Conversion Rate Optimization Jobs in USA with Visa Sponsorship
Conversion Rate Optimization roles qualify for H-1B and O-1 visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related analytical field. Employers regularly sponsor CRO analysts, managers, and strategists through the H-1B cap and cap-exempt pathways. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsABOUT THE BRAND:
Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.
Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission!
By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf.
As our new Conversion Rate Optimization (CRO) Manager, you'll join the growth ecommerce team and be a key player in enhancing the performance of our digital assets, including websites, landing pages, and campaigns. You will own the entire CRO process, from finding opportunities to implementing and analyzing experiments. You will develop and execute a comprehensive CRO strategy to increase conversion rates across our digital properties.
Your Day-to-day Responsibilities Will Include
- Strategy & Planning: Develop and execute a comprehensive CRO strategy to increase conversion rates across Callaway Golf and OGIO websites, landing pages, campaigns, and checkout flows.
- Analysis & Insights: Use web analytics, heatmaps, session recordings, and user surveys to identify friction points and opportunities for improvement in the user journey.
- Experimentation: Design, prioritize, and run A/B, multivariate, and split URL tests. You'll be responsible for the full experimentation lifecycle, from hypothesis generation to analysis and reporting.
- Champion a comprehensive approach that focuses on conversion rate, AOV, and repeat purchases through strategic enhancements in upsells, cross-sells, and personalization.
- Collaboration: Work closely with cross-functional teams, including Site Merchandising, Design, Consumer Insights, and Marketing, to implement winning tests and new features.
- Reporting: Regularly report on the performance of CRO initiatives and communicate key insights and recommendations to stakeholders.
- Tool Management: Manage and leverage our CRO and analytics tools (e.g., Google Analytics, Dynamic Yield, Contentsquare, GTM, etc).
What Skills & Experience You Should Bring
We are looking for a data-driven and results-oriented professional with a strong background in CRO. You should bring:
- 5+ years of experience in Conversion Rate Optimization or a related field, preferably within a SaaS or e-commerce environment.
- A proven track record of designing and executing successful A/B and multi-variant tests that led to measurable increases in conversion rates.
- A deep understanding of Google Analytics (or similar web analytics platforms), with the ability to interpret data and uncover actionable insights.
- Experience with CRO tools like Google Optimize, Optimizely, VWO, or similar platforms.
- Strong analytical skills and the ability to turn qualitative and quantitative data into strategic recommendations.
- Knowledge of industry trends, best practices, and emerging technologies in e-commerce.
- Deep understanding of user-centric design principles and methodologies.
- Ability to work in a fast-paced, collaborative environment
DE&I and EEOC:
Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.
If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.
ARE YOU READY TO MAKE THE TURN? APPLY TODAY!
ABOUT THE BRAND:
Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.
Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission!
By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf.
As our new Conversion Rate Optimization (CRO) Manager, you'll join the growth ecommerce team and be a key player in enhancing the performance of our digital assets, including websites, landing pages, and campaigns. You will own the entire CRO process, from finding opportunities to implementing and analyzing experiments. You will develop and execute a comprehensive CRO strategy to increase conversion rates across our digital properties.
Your Day-to-day Responsibilities Will Include
- Strategy & Planning: Develop and execute a comprehensive CRO strategy to increase conversion rates across Callaway Golf and OGIO websites, landing pages, campaigns, and checkout flows.
- Analysis & Insights: Use web analytics, heatmaps, session recordings, and user surveys to identify friction points and opportunities for improvement in the user journey.
- Experimentation: Design, prioritize, and run A/B, multivariate, and split URL tests. You'll be responsible for the full experimentation lifecycle, from hypothesis generation to analysis and reporting.
- Champion a comprehensive approach that focuses on conversion rate, AOV, and repeat purchases through strategic enhancements in upsells, cross-sells, and personalization.
- Collaboration: Work closely with cross-functional teams, including Site Merchandising, Design, Consumer Insights, and Marketing, to implement winning tests and new features.
- Reporting: Regularly report on the performance of CRO initiatives and communicate key insights and recommendations to stakeholders.
- Tool Management: Manage and leverage our CRO and analytics tools (e.g., Google Analytics, Dynamic Yield, Contentsquare, GTM, etc).
What Skills & Experience You Should Bring
We are looking for a data-driven and results-oriented professional with a strong background in CRO. You should bring:
- 5+ years of experience in Conversion Rate Optimization or a related field, preferably within a SaaS or e-commerce environment.
- A proven track record of designing and executing successful A/B and multi-variant tests that led to measurable increases in conversion rates.
- A deep understanding of Google Analytics (or similar web analytics platforms), with the ability to interpret data and uncover actionable insights.
- Experience with CRO tools like Google Optimize, Optimizely, VWO, or similar platforms.
- Strong analytical skills and the ability to turn qualitative and quantitative data into strategic recommendations.
- Knowledge of industry trends, best practices, and emerging technologies in e-commerce.
- Deep understanding of user-centric design principles and methodologies.
- Ability to work in a fast-paced, collaborative environment
DE&I and EEOC:
Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.
If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.
ARE YOU READY TO MAKE THE TURN? APPLY TODAY!
How to Get Visa Sponsorship in Conversion Rate Optimization
Frame your degree as quantitative
CRO roles sit at the intersection of data and marketing. Emphasize coursework in statistics, research methods, or economics on your resume to reinforce the specialty occupation requirement that supports H-1B approval for this role.
Target companies with existing H-1B history
Employers who have sponsored H-1B petitions before move faster and face fewer internal approval hurdles. Search Migrate Mate to find CRO roles at companies with a demonstrated track record of successful visa sponsorship.
Highlight measurable business impact
Sponsoring employers need to justify the role's complexity to USCIS. Quantify your results, such as conversion lift percentages or revenue attributed to testing programs, to demonstrate the specialized expertise that distinguishes you from generalist marketers.
Understand the LCA wage requirement
Your employer files a Labor Condition Application with the Department of Labor before your H-1B petition. The LCA certifies your offered wage meets the prevailing wage for CRO roles in that location, so geographic pay differences matter significantly.
Consider O-1A if you have strong credentials
If you have published research, industry awards, or documented high-impact CRO work, the O-1A extraordinary ability visa bypasses the H-1B lottery entirely. It requires extensive evidence but can be a reliable alternative after lottery losses.
Start conversations with employers early
H-1B cap petitions must be filed in April for an October start date. If you need sponsorship, approach employers in January or February to allow time for LCA certification, legal review, and internal budget approvals before the filing window opens.
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Get Access To All JobsFrequently Asked Questions
Does a Conversion Rate Optimization role qualify as an H-1B specialty occupation?
Yes, CRO roles typically qualify as specialty occupations because they require at least a bachelor's degree in a specific field such as marketing, statistics, psychology, or a related discipline. The key is demonstrating that the role's complexity demands that specialized theoretical and practical knowledge. Employers should document why a general degree is insufficient and why the specific field requirement exists.
What degree do I need to get H-1B sponsorship for a CRO job?
Most CRO positions are approved under degrees in marketing, statistics, data analytics, psychology, or computer science. The degree field must logically connect to the role's core functions. If your degree is in an unrelated area, three years of directly relevant work experience can substitute for each missing year of qualifying education under USCIS guidelines.
How do I find CRO employers willing to sponsor visas?
Browse Migrate Mate to find CRO roles specifically listed with visa sponsorship. Mid-size to large technology, e-commerce, and SaaS companies are the most consistent sponsors because CRO functions are central to their growth models and they have established HR and legal infrastructure to manage H-1B filings efficiently.
Can a startup sponsor my H-1B for a CRO role?
Yes, but startups face additional scrutiny. USCIS may issue a Request for Evidence questioning whether a small company genuinely requires a specialist at the level claimed or can financially support the position. Strong documentation of the company's funding, revenue, and the role's seniority improves approval odds significantly for startup-sponsored petitions.
Are CRO roles approved at high rates for H-1B petitions?
Approval rates for marketing and analytics specialty occupations run above 80% for properly documented petitions, though CRO-specific data is not broken out separately by USCIS. The most common reason for denial or an RFE is insufficient evidence that the position requires a degree in a specific field rather than a general business background. Strong job descriptions and employer documentation mitigate this risk.
What is the prevailing wage requirement for sponsored Conversion Rate Optimization jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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