Product Marketing Visa Sponsorship Jobs in New York
New York is one of the most active markets for product marketing talent in the United States, with major employers spanning tech, finance, media, and advertising. Companies like Google, Amazon, Meta, Salesforce, and Spotify regularly hire product marketers in New York City and sponsor international candidates across a range of visa categories.
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Come join the QuickBooks Emerging Mid-Market Marketing Team as a Staff Product Marketing Manager focused on Onboarding. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market — across accounting, payroll, time tracking, payments, bill pay, lending, and more.
The Emerging Mid-Market Marketing team is seeking a Staff Product Marketing Manager to own the onboarding experience for QuickBooks Advanced customers, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. A customer's first weeks on Advanced set the trajectory for retention, expansion, and lifetime value, and this role is responsible for making that experience as fast and effective as possible. The ideal candidate is a customer-obsessed marketer who combines strong execution with the ability to use data and customer insight to continually improve the onboarding journey, partnering closely with Product, Product Growth, Sales, and Customer Success to bring it to life.
Responsibilities
- Own the onboarding strategy: Define the end-to-end onboarding journey for new Advanced customers, from signup through first value, setting the strategic direction that Product, Product Growth, and Lifecycle teams build against
- Ground activation strategy in data: Continually mine customer and usage data to pinpoint where customers stall or drop off, and use those insights to define what the product and positioning need to solve
- Partner across Product and Product Growth teams: Work closely with Product Management and Product Growth to shape onboarding flows, in-product education, personalization, and setup experiences, bringing the customer and market perspective into every product decision that touches onboarding
- Define the onboarding narrative and value proposition: Own the positioning and value story customers hear from signup through first value, giving Sales, Customer Success, and Lifecycle Marketing the strategic foundation to build their messaging, assets, and playbooks against
- Measure and report on onboarding health: Define and track the key metrics that show whether onboarding is working, and use them as the evidence base for what to prioritize next
- Lead with experimentation: Bring a strong bias toward testing — treat onboarding as a living set of product and positioning hypotheses, and let results, not assumptions, determine which bets scale
Qualifications
- BA/BS required, MBA preferred
- 8+ years of experience in product marketing, product management, or a related customer-lifecycle role
- Proven ability to use customer and usage data to identify friction points and translate them into concrete improvements
- Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
- Strong communication skills, with the ability to write clear, customer-facing messaging as well as align stakeholders internally
- Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
- Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Compensation
- The expected base pay range for this position is:
Mountain View $169,000 - $229,000
New York $161,500 - $218,500
San Diego, CA $154,500 - $209,000
Overview
Come join the QuickBooks Emerging Mid-Market Marketing Team as a Staff Product Marketing Manager focused on Onboarding. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market — across accounting, payroll, time tracking, payments, bill pay, lending, and more.
The Emerging Mid-Market Marketing team is seeking a Staff Product Marketing Manager to own the onboarding experience for QuickBooks Advanced customers, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. A customer's first weeks on Advanced set the trajectory for retention, expansion, and lifetime value, and this role is responsible for making that experience as fast and effective as possible. The ideal candidate is a customer-obsessed marketer who combines strong execution with the ability to use data and customer insight to continually improve the onboarding journey, partnering closely with Product, Product Growth, Sales, and Customer Success to bring it to life.
Responsibilities
- Own the onboarding strategy: Define the end-to-end onboarding journey for new Advanced customers, from signup through first value, setting the strategic direction that Product, Product Growth, and Lifecycle teams build against
- Ground activation strategy in data: Continually mine customer and usage data to pinpoint where customers stall or drop off, and use those insights to define what the product and positioning need to solve
- Partner across Product and Product Growth teams: Work closely with Product Management and Product Growth to shape onboarding flows, in-product education, personalization, and setup experiences, bringing the customer and market perspective into every product decision that touches onboarding
- Define the onboarding narrative and value proposition: Own the positioning and value story customers hear from signup through first value, giving Sales, Customer Success, and Lifecycle Marketing the strategic foundation to build their messaging, assets, and playbooks against
- Measure and report on onboarding health: Define and track the key metrics that show whether onboarding is working, and use them as the evidence base for what to prioritize next
- Lead with experimentation: Bring a strong bias toward testing — treat onboarding as a living set of product and positioning hypotheses, and let results, not assumptions, determine which bets scale
Qualifications
- BA/BS required, MBA preferred
- 8+ years of experience in product marketing, product management, or a related customer-lifecycle role
- Proven ability to use customer and usage data to identify friction points and translate them into concrete improvements
- Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
- Strong communication skills, with the ability to write clear, customer-facing messaging as well as align stakeholders internally
- Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
- Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Compensation
- The expected base pay range for this position is:
Mountain View $169,000 - $229,000
New York $161,500 - $218,500
San Diego, CA $154,500 - $209,000
Product Marketing Job Roles in New York
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Search Product Marketing Jobs in New YorkProduct Marketing Jobs in New York: Frequently Asked Questions
Which companies sponsor visas for product marketers in New York?
Large technology and platform companies are the most consistent visa sponsors for product marketing roles in New York. Google, Amazon, Meta, Salesforce, Adobe, and Spotify all have established sponsorship programs and active product marketing hiring in New York City. Financial services firms with product divisions, such as Bloomberg and American Express, also sponsor product marketers. Larger organizations tend to have dedicated immigration teams and clearer sponsorship pipelines than early-stage startups.
Which visa types are most common for product marketing roles in New York?
The H-1B visa is the most common visa for product marketing professionals in New York, as the role typically requires a bachelor's degree in marketing, business, or a related field and qualifies as a specialty occupation. Candidates from Australia may pursue the E-3 visa, Canadians and Mexicans the TN visa, and those with extraordinary recognition in their field may qualify for the O-1 visa. F-1 graduates can work under OPT while pursuing full H-1B visa sponsorship.
Which cities in New York have the most product marketing sponsorship jobs?
New York City, particularly Manhattan, accounts for the vast majority of product marketing sponsorship opportunities in the state. The Flatiron District, Hudson Yards, and Midtown are dense with tech company offices that hire product marketers. Brooklyn has a growing startup presence, though sponsored roles remain more concentrated in Manhattan. Outside the city, Albany and Buffalo have limited product marketing hiring and sponsorship activity compared to the metro area.
How to find product marketing visa sponsorship jobs in New York?
Migrate Mate is the most direct way to find product marketing roles in New York where employers are open to visa sponsorship. The platform filters specifically for sponsorship-friendly employers, so you're not wading through listings from companies that won't consider international candidates. Focus your search on established tech companies and enterprise software firms with New York offices, as they sponsor more consistently than early-stage companies.
Are there any New York-specific considerations for product marketing sponsorship candidates?
New York City's prevailing wage requirements under the H-1B's Labor Condition Application reflect one of the highest costs of living in the country, which means employers must certify competitive compensation aligned with local market rates. New York also has a strong pipeline of product marketing talent from NYU, Columbia, and Cornell, meaning international candidates often compete with local graduates. Demonstrating specialized domain expertise, particularly in fintech, media, or enterprise SaaS, can meaningfully strengthen a sponsorship case.
What is the prevailing wage for sponsored product marketing jobs in New York?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.