Marketing Visa Sponsorship Jobs in Minnesota
Minnesota's marketing job market spans major employers like Target, General Mills, Best Buy, and UnitedHealth Group, all headquartered in the Twin Cities. International marketing professionals seeking visa sponsorship will find the strongest opportunities in Minneapolis and St. Paul, where corporate headquarters and agency networks concentrate demand for brand strategy, digital marketing, and market research talent.
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Get Access To All JobsCOMPENSATION
- The pay range is $95,000.00 - $171,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
As a member of the Guest Marketing Strategy team, you will play a critical role in shaping how Target shows up during Back to School, one of Target's most important enterprise priorities.
ROLE AND RESPONSIBILITIES
As Senior Marketing Manager within Guest Marketing Strategy, you will lead Target's Back to School campaign from strategy through activation. You will define the campaign strategy, bringing a clear point of view grounded in guest insights, cultural context, and business priorities. You will partner across cross-functional teams to bring that strategy to life through a connected and compelling guest experience across the full marketing ecosystem. You will influence partners across Marketing, Creative, Media, Social, Digital, Merchandising, and Enterprise Insights, aligning stakeholders, influencing decisions, and driving brand and business impact.
Success in this role requires exceptional strategic thinking, creative judgment, executive communication, and the ability to lead large cross-functional teams through influence, driving alignment and decision making across a highly matrixed organization.
Core Responsibilities
- Define the strategic direction for the campaign by translating guest insights, cultural context, competitive dynamics, and business priorities into a clear point of view that guides creative development and inspires breakthrough work.
- Partner with Target Creative, agency, and cross-functional teams to bring the campaign's strategic direction to life through breakthrough ideas and experiences that strengthen Target's brand and drive business growth.
- Orchestrate the end-to-end Back to School campaign by aligning Marketing, Creative, Media, Social, Digital, Merchandising, Enterprise Insights, and agency partners to deliver a connected guest experience across the guest journey.
- Lead cross-functional teams through ambiguity, aligning stakeholders, driving strategic decisions, and balancing guest needs, business priorities, and executional realities throughout campaign development.
- Define success metrics, monitor campaign performance, and translate insights and learnings into actionable recommendations that strengthen future campaigns and improve marketing effectiveness.
- Represent the Back to School campaign across Marketing and Enterprise leadership forums, influencing decisions, building alignment, and driving momentum across senior stakeholders.
ABOUT YOU
- Bachelor's degree in Marketing, Business, Communications, or a related field; or equivalent experience.
- 7+ years of experience in marketing strategy, brand strategy, integrated marketing, consulting, agency strategy, brand management, or related disciplines.
- Demonstrated ability to translate consumer insights, cultural trends, business priorities, and performance data into clear marketing strategies, strategic briefs, and executive recommendations.
- Strong strategic thinking, storytelling, and communication skills, with the ability to develop a compelling point of view, simplify complexity, and influence decision making across functions and leadership levels.
- Strong creative judgment with the ability to partner with creative teams and agencies, provide strategic direction, and influence breakthrough work from concept through execution.
- Strong understanding of full-funnel marketing and the role each channel plays in the guest journey.
- Proven ability to operate with speed, accountability, and sound judgment in a fast-paced, ambiguous environment while managing multiple priorities.
- Deep curiosity about consumers, culture, retail, shopping behavior, media, and the evolving competitive landscape.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
AMERICANS WITH DISABILITIES ACT (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
COMPENSATION
- The pay range is $95,000.00 - $171,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
As a member of the Guest Marketing Strategy team, you will play a critical role in shaping how Target shows up during Back to School, one of Target's most important enterprise priorities.
ROLE AND RESPONSIBILITIES
As Senior Marketing Manager within Guest Marketing Strategy, you will lead Target's Back to School campaign from strategy through activation. You will define the campaign strategy, bringing a clear point of view grounded in guest insights, cultural context, and business priorities. You will partner across cross-functional teams to bring that strategy to life through a connected and compelling guest experience across the full marketing ecosystem. You will influence partners across Marketing, Creative, Media, Social, Digital, Merchandising, and Enterprise Insights, aligning stakeholders, influencing decisions, and driving brand and business impact.
Success in this role requires exceptional strategic thinking, creative judgment, executive communication, and the ability to lead large cross-functional teams through influence, driving alignment and decision making across a highly matrixed organization.
Core Responsibilities
- Define the strategic direction for the campaign by translating guest insights, cultural context, competitive dynamics, and business priorities into a clear point of view that guides creative development and inspires breakthrough work.
- Partner with Target Creative, agency, and cross-functional teams to bring the campaign's strategic direction to life through breakthrough ideas and experiences that strengthen Target's brand and drive business growth.
- Orchestrate the end-to-end Back to School campaign by aligning Marketing, Creative, Media, Social, Digital, Merchandising, Enterprise Insights, and agency partners to deliver a connected guest experience across the guest journey.
- Lead cross-functional teams through ambiguity, aligning stakeholders, driving strategic decisions, and balancing guest needs, business priorities, and executional realities throughout campaign development.
- Define success metrics, monitor campaign performance, and translate insights and learnings into actionable recommendations that strengthen future campaigns and improve marketing effectiveness.
- Represent the Back to School campaign across Marketing and Enterprise leadership forums, influencing decisions, building alignment, and driving momentum across senior stakeholders.
ABOUT YOU
- Bachelor's degree in Marketing, Business, Communications, or a related field; or equivalent experience.
- 7+ years of experience in marketing strategy, brand strategy, integrated marketing, consulting, agency strategy, brand management, or related disciplines.
- Demonstrated ability to translate consumer insights, cultural trends, business priorities, and performance data into clear marketing strategies, strategic briefs, and executive recommendations.
- Strong strategic thinking, storytelling, and communication skills, with the ability to develop a compelling point of view, simplify complexity, and influence decision making across functions and leadership levels.
- Strong creative judgment with the ability to partner with creative teams and agencies, provide strategic direction, and influence breakthrough work from concept through execution.
- Strong understanding of full-funnel marketing and the role each channel plays in the guest journey.
- Proven ability to operate with speed, accountability, and sound judgment in a fast-paced, ambiguous environment while managing multiple priorities.
- Deep curiosity about consumers, culture, retail, shopping behavior, media, and the evolving competitive landscape.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
AMERICANS WITH DISABILITIES ACT (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Marketing Job Roles in Minnesota
See all 116+ Marketing Jobs in Minnesota
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Search Marketing Jobs in MinnesotaMarketing Jobs in Minnesota: Frequently Asked Questions
Which companies in Minnesota sponsor visas for marketing roles?
Several large Minnesota-headquartered corporations have established records of sponsoring work visas for marketing professionals. Target, General Mills, Best Buy, 3M, and UnitedHealth Group have all filed H-1B visa Labor Condition Applications for marketing-related positions. Mid-sized companies in Minneapolis's growing digital and agency sector also sponsor, though less frequently than Fortune 500 employers. Checking LCA disclosure data from the Department of Labor confirms actual sponsorship history by employer.
Which visa types are most common for marketing roles in Minnesota?
The H-1B visa is the most common pathway for international marketing professionals in Minnesota. Roles like market research analyst, digital marketing manager, and brand strategist typically qualify as specialty occupations requiring a relevant bachelor's degree. Australians may also pursue the E-3 visa, and Canadians and Mexicans may qualify under TN visa status using the economist or management consultant categories, depending on the specific role and duties.
Which cities in Minnesota have the most marketing visa sponsorship jobs?
Minneapolis and St. Paul account for the overwhelming majority of marketing visa sponsorship activity in Minnesota. The Twin Cities metro hosts the state's largest corporate headquarters and a concentrated advertising and agency community. Rochester has some marketing demand tied to the Mayo Clinic's communications and outreach operations. Outside these metros, sponsorship opportunities become significantly less common.
How to find marketing visa sponsorship jobs in Minnesota?
Migrate Mate filters job listings specifically by visa sponsorship eligibility, making it easier to identify Minnesota-based marketing roles where employers are open to sponsoring. Rather than sifting through general job boards, you can browse marketing positions in Minnesota that are tagged for sponsorship, including roles at large corporate employers in Minneapolis and St. Paul. Creating a profile on Migrate Mate helps match your background to relevant openings.
Are there state-specific factors that affect marketing sponsorship jobs in Minnesota?
Minnesota's concentration of Fortune 500 headquarters gives it a higher density of marketing sponsorship activity than most Midwestern states. The University of Minnesota also produces a pipeline of international marketing and MBA graduates, meaning some employers in the Twin Cities already have familiarity with OPT and H-1B processes. Prevailing wage requirements for marketing roles are set at the metropolitan statistical area level for Minneapolis-St. Paul, which influences which positions employers are willing to sponsor.
What is the prevailing wage for sponsored marketing jobs in Minnesota?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.