
The strongest sponsorship activity in Kansas comes from large technology and financial services employers. Oracle Health (formerly Cerner) in Kansas City has a track record of H-1B sponsorship across product and marketing functions. Garmin, headquartered in Olathe, and H&R Block in Kansas City also sponsor skilled foreign workers. Larger multinationals with Kansas offices are generally more willing to sponsor than smaller regional firms.
Which visa types are most common for product marketing roles in Kansas?
The H-1B is the most common visa for product marketing positions in Kansas, provided the role requires a relevant bachelor's degree or higher in marketing, business, or a related field and qualifies as a specialty occupation. Candidates with exceptional achievement in marketing may pursue the O-1A. Australians may qualify for the E-3 visa, which has no lottery and allows year-round applications.
Which cities in Kansas have the most product marketing sponsorship jobs?
The Kansas City metro area, particularly Overland Park and Olathe on the Kansas side, accounts for the majority of product marketing sponsorship opportunities in the state. These suburbs host Garmin's global headquarters and a concentration of technology and financial services firms. Wichita is a secondary market, with sponsorship activity tied more to manufacturing and aerospace than to product marketing specifically.
How to find product marketing visa sponsorship jobs in Kansas?
Migrate Mate filters job listings specifically by visa sponsorship eligibility, so you can search product marketing roles in Kansas without sifting through positions that don't sponsor. The platform surfaces roles from employers with active sponsorship histories in the state. Focusing your search on the Kansas City metro, particularly Overland Park and Olathe, will return the highest concentration of relevant openings.
Are there any state-specific considerations for product marketing sponsorship in Kansas?
Kansas does not have state-level visa programs, so federal sponsorship rules apply. For H-1B purposes, the employer must file a Labor Condition Application certifying the offered wage meets the prevailing wage for product marketing in the relevant metro area, which is determined by the Department of Labor using Kansas City or Wichita wage data depending on work location. University of Kansas and Kansas State alumni networks can be a useful route into local employers with sponsorship capacity.
What is the prevailing wage for sponsored product marketing jobs in Kansas?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.