Brand Marketing Visa Sponsorship Jobs in Tennessee
Tennessee's brand marketing scene spans healthcare giants like HCA Healthcare and Vanderbilt Health in Nashville, entertainment and hospitality brands along Music Row, and growing retail and logistics companies in Memphis and Knoxville. International candidates with brand strategy, content, or campaign management experience will find meaningful visa sponsorship opportunities across these industries.
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Get Access To All JobsAt ALSAC you do more than make a living; you make a difference.
We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
The Channel Growth & Strategy Lead will own the vision, development, and execution of a best‑in‑class YouTube strategy designed to grow audience reach, deepen engagement, strengthen brand affinity, and drive donations for St. Jude Children’s Research Hospital®.
This role serves as the strategic quarterback for YouTube across ALSAC, leading channel programming, performance optimization, and creator partnerships while ensuring YouTube is fully integrated into ALSAC–St. Jude’s broader marketing and fundraising ecosystem. The ideal candidate brings a blend of strategic thinking, platform fluency, storytelling expertise, and cross‑functional leadership.
Essential Job Functions
YouTube Strategy & Vision:
Develop, own, and execute a comprehensive YouTube channel strategy aligned with ALSAC and St. Jude brand, audience, and fundraising objectives.
Cross-Functional Leadership & Alignment:
Build and maintain strong stakeholder alignment across ALSAC and St. Jude Hospital teams, serving as the central point of leadership for YouTube strategy and execution.
Enterprise YouTube Growth Strategy:
Define broader ALSAC goals and priorities on YouTube and coordinate with cross‑functional partners to ensure seamless alignment, execution, and performance across initiatives.
Performance Measurement & Optimization:
Establish KPIs, dashboards, and reporting frameworks to measure growth, engagement, retention, and conversion, translating performance data into actionable insights and strategic recommendations.
Integrated Marketing Leadership:
Partner closely with social media, paid media, content, and creative teams to integrate YouTube into an orchestrated, audience‑centric marketing strategy spanning branded content, long‑form video, short‑form video, audio, and podcasting.
Platform Expertise & Innovation:
Stay ahead of YouTube platform updates, algorithm changes, emerging formats, and best practices to drive consistent performance across multiple audiences and content verticals.
Creator & Partnership Strategy:
Lead YouTube partnership efforts in collaboration with E&I, Content & Creative, and Social teams to maximize owned content, expand reach through creator collaborations, and leverage borrowed audience equity to support St. Jude’s mission.
Job Requirements
- 5+ years of experience in digital marketing or digital media strategy, with demonstrated success driving growth on YouTube.
- Deep expertise in YouTube analytics, SEO, audience development, and performance optimization.
- Proven experience leading cross‑departmental and cross‑divisional initiatives from concept through execution.
- Strong platform fluency and strategic understanding of YouTube’s role for creators, marketers, and audiences.
- Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative.
- Ability to translate complex data into clear insights, strategies, and recommendations.
- Excellent communication, presentation, and cross‑functional collaboration skills.
- Experience working with creators, influencers, or media partners is a plus.
This position is based on the St. Jude Campus at our National Executive Office in Memphis TN and provides a hybrid work opportunity.
Benefits & Perks
The following Benefits & Perks apply to Full-Time Roles Only.
We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
At ALSAC you do more than make a living; you make a difference.
We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
The Channel Growth & Strategy Lead will own the vision, development, and execution of a best‑in‑class YouTube strategy designed to grow audience reach, deepen engagement, strengthen brand affinity, and drive donations for St. Jude Children’s Research Hospital®.
This role serves as the strategic quarterback for YouTube across ALSAC, leading channel programming, performance optimization, and creator partnerships while ensuring YouTube is fully integrated into ALSAC–St. Jude’s broader marketing and fundraising ecosystem. The ideal candidate brings a blend of strategic thinking, platform fluency, storytelling expertise, and cross‑functional leadership.
Essential Job Functions
YouTube Strategy & Vision:
Develop, own, and execute a comprehensive YouTube channel strategy aligned with ALSAC and St. Jude brand, audience, and fundraising objectives.
Cross-Functional Leadership & Alignment:
Build and maintain strong stakeholder alignment across ALSAC and St. Jude Hospital teams, serving as the central point of leadership for YouTube strategy and execution.
Enterprise YouTube Growth Strategy:
Define broader ALSAC goals and priorities on YouTube and coordinate with cross‑functional partners to ensure seamless alignment, execution, and performance across initiatives.
Performance Measurement & Optimization:
Establish KPIs, dashboards, and reporting frameworks to measure growth, engagement, retention, and conversion, translating performance data into actionable insights and strategic recommendations.
Integrated Marketing Leadership:
Partner closely with social media, paid media, content, and creative teams to integrate YouTube into an orchestrated, audience‑centric marketing strategy spanning branded content, long‑form video, short‑form video, audio, and podcasting.
Platform Expertise & Innovation:
Stay ahead of YouTube platform updates, algorithm changes, emerging formats, and best practices to drive consistent performance across multiple audiences and content verticals.
Creator & Partnership Strategy:
Lead YouTube partnership efforts in collaboration with E&I, Content & Creative, and Social teams to maximize owned content, expand reach through creator collaborations, and leverage borrowed audience equity to support St. Jude’s mission.
Job Requirements
- 5+ years of experience in digital marketing or digital media strategy, with demonstrated success driving growth on YouTube.
- Deep expertise in YouTube analytics, SEO, audience development, and performance optimization.
- Proven experience leading cross‑departmental and cross‑divisional initiatives from concept through execution.
- Strong platform fluency and strategic understanding of YouTube’s role for creators, marketers, and audiences.
- Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative.
- Ability to translate complex data into clear insights, strategies, and recommendations.
- Excellent communication, presentation, and cross‑functional collaboration skills.
- Experience working with creators, influencers, or media partners is a plus.
This position is based on the St. Jude Campus at our National Executive Office in Memphis TN and provides a hybrid work opportunity.
Benefits & Perks
The following Benefits & Perks apply to Full-Time Roles Only.
We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Brand Marketing Job Roles in Tennessee
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Search Brand Marketing Jobs in TennesseeBrand Marketing Jobs in Tennessee: Frequently Asked Questions
Which companies sponsor visas for brand marketers in Tennessee?
Nashville-based HCA Healthcare, Bridgestone Americas, and Dollar General have histories of sponsoring H-1B workers in marketing functions. In Memphis, FedEx and AutoZone have sponsored international talent in brand and communications roles. Hospitality and entertainment companies tied to Nashville's tourism industry also hire brand marketers, though sponsorship frequency varies by company size and hiring cycle.
Which visa types are most common for brand marketing roles in Tennessee?
The H-1B is the most common visa for brand marketing roles in Tennessee, provided the position qualifies as a specialty occupation requiring at least a bachelor's degree in marketing, communications, or a related field. Candidates with advanced degrees may also pursue EB-2 or NIW pathways through employer sponsorship. Australians working in brand strategy may qualify for the E-3 visa, which has no lottery and faster processing.
Which cities in Tennessee have the most brand marketing sponsorship jobs?
Nashville accounts for the largest share of brand marketing sponsorship activity in Tennessee, driven by its concentration of healthcare, financial services, and entertainment companies. Memphis is a secondary hub, with logistics and retail brands headquartered there. Knoxville has a smaller but growing market, particularly tied to the University of Tennessee's commercial partnerships and regional consumer brands.
How to find brand marketing visa sponsorship jobs in Tennessee?
Migrate Mate filters brand marketing roles in Tennessee specifically by visa sponsorship eligibility, saving you from manually screening hundreds of listings. You can browse active openings from Tennessee employers who have sponsored international workers in marketing functions. Searching by city, such as Nashville or Memphis, helps narrow results to locations where brand marketing sponsorship activity is highest.
Are there any state-specific considerations for brand marketers seeking sponsorship in Tennessee?
Tennessee has no state income tax on wages, which can make total compensation more attractive when evaluating offers. Brand marketing roles in healthcare, a dominant sector in Nashville, often require candidates with industry-specific knowledge, which can strengthen a specialty occupation determination for H-1B purposes. Vanderbilt University and the University of Tennessee also produce marketing graduates who create a competitive local talent pool employers draw from first.
What is the prevailing wage for sponsored brand marketing jobs in Tennessee?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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