Marketing Visa Sponsorship Jobs in West Virginia
West Virginia's marketing job market centers on sectors like healthcare, energy, education, and state government, with employers such as West Virginia University, Charleston Area Medical Center, and Appalachian Power active in the region. Morgantown and Charleston are the primary hiring hubs. International candidates pursuing marketing roles here will typically need employer-sponsored visas to work legally in the state.
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Get Access To All JobsWe’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 delivers clearer, more connected experiences for consumers at the moments that matter most.
As Health100 prepares for phased rollout and broader market adoption, we are building a focused consumer marketing function to drive awareness, adoption, and sustained engagement across the platform.
Position Summary
We are seeking a Consumer Marketing Strategy Lead to lead Health100’s consumer marketing strategy and execution, with accountability for driving awareness, adoption, and ongoing engagement across the platform.
This role builds on a strong executional foundation, expanding scope to include ownership of go-to-market strategy, lifecycle marketing, and performance measurement — ensuring consumer marketing efforts drive measurable business outcomes.
This individual will play a critical role in shaping how Health100 is understood and adopted by consumers, leading coordinated, insight-driven marketing initiatives across channels and touchpoints. They will serve as a cross-functional leader, aligning Product, Digital, Analytics, and Marketing teams to deliver cohesive and high-impact consumer experiences.
What You’ll Do:
-
Lead consumer marketing strategy and execution
Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
-
Drive consumer acquisition and engagement initiatives
Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
-
Define and scale lifecycle and engagement strategy
Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
-
Develop consumer-facing messaging, content, and strategic materials
Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
-
Lead launches and consumer readiness
Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
-
Own performance tracking and optimization
Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
-
Incorporate user and performance insights
Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy
What Success Looks Like:
- Health100’s consumer value proposition is clear, simple, and consistently expressed across channels
- Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement
- Lifecycle marketing programs are scalable, data-driven, and continuously optimized
- Consumer marketing performance is clearly articulated through structured, executive-ready materials
- Cross-functional teams are aligned, and marketing efforts are coordinated and effective
This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC. Full-time Remote will also be considered.
Required Qualifications
- 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior
- 5+ years proven ability to own and drive marketing strategy with measurable business impact
- 5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences
- 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content
- 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes
- 3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment
- 3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills
Education
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required
Pay Range
The typical pay range for this role is:
$67,900.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 07/31/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 delivers clearer, more connected experiences for consumers at the moments that matter most.
As Health100 prepares for phased rollout and broader market adoption, we are building a focused consumer marketing function to drive awareness, adoption, and sustained engagement across the platform.
Position Summary
We are seeking a Consumer Marketing Strategy Lead to lead Health100’s consumer marketing strategy and execution, with accountability for driving awareness, adoption, and ongoing engagement across the platform.
This role builds on a strong executional foundation, expanding scope to include ownership of go-to-market strategy, lifecycle marketing, and performance measurement — ensuring consumer marketing efforts drive measurable business outcomes.
This individual will play a critical role in shaping how Health100 is understood and adopted by consumers, leading coordinated, insight-driven marketing initiatives across channels and touchpoints. They will serve as a cross-functional leader, aligning Product, Digital, Analytics, and Marketing teams to deliver cohesive and high-impact consumer experiences.
What You’ll Do:
-
Lead consumer marketing strategy and execution
Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
-
Drive consumer acquisition and engagement initiatives
Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
-
Define and scale lifecycle and engagement strategy
Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
-
Develop consumer-facing messaging, content, and strategic materials
Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
-
Lead launches and consumer readiness
Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
-
Own performance tracking and optimization
Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
-
Incorporate user and performance insights
Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy
What Success Looks Like:
- Health100’s consumer value proposition is clear, simple, and consistently expressed across channels
- Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement
- Lifecycle marketing programs are scalable, data-driven, and continuously optimized
- Consumer marketing performance is clearly articulated through structured, executive-ready materials
- Cross-functional teams are aligned, and marketing efforts are coordinated and effective
This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC. Full-time Remote will also be considered.
Required Qualifications
- 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior
- 5+ years proven ability to own and drive marketing strategy with measurable business impact
- 5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences
- 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content
- 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes
- 3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment
- 3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills
Education
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required
Pay Range
The typical pay range for this role is:
$67,900.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 07/31/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Marketing Job Roles in West Virginia
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Search Marketing Jobs in West VirginiaMarketing Jobs in West Virginia: Frequently Asked Questions
Which companies in West Virginia sponsor visas for marketing roles?
West Virginia University and its affiliated health system are among the more consistent sponsors of skilled worker visas in the state, given their size and ongoing need for communications and marketing professionals. Larger regional healthcare networks like WVU Medicine and Charleston Area Medical Center also hire for marketing positions. Multistate energy companies operating in West Virginia, such as Appalachian Power, occasionally sponsor international marketing hires when recruiting for specialized roles.
Which visa types are most common for marketing roles in West Virginia?
The H-1B visa is the most widely used visa for marketing professionals in West Virginia, covering roles like market research analyst, digital marketing specialist, and communications manager, which typically require a bachelor's degree in a related field. The O-1A is an option for candidates with demonstrated exceptional achievement in marketing. TN visa status is available for Canadian and Mexican nationals working in qualifying marketing-adjacent occupations under the USMCA agreement.
How to find marketing visa sponsorship jobs in West Virginia?
Migrate Mate is the most direct way to search for marketing visa sponsorship jobs in West Virginia. The platform filters specifically for employers willing to sponsor international candidates, so you can focus on roles at institutions like WVU, regional healthcare systems, and energy companies rather than sifting through listings from employers who won't sponsor. Filtering by state and role type on Migrate Mate narrows results to what's actually actionable for your situation.
Which cities in West Virginia have the most marketing sponsorship jobs?
Morgantown and Charleston account for most of the marketing sponsorship activity in the state. Morgantown is anchored by West Virginia University and WVU Medicine, both of which employ marketing and communications teams at scale. Charleston, as the state capital, hosts state agency communications offices, regional healthcare employers, and some corporate headquarters. Huntington, home to Marshall University and a regional medical center, is a smaller but secondary market worth monitoring.
Are there state-specific factors that affect visa sponsorship for marketing professionals in West Virginia?
West Virginia's relatively small economy means the pool of employers with active H-1B sponsorship programs is narrower than in larger states. Most sponsorship activity is concentrated in healthcare, higher education, and energy sectors rather than tech or consumer goods. Employers must pay the prevailing wage for the specific marketing role and geographic area as determined by the Department of Labor, which applies regardless of the state. University and hospital employers often have established HR processes for sponsorship, making them more predictable partners for international candidates.
What is the prevailing wage for sponsored marketing jobs in West Virginia?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.