Brand Marketing Visa Sponsorship Jobs in Tennessee
Tennessee's brand marketing scene spans healthcare giants like HCA Healthcare and Vanderbilt Health in Nashville, entertainment and hospitality brands along Music Row, and growing retail and logistics companies in Memphis and Knoxville. International candidates with brand strategy, content, or campaign management experience will find meaningful visa sponsorship opportunities across these industries.
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Get Access To All JobsBrand Marketing Manager, Partner Brands
Highline Warren is seeking a strategic and results-oriented Brand Marketing Manager, Partner Brands to lead marketing initiatives across our portfolio of partner brands, including Rain-X and Mobil 1.
Reporting to the Director of Integrated Marketing, this role serves as the primary marketing lead for partner brands, developing and executing integrated marketing strategies that drive revenue growth, expand retail distribution, strengthen retailer partnerships, and maximize return on marketing investments. The position leads content development and digital commerce initiatives that enhance online brand visibility, enrich retailer and marketplace product pages, improve product discoverability, and drive consumer conversion across key channels.
The role oversees brand planning, customer marketing, promotional funding programs, retail media investments, product launches, digital shelf optimization, and co-branding opportunities while ensuring alignment with licensing partner requirements and broader business objectives. Working cross-functionally with Sales, Product Management, Category Management, and external licensing partners, this position helps accelerate growth, expand market presence, and strengthen the value of Highline Warren's licensed brand portfolio.
ESSENTIAL FUNCTIONS
- Lead development and execution of annual and quarterly marketing plans for licensed brands including Rain-X and Mobil 1.
- Manage relationships with brand licensors and ensure alignment with brand guidelines, growth objectives, and partnership requirements.
- Develop and execute promotional funding strategies across key retail customers including AutoZone, Advance Auto Parts, O'Reilly Auto Parts, Walmart, Amazon, and other strategic accounts.
- Identify opportunities to grow market share, increase household penetration, and expand distribution across existing and new channels.
- Lead retail activation initiatives including displays, endcaps, signage, merchandising programs, and customer-specific marketing investments.
- Develop and manage paid media strategies, including retail media networks, Amazon advertising, paid social, and digital campaigns.
- Oversee content development including creative asset creation, product content, path-to-purchase materials, and digital shelf optimization.
- Partner with Category Management and Sales teams to support new product development, launch planning, retailer presentations, and commercialization efforts.
- Identify and execute strategic co-branding and partnership opportunities that drive incremental awareness and revenue growth.
- Manage multiple cross-functional projects while ensuring execution against timelines, budgets, and growth objectives.
- Develop executive presentations, annual business plans, investment recommendations, and strategic growth initiatives for leadership.
MINIMUM EXPERIENCE, EDUCATION, AND CERTIFICATIONS
An individual qualified for this job must have and maintain the following qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in brand marketing, product marketing, category marketing, or a related discipline.
- Proven experience developing and executing integrated marketing plans across multiple channels.
- Strong understanding of retail, eCommerce, digital marketing, customer marketing, and go-to-market strategies. Retail media network experience is a plus.
- Experience supporting product launches, promotional campaigns, and growth strategies.
- Demonstrated ability to analyze data, identify insights, and translate findings into actionable recommendations.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication, presentation, and stakeholder management skills.
- Proficiency with marketing analytics tools, content management platforms, and Microsoft Office applications.
- Experience within consumer goods, automotive aftermarket, retail, or related industries preferred.
PHYSICAL DEMANDS OF ESSENTIAL FUNCTIONS
The physical demands described here are representative of those that must be met by an individual to successfully perform the Essential Functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ADA/ADAAA
The Company will make reasonable accommodations in compliance with the Americans with Disabilities Act and Amendments.
Brand Marketing Manager, Partner Brands
Highline Warren is seeking a strategic and results-oriented Brand Marketing Manager, Partner Brands to lead marketing initiatives across our portfolio of partner brands, including Rain-X and Mobil 1.
Reporting to the Director of Integrated Marketing, this role serves as the primary marketing lead for partner brands, developing and executing integrated marketing strategies that drive revenue growth, expand retail distribution, strengthen retailer partnerships, and maximize return on marketing investments. The position leads content development and digital commerce initiatives that enhance online brand visibility, enrich retailer and marketplace product pages, improve product discoverability, and drive consumer conversion across key channels.
The role oversees brand planning, customer marketing, promotional funding programs, retail media investments, product launches, digital shelf optimization, and co-branding opportunities while ensuring alignment with licensing partner requirements and broader business objectives. Working cross-functionally with Sales, Product Management, Category Management, and external licensing partners, this position helps accelerate growth, expand market presence, and strengthen the value of Highline Warren's licensed brand portfolio.
ESSENTIAL FUNCTIONS
- Lead development and execution of annual and quarterly marketing plans for licensed brands including Rain-X and Mobil 1.
- Manage relationships with brand licensors and ensure alignment with brand guidelines, growth objectives, and partnership requirements.
- Develop and execute promotional funding strategies across key retail customers including AutoZone, Advance Auto Parts, O'Reilly Auto Parts, Walmart, Amazon, and other strategic accounts.
- Identify opportunities to grow market share, increase household penetration, and expand distribution across existing and new channels.
- Lead retail activation initiatives including displays, endcaps, signage, merchandising programs, and customer-specific marketing investments.
- Develop and manage paid media strategies, including retail media networks, Amazon advertising, paid social, and digital campaigns.
- Oversee content development including creative asset creation, product content, path-to-purchase materials, and digital shelf optimization.
- Partner with Category Management and Sales teams to support new product development, launch planning, retailer presentations, and commercialization efforts.
- Identify and execute strategic co-branding and partnership opportunities that drive incremental awareness and revenue growth.
- Manage multiple cross-functional projects while ensuring execution against timelines, budgets, and growth objectives.
- Develop executive presentations, annual business plans, investment recommendations, and strategic growth initiatives for leadership.
MINIMUM EXPERIENCE, EDUCATION, AND CERTIFICATIONS
An individual qualified for this job must have and maintain the following qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in brand marketing, product marketing, category marketing, or a related discipline.
- Proven experience developing and executing integrated marketing plans across multiple channels.
- Strong understanding of retail, eCommerce, digital marketing, customer marketing, and go-to-market strategies. Retail media network experience is a plus.
- Experience supporting product launches, promotional campaigns, and growth strategies.
- Demonstrated ability to analyze data, identify insights, and translate findings into actionable recommendations.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication, presentation, and stakeholder management skills.
- Proficiency with marketing analytics tools, content management platforms, and Microsoft Office applications.
- Experience within consumer goods, automotive aftermarket, retail, or related industries preferred.
PHYSICAL DEMANDS OF ESSENTIAL FUNCTIONS
The physical demands described here are representative of those that must be met by an individual to successfully perform the Essential Functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ADA/ADAAA
The Company will make reasonable accommodations in compliance with the Americans with Disabilities Act and Amendments.
Brand Marketing Job Roles in Tennessee
See all 99+ Brand Marketing Jobs in Tennessee
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Search Brand Marketing Jobs in TennesseeBrand Marketing Jobs in Tennessee: Frequently Asked Questions
Which companies sponsor visas for brand marketers in Tennessee?
Nashville-based HCA Healthcare, Bridgestone Americas, and Dollar General have histories of sponsoring H-1B visa workers in marketing functions. In Memphis, FedEx and AutoZone have sponsored international talent in brand and communications roles. Hospitality and entertainment companies tied to Nashville's tourism industry also hire brand marketers, though sponsorship frequency varies by company size and hiring cycle.
Which visa types are most common for brand marketing roles in Tennessee?
The H-1B is the most common visa for brand marketing roles in Tennessee, provided the position qualifies as a specialty occupation requiring at least a bachelor's degree in marketing, communications, or a related field. Candidates with advanced degrees may also pursue EB-2 or NIW pathways through employer sponsorship. Australians working in brand strategy may qualify for the E-3 visa, which has no lottery and faster processing.
Which cities in Tennessee have the most brand marketing sponsorship jobs?
Nashville accounts for the largest share of brand marketing sponsorship activity in Tennessee, driven by its concentration of healthcare, financial services, and entertainment companies. Memphis is a secondary hub, with logistics and retail brands headquartered there. Knoxville has a smaller but growing market, particularly tied to the University of Tennessee's commercial partnerships and regional consumer brands.
How to find brand marketing visa sponsorship jobs in Tennessee?
Migrate Mate filters brand marketing roles in Tennessee specifically by visa sponsorship eligibility, saving you from manually screening hundreds of listings. You can browse active openings from Tennessee employers who have sponsored international workers in marketing functions. Searching by city, such as Nashville or Memphis, helps narrow results to locations where brand marketing sponsorship activity is highest.
Are there any state-specific considerations for brand marketers seeking sponsorship in Tennessee?
Tennessee has no state income tax on wages, which can make total compensation more attractive when evaluating offers. Brand marketing roles in healthcare, a dominant sector in Nashville, often require candidates with industry-specific knowledge, which can strengthen a specialty occupation determination for H-1B purposes. Vanderbilt University and the University of Tennessee also produce marketing graduates who create a competitive local talent pool employers draw from first.
What is the prevailing wage for sponsored brand marketing jobs in Tennessee?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.