Brand Marketing Visa Sponsorship Jobs in Washington DC
Washington DC's brand marketing scene spans federal agencies, national nonprofits, trade associations, and global organizations like the World Bank and IMF, alongside major consultancies and media companies. International candidates pursuing brand marketing roles here will find employers experienced with H-1B visa and O-1 visa sponsorship, particularly for senior strategists, content leads, and campaign managers.
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Get Access To All JobsINTRODUCTION
We are seeking a Sr. Director of Marketing, Brand & Digital Strategy who will lead the School’s integrated marketing, digital presence, and brand execution to advance institutional reputation, academic visibility, and student enrollment. This role is responsible for developing and executing data-driven strategies that elevate the School’s profile among prospective students, faculty, policymakers, and external partners.
The Sr. Director will partner closely with academic leadership, faculty, admissions, and advancement teams to translate the School’s research, programs, and thought leadership into compelling, accessible content that strengthens impact and reach. The Sr. Director will operate as both a strategic leader and a hands-on executor, responsible for standing up core marketing and digital functions from the ground up. Over time, this role will evolve to include team leadership and oversight as additional resources are added.
The newly announced School of Government and Public Policy, unveiled in October 2023, presents a pivotal opportunity for Johns Hopkins University to strengthen its footprint and engagement in the nation’s capital. This initiative aims to serve society, train the next generation of public servants, drive data-informed government innovation, and confront the complex challenges facing today’s policymakers.
The person filling this position will be working in a start-up environment – creating processes and procedures, navigating unexpected obstacles, and adapting to change frequently. An agile mindset and flexible approach to daily responsibilities is needed as we define new ways of working within a well-established university. We are seeking a solution-focused person with a demonstrated ability to create new paths to achieve results.
ROLE AND RESPONSIBILITIES
Digital Strategy & Platform Management
- Lead the strategy, development, and ongoing management of the School’s website and digital ecosystem, ensuring a user-centered, accessible, and academically aligned experience.
- Oversee the creation and optimization of digital platforms, including SEO/SEM/GEO, UX/UI, and content architecture, with a focus on prospective student and stakeholder journeys.
- Ensure digital channels effectively showcase academic programs, faculty expertise, and research impact.
Brand Strategy & Academic Storytelling
- Serve as the steward of the School’s brand, ensuring consistency and alignment with university standards while elevating the School’s distinct identity.
- Translate complex academic research, policy work, and faculty insights into clear, engaging narratives for external audiences.
- Lead the development of integrated marketing campaigns that position the School as a thought leader in its field.
Content & Audience Engagement
- Develop and execute a comprehensive content strategy that highlights faculty research, student outcomes, and institutional impact.
- Lead social media strategy (organic and paid) to amplify thought leadership, events, and academic initiatives.
- Partner with faculty and program teams to identify and promote high-impact stories, publications, and events.
- Establish and manage editorial calendar and content strategy, including content production across website, social and email.
Enrollment Marketing & Student Recruitment
- Collaborate with admissions and program leadership to design and implement targeted marketing strategies that support enrollment goals.
- Build and optimize prospective student journeys, from awareness through application and enrollment.
- Support development of program-specific campaigns, including graduate, executive education, and certificate offerings.
Analytics & Market Intelligence
- Establish and manage analytics frameworks to measure campaign performance, audience engagement, and enrollment marketing effectiveness.
- Provide actionable insights to inform program positioning, messaging, and recruitment strategies.
- Monitor higher education and competitor trends to identify opportunities for differentiation and growth.
Stakeholder Engagement & Cross-Functional Collaboration
- Serve as a strategic partner to faculty, research centers, and leadership to align marketing efforts with academic priorities.
- Collaborate with advancement and external affairs teams to support donor engagement, events, and institutional partnerships.
- Ensure coordination with key stakeholders and central university marketing in complex environment.
Team Leadership & Operational Growth
- Build and manage a high-performing marketing and digital team as the School grows, which may include digital, design, and content roles.
- Establish scalable processes, editorial calendars, and governance structures to support consistent, high-quality output.
- Manage marketing and digital budgets, external vendors, agencies, and freelancers as needed.
MINIMUM QUALIFICATIONS
- Bachelor's Degree in Communications, Marketing, or related field.
- Ten years of related experience in marketing, digital strategy, and brand management.
- Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
PREFERRED QUALIFICATIONS
- Experience building or scaling marketing functions, teams, or infrastructure from the ground up.
- Ten plus years of progressive experience in marketing, digital strategy, brand management with at least 3 years in a senior leadership position managing a team.
- Proven track record leading integrated marketing, including website, content, social, brand campaigns.
- Exceptional written, visual, verbal communications skills.
- Experience managing agency and vendor relationships.
LOCATION
Location: District of Columbia
COMPENSATION
Starting Salary Range: $85,500 - $164,780 Annually (Commensurate w/exp.)
TOTAL REWARDS
The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.
EDUCATION AND EXPERIENCE EQUIVALENCY
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
APPLICANTS COMPLETING STUDIES
Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
BACKGROUND CHECKS
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
DIVERSITY AND INCLUSION
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.
EQUAL OPPORTUNITY EMPLOYER
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO is the Law
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
ACCOMMODATION INFORMATION
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit: https://accessibility.jhu.edu/.
VACCINE REQUIREMENTS
Johns Hopkins University requires all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry.
The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly. The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
INTRODUCTION
We are seeking a Sr. Director of Marketing, Brand & Digital Strategy who will lead the School’s integrated marketing, digital presence, and brand execution to advance institutional reputation, academic visibility, and student enrollment. This role is responsible for developing and executing data-driven strategies that elevate the School’s profile among prospective students, faculty, policymakers, and external partners.
The Sr. Director will partner closely with academic leadership, faculty, admissions, and advancement teams to translate the School’s research, programs, and thought leadership into compelling, accessible content that strengthens impact and reach. The Sr. Director will operate as both a strategic leader and a hands-on executor, responsible for standing up core marketing and digital functions from the ground up. Over time, this role will evolve to include team leadership and oversight as additional resources are added.
The newly announced School of Government and Public Policy, unveiled in October 2023, presents a pivotal opportunity for Johns Hopkins University to strengthen its footprint and engagement in the nation’s capital. This initiative aims to serve society, train the next generation of public servants, drive data-informed government innovation, and confront the complex challenges facing today’s policymakers.
The person filling this position will be working in a start-up environment – creating processes and procedures, navigating unexpected obstacles, and adapting to change frequently. An agile mindset and flexible approach to daily responsibilities is needed as we define new ways of working within a well-established university. We are seeking a solution-focused person with a demonstrated ability to create new paths to achieve results.
ROLE AND RESPONSIBILITIES
Digital Strategy & Platform Management
- Lead the strategy, development, and ongoing management of the School’s website and digital ecosystem, ensuring a user-centered, accessible, and academically aligned experience.
- Oversee the creation and optimization of digital platforms, including SEO/SEM/GEO, UX/UI, and content architecture, with a focus on prospective student and stakeholder journeys.
- Ensure digital channels effectively showcase academic programs, faculty expertise, and research impact.
Brand Strategy & Academic Storytelling
- Serve as the steward of the School’s brand, ensuring consistency and alignment with university standards while elevating the School’s distinct identity.
- Translate complex academic research, policy work, and faculty insights into clear, engaging narratives for external audiences.
- Lead the development of integrated marketing campaigns that position the School as a thought leader in its field.
Content & Audience Engagement
- Develop and execute a comprehensive content strategy that highlights faculty research, student outcomes, and institutional impact.
- Lead social media strategy (organic and paid) to amplify thought leadership, events, and academic initiatives.
- Partner with faculty and program teams to identify and promote high-impact stories, publications, and events.
- Establish and manage editorial calendar and content strategy, including content production across website, social and email.
Enrollment Marketing & Student Recruitment
- Collaborate with admissions and program leadership to design and implement targeted marketing strategies that support enrollment goals.
- Build and optimize prospective student journeys, from awareness through application and enrollment.
- Support development of program-specific campaigns, including graduate, executive education, and certificate offerings.
Analytics & Market Intelligence
- Establish and manage analytics frameworks to measure campaign performance, audience engagement, and enrollment marketing effectiveness.
- Provide actionable insights to inform program positioning, messaging, and recruitment strategies.
- Monitor higher education and competitor trends to identify opportunities for differentiation and growth.
Stakeholder Engagement & Cross-Functional Collaboration
- Serve as a strategic partner to faculty, research centers, and leadership to align marketing efforts with academic priorities.
- Collaborate with advancement and external affairs teams to support donor engagement, events, and institutional partnerships.
- Ensure coordination with key stakeholders and central university marketing in complex environment.
Team Leadership & Operational Growth
- Build and manage a high-performing marketing and digital team as the School grows, which may include digital, design, and content roles.
- Establish scalable processes, editorial calendars, and governance structures to support consistent, high-quality output.
- Manage marketing and digital budgets, external vendors, agencies, and freelancers as needed.
MINIMUM QUALIFICATIONS
- Bachelor's Degree in Communications, Marketing, or related field.
- Ten years of related experience in marketing, digital strategy, and brand management.
- Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
PREFERRED QUALIFICATIONS
- Experience building or scaling marketing functions, teams, or infrastructure from the ground up.
- Ten plus years of progressive experience in marketing, digital strategy, brand management with at least 3 years in a senior leadership position managing a team.
- Proven track record leading integrated marketing, including website, content, social, brand campaigns.
- Exceptional written, visual, verbal communications skills.
- Experience managing agency and vendor relationships.
LOCATION
Location: District of Columbia
COMPENSATION
Starting Salary Range: $85,500 - $164,780 Annually (Commensurate w/exp.)
TOTAL REWARDS
The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.
EDUCATION AND EXPERIENCE EQUIVALENCY
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
APPLICANTS COMPLETING STUDIES
Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
BACKGROUND CHECKS
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
DIVERSITY AND INCLUSION
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.
EQUAL OPPORTUNITY EMPLOYER
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO is the Law
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
ACCOMMODATION INFORMATION
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit: https://accessibility.jhu.edu/.
VACCINE REQUIREMENTS
Johns Hopkins University requires all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry.
The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly. The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Brand Marketing Job Roles in Washington DC
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Search Brand Marketing Jobs in Washington DCBrand Marketing Jobs in Washington DC: Frequently Asked Questions
Which companies sponsor visas for brand marketers in Washington DC?
Organizations with established visa sponsorship track records in DC's brand marketing space include Deloitte, Booz Allen Hamilton, Publicis Groupe, and major nonprofits like the American Red Cross and National Geographic. Global institutions such as the World Bank and Inter-American Development Bank also hire brand marketers and have dedicated immigration support infrastructure for international employees.
Which visa types are most common for brand marketing roles in Washington DC?
The H-1B is the most common visa for brand marketing roles, applicable when the position requires a bachelor's degree or higher in marketing, communications, or a related field. The O-1A is an option for marketers with demonstrated exceptional achievement. Australians may pursue the E-3 visa, and Canadians or Mexicans may qualify under TN visa status if the role aligns with an eligible occupation category.
How to find brand marketing visa sponsorship jobs in Washington DC?
Migrate Mate filters job listings specifically by visa sponsorship, making it straightforward to identify brand marketing roles in Washington DC where employers are actively open to sponsoring international candidates. Rather than sorting through thousands of unfiltered postings, you can focus on positions at DC-area organizations, trade associations, and consultancies that have a documented history of sponsoring marketing professionals.
Which areas in Washington DC have the most brand marketing sponsorship jobs?
Most brand marketing sponsorship opportunities concentrate in central DC, particularly around K Street, Dupont Circle, and the Penn Quarter corridor where consultancies, advocacy organizations, and media firms cluster. The surrounding metro area extends the market considerably, with Bethesda and Rockville in Maryland hosting healthcare and biotech brands, and Arlington and Tysons Corner in Virginia attracting technology and defense-sector employers with marketing functions.
Are there any DC-specific considerations for brand marketing visa sponsorship candidates?
DC's brand marketing hiring leans heavily toward policy-adjacent industries, so candidates with experience in public affairs, government communications, or mission-driven brand strategy are particularly competitive. Many large employers here, including nonprofits and international organizations, have in-house legal teams familiar with H-1B sponsorship. Candidates with a degree specifically in marketing, communications, or public relations will have the clearest path to meeting specialty occupation requirements under H-1B guidelines.
What is the prevailing wage for sponsored brand marketing jobs in Washington DC?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.