Search Engine Marketing Jobs in USA with Visa Sponsorship
Search engine marketing roles are strong candidates for H-1B visa and E-3 visa sponsorship because the work qualifies as a specialty occupation requiring a bachelor's degree in marketing, advertising, or a related field. Paid search, SEM strategy, and performance analytics roles at digital agencies and tech companies sponsor regularly. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsAt Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose.
Position Overview:
We are seeking a skilled professional with hands-on experience in Search Engine Marketing (SEM) and biddable media execution, specifically within Google Ads and programmatic platforms. In this role, you will be responsible for managing and optimizing paid media campaigns across various lines of business and audiences (B2B/B2C), ensuring maximum performance and efficiency.
Our Impact:
At Freddie Mac, our mission is to provide liquidity, stability and affordability to the U.S. housing market. You will be part of a team helping to Make Home Possible for more families across the nation.
Our team is a group of experienced marketers responsible for Freddie Mac’s enterprise paid media advertising initiatives. We deliver awareness, engagement, education and lead-generation campaigns that raise the profile of Freddie Mac and the products, tools and services we provide. Our team is responsible for the design and implementation of effective media and marketing strategies, the optimization of all campaigns and the creation of new engagement strategies. We collaborate across Freddie Mac to ensure alignment with business objectives and deliver with excellence.
Your Impact:
Your work will include the following responsibilities:
Campaign Management:
- Manage end-to-end SEM and biddable campaigns in Google Ads (including Performance Max and YouTube), ensuring alignment with overall marketing and campaign strategies.
- Create new SEM media campaigns as needed within Google Ads, including keyword planning, development of headlines and descriptions.
- Develop and manage budgets for SEM campaigns, ensuring efficient allocation of resources to increase return on investment.
- Manage SEM invoicing and work with finance and accounting teams to reconcile as needed.
- Support media planning and buying for additional platforms as needed (primarily programmatic DV360 & Demandbase).
- Operate effectively in a fast-paced environment supporting new products and evolving business needs.
Strategy Development:
- Lead full-funnel SEM strategy across lines of business (B2B/B2C) and target audiences that align with Freddie Mac’s overall business goals.
- Ensure seamless integration of SEM campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
- Stay current with industry trends, technologies and best practices in SEM and programmatic advertising, continuously adapting strategies to use new opportunities and provide best practices to wider team.
Analytics and Reporting:
- Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize overall effectiveness.
- Implement and manage tracking pixels, UTM parameters, goals and conversion tags as needed and measure results within Google Analytics 4.
- Prepare holistic data storytelling and campaign reporting including recommendations for business partners and stakeholders.
Qualifications
- 5-7 years paid media experience required, with at least 2+ years’ experience leading SEM for large corporate brands.
- Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).
- Comprehensive in-platform knowledge of Google Ads SEM planning, buying, campaign management, optimization techniques and budget management.
- Strong proficiency in Google Analytics 4, conversion tracking, tagging and attribution.
- Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in media performance.
- Exceptional written and verbal communicator with strong attention to detail.
- Programmatic paid media experience is a plus.
- Agency and finance/housing industry paid media experience a plus.
Keys to Success in this Role:
- A proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
- Familiarity with data visualization tools, marketing automation, CRM, web analytics and other associated measurement tools.
- A proven ability to work independently as well as collaboratively in a team setting.
- Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
- Experience in developing processes and working closely with cross functional teams.
- Proven track record of getting large projects successfully off the ground through project management and process creation.
- Familiarity and experience with website development and content management systems.
- Ability to build rapport to influence decisions at all levels.
Current Freddie Mac employees please apply through the internal career site.
We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
A safe and secure environment is critical to Freddie Mac’s business. This includes employee commitment to our acceptable use policy, applying a vigilance-first approach to work, supporting regulatory mandates, and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.
CA Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.
Time-type: Full time
FLSA Status: Exempt
Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.
This position has an annualized market-based salary range of $92,000 - $138,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.
At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose.
Position Overview:
We are seeking a skilled professional with hands-on experience in Search Engine Marketing (SEM) and biddable media execution, specifically within Google Ads and programmatic platforms. In this role, you will be responsible for managing and optimizing paid media campaigns across various lines of business and audiences (B2B/B2C), ensuring maximum performance and efficiency.
Our Impact:
At Freddie Mac, our mission is to provide liquidity, stability and affordability to the U.S. housing market. You will be part of a team helping to Make Home Possible for more families across the nation.
Our team is a group of experienced marketers responsible for Freddie Mac’s enterprise paid media advertising initiatives. We deliver awareness, engagement, education and lead-generation campaigns that raise the profile of Freddie Mac and the products, tools and services we provide. Our team is responsible for the design and implementation of effective media and marketing strategies, the optimization of all campaigns and the creation of new engagement strategies. We collaborate across Freddie Mac to ensure alignment with business objectives and deliver with excellence.
Your Impact:
Your work will include the following responsibilities:
Campaign Management:
- Manage end-to-end SEM and biddable campaigns in Google Ads (including Performance Max and YouTube), ensuring alignment with overall marketing and campaign strategies.
- Create new SEM media campaigns as needed within Google Ads, including keyword planning, development of headlines and descriptions.
- Develop and manage budgets for SEM campaigns, ensuring efficient allocation of resources to increase return on investment.
- Manage SEM invoicing and work with finance and accounting teams to reconcile as needed.
- Support media planning and buying for additional platforms as needed (primarily programmatic DV360 & Demandbase).
- Operate effectively in a fast-paced environment supporting new products and evolving business needs.
Strategy Development:
- Lead full-funnel SEM strategy across lines of business (B2B/B2C) and target audiences that align with Freddie Mac’s overall business goals.
- Ensure seamless integration of SEM campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
- Stay current with industry trends, technologies and best practices in SEM and programmatic advertising, continuously adapting strategies to use new opportunities and provide best practices to wider team.
Analytics and Reporting:
- Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize overall effectiveness.
- Implement and manage tracking pixels, UTM parameters, goals and conversion tags as needed and measure results within Google Analytics 4.
- Prepare holistic data storytelling and campaign reporting including recommendations for business partners and stakeholders.
Qualifications
- 5-7 years paid media experience required, with at least 2+ years’ experience leading SEM for large corporate brands.
- Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).
- Comprehensive in-platform knowledge of Google Ads SEM planning, buying, campaign management, optimization techniques and budget management.
- Strong proficiency in Google Analytics 4, conversion tracking, tagging and attribution.
- Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in media performance.
- Exceptional written and verbal communicator with strong attention to detail.
- Programmatic paid media experience is a plus.
- Agency and finance/housing industry paid media experience a plus.
Keys to Success in this Role:
- A proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
- Familiarity with data visualization tools, marketing automation, CRM, web analytics and other associated measurement tools.
- A proven ability to work independently as well as collaboratively in a team setting.
- Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
- Experience in developing processes and working closely with cross functional teams.
- Proven track record of getting large projects successfully off the ground through project management and process creation.
- Familiarity and experience with website development and content management systems.
- Ability to build rapport to influence decisions at all levels.
Current Freddie Mac employees please apply through the internal career site.
We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
A safe and secure environment is critical to Freddie Mac’s business. This includes employee commitment to our acceptable use policy, applying a vigilance-first approach to work, supporting regulatory mandates, and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.
CA Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.
Time-type: Full time
FLSA Status: Exempt
Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.
This position has an annualized market-based salary range of $92,000 - $138,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.
See all Search Engine Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Search Engine Marketing roles.
Get Access To All JobsTips for Finding Search Engine Marketing Jobs
Target employers with established SEM teams
Large tech companies, e-commerce brands, and digital agencies with dedicated paid search teams are far more likely to sponsor than small businesses. They have existing immigration counsel and understand the LCA and H-1B petition process for marketing roles.
Frame your role around specialty occupation criteria
Your job description must require a bachelor's degree in a specific field, marketing, advertising, or communications, not just any degree. Generic phrasing like 'degree preferred' weakens your H-1B petition significantly. Work with your employer to make the requirement explicit.
Highlight platform certifications in your application
Google Ads and Microsoft Advertising certifications signal specialized expertise that justifies sponsorship. They help employers make the case that this role demands more than general marketing knowledge, which supports the specialty occupation argument during USCIS review.
Australians should ask about the E-3 visa first
The E-3 visa is available exclusively to Australian citizens and has no lottery. SEM roles qualify as specialty occupations under E-3 rules. Processing is faster, and 10,500 annual slots go consistently unfilled, making it a more reliable path than H-1B sponsorship.
Apply before H-1B registration opens in March
H-1B registrations are submitted in March for an October start date. SEM roles at cap-subject employers need a full hiring timeline built around this window. Starting your job search in late fall gives you time to secure an offer and complete the LCA filing.
Cap-exempt employers expand your options significantly
Universities, nonprofits, and government research organizations are exempt from the H-1B lottery. Some run in-house SEM functions for enrollment marketing or public campaigns. These employers can file H-1B petitions year-round, removing lottery risk from your sponsorship timeline entirely.
Frequently Asked Questions
Does a search engine marketing job qualify for H-1B visa sponsorship?
Yes, SEM roles typically qualify as specialty occupations when the position requires a bachelor's degree in marketing, advertising, communications, or a related field. USCIS scrutinizes marketing roles more than engineering roles, so the job description must clearly state a specific degree requirement, not just a preference. Roles focused on paid search strategy, campaign analytics, or performance marketing tend to fare better than generalist marketing titles.
What degree do I need to get visa sponsorship as an SEM professional?
A bachelor's degree in marketing, advertising, communications, business with a marketing concentration, or a closely related field is the standard requirement. Degrees in unrelated fields can create issues during USCIS review unless the employer can demonstrate a direct connection to SEM work. Some employers also accept equivalent experience under the three-for-one rule, three years of specialized SEM experience for each year of missing education, but this adds complexity to the petition.
How do I find employers who sponsor visas for SEM roles?
Migrate Mate is built specifically for this search. It filters job listings by visa sponsorship willingness, so you're not wasting applications on employers who won't sponsor. Focus your search on digital agencies, large e-commerce companies, SaaS businesses, and tech platforms, these employers hire SEM professionals at volume and are more likely to have established immigration processes already in place.
Are SEM jobs more or less likely to be approved for H-1B than engineering roles?
Approval rates for marketing-category H-1B visa petitions are lower than for engineering and computer science roles because USCIS applies stricter scrutiny to whether the role genuinely requires a specific bachelor's degree. SEM roles with a strong analytics or technical paid media component, bid management, attribution modeling, programmatic advertising, tend to hold up better. The strength of the employer's job description and legal representation matters significantly in these cases.
Can I switch SEM employers while on an H-1B visa?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition, as long as your previous H-1B was approved and you've maintained valid status. The new employer files a fresh Form I-129 with an updated Labor Condition Application covering the new role and location. You don't need to restart the lottery. Premium processing is available to get a decision within 15 business days.
What is the prevailing wage requirement for sponsored Search Engine Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.