Customer Marketing Lead Jobs in USA with Visa Sponsorship
Customer Marketing Lead roles attract H-1B visa and O-1 visa sponsorship from mid-size and enterprise companies, particularly in SaaS and e-commerce. A bachelor's degree in marketing, communications, or a related field is typically required to qualify as a specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsCompany Overview
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
Job Category
Information Technology
Position Summary
Provides product management and ownership for Bridgestone’s customer marketing platforms, leading their establishment and expansion. These platforms are used for enrichment and activation of B2C and B2B customer data to enable marketing, personalization, and optimization of customer journeys. Supports alignment of customer data capabilities and adoption across business units, borders, and partners as a crucial link and between the West Marketing COE and other functions, particularly IT.
Responsibilities
- Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its 11 projects, up to 5 of which may occur concurrently
- Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
- Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
- Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
- Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
- Performs L2 triage and support for customer data enrichment and activation platforms
- Develops business cases as required for expansion of customer data enrichment and activation capabilities
- Gathers, shapes, and documents requirements for customer data enrichment and activation platforms
- Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:
+ Customer data warehouse
+ Customer data platform
+ Marketing automation platform
+ Account-based marketing platform
- Establishes and maintains high-trust relationships across stakeholders and partners
- Partners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy
- Partners closely with West Marketing COE and West Retail Marketing leaders to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs, including, but not limited to, personalization/email, web, and media.
- Leads various Marketing Performance and Platforms team projects/initiatives as needed
- Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility, Retail, Airide, Credit, LATAM, Golf, EMEA, APAC, Small & Remote Businesses, IT, and others
Minimum Qualifications
- 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
- Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
- Fluency in the languages of technology, sales, and marketing
Preferred
- Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
- Prior use of Adobe Experience Platform
- MBA
- Automotive, manufacturing industry, and/or retail experience
- Experience leading teams and/or directing agency partners
- PSPO I or PSPO II certification
At Bridgestone, you are Free to Be
We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.
What We Offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
Company Overview
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
Job Category
Information Technology
Position Summary
Provides product management and ownership for Bridgestone’s customer marketing platforms, leading their establishment and expansion. These platforms are used for enrichment and activation of B2C and B2B customer data to enable marketing, personalization, and optimization of customer journeys. Supports alignment of customer data capabilities and adoption across business units, borders, and partners as a crucial link and between the West Marketing COE and other functions, particularly IT.
Responsibilities
- Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its 11 projects, up to 5 of which may occur concurrently
- Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
- Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
- Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
- Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
- Performs L2 triage and support for customer data enrichment and activation platforms
- Develops business cases as required for expansion of customer data enrichment and activation capabilities
- Gathers, shapes, and documents requirements for customer data enrichment and activation platforms
- Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:
+ Customer data warehouse
+ Customer data platform
+ Marketing automation platform
+ Account-based marketing platform
- Establishes and maintains high-trust relationships across stakeholders and partners
- Partners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy
- Partners closely with West Marketing COE and West Retail Marketing leaders to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs, including, but not limited to, personalization/email, web, and media.
- Leads various Marketing Performance and Platforms team projects/initiatives as needed
- Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility, Retail, Airide, Credit, LATAM, Golf, EMEA, APAC, Small & Remote Businesses, IT, and others
Minimum Qualifications
- 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
- Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
- Fluency in the languages of technology, sales, and marketing
Preferred
- Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
- Prior use of Adobe Experience Platform
- MBA
- Automotive, manufacturing industry, and/or retail experience
- Experience leading teams and/or directing agency partners
- PSPO I or PSPO II certification
At Bridgestone, you are Free to Be
We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.
What We Offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
See all 151+ Customer Marketing Lead jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Customer Marketing Lead roles.
Get Access To All JobsTips for Finding Customer Marketing Lead Jobs
Target SaaS and tech companies first
SaaS companies sponsor Customer Marketing Leads at higher rates than other industries. Their marketing functions are well-defined, degree requirements are explicit, and legal teams are already set up for H-1B filings. Start your search there.
Frame your degree as directly relevant
USCIS evaluates whether your degree field directly ties to the role. A marketing, communications, or business degree maps clearly. If your degree is in an adjacent field, prepare a detailed explanation of how your coursework applies to customer marketing.
Emphasize retention and revenue metrics
Employers are more willing to sponsor when they see measurable impact. Lead with quantified results: churn reduction percentages, upsell revenue influenced, or NPS improvements. Concrete numbers make the sponsorship investment feel lower-risk to hiring managers.
Engage with companies already running H-1B programs
Companies that have previously sponsored H-1B visas have existing attorney relationships and smoother internal processes. Targeting these employers reduces delays and increases your odds of a smooth sponsorship experience significantly.
Clarify sponsorship early, not at the offer stage
Raise visa sponsorship in the second or third interview, once there is mutual interest. Waiting until the offer creates complications. Most companies with sponsorship programs prefer to know your situation early so legal can assess timelines without surprises.
Build expertise in a specific customer segment
Customer Marketing Leads who specialize in enterprise, SMB, or a vertical like fintech or healthcare are harder to replace, which strengthens the business case for sponsorship. Specialization signals that your skill set is not easily sourced domestically.
Customer Marketing Lead jobs are hiring across the US. Find yours.
Find Customer Marketing Lead JobsFrequently Asked Questions
Does a Customer Marketing Lead role qualify for H-1B sponsorship?
Yes, Customer Marketing Lead roles generally qualify as H-1B specialty occupations when the position requires a bachelor's degree or higher in marketing, communications, business, or a directly related field. Employers must document that the role meets USCIS specialty occupation standards, which is straightforward for mid-to-senior marketing positions at companies with defined degree requirements.
What degree do I need to qualify for an H-1B in this role?
A bachelor's degree in marketing, communications, business administration, or a closely related field is the standard requirement. Degrees in psychology or data analytics can also qualify if the role involves behavioral analysis or campaign measurement. USCIS scrutinizes whether your specific degree field logically applies to the job duties, so a direct connection matters more than the degree level alone.
Are there visa options other than H-1B for Customer Marketing Lead roles?
Yes. Australians can pursue the E-3 visa, which has no lottery and a faster process. Canadians and Mexicans may qualify under the TN visa if the role maps to an eligible USMCA category. Candidates with exceptional records in marketing, such as major campaign awards or industry recognition, may qualify for the O-1A visa, which bypasses the H-1B lottery entirely.
How can I find Customer Marketing Lead jobs that offer visa sponsorship?
Migrate Mate filters job listings specifically for roles open to visa sponsorship, which removes the guesswork of cold-applying to companies that won't sponsor. Customer Marketing Lead roles with sponsorship are most concentrated in SaaS, e-commerce, and enterprise software companies. Browsing by industry on Migrate Mate helps you identify employers with active sponsorship programs before you apply.
Can I transfer my H-1B to a new employer if I change Customer Marketing roles?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition, without waiting for approval, provided you have been in valid H-1B status. The new employer must file a new Labor Condition Application and I-129 petition. The role must still qualify as a specialty occupation, so the degree and duties requirements apply again at the new company.
What is the prevailing wage requirement for sponsored Customer Marketing Lead jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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