Brand Marketing Visa Sponsorship Jobs in Maryland
Maryland's brand marketing sector spans federal contractors in Bethesda, healthcare giants like Johns Hopkins Health System, and cybersecurity firms clustered around the National Security Agency corridor in Columbia and Annapolis Junction. Companies including Marriott International and Lockheed Martin have sponsored marketing professionals, with Baltimore's growing creative and agency scene adding more opportunities for international candidates.
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Get Access To All JobsAt T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role Summary
The Marketing Manager is responsible for developing and executing integrated marketing strategies that support growth within key retirement market segments. This role leverages deep knowledge of retirement plan products, advisory distribution channels, Third-Party Administrators, partner ecosystems, and client needs to drive awareness, engagement, and business growth.
Working closely with Sales, Product, Relationship Management, Compliance, Legal, and Creative, the Marketing Manager translates business priorities into targeted marketing plans, campaigns, thought leadership initiatives, and advisor & TPA engagement programs that strengthen T. Rowe Price's market position and support asset growth objectives.
Responsibilities
Segment Strategy & Go-to-Market Planning:
- Develop and execute marketing plans aligned to strategic growth objectives for retirement market segments.
- Utilize market intelligence, competitive insights, audience research, and sales feedback to refine segment positioning and value propositions.
- Partner with business stakeholders to identify opportunities to expand distribution, improve market penetration, and increase engagement among key audiences.
- Monitor campaign and program performance and recommend optimizations based on business results and market trends.
Custom Solutions Marketing:
- Lead marketing support for custom retirement plan solutions.
- Develop messaging frameworks, sales enablement assets, campaign content, and educational resources that communicate solution value and differentiation.
- Collaborate with product and sales teams to bring new solution enhancements and offerings to market.
- Support advisor and intermediary adoption through targeted awareness and engagement initiatives.
Advisor Campaigns & Engagement:
- Plan and execute advisor-focused marketing campaigns across email, digital, webinar, content, social and event channels.
- Partners with manager to enhance audience segmentation strategies and nurture programs designed to increase advisor awareness, engagement, and adoption of retirement solutions.
- Coordinate campaign development with creative, production, digital, and analytics teams.
- Ensure consistent messaging that aligns with brand standards and business priorities.
TPA Market Development:
- Serve as a marketing partner supporting Third Party Administrator (TPA) audiences and related distribution initiatives.
- Create targeted programs that address TPA business challenges, opportunities, and market trends.
- Develop educational content, webinars, sales tools, and thought leadership tailored to TPA stakeholders.
- Partner with sales teams to improve market visibility and strengthen relationships within the TPA community.
Cross-Functional Leadership:
- Lead projects and workstreams across multiple business partners while managing competing priorities and deadlines.
- Provide guidance and marketing expertise to stakeholders and less experienced team members.
- Operate independently with limited supervision while ensuring alignment with enterprise goals and regulatory requirements.
Qualifications
Required:
- Bachelor's degree or the equivalent combination of education and relevant experience AND
- 5+ years of total relevant work experience
Preferred:
- Deep understanding of retirement plan markets, advisor distribution, TPAs, intermediary channels, and client engagement strategies.
- Experience developing integrated marketing campaigns and go-to-market programs.
- Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
- Strong strategic thinking, communication, project management, and analytical skills.
- Proven ability to translate complex business concepts into compelling market-facing messaging.
- Experience working with compliance, legal, product, sales, and client-facing teams in a regulated environment.
- High proficiency with Adobe, Microsoft, Seismic or similar content management system
- Familiarity with Salesforce preferred
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
- $87,000.00 - $148,000.00 for the location of: Maryland, Colorado, Washington and remote workers
- $95,500.00 - $163,000.00 for the location of: Washington, D.C.
- $108,000.00 - $185,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
This job posting is expected to be available until:
12/1/2026
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
- Competitive compensation
- Annual bonus eligibility
- A generous retirement plan
- Hybrid work schedule
- Health and wellness benefits, including online therapy
- Paid time off for vacation, illness, medical appointments, and volunteering days
- Family care resources, including fertility and adoption benefits
Learn more about our benefits.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role Summary
The Marketing Manager is responsible for developing and executing integrated marketing strategies that support growth within key retirement market segments. This role leverages deep knowledge of retirement plan products, advisory distribution channels, Third-Party Administrators, partner ecosystems, and client needs to drive awareness, engagement, and business growth.
Working closely with Sales, Product, Relationship Management, Compliance, Legal, and Creative, the Marketing Manager translates business priorities into targeted marketing plans, campaigns, thought leadership initiatives, and advisor & TPA engagement programs that strengthen T. Rowe Price's market position and support asset growth objectives.
Responsibilities
Segment Strategy & Go-to-Market Planning:
- Develop and execute marketing plans aligned to strategic growth objectives for retirement market segments.
- Utilize market intelligence, competitive insights, audience research, and sales feedback to refine segment positioning and value propositions.
- Partner with business stakeholders to identify opportunities to expand distribution, improve market penetration, and increase engagement among key audiences.
- Monitor campaign and program performance and recommend optimizations based on business results and market trends.
Custom Solutions Marketing:
- Lead marketing support for custom retirement plan solutions.
- Develop messaging frameworks, sales enablement assets, campaign content, and educational resources that communicate solution value and differentiation.
- Collaborate with product and sales teams to bring new solution enhancements and offerings to market.
- Support advisor and intermediary adoption through targeted awareness and engagement initiatives.
Advisor Campaigns & Engagement:
- Plan and execute advisor-focused marketing campaigns across email, digital, webinar, content, social and event channels.
- Partners with manager to enhance audience segmentation strategies and nurture programs designed to increase advisor awareness, engagement, and adoption of retirement solutions.
- Coordinate campaign development with creative, production, digital, and analytics teams.
- Ensure consistent messaging that aligns with brand standards and business priorities.
TPA Market Development:
- Serve as a marketing partner supporting Third Party Administrator (TPA) audiences and related distribution initiatives.
- Create targeted programs that address TPA business challenges, opportunities, and market trends.
- Develop educational content, webinars, sales tools, and thought leadership tailored to TPA stakeholders.
- Partner with sales teams to improve market visibility and strengthen relationships within the TPA community.
Cross-Functional Leadership:
- Lead projects and workstreams across multiple business partners while managing competing priorities and deadlines.
- Provide guidance and marketing expertise to stakeholders and less experienced team members.
- Operate independently with limited supervision while ensuring alignment with enterprise goals and regulatory requirements.
Qualifications
Required:
- Bachelor's degree or the equivalent combination of education and relevant experience AND
- 5+ years of total relevant work experience
Preferred:
- Deep understanding of retirement plan markets, advisor distribution, TPAs, intermediary channels, and client engagement strategies.
- Experience developing integrated marketing campaigns and go-to-market programs.
- Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
- Strong strategic thinking, communication, project management, and analytical skills.
- Proven ability to translate complex business concepts into compelling market-facing messaging.
- Experience working with compliance, legal, product, sales, and client-facing teams in a regulated environment.
- High proficiency with Adobe, Microsoft, Seismic or similar content management system
- Familiarity with Salesforce preferred
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
- $87,000.00 - $148,000.00 for the location of: Maryland, Colorado, Washington and remote workers
- $95,500.00 - $163,000.00 for the location of: Washington, D.C.
- $108,000.00 - $185,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
This job posting is expected to be available until:
12/1/2026
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
- Competitive compensation
- Annual bonus eligibility
- A generous retirement plan
- Hybrid work schedule
- Health and wellness benefits, including online therapy
- Paid time off for vacation, illness, medical appointments, and volunteering days
- Family care resources, including fertility and adoption benefits
Learn more about our benefits.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
Brand Marketing Job Roles in Maryland
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Search Brand Marketing Jobs in MarylandBrand Marketing Jobs in Maryland: Frequently Asked Questions
Which companies sponsor visas for brand marketers in Maryland?
Marriott International, headquartered in Bethesda, has a documented history of sponsoring H-1B visas for marketing roles. Other Maryland employers with past sponsorship records include Lockheed Martin, Leidos, CareFirst BlueCross BlueShield, and T. Rowe Price in Baltimore. Federal contractors and large healthcare systems in the state tend to have established HR and legal infrastructure that makes visa sponsorship more feasible than smaller agencies.
Which visa types are most common for brand marketing roles in Maryland?
The H-1B is the most common visa for brand marketing professionals in Maryland, provided the role requires at least a bachelor's degree in marketing, communications, or a related field. Candidates with a master's degree may be eligible for the advanced degree exemption, which improves lottery odds. O-1B visas apply in rare cases where a marketer has demonstrated extraordinary achievement, though the evidentiary standard is high.
Which cities in Maryland have the most brand marketing sponsorship jobs?
Bethesda and Rockville, part of the Montgomery County corridor, concentrate the highest density of corporate brand marketing roles due to the presence of large headquarters and federal contractors. Baltimore is a secondary hub, particularly within healthcare systems, financial services firms, and mid-size agencies. Columbia and Annapolis see some demand from technology and government-adjacent companies but at lower volume than the DC-adjacent suburbs.
How to find brand marketing visa sponsorship jobs in Maryland?
Migrate Mate filters job listings specifically for roles where employers are open to visa sponsorship, making it easier to identify brand marketing positions in Maryland without reviewing hundreds of postings manually. The platform surfaces roles from employers in the Bethesda corridor, Baltimore, and Columbia. Filtering by role type and state lets you focus on companies that have the infrastructure and willingness to sponsor international candidates in marketing functions.
Are there state-specific factors that affect brand marketing visa sponsorship in Maryland?
Maryland's proximity to Washington, D.C. means many employers are federal contractors subject to specific compliance requirements, which can make their HR processes more formalized and sponsorship-friendly. The state's strong university pipeline, including the University of Maryland at College Park, produces marketing graduates who remain in the region, meaning some employers already have experience navigating OPT-to-H-1B transitions for marketing hires. Prevailing wage determinations for brand marketing roles in the Baltimore-Columbia-Towson metro are set by the Department of Labor and apply to all H-1B petitions.
What is the prevailing wage for sponsored brand marketing jobs in Maryland?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.