Social Media Marketing Visa Sponsorship Jobs in Oregon
Oregon's social media marketing sector is anchored by Portland's dense concentration of consumer brands, agencies, and tech-adjacent companies, with employers like Nike, Adidas, and Wieden+Kennedy regularly hiring marketing talent. International candidates pursuing visa sponsorship will find the most opportunity in Portland, though Eugene and Bend support smaller but active marketing communities.
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Get Access To All JobsABOUT THE POSITION
As Vice President of Brand Marketing, you will be responsible for defining, building, and amplifying the SOREL brand globally. You will lead the development of the brand strategy, oversee the creation of compelling content and storytelling, and ensure that every consumer touchpoint consistently strengthens brand relevance, distinctiveness, and demand.
This role sits at the intersection of brand vision, creative excellence, and commercial impact. You will guide how SOREL shows up in culture, across channels, and throughout the consumer journey, leading teams responsible for brand marketing, content creation, social media, influencer marketing, partnerships, and brand communications.
Working closely with Creative, Product, DTC, Regional Marketing, and Performance Marketing leaders, you will drive a cohesive marketing ecosystem that balances long-term brand building with short-term business results. While not directly accountable for performance marketing execution, you will provide strategic leadership and input to ensure brand and performance efforts work together to maximize growth.
HOW YOU’LL MAKE A DIFFERENCE
- Provide visionary leadership for SOREL's global brand marketing organization, leading teams across brand strategy, content, social, communications, influencer marketing, and partnerships.
- Define and evolve SOREL's global brand positioning, ensuring clear differentiation and relevance with target consumers.
- Develop integrated seasonal and annual marketing strategies that drive awareness, consideration, engagement, and conversion.
- Lead the creation of compelling brand storytelling and content ecosystems that bring the SOREL brand to life across owned, earned, and paid channels.
- Oversee the development of campaign concepts, content plans, creative briefs, and go-to-market strategies in partnership with internal Creative and external agency partners.
- Ensure brand consistency and excellence across all consumer touchpoints, geographies, categories, and channels.
- Partner closely with Performance Marketing leadership to align creative strategy, audience insights, and campaign priorities, ensuring brand investment contributes to measurable business outcomes.
- Champion a consumer-first approach by leveraging insights, cultural trends, analytics, and market intelligence to inform marketing decisions.
- Lead influencer, ambassador, partnership, and public relations strategies that authentically elevate the SOREL brand.
- Establish measurement frameworks and learning agendas that connect brand health, consumer engagement, and commercial performance.
- Manage agency relationships and external partners to ensure best-in-class execution and strategic alignment.
- Collaborate with Product, Merchandising, Sales, DTC, and Regional teams to create integrated business plans that support both brand growth and revenue objectives.
- Build and develop a high-performing marketing team while fostering a culture of creativity, accountability, collaboration, and continuous improvement.
YOU ARE
- A strategic brand builder with a proven ability to create enduring consumer brands and drive business growth.
- A powerful storyteller who understands how to translate brand strategy into compelling consumer experiences and content.
- A collaborative leader who inspires teams and influences cross-functional partners at all levels of the organization.
- Equally comfortable discussing brand vision, creative development, consumer insights, and business performance.
- A consumer-obsessed marketer who stays connected to culture, trends, and emerging opportunities.
- Data-informed and analytically minded, using insights to guide decisions while maintaining strong creative instincts.
- A skilled communicator capable of influencing executive leadership and driving organizational alignment.
- Comfortable operating in a fast-paced, entrepreneurial environment where agility and adaptability are critical.
- Passionate about building teams and developing talent.
YOU HAVE
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
- 15+ years of progressive experience in brand marketing, consumer marketing, or brand management within premium consumer, lifestyle, footwear, apparel, or related industries.
- 10+ years of leadership experience, including managing leaders and leading through organizational complexity.
- Proven success developing and executing brand strategies that drive both brand equity and commercial growth.
- Extensive experience leading content strategy, content creation, communications, social media, influencer marketing, and integrated campaigns.
- Demonstrated ability to build and scale global brand platforms and go-to-market strategies.
- Experience collaborating closely with performance marketing teams to connect brand storytelling with measurable business outcomes.
- Strong understanding of consumer insights, analytics, marketing measurement, and brand health metrics.
- Proven agency management experience across creative, content, influencer, communications, and media disciplines.
- Exceptional leadership, communication, and stakeholder management skills.
- Experience working within global, matrixed organizations and influencing across functions and geographies.
LI-JC1
SOREL
Onsite
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
ABOUT THE POSITION
As Vice President of Brand Marketing, you will be responsible for defining, building, and amplifying the SOREL brand globally. You will lead the development of the brand strategy, oversee the creation of compelling content and storytelling, and ensure that every consumer touchpoint consistently strengthens brand relevance, distinctiveness, and demand.
This role sits at the intersection of brand vision, creative excellence, and commercial impact. You will guide how SOREL shows up in culture, across channels, and throughout the consumer journey, leading teams responsible for brand marketing, content creation, social media, influencer marketing, partnerships, and brand communications.
Working closely with Creative, Product, DTC, Regional Marketing, and Performance Marketing leaders, you will drive a cohesive marketing ecosystem that balances long-term brand building with short-term business results. While not directly accountable for performance marketing execution, you will provide strategic leadership and input to ensure brand and performance efforts work together to maximize growth.
HOW YOU’LL MAKE A DIFFERENCE
- Provide visionary leadership for SOREL's global brand marketing organization, leading teams across brand strategy, content, social, communications, influencer marketing, and partnerships.
- Define and evolve SOREL's global brand positioning, ensuring clear differentiation and relevance with target consumers.
- Develop integrated seasonal and annual marketing strategies that drive awareness, consideration, engagement, and conversion.
- Lead the creation of compelling brand storytelling and content ecosystems that bring the SOREL brand to life across owned, earned, and paid channels.
- Oversee the development of campaign concepts, content plans, creative briefs, and go-to-market strategies in partnership with internal Creative and external agency partners.
- Ensure brand consistency and excellence across all consumer touchpoints, geographies, categories, and channels.
- Partner closely with Performance Marketing leadership to align creative strategy, audience insights, and campaign priorities, ensuring brand investment contributes to measurable business outcomes.
- Champion a consumer-first approach by leveraging insights, cultural trends, analytics, and market intelligence to inform marketing decisions.
- Lead influencer, ambassador, partnership, and public relations strategies that authentically elevate the SOREL brand.
- Establish measurement frameworks and learning agendas that connect brand health, consumer engagement, and commercial performance.
- Manage agency relationships and external partners to ensure best-in-class execution and strategic alignment.
- Collaborate with Product, Merchandising, Sales, DTC, and Regional teams to create integrated business plans that support both brand growth and revenue objectives.
- Build and develop a high-performing marketing team while fostering a culture of creativity, accountability, collaboration, and continuous improvement.
YOU ARE
- A strategic brand builder with a proven ability to create enduring consumer brands and drive business growth.
- A powerful storyteller who understands how to translate brand strategy into compelling consumer experiences and content.
- A collaborative leader who inspires teams and influences cross-functional partners at all levels of the organization.
- Equally comfortable discussing brand vision, creative development, consumer insights, and business performance.
- A consumer-obsessed marketer who stays connected to culture, trends, and emerging opportunities.
- Data-informed and analytically minded, using insights to guide decisions while maintaining strong creative instincts.
- A skilled communicator capable of influencing executive leadership and driving organizational alignment.
- Comfortable operating in a fast-paced, entrepreneurial environment where agility and adaptability are critical.
- Passionate about building teams and developing talent.
YOU HAVE
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
- 15+ years of progressive experience in brand marketing, consumer marketing, or brand management within premium consumer, lifestyle, footwear, apparel, or related industries.
- 10+ years of leadership experience, including managing leaders and leading through organizational complexity.
- Proven success developing and executing brand strategies that drive both brand equity and commercial growth.
- Extensive experience leading content strategy, content creation, communications, social media, influencer marketing, and integrated campaigns.
- Demonstrated ability to build and scale global brand platforms and go-to-market strategies.
- Experience collaborating closely with performance marketing teams to connect brand storytelling with measurable business outcomes.
- Strong understanding of consumer insights, analytics, marketing measurement, and brand health metrics.
- Proven agency management experience across creative, content, influencer, communications, and media disciplines.
- Exceptional leadership, communication, and stakeholder management skills.
- Experience working within global, matrixed organizations and influencing across functions and geographies.
LI-JC1
SOREL
Onsite
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
Social Media Marketing Job Roles in Oregon
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Search Social Media Marketing Jobs in OregonSocial Media Marketing Jobs in Oregon: Frequently Asked Questions
Which companies sponsor visas for social media marketers in Oregon?
Portland is home to several employers with established visa sponsorship programs for marketing roles. Nike and Adidas, both headquartered in the Portland metro area, have sponsored H-1B visa workers in marketing and communications positions. Larger digital agencies and tech companies operating out of Portland also file sponsorship petitions, though smaller boutique agencies rarely have the infrastructure to support the process.
Which visa types are most common for social media marketing roles in Oregon?
The H-1B is the most frequently used visa category for social media marketing roles in Oregon, provided the position qualifies as a specialty occupation requiring at least a bachelor's degree in a directly related field such as marketing, communications, or digital media. Candidates from Australia may also qualify for the E-3 visa, which follows a similar specialty occupation standard but has no annual lottery.
Which cities in Oregon have the most social media marketing sponsorship jobs?
Portland accounts for the overwhelming majority of social media marketing sponsorship opportunities in Oregon. The city's concentration of national consumer brands, advertising agencies, and tech companies makes it the primary hiring market. Eugene has a smaller marketing sector tied to the University of Oregon and regional businesses. Bend has a growing number of outdoor and lifestyle brands but sponsorship activity there remains limited.
How to find social media marketing visa sponsorship jobs in Oregon?
Migrate Mate is a job board built specifically for international candidates seeking visa sponsorship in the U.S. You can filter directly for social media marketing roles in Oregon, surfacing employers who have a documented history of sponsoring work visas. This is more efficient than searching general job boards, where sponsorship willingness is rarely disclosed upfront and candidates often invest significant time before learning a role is sponsorship-ineligible.
Are there any Oregon-specific considerations for social media marketing visa sponsorship candidates?
Oregon does not impose state-level visa requirements, but sponsoring employers must meet Department of Labor prevailing wage standards for the Portland or Eugene metropolitan area, which are set separately from national figures. The University of Oregon and Portland State University produce marketing graduates who sometimes transition from OPT into sponsored roles, meaning some Oregon employers already have experience navigating the sponsorship process for marketing positions.
What is the prevailing wage for sponsored social media marketing jobs in Oregon?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.