Brand Marketing Visa Sponsorship Jobs in Oregon
Oregon's brand marketing jobs are concentrated in Portland, where Nike, Adidas, and a growing cluster of consumer goods and tech companies hire internationally. Wieden+Kennedy, one of the world's most recognized creative agencies, is headquartered here. Employers across apparel, outdoor recreation, and software regularly sponsor skilled brand marketers for H-1B visa and other work visas.
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Get Access To All JobsABOUT THE POSITION
As Vice President of Brand Marketing, you will be responsible for defining, building, and amplifying the SOREL brand globally. You will lead the development of the brand strategy, oversee the creation of compelling content and storytelling, and ensure that every consumer touchpoint consistently strengthens brand relevance, distinctiveness, and demand.
This role sits at the intersection of brand vision, creative excellence, and commercial impact. You will guide how SOREL shows up in culture, across channels, and throughout the consumer journey, leading teams responsible for brand marketing, content creation, social media, influencer marketing, partnerships, and brand communications.
Working closely with Creative, Product, DTC, Regional Marketing, and Performance Marketing leaders, you will drive a cohesive marketing ecosystem that balances long-term brand building with short-term business results. While not directly accountable for performance marketing execution, you will provide strategic leadership and input to ensure brand and performance efforts work together to maximize growth.
HOW YOU’LL MAKE A DIFFERENCE
- Provide visionary leadership for SOREL's global brand marketing organization, leading teams across brand strategy, content, social, communications, influencer marketing, and partnerships.
- Define and evolve SOREL's global brand positioning, ensuring clear differentiation and relevance with target consumers.
- Develop integrated seasonal and annual marketing strategies that drive awareness, consideration, engagement, and conversion.
- Lead the creation of compelling brand storytelling and content ecosystems that bring the SOREL brand to life across owned, earned, and paid channels.
- Oversee the development of campaign concepts, content plans, creative briefs, and go-to-market strategies in partnership with internal Creative and external agency partners.
- Ensure brand consistency and excellence across all consumer touchpoints, geographies, categories, and channels.
- Partner closely with Performance Marketing leadership to align creative strategy, audience insights, and campaign priorities, ensuring brand investment contributes to measurable business outcomes.
- Champion a consumer-first approach by leveraging insights, cultural trends, analytics, and market intelligence to inform marketing decisions.
- Lead influencer, ambassador, partnership, and public relations strategies that authentically elevate the SOREL brand.
- Establish measurement frameworks and learning agendas that connect brand health, consumer engagement, and commercial performance.
- Manage agency relationships and external partners to ensure best-in-class execution and strategic alignment.
- Collaborate with Product, Merchandising, Sales, DTC, and Regional teams to create integrated business plans that support both brand growth and revenue objectives.
- Build and develop a high-performing marketing team while fostering a culture of creativity, accountability, collaboration, and continuous improvement.
YOU ARE
- A strategic brand builder with a proven ability to create enduring consumer brands and drive business growth.
- A powerful storyteller who understands how to translate brand strategy into compelling consumer experiences and content.
- A collaborative leader who inspires teams and influences cross-functional partners at all levels of the organization.
- Equally comfortable discussing brand vision, creative development, consumer insights, and business performance.
- A consumer-obsessed marketer who stays connected to culture, trends, and emerging opportunities.
- Data-informed and analytically minded, using insights to guide decisions while maintaining strong creative instincts.
- A skilled communicator capable of influencing executive leadership and driving organizational alignment.
- Comfortable operating in a fast-paced, entrepreneurial environment where agility and adaptability are critical.
- Passionate about building teams and developing talent.
YOU HAVE
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
- 15+ years of progressive experience in brand marketing, consumer marketing, or brand management within premium consumer, lifestyle, footwear, apparel, or related industries.
- 10+ years of leadership experience, including managing leaders and leading through organizational complexity.
- Proven success developing and executing brand strategies that drive both brand equity and commercial growth.
- Extensive experience leading content strategy, content creation, communications, social media, influencer marketing, and integrated campaigns.
- Demonstrated ability to build and scale global brand platforms and go-to-market strategies.
- Experience collaborating closely with performance marketing teams to connect brand storytelling with measurable business outcomes.
- Strong understanding of consumer insights, analytics, marketing measurement, and brand health metrics.
- Proven agency management experience across creative, content, influencer, communications, and media disciplines.
- Exceptional leadership, communication, and stakeholder management skills.
- Experience working within global, matrixed organizations and influencing across functions and geographies.
LI-JC1
SOREL
Onsite
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
ABOUT THE POSITION
As Vice President of Brand Marketing, you will be responsible for defining, building, and amplifying the SOREL brand globally. You will lead the development of the brand strategy, oversee the creation of compelling content and storytelling, and ensure that every consumer touchpoint consistently strengthens brand relevance, distinctiveness, and demand.
This role sits at the intersection of brand vision, creative excellence, and commercial impact. You will guide how SOREL shows up in culture, across channels, and throughout the consumer journey, leading teams responsible for brand marketing, content creation, social media, influencer marketing, partnerships, and brand communications.
Working closely with Creative, Product, DTC, Regional Marketing, and Performance Marketing leaders, you will drive a cohesive marketing ecosystem that balances long-term brand building with short-term business results. While not directly accountable for performance marketing execution, you will provide strategic leadership and input to ensure brand and performance efforts work together to maximize growth.
HOW YOU’LL MAKE A DIFFERENCE
- Provide visionary leadership for SOREL's global brand marketing organization, leading teams across brand strategy, content, social, communications, influencer marketing, and partnerships.
- Define and evolve SOREL's global brand positioning, ensuring clear differentiation and relevance with target consumers.
- Develop integrated seasonal and annual marketing strategies that drive awareness, consideration, engagement, and conversion.
- Lead the creation of compelling brand storytelling and content ecosystems that bring the SOREL brand to life across owned, earned, and paid channels.
- Oversee the development of campaign concepts, content plans, creative briefs, and go-to-market strategies in partnership with internal Creative and external agency partners.
- Ensure brand consistency and excellence across all consumer touchpoints, geographies, categories, and channels.
- Partner closely with Performance Marketing leadership to align creative strategy, audience insights, and campaign priorities, ensuring brand investment contributes to measurable business outcomes.
- Champion a consumer-first approach by leveraging insights, cultural trends, analytics, and market intelligence to inform marketing decisions.
- Lead influencer, ambassador, partnership, and public relations strategies that authentically elevate the SOREL brand.
- Establish measurement frameworks and learning agendas that connect brand health, consumer engagement, and commercial performance.
- Manage agency relationships and external partners to ensure best-in-class execution and strategic alignment.
- Collaborate with Product, Merchandising, Sales, DTC, and Regional teams to create integrated business plans that support both brand growth and revenue objectives.
- Build and develop a high-performing marketing team while fostering a culture of creativity, accountability, collaboration, and continuous improvement.
YOU ARE
- A strategic brand builder with a proven ability to create enduring consumer brands and drive business growth.
- A powerful storyteller who understands how to translate brand strategy into compelling consumer experiences and content.
- A collaborative leader who inspires teams and influences cross-functional partners at all levels of the organization.
- Equally comfortable discussing brand vision, creative development, consumer insights, and business performance.
- A consumer-obsessed marketer who stays connected to culture, trends, and emerging opportunities.
- Data-informed and analytically minded, using insights to guide decisions while maintaining strong creative instincts.
- A skilled communicator capable of influencing executive leadership and driving organizational alignment.
- Comfortable operating in a fast-paced, entrepreneurial environment where agility and adaptability are critical.
- Passionate about building teams and developing talent.
YOU HAVE
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
- 15+ years of progressive experience in brand marketing, consumer marketing, or brand management within premium consumer, lifestyle, footwear, apparel, or related industries.
- 10+ years of leadership experience, including managing leaders and leading through organizational complexity.
- Proven success developing and executing brand strategies that drive both brand equity and commercial growth.
- Extensive experience leading content strategy, content creation, communications, social media, influencer marketing, and integrated campaigns.
- Demonstrated ability to build and scale global brand platforms and go-to-market strategies.
- Experience collaborating closely with performance marketing teams to connect brand storytelling with measurable business outcomes.
- Strong understanding of consumer insights, analytics, marketing measurement, and brand health metrics.
- Proven agency management experience across creative, content, influencer, communications, and media disciplines.
- Exceptional leadership, communication, and stakeholder management skills.
- Experience working within global, matrixed organizations and influencing across functions and geographies.
LI-JC1
SOREL
Onsite
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
Brand Marketing Job Roles in Oregon
See all 52+ Brand Marketing Jobs in Oregon
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Search Brand Marketing Jobs in OregonBrand Marketing Jobs in Oregon: Frequently Asked Questions
Which companies sponsor visas for brand marketers in Oregon?
Nike and Adidas are the most consistent sponsors, given their global headquarters in the Portland metro area and need for internationally experienced brand talent. Wieden+Kennedy, Intel, and Daimler Trucks North America have also filed H-1B petitions for marketing roles. Smaller consumer brands and outdoor recreation companies in Oregon occasionally sponsor as well, though less frequently than the major corporate employers.
Which visa types are most common for brand marketing roles in Oregon?
The H-1B is the most common visa for brand marketing roles in Oregon, covering positions like brand manager, marketing strategist, and integrated marketing specialist that require a relevant bachelor's degree or higher. Australians may qualify for the E-3 visa, which has no lottery and is often faster. Canadians and Mexicans in qualifying marketing roles may be eligible for TN visa status under the USMCA.
Which cities in Oregon have the most brand marketing sponsorship jobs?
Portland accounts for the large majority of brand marketing sponsorship activity in Oregon. Beaverton, home to Nike's world headquarters, is the other significant hub. Salem and Eugene have smaller marketing job markets tied to government, education, and regional consumer brands, but visa sponsorship for brand roles outside the Portland metro is uncommon.
How to find brand marketing visa sponsorship jobs in Oregon?
Migrate Mate is built specifically for international job seekers and filters brand marketing roles in Oregon by visa sponsorship history, so you can focus on employers who have actually sponsored before. Searching by role and state on Migrate Mate surfaces positions at companies like Nike, Adidas, and Portland-area agencies, saving time compared to manually researching each employer's sponsorship record.
Are there state-specific considerations for brand marketing sponsorship in Oregon?
Oregon does not have state-level work visa programs, so federal H-1B rules and prevailing wage requirements set by the Department of Labor apply. Portland's concentration of global apparel and consumer brand headquarters means the local talent market is competitive, and employers filing H-1B petitions must meet prevailing wage levels for the specific metropolitan area. University of Oregon and Portland State produce marketing graduates, but international candidates typically enter through employer-sponsored petitions rather than local university pipelines.
What is the prevailing wage for sponsored brand marketing jobs in Oregon?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.