Search Engine Marketing Jobs in USA with Visa Sponsorship
Search engine marketing roles are strong candidates for H-1B visa and E-3 visa sponsorship because the work qualifies as a specialty occupation requiring a bachelor's degree in marketing, advertising, or a related field. Paid search, SEM strategy, and performance analytics roles at digital agencies and tech companies sponsor regularly. For detailed occupation requirements, see the O*NET profile.
Find Search Engine Marketing JobsOverview
Showing 5 of 4,036+ Search Engine Marketing jobs
See all 4,036+ Search Engine Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Search Engine Marketing roles.
Get Access To All JobsBe part of an amazing story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Associate, Search Engine Marketing manages and analyzes SEM campaigns, overseeing their creation, management, and optimization. They analyze campaign performance data, identify trends, and provide actionable insights to improve performance and return on ad spend (ROAS). The Associate creates reports, dashboards, and visualizations to effectively communicate performance metrics to internal stakeholders and senior leadership, making data-driven recommendations for continuous improvement.
What You Will Do
- Manage large-scale ad budgets and optimizations to meet target goals.
- Triage performance issues, providing clear and actionable recommendations for improvement, and collaborate with the team to develop performance improvement plans as needed.
- Ensure availability during peak holiday seasons to monitor and maintain campaign performance.
- Work with bidding platforms and manage complex account structures, including product feeds, to drive large-scale account performance.
- Report on campaign performance to senior management, offering insights and recommendations for future campaigns.
- Build and maintain relationships with platform partners to access new features and opportunities.
- Provide leadership and mentorship to specialist team members.
- Collaborate with other marketing teams, such as communications planning, marketing effectiveness, and site merchandisers, to align efforts.
- Ensure all deliverables are quality-assured and client-ready for internal stakeholders.
- Understand SKU/product priorities and identify opportunities to drive performance.
- Attend weekly leadership meetings with site merchants and leadership to present findings and recommendations for optimal performance.
- Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
Skills You Will Need
SEM Strategy and Execution: Deep understanding of SEM strategies within the retail industry, including audience segmentation and omni-channel campaigns.
Bid Platforms and Tools Proficiency: Expertise in using platforms such as Skai (formerly Kenshoo), ProductsUp, and other bid management tools to optimize performance and drive sales.
Data Analysis and Optimization: Strong ability to analyze campaign performance using analytics tools like Adobe Analytics or Google Analytics, and translate findings into actionable, data-driven insights for optimization.
Budget Management: Proven experience managing large-scale ad budgets, implementing effective bidding strategies, and maximizing ROAS while meeting business goals.
Campaign Performance Monitoring: Expertise in testing, experimenting, and optimizing campaigns through various ad formats and hypotheses to achieve better results.
Communication and Reporting: Excellent communication skills for presenting complex performance data and insights to internal stakeholders and senior leadership.
Stakeholder Collaboration: Ability to collaborate with cross-functional teams, such as communications, site merchandising, and platform partners, ensuring SEM strategies align with overall business objectives.
Leadership and Mentorship: Strong leadership and mentorship capabilities, guiding specialist team members and fostering a collaborative team environment.
Adaptability and Continuous Learning: Ability to stay up-to-date with SEM trends, algorithm changes, and industry best practices, applying them to drive successful outcomes.
Technical and Strategic Thinking: Ability to think creatively and strategically, balancing both technical expertise and broader business goals to optimize SEM performance.
Problem-Solving: Demonstrated capability in triaging performance issues, providing clear solutions, and developing improvement plans when necessary.
Attention to Detail: Strong focus on quality assurance, ensuring that all work is delivered at the highest standard and meets stakeholder expectations.
Who You Are
Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 4-6 years of experience and a general understanding of e-commerce and the digital advertising eco-system.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
Able to work a flexible schedule based on department and company needs.
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
Access the full menu of benefits offerings here.
About us
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
MARKETING00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
Be part of an amazing story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Associate, Search Engine Marketing manages and analyzes SEM campaigns, overseeing their creation, management, and optimization. They analyze campaign performance data, identify trends, and provide actionable insights to improve performance and return on ad spend (ROAS). The Associate creates reports, dashboards, and visualizations to effectively communicate performance metrics to internal stakeholders and senior leadership, making data-driven recommendations for continuous improvement.
What You Will Do
- Manage large-scale ad budgets and optimizations to meet target goals.
- Triage performance issues, providing clear and actionable recommendations for improvement, and collaborate with the team to develop performance improvement plans as needed.
- Ensure availability during peak holiday seasons to monitor and maintain campaign performance.
- Work with bidding platforms and manage complex account structures, including product feeds, to drive large-scale account performance.
- Report on campaign performance to senior management, offering insights and recommendations for future campaigns.
- Build and maintain relationships with platform partners to access new features and opportunities.
- Provide leadership and mentorship to specialist team members.
- Collaborate with other marketing teams, such as communications planning, marketing effectiveness, and site merchandisers, to align efforts.
- Ensure all deliverables are quality-assured and client-ready for internal stakeholders.
- Understand SKU/product priorities and identify opportunities to drive performance.
- Attend weekly leadership meetings with site merchants and leadership to present findings and recommendations for optimal performance.
- Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
Skills You Will Need
SEM Strategy and Execution: Deep understanding of SEM strategies within the retail industry, including audience segmentation and omni-channel campaigns.
Bid Platforms and Tools Proficiency: Expertise in using platforms such as Skai (formerly Kenshoo), ProductsUp, and other bid management tools to optimize performance and drive sales.
Data Analysis and Optimization: Strong ability to analyze campaign performance using analytics tools like Adobe Analytics or Google Analytics, and translate findings into actionable, data-driven insights for optimization.
Budget Management: Proven experience managing large-scale ad budgets, implementing effective bidding strategies, and maximizing ROAS while meeting business goals.
Campaign Performance Monitoring: Expertise in testing, experimenting, and optimizing campaigns through various ad formats and hypotheses to achieve better results.
Communication and Reporting: Excellent communication skills for presenting complex performance data and insights to internal stakeholders and senior leadership.
Stakeholder Collaboration: Ability to collaborate with cross-functional teams, such as communications, site merchandising, and platform partners, ensuring SEM strategies align with overall business objectives.
Leadership and Mentorship: Strong leadership and mentorship capabilities, guiding specialist team members and fostering a collaborative team environment.
Adaptability and Continuous Learning: Ability to stay up-to-date with SEM trends, algorithm changes, and industry best practices, applying them to drive successful outcomes.
Technical and Strategic Thinking: Ability to think creatively and strategically, balancing both technical expertise and broader business goals to optimize SEM performance.
Problem-Solving: Demonstrated capability in triaging performance issues, providing clear solutions, and developing improvement plans when necessary.
Attention to Detail: Strong focus on quality assurance, ensuring that all work is delivered at the highest standard and meets stakeholder expectations.
Who You Are
Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 4-6 years of experience and a general understanding of e-commerce and the digital advertising eco-system.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
Able to work a flexible schedule based on department and company needs.
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
Access the full menu of benefits offerings here.
About us
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
MARKETING00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
See all 4,036+ Search Engine Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Search Engine Marketing roles.
Get Access To All JobsTips for Finding Search Engine Marketing Jobs
Target employers with established SEM teams
Large tech companies, e-commerce brands, and digital agencies with dedicated paid search teams are far more likely to sponsor than small businesses. They have existing immigration counsel and understand the LCA and H-1B petition process for marketing roles.
Frame your role around specialty occupation criteria
Your job description must require a bachelor's degree in a specific field, marketing, advertising, or communications, not just any degree. Generic phrasing like 'degree preferred' weakens your H-1B petition significantly. Work with your employer to make the requirement explicit.
Highlight platform certifications in your application
Google Ads and Microsoft Advertising certifications signal specialized expertise that justifies sponsorship. They help employers make the case that this role demands more than general marketing knowledge, which supports the specialty occupation argument during USCIS review.
Australians should ask about the E-3 visa first
The E-3 visa is available exclusively to Australian citizens and has no lottery. SEM roles qualify as specialty occupations under E-3 rules. Processing is faster, and 10,500 annual slots go consistently unfilled, making it a more reliable path than H-1B sponsorship.
Apply before H-1B registration opens in March
H-1B registrations are submitted in March for an October start date. SEM roles at cap-subject employers need a full hiring timeline built around this window. Starting your job search in late fall gives you time to secure an offer and complete the LCA filing.
Cap-exempt employers expand your options significantly
Universities, nonprofits, and government research organizations are exempt from the H-1B lottery. Some run in-house SEM functions for enrollment marketing or public campaigns. These employers can file H-1B petitions year-round, removing lottery risk from your sponsorship timeline entirely.
Frequently Asked Questions
Does a search engine marketing job qualify for H-1B visa sponsorship?
Yes, SEM roles typically qualify as specialty occupations when the position requires a bachelor's degree in marketing, advertising, communications, or a related field. USCIS scrutinizes marketing roles more than engineering roles, so the job description must clearly state a specific degree requirement, not just a preference. Roles focused on paid search strategy, campaign analytics, or performance marketing tend to fare better than generalist marketing titles.
What degree do I need to get visa sponsorship as an SEM professional?
A bachelor's degree in marketing, advertising, communications, business with a marketing concentration, or a closely related field is the standard requirement. Degrees in unrelated fields can create issues during USCIS review unless the employer can demonstrate a direct connection to SEM work. Some employers also accept equivalent experience under the three-for-one rule, three years of specialized SEM experience for each year of missing education, but this adds complexity to the petition.
How do I find employers who sponsor visas for SEM roles?
Migrate Mate is built specifically for this search. It filters job listings by visa sponsorship willingness, so you're not wasting applications on employers who won't sponsor. Focus your search on digital agencies, large e-commerce companies, SaaS businesses, and tech platforms, these employers hire SEM professionals at volume and are more likely to have established immigration processes already in place.
Are SEM jobs more or less likely to be approved for H-1B than engineering roles?
Approval rates for marketing-category H-1B visa petitions are lower than for engineering and computer science roles because USCIS applies stricter scrutiny to whether the role genuinely requires a specific bachelor's degree. SEM roles with a strong analytics or technical paid media component, bid management, attribution modeling, programmatic advertising, tend to hold up better. The strength of the employer's job description and legal representation matters significantly in these cases.
Can I switch SEM employers while on an H-1B visa?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition, as long as your previous H-1B was approved and you've maintained valid status. The new employer files a fresh Form I-129 with an updated Labor Condition Application covering the new role and location. You don't need to restart the lottery. Premium processing is available to get a decision within 15 business days.
What is the prevailing wage requirement for sponsored Search Engine Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.