Brand Marketing Visa Sponsorship Jobs in New Jersey
New Jersey's brand marketing sector draws international talent to companies like Johnson & Johnson, Prudential, and Audible, alongside a dense corridor of consumer goods and pharmaceutical firms. Newark, Jersey City, and Princeton are key hiring hubs. International candidates pursuing brand marketing roles here will find a competitive but active sponsorship market, particularly in CPG, healthcare, and financial services.
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Get Access To All JobsShape the Future with Dun & Bradstreet
At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.
The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drives campaigns that build awareness and affinity, and ensures consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs, campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer-relevant way.
The role works cross-functionally with creative, communications, portfolio marketing, and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences.
Essential Key Responsibilities
- Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals.
- Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings relate to one another – and earn branding.
- Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.
- Lead the planning and execution of brand campaigns and initiatives that support awareness, positioning, and differentiation – including media, events, digital, social, etc.
- Create and maintain brand governance materials, including brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources for internal teams and agency partners.
- Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly and consistently – including advertising, events, web, internal communications, and customer-facing experiences.
- Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.
- Establish tracking and reporting frameworks, using data to inform decisions.
- Stay current with trends in branding, design, and consumer behavior to inform creative direction.
- Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brand standards.
- Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.
Essential Skills and/or Certifications
- Bachelor’s degree in marketing, communications, or a related field.
- 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
- Proven success in developing and executing brand strategies across channels.
- Strong understanding of brand identity, messaging, visual systems, and brand governance.
- Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.
- Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.
- Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.
- Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.
- Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.
- Strong organizational and project management skills.
- Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.
- Proficiency in Microsoft Office Suite skills.
- Understands and embraces AI tools. Demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments.
- Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
- Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues, and mentors as well as widen and broaden your competencies through structural courses and programs.
- Where applicable, fluency in English and languages relevant to the working market.
Physical Requirements
- Ability to sit, speak and operate telephone and/or computer for long periods of time.
- Ability to handle pressure, stressful conditions, and conflict resolution.
- Ability to work day, evening and/or weekend hours as needed.
- Regular attendance in the office.
Benefits We Offer
- Generous paid time off in your first year, increasing with tenure.
- Up to 16 weeks 100% paid parental leave after one year of employment.
- Paid sick time to care for yourself or family members.
- Education assistance and extensive training resources.
- Do Good Program: Paid volunteer days & donation matching.
- Competitive 401k with company matching.
- Health & wellness benefits, including discounted Wellhub membership rates.
- Medical, dental & vision insurance for you, spouse/partner & dependents.
All Dun & Bradstreet job postings can be found at https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
Notice to Applicants: Please be advised that this job posting page is hosted and powered by Lever, a subsidiary of Employ Inc. Your use of this page is subject to Employ's Privacy Notice and Cookie Policy, which governs the processing of visitor data on this platform.
Equal Employment Opportunity (EEO): Dun & Bradstreet provides equal employment opportunities to applicants and employees without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. Know Your Rights: Workplace Discrimination is Illegal - The current poster can be found here. We participate in E-Verify - The current poster can be found here.
Accommodations information for applicants with disabilities: Dun & Bradstreet is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with Dun & Bradstreet, please send an e-mail to AcquisitionT@dnb.com to let us know the nature of your accommodation request and your contact information.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please visit https://bit.ly/3LMn4CQ.
Shape the Future with Dun & Bradstreet
At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.
The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drives campaigns that build awareness and affinity, and ensures consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs, campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer-relevant way.
The role works cross-functionally with creative, communications, portfolio marketing, and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences.
Essential Key Responsibilities
- Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals.
- Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings relate to one another – and earn branding.
- Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.
- Lead the planning and execution of brand campaigns and initiatives that support awareness, positioning, and differentiation – including media, events, digital, social, etc.
- Create and maintain brand governance materials, including brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources for internal teams and agency partners.
- Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly and consistently – including advertising, events, web, internal communications, and customer-facing experiences.
- Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.
- Establish tracking and reporting frameworks, using data to inform decisions.
- Stay current with trends in branding, design, and consumer behavior to inform creative direction.
- Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brand standards.
- Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.
Essential Skills and/or Certifications
- Bachelor’s degree in marketing, communications, or a related field.
- 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
- Proven success in developing and executing brand strategies across channels.
- Strong understanding of brand identity, messaging, visual systems, and brand governance.
- Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.
- Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.
- Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.
- Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.
- Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.
- Strong organizational and project management skills.
- Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.
- Proficiency in Microsoft Office Suite skills.
- Understands and embraces AI tools. Demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments.
- Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
- Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues, and mentors as well as widen and broaden your competencies through structural courses and programs.
- Where applicable, fluency in English and languages relevant to the working market.
Physical Requirements
- Ability to sit, speak and operate telephone and/or computer for long periods of time.
- Ability to handle pressure, stressful conditions, and conflict resolution.
- Ability to work day, evening and/or weekend hours as needed.
- Regular attendance in the office.
Benefits We Offer
- Generous paid time off in your first year, increasing with tenure.
- Up to 16 weeks 100% paid parental leave after one year of employment.
- Paid sick time to care for yourself or family members.
- Education assistance and extensive training resources.
- Do Good Program: Paid volunteer days & donation matching.
- Competitive 401k with company matching.
- Health & wellness benefits, including discounted Wellhub membership rates.
- Medical, dental & vision insurance for you, spouse/partner & dependents.
All Dun & Bradstreet job postings can be found at https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
Notice to Applicants: Please be advised that this job posting page is hosted and powered by Lever, a subsidiary of Employ Inc. Your use of this page is subject to Employ's Privacy Notice and Cookie Policy, which governs the processing of visitor data on this platform.
Equal Employment Opportunity (EEO): Dun & Bradstreet provides equal employment opportunities to applicants and employees without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. Know Your Rights: Workplace Discrimination is Illegal - The current poster can be found here. We participate in E-Verify - The current poster can be found here.
Accommodations information for applicants with disabilities: Dun & Bradstreet is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with Dun & Bradstreet, please send an e-mail to AcquisitionT@dnb.com to let us know the nature of your accommodation request and your contact information.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please visit https://bit.ly/3LMn4CQ.
Brand Marketing Job Roles in New Jersey
See all 164+ Brand Marketing Jobs in New Jersey
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Search Brand Marketing Jobs in New JerseyBrand Marketing Jobs in New Jersey: Frequently Asked Questions
Which companies sponsor visas for brand marketers in New Jersey?
Johnson & Johnson, Prudential Financial, Bed Bath & Beyond (and its successor brands), Audible, and various pharmaceutical firms headquartered in the Princeton and Parsippany corridors have established track records of sponsoring H-1B visas for marketing professionals. Consumer goods companies along the Route 1 and Route 9 corridors also regularly file Labor Condition Applications for brand marketing roles.
Which visa types are most common for brand marketing roles in New Jersey?
The H-1B is the most common visa for brand marketing professionals in New Jersey, provided the role requires at least a bachelor's degree in marketing, communications, or a related field. Candidates with an MBA or specialized marketing degree strengthen the specialty occupation argument. Those already on F-1 OPT, including STEM OPT extensions in qualifying analytics-heavy roles, may also work while an H-1B petition is filed.
Which cities in New Jersey have the most brand marketing sponsorship jobs?
Newark and Jersey City lead for volume, benefiting from proximity to New York City and a concentration of financial services and media companies. Parsippany and Whippany are significant hubs for pharmaceutical and consumer goods marketing. Princeton draws biotech and healthcare brand roles. New Brunswick, home to Johnson & Johnson's headquarters, is another consistent source of sponsored brand marketing positions.
How to find brand marketing visa sponsorship jobs in New Jersey?
Migrate Mate lets you filter brand marketing roles specifically by visa sponsorship availability and location, making New Jersey searches straightforward. Rather than sorting through general job listings, Migrate Mate surfaces employers who have active sponsorship history in brand marketing. Focusing on CPG, pharma, and financial services companies in the Newark, Jersey City, and Princeton areas will yield the most relevant results for sponsored positions.
Are there state-specific considerations for brand marketing sponsorship jobs in New Jersey?
New Jersey sits within the New York City metropolitan prevailing wage zone for many positions, which means Department of Labor wage requirements for sponsored brand marketing roles reflect a high-cost market. Rutgers University and Montclair State University produce strong local marketing talent pipelines, so employers receive competitive applicant pools. International candidates benefit from the state's dense industry clusters, where brand marketing roles are more likely to be classified as specialty occupations warranting sponsorship.
What is the prevailing wage for sponsored brand marketing jobs in New Jersey?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.