Conversion Rate Optimization Jobs in USA with Visa Sponsorship
Conversion Rate Optimization roles qualify for H-1B visa and O-1 visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related analytical field. Employers regularly sponsor CRO analysts, managers, and strategists through the H-1B cap and cap-exempt pathways. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsDepartment: Digital Marketing
Reports To: Senior Manager, Conversion Rate Optimization (CRO)
Direct reports: 0
Location: Hybrid, Denver, CO or home-based, Boston, MA
Position Summary:
Why Join Bentley Digital Marketing Now?
There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward-thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it.
About the Role
We are seeking a highly technical, detail-oriented Manager of Conversion Rate Optimization (CRO) to execute and scale our digital testing strategy. Reporting to the Senior Manager of CRO, you will be the hands-on expert responsible for designing, building, and launching experiments across our corporate B2B website and e-commerce storefront.
You will live in our Optimizely environment, transforming strategic concepts into brand-compliant prototypes and live tests. We need an optimizer who combines deep platform expertise with a forward-thinking, AI-driven mindset - someone who actively uses modern AI tools to accelerate test ideation, draft variation copy, and quickly surface data insights to improve daily workflows.
Responsibilities:
Experimentation & Prototyping
- Hands-On Test Build & Deployment: Act as the primary builder of A/B, split, and multivariate tests within the Optimizely testing platform.
- Design & Prototyping: Design and build functional, high-quality test variations and page prototypes directly within the Optimizely CMS. Ensure all web experiences adhere strictly to corporate brand and accessibility guidelines.
- Personalization Execution: Configure and launch targeted personalization campaigns to deliver specific messaging and offers to priority user segments.
- AI-Assisted Execution: Actively use generative AI tools to accelerate the creation of A/B testing variations (e.g., rapidly drafting copy variations, brainstorming structural changes) and speed up test builds.
Analysis & Insights
- Deep-Dive Analytics: Actively monitor active experiments and utilize web analytics (Google Analytics 4) to ensure data is capturing correctly and tests are reaching statistical significance.
- Behavioral Research: Dive into session recordings, heatmaps, and user feedback tools to identify user friction, broken experiences, and new testing opportunities.
- Test Reporting: Compile detailed post-test analysis, documenting the "why" behind the results, and provide data-backed recommendations for the next iteration to the Senior Manager of CRO.
Lifecycle & E-commerce Execution
- Optimize the Funnel: Execute targeted tests within specific buyer journey stages, including lead capture forms, pricing pages, and the checkout flow to reduce abandonment.
- Support Lifecycle Campaigns: Work in tandem with the broader team to optimize on-site elements of trial nurture programs and abandoned cart initiatives.
Cross-Functional Collaboration
- Partner with UX & Design: Collaborate closely with UX/UI designers to translate wireframes and mockups into live, brand-compliant variations within Optimizely.
- Work with Engineering: Partner with web development teams for complex, server-side tests or API integrations that go beyond standard frontend DOM manipulation.
- QA & Troubleshooting: Lead rigorous Quality Assurance (QA) for all experiments across multiple devices and browsers before launch to ensure a flawless user experience.
Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Qualifications
- Experience: 6+ years of experience in digital marketing, web optimization, or e-commerce, with a heavy focus on hands-on CRO execution.
- Testing Tools (Critical): Deep, hands-on expertise with the Optimizely suite is required, specifically building within Optimizely Web Experimentation and Optimizely CMS.
- Technical Acumen: Strong frontend web development skills (HTML, CSS, JavaScript/jQuery) necessary to build, manipulate, and troubleshoot complex test variations without relying entirely on engineering.
- AI Curiosity: Forward-thinking mindset with a demonstrated history of experimenting with generative AI tools to improve the speed and quality of testing workflows.
- Design & Brand Compliance: Experience designing and modifying web elements with a strong eye for UI/UX best practices and strict adherence to corporate brand guidelines.
- Analytics Mastery: Advanced hands-on proficiency in Google Analytics 4 and user behavior tools to pull custom reports and validate data.
- B2B E-commerce: Familiarity with B2B web environments, lead generation funnels, and e-commerce storefront optimization.
- Attention to Detail: Exceptional QA skills and a methodical approach to validating test setups and data tracking.
What We Offer:
- A great Team and culture – please see our colleague video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
LI-CS1
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
Department: Digital Marketing
Reports To: Senior Manager, Conversion Rate Optimization (CRO)
Direct reports: 0
Location: Hybrid, Denver, CO or home-based, Boston, MA
Position Summary:
Why Join Bentley Digital Marketing Now?
There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward-thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it.
About the Role
We are seeking a highly technical, detail-oriented Manager of Conversion Rate Optimization (CRO) to execute and scale our digital testing strategy. Reporting to the Senior Manager of CRO, you will be the hands-on expert responsible for designing, building, and launching experiments across our corporate B2B website and e-commerce storefront.
You will live in our Optimizely environment, transforming strategic concepts into brand-compliant prototypes and live tests. We need an optimizer who combines deep platform expertise with a forward-thinking, AI-driven mindset - someone who actively uses modern AI tools to accelerate test ideation, draft variation copy, and quickly surface data insights to improve daily workflows.
Responsibilities:
Experimentation & Prototyping
- Hands-On Test Build & Deployment: Act as the primary builder of A/B, split, and multivariate tests within the Optimizely testing platform.
- Design & Prototyping: Design and build functional, high-quality test variations and page prototypes directly within the Optimizely CMS. Ensure all web experiences adhere strictly to corporate brand and accessibility guidelines.
- Personalization Execution: Configure and launch targeted personalization campaigns to deliver specific messaging and offers to priority user segments.
- AI-Assisted Execution: Actively use generative AI tools to accelerate the creation of A/B testing variations (e.g., rapidly drafting copy variations, brainstorming structural changes) and speed up test builds.
Analysis & Insights
- Deep-Dive Analytics: Actively monitor active experiments and utilize web analytics (Google Analytics 4) to ensure data is capturing correctly and tests are reaching statistical significance.
- Behavioral Research: Dive into session recordings, heatmaps, and user feedback tools to identify user friction, broken experiences, and new testing opportunities.
- Test Reporting: Compile detailed post-test analysis, documenting the "why" behind the results, and provide data-backed recommendations for the next iteration to the Senior Manager of CRO.
Lifecycle & E-commerce Execution
- Optimize the Funnel: Execute targeted tests within specific buyer journey stages, including lead capture forms, pricing pages, and the checkout flow to reduce abandonment.
- Support Lifecycle Campaigns: Work in tandem with the broader team to optimize on-site elements of trial nurture programs and abandoned cart initiatives.
Cross-Functional Collaboration
- Partner with UX & Design: Collaborate closely with UX/UI designers to translate wireframes and mockups into live, brand-compliant variations within Optimizely.
- Work with Engineering: Partner with web development teams for complex, server-side tests or API integrations that go beyond standard frontend DOM manipulation.
- QA & Troubleshooting: Lead rigorous Quality Assurance (QA) for all experiments across multiple devices and browsers before launch to ensure a flawless user experience.
Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Qualifications
- Experience: 6+ years of experience in digital marketing, web optimization, or e-commerce, with a heavy focus on hands-on CRO execution.
- Testing Tools (Critical): Deep, hands-on expertise with the Optimizely suite is required, specifically building within Optimizely Web Experimentation and Optimizely CMS.
- Technical Acumen: Strong frontend web development skills (HTML, CSS, JavaScript/jQuery) necessary to build, manipulate, and troubleshoot complex test variations without relying entirely on engineering.
- AI Curiosity: Forward-thinking mindset with a demonstrated history of experimenting with generative AI tools to improve the speed and quality of testing workflows.
- Design & Brand Compliance: Experience designing and modifying web elements with a strong eye for UI/UX best practices and strict adherence to corporate brand guidelines.
- Analytics Mastery: Advanced hands-on proficiency in Google Analytics 4 and user behavior tools to pull custom reports and validate data.
- B2B E-commerce: Familiarity with B2B web environments, lead generation funnels, and e-commerce storefront optimization.
- Attention to Detail: Exceptional QA skills and a methodical approach to validating test setups and data tracking.
What We Offer:
- A great Team and culture – please see our colleague video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
LI-CS1
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
See all 9,053+ Conversion Rate Optimization Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Conversion Rate Optimization roles.
Get Access To All JobsTips for Finding Conversion Rate Optimization Jobs
Frame your degree as quantitative
CRO roles sit at the intersection of data and marketing. Emphasize coursework in statistics, research methods, or economics on your resume to reinforce the specialty occupation requirement that supports H-1B approval for this role.
Target companies with existing H-1B history
Employers who have sponsored H-1B petitions before move faster and face fewer internal approval hurdles. Search Migrate Mate to find CRO roles at companies with a demonstrated track record of successful visa sponsorship.
Highlight measurable business impact
Sponsoring employers need to justify the role's complexity to USCIS. Quantify your results, such as conversion lift percentages or revenue attributed to testing programs, to demonstrate the specialized expertise that distinguishes you from generalist marketers.
Understand the LCA wage requirement
Your employer files a Labor Condition Application with the Department of Labor before your H-1B petition. The LCA certifies your offered wage meets the prevailing wage for CRO roles in that location, so geographic pay differences matter significantly.
Consider O-1A if you have strong credentials
If you have published research, industry awards, or documented high-impact CRO work, the O-1A extraordinary ability visa bypasses the H-1B lottery entirely. It requires extensive evidence but can be a reliable alternative after lottery losses.
Start conversations with employers early
H-1B cap petitions must be filed in April for an October start date. If you need sponsorship, approach employers in January or February to allow time for LCA certification, legal review, and internal budget approvals before the filing window opens.
Frequently Asked Questions
Does a Conversion Rate Optimization role qualify as an H-1B specialty occupation?
Yes, CRO roles typically qualify as specialty occupations because they require at least a bachelor's degree in a specific field such as marketing, statistics, psychology, or a related discipline. The key is demonstrating that the role's complexity demands that specialized theoretical and practical knowledge. Employers should document why a general degree is insufficient and why the specific field requirement exists.
What degree do I need to get H-1B sponsorship for a CRO job?
Most CRO positions are approved under degrees in marketing, statistics, data analytics, psychology, or computer science. The degree field must logically connect to the role's core functions. If your degree is in an unrelated area, three years of directly relevant work experience can substitute for each missing year of qualifying education under USCIS guidelines.
How do I find CRO employers willing to sponsor visas?
Browse Migrate Mate to find CRO roles specifically listed with visa sponsorship. Mid-size to large technology, e-commerce, and SaaS companies are the most consistent sponsors because CRO functions are central to their growth models and they have established HR and legal infrastructure to manage H-1B visa filings efficiently.
Can a startup sponsor my H-1B for a CRO role?
Yes, but startups face additional scrutiny. USCIS may issue a Request for Evidence questioning whether a small company genuinely requires a specialist at the level claimed or can financially support the position. Strong documentation of the company's funding, revenue, and the role's seniority improves approval odds significantly for startup-sponsored petitions.
Are CRO roles approved at high rates for H-1B petitions?
Approval rates for marketing and analytics specialty occupations run above 80% for properly documented petitions, though CRO-specific data is not broken out separately by USCIS. The most common reason for denial or an RFE is insufficient evidence that the position requires a degree in a specific field rather than a general business background. Strong job descriptions and employer documentation mitigate this risk.
What is the prevailing wage requirement for sponsored Conversion Rate Optimization jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.