Email Marketing Manager Jobs in USA with Visa Sponsorship
Email Marketing Manager roles attract H-1B visa and O-1 visa sponsorship from employers in e-commerce, SaaS, and media. Most positions require a bachelor's degree in marketing or a related field, and sponsorship is most common at mid-to-large companies with established HR infrastructure. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsHere at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.
Qualifications
- Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.
- Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.
- Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.
- Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.
- Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.
- Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.
- Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.
- Knowledge of global data privacy regulations, including GDPR and CCPA.
- Experience conducting deliverability and performance audits to identify technical optimization opportunities.
- Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.
- Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.
Qualifications
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
- Technical Expertise: Advanced, hands-on experience with Marketo is a must.
- Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
- Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
- Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.
The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
LI-MB1
Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.
Qualifications
- Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.
- Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.
- Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.
- Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.
- Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.
- Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.
- Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.
- Knowledge of global data privacy regulations, including GDPR and CCPA.
- Experience conducting deliverability and performance audits to identify technical optimization opportunities.
- Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.
- Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.
Qualifications
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
- Technical Expertise: Advanced, hands-on experience with Marketo is a must.
- Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
- Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
- Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.
The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
LI-MB1
Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
See all 21+ Email Marketing Manager jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as an Email Marketing Manager
Target companies with marketing automation platforms
Employers using Salesforce Marketing Cloud, HubSpot, or Marketo at scale are more likely to sponsor visas. These tools signal a mature marketing operation with budget and infrastructure to support international hires and handle immigration paperwork.
Frame your degree as a specialty occupation match
H-1B eligibility requires a specific degree tied to the role. A bachelor's in marketing, communications, or business with a marketing concentration directly supports the specialty occupation argument. Unrelated degrees require stronger case-building and employer documentation.
Emphasize measurable revenue impact in your resume
Sponsoring employers want to justify immigration costs to finance and legal teams. Quantified outcomes, such as open rate improvements, list growth percentages, or pipeline influenced, make the business case for sponsorship significantly easier for hiring managers to approve.
Look beyond startups for sponsorship willingness
Early-stage startups rarely have the legal infrastructure to sponsor work visas. E-commerce companies, SaaS businesses, media groups, and financial services firms with in-house legal or established immigration counsel are far more likely to see sponsorship through successfully.
Know your H-1B timeline before accepting an offer
If you need a new H-1B, the October 1 start date matters. Confirm your employer understands the lottery and fiscal-year timeline early in negotiations. Misaligned expectations about start dates cause offers to fall through after the hiring process concludes.
Browse Migrate Mate to filter for sponsoring employers
Not every job posting discloses visa sponsorship upfront. Migrate Mate curates listings from employers with verified sponsorship history, saving you from applying to roles where sponsorship was never on the table and the employer says no after multiple interview rounds.
Email Marketing Manager jobs are hiring across the US. Find yours.
Find Email Marketing Manager JobsFrequently Asked Questions
Can an Email Marketing Manager get H-1B visa sponsorship?
Yes. Email Marketing Manager qualifies as a specialty occupation under the H-1B when the role requires a bachelor's degree or higher in a specific field such as marketing, communications, or business. Employers must demonstrate the position requires theoretical and practical application of specialized knowledge. Most mid-to-large employers in SaaS, e-commerce, and media have sponsored this role successfully.
What degree do I need to qualify for an H-1B as an Email Marketing Manager?
A bachelor's degree in marketing, communications, advertising, or business with a marketing focus is the most straightforward fit. Degrees in unrelated fields can still qualify if combined with relevant coursework, certifications, or work experience that bridges the gap. USCIS evaluates whether the degree is specifically tied to the duties described in the job offer, so the job description language matters.
Which industries are most likely to sponsor Email Marketing Managers?
E-commerce, SaaS, digital media, financial services, and healthcare technology companies sponsor this role most frequently. These industries depend heavily on email as a revenue channel and often have dedicated immigration counsel or HR teams that manage visa processes. Companies running large subscriber lists with significant revenue tied to email campaigns have the clearest business justification for sponsorship.
What are my visa options if I miss the H-1B lottery as an Email Marketing Manager?
Australian citizens can pursue the E-3 visa, which has no lottery and is available year-round. Canadians and Mexicans may qualify under the TN visa. Those with exceptional achievement in email marketing, such as major campaigns, industry recognition, or published work, could explore the O-1A. Cap-exempt employers, including universities and nonprofits, offer another path that bypasses the lottery entirely. Migrate Mate lists roles across many of these employer types.
How hard is it to get sponsorship as an Email Marketing Manager compared to technical roles?
It requires more work than engineering roles because some employers assume marketing positions don't require a specific degree. The specialty occupation argument is winnable but must be built carefully, with a job description that ties duties to specialized knowledge. Employers who have sponsored this role before are significantly easier to work with. Filtering your search to verified sponsoring employers on Migrate Mate reduces wasted applications considerably.
What is the prevailing wage requirement for sponsored Email Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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