Search Engine Marketing Jobs in USA with Visa Sponsorship
Search engine marketing roles qualify as specialty occupations under H-1B visa and E-3 visas, requiring a bachelor's degree in marketing, advertising, or a related field. Employers filing an LCA must meet DOL prevailing wage requirements, and many SEM positions at mid-size and enterprise companies come with active sponsorship history. For detailed occupation requirements, see the O*NET profile.
Find Search Engine Marketing JobsOverview
Showing 5 of 3,851+ Search Engine Marketing jobs
See all 3,851+ Search Engine Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Search Engine Marketing roles.
Get Access To All JobsPosition Summary: The Search Engine Optimization (SEO) & Content Marketing Specialist will drive visibility, inquiries, applications, and enrollments for NYU’s schools and graduate degree and certificate programs. In an ever-evolving digital landscape where search engines and AI chatbots now shape how students discover and choose programs, we need a tenacious marketer to elevate NYU’s institutional position. Serve as a strategic driver of NYU’s long-term financial health, directly impacting the enrollment funnel by ensuring significant applicant depth and strong institutional fit for prospective students through targeted SEO and high-intent content marketing. Implement a data-informed, AI-assisted, and human-centric strategy that cuts through the noise to attract, engage, and convert prospective students into enrolled NYU students. Grow the team’s capacity to advance the strategic priorities of Global Enrollment Management and Student Success (GEMSS), providing world-class support to NYU’s school partners. Bridge the gap between technical search hygiene and compelling storytelling, ensuring NYU’s digital presence is as vibrant and impactful as our physical campuses. Whether pivoting between technical optimization, content strategy, or the emerging world of AI Search Optimization (AI SEO), lead with curiosity and determination within a collaborative, innovative environment.
Qualifications
Required Education:
Bachelor's Degree in marketing, communications, PR, or a related field.
Preferred Education:
Master's Degree in marketing, communications, business, digital media, advertising, or a related field.
Required Experience:
5+ years Relevant SEO and content marketing experience or equivalent combination of education and experience.
Preferred Experience:
5+ years Hands-on experience in SEO and content marketing in higher education, non-profit sector, at an Online Program Management (OPM) company, or a marketing agency. Proven track record of managing SEO and content marketing strategies that resulted in measurable growth in organic visibility and conversions.
Required Skills, Knowledge and Abilities:
Strong understanding and competency in SEO, AI SEO, and content marketing with a growth mindset toward ongoing learning and development. Experience with Google Analytics, Google Search Console, Google Trends, Google Looker Studio and/or Tableau, Google Sheets or Microsoft Excel, Google Slides or PowerPoint, AI chatbots, content management systems (CMS), and other SEO and content marketing tools. Excellent writing, presentation, communication, and collaboration skills. Strong organizational skills and attention to detail, with the ability to manage multiple projects. Self-motivated and able to work both independently and in a team environment. Ability to track, organize, analyze, and report on large amounts of complex information, distilling it into actionable, easy-to-understand insights for non-technical leadership. Demonstrated experience adapting strategies for search evolution, including but not limited to Google AI Overviews and zero-click searches. Enthusiastic about contributing to the ever-expanding evolution of education and enrollment marketing at NYU.
Preferred Skills, Knowledge and Abilities:
Knowledge of HTML, JavaScript, CSS, and structured data, and how they impact user experience and organic and AI search performance. Strong understanding of digital marketing, SEO, AI SEO, content marketing, growth marketing, PR, and conversion rate optimization (CRO) best practices. Experience with Microsoft Clarity and prompt engineering. Experience in setting up, testing, validating, and debugging event tracking for websites.
Additional Information:
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $80,000.00 to USD $100,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.
Position Summary: The Search Engine Optimization (SEO) & Content Marketing Specialist will drive visibility, inquiries, applications, and enrollments for NYU’s schools and graduate degree and certificate programs. In an ever-evolving digital landscape where search engines and AI chatbots now shape how students discover and choose programs, we need a tenacious marketer to elevate NYU’s institutional position. Serve as a strategic driver of NYU’s long-term financial health, directly impacting the enrollment funnel by ensuring significant applicant depth and strong institutional fit for prospective students through targeted SEO and high-intent content marketing. Implement a data-informed, AI-assisted, and human-centric strategy that cuts through the noise to attract, engage, and convert prospective students into enrolled NYU students. Grow the team’s capacity to advance the strategic priorities of Global Enrollment Management and Student Success (GEMSS), providing world-class support to NYU’s school partners. Bridge the gap between technical search hygiene and compelling storytelling, ensuring NYU’s digital presence is as vibrant and impactful as our physical campuses. Whether pivoting between technical optimization, content strategy, or the emerging world of AI Search Optimization (AI SEO), lead with curiosity and determination within a collaborative, innovative environment.
Qualifications
Required Education:
Bachelor's Degree in marketing, communications, PR, or a related field.
Preferred Education:
Master's Degree in marketing, communications, business, digital media, advertising, or a related field.
Required Experience:
5+ years Relevant SEO and content marketing experience or equivalent combination of education and experience.
Preferred Experience:
5+ years Hands-on experience in SEO and content marketing in higher education, non-profit sector, at an Online Program Management (OPM) company, or a marketing agency. Proven track record of managing SEO and content marketing strategies that resulted in measurable growth in organic visibility and conversions.
Required Skills, Knowledge and Abilities:
Strong understanding and competency in SEO, AI SEO, and content marketing with a growth mindset toward ongoing learning and development. Experience with Google Analytics, Google Search Console, Google Trends, Google Looker Studio and/or Tableau, Google Sheets or Microsoft Excel, Google Slides or PowerPoint, AI chatbots, content management systems (CMS), and other SEO and content marketing tools. Excellent writing, presentation, communication, and collaboration skills. Strong organizational skills and attention to detail, with the ability to manage multiple projects. Self-motivated and able to work both independently and in a team environment. Ability to track, organize, analyze, and report on large amounts of complex information, distilling it into actionable, easy-to-understand insights for non-technical leadership. Demonstrated experience adapting strategies for search evolution, including but not limited to Google AI Overviews and zero-click searches. Enthusiastic about contributing to the ever-expanding evolution of education and enrollment marketing at NYU.
Preferred Skills, Knowledge and Abilities:
Knowledge of HTML, JavaScript, CSS, and structured data, and how they impact user experience and organic and AI search performance. Strong understanding of digital marketing, SEO, AI SEO, content marketing, growth marketing, PR, and conversion rate optimization (CRO) best practices. Experience with Microsoft Clarity and prompt engineering. Experience in setting up, testing, validating, and debugging event tracking for websites.
Additional Information:
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $80,000.00 to USD $100,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.
See all 3,851+ Search Engine Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Search Engine Marketing roles.
Get Access To All JobsTips for Finding Search Engine Marketing Jobs
Frame your degree for specialty occupation
SEM roles can face RFEs if your degree is in a broad field like communications. Strengthen your case by documenting coursework in digital advertising, analytics, or consumer behavior that maps directly to paid search responsibilities.
Use OFLC Wage Search before negotiating
Your employer's LCA must certify a wage at or above the DOL prevailing rate for your role and location. Pull the OFLC Wage Search figures for your metro area before salary discussions so you know the floor the employer is legally bound to meet.
Target companies with dedicated SEM teams
Employers who run paid search in-house, rather than outsourcing to agencies, are more likely to sponsor because the role is harder to fill quickly. Use Migrate Mate to identify companies with verified LCA sponsorship history in marketing and advertising.
Clarify platform certifications in your application
Google Ads and Microsoft Advertising certifications aren't visa requirements, but they signal to hiring managers that your skills are role-specific, which strengthens the specialty occupation argument USCIS uses to evaluate your petition.
Ask about LCA timing before accepting an offer
Your employer must file the LCA with DOL and receive certification before submitting your H-1B or E-3 petition. Confirm with HR that they've done this before, since first-time sponsors sometimes miscalculate the timeline and delay your start date.
Account for agency vs in-house sponsorship differences
Digital marketing agencies frequently place SEM staff at client sites, which can complicate the LCA worksite requirement. USCIS scrutinizes third-party placements more heavily, so verify that the employer filing your petition is the entity directing your day-to-day work.
Frequently Asked Questions
Does a search engine marketing job qualify as a specialty occupation for H-1B purposes?
Yes, but the employer needs to demonstrate that the role requires a bachelor's degree in a specific field, not just any degree. SEM positions tied to analytics, paid media strategy, or performance marketing typically qualify when the job description requires skills directly tied to a marketing or advertising degree. Generic 'digital marketing coordinator' titles face more scrutiny than roles with defined technical responsibilities.
Which visa types support sponsorship for SEM roles?
H-1B is the most common path for SEM professionals, with an annual cap and selection process. Australian citizens can pursue the E-3 visa, which has a separate cap that has never been exhausted and doesn't involve a lottery. Canadian and Mexican nationals may qualify under TN visa if the role maps to an eligible USMCA profession. Each requires the employer to file an LCA with DOL before the visa petition is submitted.
What degree does an employer typically require to sponsor a search engine marketing professional?
Most employers sponsoring SEM roles require a bachelor's degree in marketing, advertising, communications, or a closely related field. USCIS evaluates whether the degree is directly relevant to the job duties, not just whether a degree exists. If your degree is in an unrelated field, three years of specialized work experience can substitute for one year of education, per USCIS equivalency guidelines.
How do I find employers who actively sponsor SEM roles?
Migrate Mate lists employers with verified sponsorship history in marketing and advertising, so you can focus your applications on companies that have already navigated the LCA and petition process for similar roles. This saves time compared to applying broadly and asking about sponsorship late in the process.
Can I switch to a new employer mid-H-1B on an SEM role without losing status?
Yes. Under H-1B portability, you can start working for a new employer as soon as they file a new H-1B petition on your behalf, with no waiting period required. The new employer must still file an LCA certified by DOL for the new position and location. If the new SEM role differs significantly in duties from your current petition, the employer should document the continuity of specialty occupation in the filing.
What is the prevailing wage requirement for sponsored Search Engine Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.