Email Marketing Manager Jobs in USA with Visa Sponsorship
Email Marketing Manager roles attract H-1B visa and O-1 visa sponsorship from employers in e-commerce, SaaS, and media. Most positions require a bachelor's degree in marketing or a related field, and sponsorship is most common at mid-to-large companies with established HR infrastructure. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
You'll own the email and SMS channel across the portfolio, exercising independent judgment to translate Commercial and Content priorities into campaign, segmentation, and lifecycle decisions. Working within the strategy and growth goals set by the Senior Director of Technology, you'll determine how campaigns are structured, tested, and optimized, and advise stakeholders on how to improve channel performance. You'll work closely with Ascent360, our CDP/CRM technology partner, and support lifecycle, CRM, and loyalty efforts across the portfolio, with the opportunity to help build and operate SMS as that channel matures. You will support the On a Lark Loyalty program through email and lifecycle execution, including member communications, segmentation, QA, and reporting.
ROLE AND RESPONSIBILITIES
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Campaign Architecture & Deployment: Determine campaign structure, segmentation logic, dynamic content, and automation design in Ascent360, then build, QA, and deploy. Exercise independent judgment on audience targeting and content configuration for each send.
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Request Intake & Pipeline Management: Manage the email request pipeline from the Commercial and Content teams — balancing priorities, timelines, audiences, and the campaign calendar.
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Reporting & Performance: Own recurring reporting back to the Commercial and Content teams — engagement, conversion, revenue attribution, subject lines, content and CTAs — and translate results into clear, actionable recommendations.
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Email Governance & Deliverability: Maintain subscription management, deliverability, suppression logic, consent compliance, and quality-assurance standards.
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CRM, Segmentation & Lifecycle Support: Build audience segments and support lifecycle programs using CRM/CDP, behavioral, demographic, and engagement data, partnering with Ascent360.
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Full-Portfolio & Partner Coverage: Own email strategy and execution for the branded collections (Lark, AWOL, Bluebird by Lark, Blind Tiger) and, as a service to our Managed by Lark and independent hotel partners, advise on and tailor each partner's channel approach to their voice, audience, and business goals.
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Creative & Brand Voice: Write on-brand copy and subject lines that capture each property's personality while staying true to Lark's broader brand voice.
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Cross-Functional Collaboration: Serve as the operational hub between the Commercial team (offers, promotions, revenue priorities, segments) and the Content team (copy, creative, brand) to ship accurate, on-brand, accessible, mobile-responsive campaigns.
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Content & Input Gathering: Proactively source campaign inputs — offers, rates, promotions, programming, dates, and creative assets — from the Commercial, Content, and on-property teams, chasing down what's needed to build each send accurately and on time.
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Loyalty Support: Support email and lifecycle touchpoints for the On a Lark loyalty program.
-
Channel Strategy & Advisory: Shape and refine the email/SMS approach within the goals set by the Senior Director of Technology, recommend strategy and growth adjustments to Commercial and Content stakeholders, and drive decisions on optimization.
-
Testing & Optimization: Design and run A/B and multivariate tests (subject lines, creative, send times, segments), maintain a testing roadmap, and feed winning results back into the Commercial and Content teams to continuously improve open, click, and conversion rates.
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Curiosity for AI tools: Comfortable exploring and adopting AI to work smarter — supporting analysis and reporting, assisting with QA, and streamlining production — with sound judgment about where it helps and where the human touch matters.
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Transactional & Triggered Email: Build out the transactional and triggered email program from the ground up — confirmations, pre-arrival, post-stay, and other lifecycle/drip sends — partnering with Ascent360 and the Commercial team to design, deploy, and maintain these automated flows.
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(Future) SMS: Help stand up and operate SMS marketing as the program grows.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
INTRODUCTION
You'll own the email and SMS channel across the portfolio, exercising independent judgment to translate Commercial and Content priorities into campaign, segmentation, and lifecycle decisions. Working within the strategy and growth goals set by the Senior Director of Technology, you'll determine how campaigns are structured, tested, and optimized, and advise stakeholders on how to improve channel performance. You'll work closely with Ascent360, our CDP/CRM technology partner, and support lifecycle, CRM, and loyalty efforts across the portfolio, with the opportunity to help build and operate SMS as that channel matures. You will support the On a Lark Loyalty program through email and lifecycle execution, including member communications, segmentation, QA, and reporting.
ROLE AND RESPONSIBILITIES
-
Campaign Architecture & Deployment: Determine campaign structure, segmentation logic, dynamic content, and automation design in Ascent360, then build, QA, and deploy. Exercise independent judgment on audience targeting and content configuration for each send.
-
Request Intake & Pipeline Management: Manage the email request pipeline from the Commercial and Content teams — balancing priorities, timelines, audiences, and the campaign calendar.
-
Reporting & Performance: Own recurring reporting back to the Commercial and Content teams — engagement, conversion, revenue attribution, subject lines, content and CTAs — and translate results into clear, actionable recommendations.
-
Email Governance & Deliverability: Maintain subscription management, deliverability, suppression logic, consent compliance, and quality-assurance standards.
-
CRM, Segmentation & Lifecycle Support: Build audience segments and support lifecycle programs using CRM/CDP, behavioral, demographic, and engagement data, partnering with Ascent360.
-
Full-Portfolio & Partner Coverage: Own email strategy and execution for the branded collections (Lark, AWOL, Bluebird by Lark, Blind Tiger) and, as a service to our Managed by Lark and independent hotel partners, advise on and tailor each partner's channel approach to their voice, audience, and business goals.
-
Creative & Brand Voice: Write on-brand copy and subject lines that capture each property's personality while staying true to Lark's broader brand voice.
-
Cross-Functional Collaboration: Serve as the operational hub between the Commercial team (offers, promotions, revenue priorities, segments) and the Content team (copy, creative, brand) to ship accurate, on-brand, accessible, mobile-responsive campaigns.
-
Content & Input Gathering: Proactively source campaign inputs — offers, rates, promotions, programming, dates, and creative assets — from the Commercial, Content, and on-property teams, chasing down what's needed to build each send accurately and on time.
-
Loyalty Support: Support email and lifecycle touchpoints for the On a Lark loyalty program.
-
Channel Strategy & Advisory: Shape and refine the email/SMS approach within the goals set by the Senior Director of Technology, recommend strategy and growth adjustments to Commercial and Content stakeholders, and drive decisions on optimization.
-
Testing & Optimization: Design and run A/B and multivariate tests (subject lines, creative, send times, segments), maintain a testing roadmap, and feed winning results back into the Commercial and Content teams to continuously improve open, click, and conversion rates.
-
Curiosity for AI tools: Comfortable exploring and adopting AI to work smarter — supporting analysis and reporting, assisting with QA, and streamlining production — with sound judgment about where it helps and where the human touch matters.
-
Transactional & Triggered Email: Build out the transactional and triggered email program from the ground up — confirmations, pre-arrival, post-stay, and other lifecycle/drip sends — partnering with Ascent360 and the Commercial team to design, deploy, and maintain these automated flows.
-
(Future) SMS: Help stand up and operate SMS marketing as the program grows.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
See all Email Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Email Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as an Email Marketing Manager
Target companies with marketing automation platforms
Employers using Salesforce Marketing Cloud, HubSpot, or Marketo at scale are more likely to sponsor visas. These tools signal a mature marketing operation with budget and infrastructure to support international hires and handle immigration paperwork.
Frame your degree as a specialty occupation match
H-1B eligibility requires a specific degree tied to the role. A bachelor's in marketing, communications, or business with a marketing concentration directly supports the specialty occupation argument. Unrelated degrees require stronger case-building and employer documentation.
Emphasize measurable revenue impact in your resume
Sponsoring employers want to justify immigration costs to finance and legal teams. Quantified outcomes, such as open rate improvements, list growth percentages, or pipeline influenced, make the business case for sponsorship significantly easier for hiring managers to approve.
Look beyond startups for sponsorship willingness
Early-stage startups rarely have the legal infrastructure to sponsor work visas. E-commerce companies, SaaS businesses, media groups, and financial services firms with in-house legal or established immigration counsel are far more likely to see sponsorship through successfully.
Know your H-1B timeline before accepting an offer
If you need a new H-1B, the October 1 start date matters. Confirm your employer understands the lottery and fiscal-year timeline early in negotiations. Misaligned expectations about start dates cause offers to fall through after the hiring process concludes.
Browse Migrate Mate to filter for sponsoring employers
Not every job posting discloses visa sponsorship upfront. Migrate Mate curates listings from employers with verified sponsorship history, saving you from applying to roles where sponsorship was never on the table and the employer says no after multiple interview rounds.
Frequently Asked Questions
Can an Email Marketing Manager get H-1B visa sponsorship?
Yes. Email Marketing Manager qualifies as a specialty occupation under the H-1B visa when the role requires a bachelor's degree or higher in a specific field such as marketing, communications, or business. Employers must demonstrate the position requires theoretical and practical application of specialized knowledge. Most mid-to-large employers in SaaS, e-commerce, and media have sponsored this role successfully.
What degree do I need to qualify for an H-1B as an Email Marketing Manager?
A bachelor's degree in marketing, communications, advertising, or business with a marketing focus is the most straightforward fit. Degrees in unrelated fields can still qualify if combined with relevant coursework, certifications, or work experience that bridges the gap. USCIS evaluates whether the degree is specifically tied to the duties described in the job offer, so the job description language matters.
Which industries are most likely to sponsor Email Marketing Managers?
E-commerce, SaaS, digital media, financial services, and healthcare technology companies sponsor this role most frequently. These industries depend heavily on email as a revenue channel and often have dedicated immigration counsel or HR teams that manage visa processes. Companies running large subscriber lists with significant revenue tied to email campaigns have the clearest business justification for sponsorship.
What are my visa options if I miss the H-1B lottery as an Email Marketing Manager?
Australian citizens can pursue the E-3 visa, which has no lottery and is available year-round. Canadians and Mexicans may qualify under the TN visa. Those with exceptional achievement in email marketing, such as major campaigns, industry recognition, or published work, could explore the O-1A. Cap-exempt employers, including universities and nonprofits, offer another path that bypasses the lottery entirely. Migrate Mate lists roles across many of these employer types.
How hard is it to get sponsorship as an Email Marketing Manager compared to technical roles?
It requires more work than engineering roles because some employers assume marketing positions don't require a specific degree. The specialty occupation argument is winnable but must be built carefully, with a job description that ties duties to specialized knowledge. Employers who have sponsored this role before are significantly easier to work with. Filtering your search to verified sponsoring employers on Migrate Mate reduces wasted applications considerably.
What is the prevailing wage requirement for sponsored Email Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.