Product Marketing Visa Sponsorship Jobs in Massachusetts
Massachusetts is a strong market for product marketing professionals, with major employers like HubSpot, Wayfair, Klaviyo, and Salesforce concentrated in Boston and Cambridge. The state's dense tech and SaaS ecosystem, anchored by Route 128 and the Seaport District, generates consistent demand for international product marketers seeking visa sponsorship.
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JOB SUMMARY
This role will lead the development of a long-term business plan aimed at addressing key drivers and engaging stakeholders within the diabetes community, including healthcare providers, caregivers, and advocacy groups, while collaborating closely with the Market Access team on payer strategies. This position focuses on strategic medical device marketing to ensure the successful execution of core initiatives and the timely launch of products within the diabetes technology space. The candidate will work effectively in a global, cross-border environment to identify new market partnerships and will ensure alignment with internal teams such as Sales, Regulatory/Quality, R&D, and Finance. Responsibilities include developing and implementing both long- and short-term marketing strategies, analyzing market performance against KPIs, managing budgets, and leading a team of marketing professionals to enhance commercial execution.
Insulet Corporation is looking for an experienced and motivated Head of Marketing to join our Diabetes team. The successful candidate will be responsible for leading the Marketing team to continue to deliver high growth and for creation and implementation of the Marketing strategy for the Insulet business.
The successful candidate for this role will lead development of the long-term business plan to address the core drivers and target key stakeholders across the diabetes community HCPs, the customer/caregiver, community advocacy groups as well as collaborate with the Market Access team on the payer segment. This role will encompass a focus across the full spectrum of strategic medical device marketing to ensure successful and timely execution of core initiatives. This candidate will also be adept at working in a cross-border, global environment and will seek out new market partnerships to extend portfolio awareness. The successful candidate will ensure global alignment with internal functional partners including, Sales, Inside Sales, Market Access, Regulatory/Quality, R&D, Operations, Finance and Legal.
Responsibilities:
- Develop and implement a long- and short-term marketing strategy to drive sustained product portfolio growth.
- Develop and lead the execution of integrated commercial launch and market development plans in the diabetes technology space including core strategies, tactics, financial objectives, budgets and staffing requirements.
- Curate a portfolio of marketing tools to support the needs of the Sales Team.
- Analyze market performance against KPI benchmarks and the competitive environment and develop appropriate action.
- Manage expenses within budget, maximizing effectiveness and efficiency.
- Develop and implement HCP-focused and consumer-focused strategies to ensure the optimal marketing mix and consistent messaging.
- Lead, motivate and develop a team of marketing professionals to support exceptional commercial tactical execution and creativity across a matrix organizational structure.
- Ensure an optimal Sales & Marketing working platform through consistent communication with the sales team and regular field travel.
- Maintain and develop KOL relationships to drive product portfolio awareness.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree required, preferably in Business or Marketing with 8+ years of related work experience.
PREFERRED SKILLS:
- Medical Device or Pharmaceutical industry marketing experience.
- Experience creating and implementing a consumer-focused strategy.
- Demonstrated experience leading a function and team within a matrix organization to operate effectively across multiple channels.
- Strong experience in healthcare environment.
- Experience developing and commercializing new products/line extensions.
- Diabetes experience or knowledge.
- MBA or advanced degree.
COMPENSATION & BENEFITS:
For U.S.-based positions only, the annual base salary range for this role is $187,100.00 - $280,625.00. This position may also be eligible for incentive compensation.
We offer a comprehensive benefits package, including:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs
APPLICATION DETAILS:
This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online.
Actual pay depends on skills, experience, and education.
ADDITIONAL INFORMATION:
Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.
Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.
Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek.
At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Product Marketing Job Roles in Massachusetts
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Search Product Marketing Jobs in MassachusettsProduct Marketing Jobs in Massachusetts: Frequently Asked Questions
Which companies sponsor visas for product marketers in Massachusetts?
Boston-area tech and SaaS companies are among the most active sponsors for product marketing roles in Massachusetts. HubSpot, Wayfair, Klaviyo, Drift, and Salesforce have all sponsored H-1B visa workers in marketing-related positions. Enterprise software firms along Route 128, including Nuance and PTC, also appear in Department of Labor disclosure data for sponsored product marketing and marketing management roles.
Which visa types are most common for product marketing roles in Massachusetts?
The H-1B is the most common visa category for product marketing roles in Massachusetts, as these positions typically require a bachelor's degree in marketing, business, or a related field, meeting the specialty occupation standard. Some candidates also enter through L-1B intracompany transfers if relocating from an overseas office of a multinational. O-1B visas are rare but possible for candidates with documented industry recognition.
Which cities in Massachusetts have the most product marketing sponsorship jobs?
Boston and Cambridge account for the large majority of product marketing sponsorship opportunities in Massachusetts. The Seaport District, Kendall Square, and Back Bay host high concentrations of tech, biotech, and SaaS employers. Waltham and Burlington along Route 128 add meaningful volume, particularly from established enterprise software companies. Worcester and other mid-state cities have a smaller but growing presence driven by healthcare technology employers.
How to find product marketing visa sponsorship jobs in Massachusetts?
Migrate Mate is built specifically for international candidates seeking visa sponsorship and lets you filter product marketing roles by state, so you can browse Massachusetts opportunities from employers who have a verified history of sponsoring work visas. Because product marketing titles vary widely across companies, searching variations like 'product marketing manager' and 'PMM' on Migrate Mate helps surface more relevant openings in the Boston and Cambridge market.
Are there any Massachusetts-specific factors that affect product marketing sponsorship?
Massachusetts has a high concentration of research universities including MIT, Harvard, and Northeastern, which creates a competitive graduate talent pipeline that some employers draw from before pursuing sponsored international hires. The state's cost of living means prevailing wage requirements for sponsored product marketing roles tend to be set at higher levels than national averages, which can influence which employers are willing to initiate sponsorship for mid-level positions.
What is the prevailing wage for sponsored product marketing jobs in Massachusetts?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.