Brand Marketing Visa Sponsorship Jobs in Utah
Utah's brand marketing scene is anchored by tech companies in the Silicon Slopes corridor, consumer brands, and a growing outdoor and lifestyle industry. Salt Lake City, Lehi, and Provo are the primary hiring hubs, with employers like Adobe, Qualtrics, and Ancestry known to sponsor international talent for brand marketing roles.
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Position Announcement
Join Utah Valley University Athletics in a dynamic marketing role where creativity, collaboration, and measurable impact come together. Reporting to the Assistant Athletic Director of Marketing, this position offers the opportunity to lead promotional efforts for assigned sports, driving revenue generation, increasing ticket sales, and enhancing overall brand visibility. You’ll play a key part in shaping how the campus and community connect with UVU Athletics, using innovative strategies to grow attendance and strengthen school spirit.
In addition to marketing initiatives, this role is hands-on in creating memorable game-day experiences that elevate fan engagement and atmosphere. Working closely with campus departments and community partners, you’ll help build meaningful relationships that expand outreach and support long-term program growth. This position is ideal for someone who thrives in a fast-paced environment, enjoys both strategic planning and event execution, and wants to contribute to a vibrant, community-centered athletic program.
Summary of Responsibilities
- Responsible for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs, resulting in Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance; including pre-season, season, and post-season events WAC, BIG Conference, NCAA, etc. Result expectations also include ensuring game day/event marketing responsibilities are executed, including pre-game, in-game, and post-game activities; focusing on Fan Experience, Social Media / Broadcasting, Innovation and Creativity, Community Outreach, and Attendance, ensuring goals are met and exceeded, and evaluating goals and plans at each season’s end.
- Responsible for development and enhancement of digital and social media marketing campaigns, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, Email, Text, TV, Radio, Website, etc., utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include a clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time-sensitive manner, focusing on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
- Foster relationships with campus stakeholders; Athletics Communications, Athletics Corporate Partners and Community Outreach, Athletics Development and Wolverine Club, Athletics Game Operations, University Marketing, University Communications, University Creative Services, University Merchandise & Licensing, University Photography Services, UCCU Center Ticket Office, UCCU Center Production, UCCU Center Concessions, Spirit Squad, PACE, Faculty Senate, Alumni & Development, UVUSA, Clubs and Organizations, UVU Ambassadors, RCL Program, Orientation Leaders, First Year Experience, Prospective Student Services, Student Housing Axis, The Green, Wolverine Crossing, etc., Youth Sports Jr. Jazz, Bantam Basketball, Utah Youth Soccer, etc., Elementary Schools elementary school days, elementary school tickets, mascot visits, student-athlete visits, etc., Corporate Partners, etc., as well as sitting on assigned committees around campus to be the voice and link of UVU Athletics. Responsible for collaborating regularly with sport administrators, coaches, and student-athletes to best understand their specific marketing needs and ensure expectations are managed.
- Responsible for overseeing the conception, production, and implementation of creative assets design, photo, video, etc. used for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs. Crafts strategies that clearly increase Revenue Generation / Ticket Sales, Fan Experience, Community Outreach, and Attendance.
- Provide leadership to part-time staff, part-time students, and interns to ensure game day / event marketing responsibilities are executed, including pre-game, in-game, and post-game activities. Leadership also includes the recruitment, supervision, management, and mentorship of employees.
- Evaluate marketing and communication efforts, seeking ways to improve performance and increase program effectiveness. Understands and develops strategies based on data modeling that forecasts budgets against achieving acquisition goals, including CPM, CPE, CPI, customer acquisition costs, and the ability to assess attribution and value of each channel / tactic utilized. Creates and distributes client and executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets.
Qualifications / Licenses / Certifications
Graduation from an accredited institution with a Bachelor’s degree, plus one year of marketing experience; OR a combination of relevant education and experience totaling five years.
Preferred Qualifications:
- Graduation from an accredited institution with a bachelor's degree in sports management, sports marketing, marketing, or a related field, and three years of experience in sports marketing or marketing; OR any combination of higher education and related work experience totaling 6 years.
- Graphic design and video editing skills preferred.
- Experience working in collegiate athletics preferred.
Knowledge / Skills / Abilities
Knowledge
- Knowledge of UVU policies and procedures.
- Knowledge of the regulations governing intercollegiate athletics as set forth by the NCAA, the WAC, and the BIG 12.
- Knowledge of NCAA DI technical writing procedures.
- Knowledge of current marketing and promotional strategies.
- Knowledge of video and photo production techniques.
- Knowledge of how to operate and maintain all gameday production equipment.
Skills
- Skills in developing marketing materials used for promotion, advertising, fundraising, etc.
- Skills in judgement and diplomacy required to interact effectively with and provide customer service to a broad audience.
- Must possess strong communication skills, both verbal and written.
- Proficient in Adobe Creative Suite software (i.e., Photoshop, Illustrator, Premiere, Lightroom, InDesign, etc.).
- Proficient in Microsoft Suite software (i.e., Word, Excel, PowerPoint, etc.).
- Proficient in camera, lighting, sound, and editing techniques.
Abilities
- Ability to uphold and abide by all NCAA, WAC, and BIG 12 regulations and UVU Institutional policies and procedures.
- Ability to develop annual and multi-year marketing plans for all intercollegiate athletic sport programs sponsored by the University.
- Ability to create and implement marketing and promotional strategies to help increase attendance and revenue for UVU Athletics, as well as enhance the fan experience and gameday atmosphere.
- Ability to supervise and direct marketing and promotional strategies for all intercollegiate athletic sport programs sponsored by the University.
- Ability to manage a set budget as assigned by the Assistant Athletic Director of Marketing.
- Ability to recruit, train, and supervise staff employees associated with the Athletic Marketing team.
- Ability to coordinate effectively with various campus and community constituencies.
- Ability to work with people in public relations settings.
- Ability to plan, organize, and problem-solve.
- Ability to communicate and collaborate effectively with individuals from varied backgrounds and perspectives.
- Ability to work under pressure, multitask, and meet deadlines.
EEO Statement:
UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.
Brand Marketing Job Roles in Utah
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Search Brand Marketing Jobs in UtahBrand Marketing Jobs in Utah: Frequently Asked Questions
Which companies sponsor visas for brand marketers in Utah?
Enterprise tech and SaaS companies in Silicon Slopes are among the most active sponsors for brand marketing roles in Utah. Adobe, Qualtrics, Ancestry, and Pluralsight have each appeared in Department of Labor disclosure data for marketing-related positions. Outdoor and lifestyle brands headquartered in the state also hire for brand roles, though their sponsorship history varies considerably by company size and hiring cycle.
Which visa types are most common for brand marketing roles in Utah?
The H-1B visa is the most common visa for brand marketing roles in Utah, provided the position qualifies as a specialty occupation requiring at minimum a bachelor's degree in marketing, communications, or a directly related field. Australian citizens may qualify for the E-3 visa, which follows a similar specialty occupation standard but skips the H-1B lottery. Canadians and Mexicans in qualifying marketing roles may explore the TN visa under the NAFTA/USMCA professional categories.
Which cities in Utah have the most brand marketing sponsorship jobs?
Salt Lake City holds the largest concentration of brand marketing sponsorship jobs in Utah, given its density of corporate headquarters and marketing agencies. Lehi and Provo, forming the core of the Silicon Slopes tech corridor, are close behind, with several high-growth SaaS companies maintaining in-house brand teams. Ogden sees occasional openings tied to outdoor and sporting goods companies based in the northern part of the state.
How to find brand marketing visa sponsorship jobs in Utah?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it straightforward to search for brand marketing roles in Utah without sorting through positions that don't offer sponsorship. You can narrow results by city, role type, and visa category. Given the concentration of tech employers in Silicon Slopes, filtering for that region on Migrate Mate is a practical starting point for brand marketing candidates seeking sponsorship.
Are there any Utah-specific considerations for brand marketing sponsorship candidates?
Utah's prevailing wage requirements for H-1B brand marketing roles are set by the Department of Labor and reflect local market rates, which tend to be lower than coastal tech hubs but have risen alongside Silicon Slopes growth. Brigham Young University and the University of Utah produce marketing graduates who compete for the same roles, so international candidates with specialized experience in digital brand strategy, product marketing, or creative direction tend to stand out most with Utah employers.
What is the prevailing wage for sponsored brand marketing jobs in Utah?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.