Brand Marketing Visa Sponsorship Jobs in Massachusetts
Massachusetts is a strong market for brand marketing professionals seeking visa sponsorship, with major employers concentrated in Boston, Cambridge, and the Route 128 corridor. Companies like HubSpot, Wayfair, and Biogen actively hire international marketing talent, alongside a dense network of biotech, fintech, and consumer brands that rely on skilled marketers to drive growth.
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SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
ROLE
The Manager, Brand Marketing - Hard Floor role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. The Manager, Brand Marketing will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). This person will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.
Here are some of the EXCITING things you’ll get to do:
Be the category expert: understand price, positioning, competitive landscape and market needs
- Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
- Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
- Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
- Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
- Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
- Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
- Support development and implementation of best practices and processes across all consumer touchpoints
- Manage creative development processes (i.e. timeline, approvals, protocols)
- Manage and develop Associate Brand Managers / Brand Managers
BASIC QUALIFICATIONS
- 5 years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
- 3 years of prior experience in Consumer-Packaged Goods
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Degree in Marketing or related field, or equivalent, MBA preferred
- This role is on site in our Needham MA HQ 3x a week
SALARY AND OTHER COMPENSATION
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Pay Range: $78,800 — $161,000 USD
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
OUR CULTURE
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
WHAT WE OFFER
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
About us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
ROLE
The Manager, Brand Marketing - Hard Floor role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. The Manager, Brand Marketing will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). This person will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.
Here are some of the EXCITING things you’ll get to do:
Be the category expert: understand price, positioning, competitive landscape and market needs
- Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
- Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
- Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
- Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
- Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
- Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
- Support development and implementation of best practices and processes across all consumer touchpoints
- Manage creative development processes (i.e. timeline, approvals, protocols)
- Manage and develop Associate Brand Managers / Brand Managers
BASIC QUALIFICATIONS
- 5 years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
- 3 years of prior experience in Consumer-Packaged Goods
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Degree in Marketing or related field, or equivalent, MBA preferred
- This role is on site in our Needham MA HQ 3x a week
SALARY AND OTHER COMPENSATION
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Pay Range: $78,800 — $161,000 USD
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
OUR CULTURE
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
WHAT WE OFFER
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
Brand Marketing Job Roles in Massachusetts
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Search Brand Marketing Jobs in MassachusettsBrand Marketing Jobs in Massachusetts: Frequently Asked Questions
Which companies sponsor visas for brand marketers in Massachusetts?
Several Massachusetts-based employers have consistent track records of sponsoring visas for marketing roles. HubSpot, Wayfair, and Biogen are among the more active sponsors in the state. Boston's concentration of biotech, software, and financial services firms also generates demand for brand marketing professionals, with companies like athenahealth, Fidelity Investments, and TripAdvisor appearing in Department of Labor disclosure data for marketing-related sponsorships.
Which visa types are most common for brand marketing roles in Massachusetts?
The H-1B is the most frequently used visa category for brand marketing roles in Massachusetts, as positions requiring a bachelor's degree in marketing, communications, or a related field generally meet the specialty occupation standard. Australians may qualify for the E-3 visa instead. Candidates already in the U.S. on F-1 OPT or STEM OPT can begin working before their employer files an H-1B petition, which is a common entry path for recent graduates.
Which cities in Massachusetts have the most brand marketing sponsorship jobs?
Boston is the clear center of gravity for brand marketing sponsorship jobs in Massachusetts. Cambridge, home to a dense cluster of biotech and technology firms, generates substantial demand for marketing talent. Waltham and Burlington along the Route 128 corridor also have significant concentrations of employers in software and healthcare who hire brand marketers. Smaller markets like Worcester and Springfield have fewer opportunities but are worth monitoring at growing regional companies.
How to find brand marketing visa sponsorship jobs in Massachusetts?
Migrate Mate is built specifically for international candidates searching for visa-sponsored roles, making it a practical starting point for brand marketing jobs in Massachusetts. You can filter by state and role type to surface employers with active sponsorship history in the market. Given Boston's competitive hiring environment, focusing your search on industries with the highest sponsorship rates, such as biotech, SaaS, and financial services, increases your chances of finding receptive employers.
Are there state-specific considerations for brand marketing sponsorship in Massachusetts?
Massachusetts employers sponsoring H-1B workers for brand marketing roles must meet Department of Labor prevailing wage requirements, which reflect the Boston metro area's generally high cost of living and competitive compensation norms. The state's university pipeline, including Boston University, Northeastern, and Emerson College, means employers are accustomed to hiring international graduates. Marketing roles within Massachusetts-regulated industries like healthcare and financial services may carry additional compliance requirements that can affect how roles are structured and advertised.
What is the prevailing wage for sponsored brand marketing jobs in Massachusetts?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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