Email Marketing Manager Jobs in USA with Visa Sponsorship
Email Marketing Manager roles attract H-1B visa and O-1 visa sponsorship from employers in e-commerce, SaaS, and media. Most positions require a bachelor's degree in marketing or a related field, and sponsorship is most common at mid-to-large companies with established HR infrastructure. For detailed occupation requirements, see the O*NET profile.
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Are you looking for a high energy, strategic, and fast-paced position as a Email Marketing Manager? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!
For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.
WHAT CAN RELIAS OFFER YOU?
- Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
- Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
- Active Employee Resource Groups open to all employees!
- Comprehensive onboarding program – a great introduction to our company, customers and culture!
-
Growth and career advancement opportunities!
-
Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
- Professional development gained from conference attendance and participation in organizations like NC Tech
- Onsite 321 Coffee Shop providing free coffee and pastries to employees
The B2B Email Marketing Manager is responsible for planning, developing, implementing, and optimizing data-driven email marketing programs that support lead generation, pipeline acceleration, and customer lifecycle marketing within a B2B environment. This role partners closely with Demand Generation, Sales, Lead Operations, Digital, and other stakeholders to execute targeted campaigns and multi-step nurture programs using Pardot (Marketing Cloud Account Engagement) and Salesforce (SFDC). The Email Marketing Manager ensures email initiatives align with revenue goals, customer success, partner marketing, and sales processes, list building/segmentation strategy, and marketing automation best practices while maintaining strong governance, reporting accuracy, and brand consistency.
WHAT YOU’LL DO:
- Independently design, build, QA, and deploy B2B email campaigns in Pardot (Marketing Cloud Account Engagement)
- Develop, execute, and monitor multi-step, behavior-based nurture programs aligned to verticals, lifecycle stages, and go-to-market initiatives
- Support promotion of Demand Generation initiatives including webinars, gated content, events, product launches, and pipeline acceleration campaigns
- Build and maintain dynamic lists, segmentation rules, and automation rules to support verticalized and multi-product marketing strategy
- Apply a basic understanding of email nurture execution to support scalable lifecycle programs
- Develop, implement, and track A/B testing strategies for subject lines, content, CTAs, send timing, and audience targeting
- Interpret marketing performance data (open rates, CTR, CTOR, conversion rates, MQLs, influenced pipeline) and adjust campaign strategy accordingly
- Develop performance reports and dashboards to communicate results to stakeholders and leadership at a regular cadence
- Maintain intermediate knowledge of email best practices including deliverability, CAN-SPAM compliance, data hygiene, and mobile optimization
- Use HTML/CSS to update email templates and HTML blocks while maintaining brand and responsive standards
- Test and troubleshoot email rendering, tracking, and automation issues across devices and clients
- Maintain strong data governance standards within Pardot and SFDC, including list validation and suppression management
- Support broader marketing operations initiatives including Pardot form creation, custom tracking link (UTMs) + redirect generation, and other automation assets to enable campaign execution and accurate attribution
- Work effectively in a matrixed organization, partnering with Demand Gen, Lead Ops, Sales, Creative, and Digital teams
- Follow established approval processes and manage stakeholder timelines to ensure on-time delivery
- Demonstrate excellent time management skills and the ability to prioritize multiple concurrent campaigns
- Contribute to broader B2B lifecycle marketing strategy and campaign planning
- Mentor junior team members in email build best practices, QA processes, automation strategy, and performance analysis; be viewed as a team leader and subject matter expert
YOU’VE GOT WHAT IT TAKES IF YOU HAVE:
- Bachelor’s Degree in Marketing, Communications, Business, or related field
- 4+ years of digital marketing experience
- 3+ years developing and executing B2B email marketing campaigns
- 2+ years hands-on experience with Pardot (Marketing Cloud Account Engagement) or similar marketing automation platform
- Experience working within Salesforce (SFDC) environment
- Intermediate understanding of marketing automation platforms (Pardot/Marketing Cloud Account Engagement, Marketo, HubSpot, SFMC, Iterable, etc.) including segmentation, automation rules, engagement programs, and reporting
- Strong working knowledge of Salesforce (SFDC) data structure, including lead vs. contact architecture, campaign tracking, and simple reporting
- Ability to maintain accurate data, workflows, and documentation within a B2B marketing operations framework
- Ability to build and optimize lifecycle-based email programs that support lead generation, MQL conversion, sales enablement, and customer retention
- Applies intermediate knowledge of email best practices to improve engagement, deliverability, and pipeline impact
- Strong written communication skills with the ability to craft clear, compelling, and audience-specific B2B messaging aligned to verticals and buyer personas
- Ability to analyze performance metrics and translate data into actionable optimizations that support revenue growth
- Understands how email performance contributes to broader marketing and sales KPIs
- Ability to work effectively in a matrixed organization with cross-functional stakeholders
- Demonstrates leadership by mentoring team members in building emails, executing strategy, and improving processes
- Strong organizational and time management skills with the ability to manage competing priorities
IT WOULD BE NICE IF YOU:
- Advanced HTML/CSS for email development
- Experience working in a verticalized B2B marketing structure
IN OFFICE REQUIREMENT:
Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.
Relias is an Equal Opportunity Employer and a Drug-Free workplace.

Are you looking for a high energy, strategic, and fast-paced position as a Email Marketing Manager? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!
For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.
WHAT CAN RELIAS OFFER YOU?
- Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
- Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
- Active Employee Resource Groups open to all employees!
- Comprehensive onboarding program – a great introduction to our company, customers and culture!
-
Growth and career advancement opportunities!
-
Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
- Professional development gained from conference attendance and participation in organizations like NC Tech
- Onsite 321 Coffee Shop providing free coffee and pastries to employees
The B2B Email Marketing Manager is responsible for planning, developing, implementing, and optimizing data-driven email marketing programs that support lead generation, pipeline acceleration, and customer lifecycle marketing within a B2B environment. This role partners closely with Demand Generation, Sales, Lead Operations, Digital, and other stakeholders to execute targeted campaigns and multi-step nurture programs using Pardot (Marketing Cloud Account Engagement) and Salesforce (SFDC). The Email Marketing Manager ensures email initiatives align with revenue goals, customer success, partner marketing, and sales processes, list building/segmentation strategy, and marketing automation best practices while maintaining strong governance, reporting accuracy, and brand consistency.
WHAT YOU’LL DO:
- Independently design, build, QA, and deploy B2B email campaigns in Pardot (Marketing Cloud Account Engagement)
- Develop, execute, and monitor multi-step, behavior-based nurture programs aligned to verticals, lifecycle stages, and go-to-market initiatives
- Support promotion of Demand Generation initiatives including webinars, gated content, events, product launches, and pipeline acceleration campaigns
- Build and maintain dynamic lists, segmentation rules, and automation rules to support verticalized and multi-product marketing strategy
- Apply a basic understanding of email nurture execution to support scalable lifecycle programs
- Develop, implement, and track A/B testing strategies for subject lines, content, CTAs, send timing, and audience targeting
- Interpret marketing performance data (open rates, CTR, CTOR, conversion rates, MQLs, influenced pipeline) and adjust campaign strategy accordingly
- Develop performance reports and dashboards to communicate results to stakeholders and leadership at a regular cadence
- Maintain intermediate knowledge of email best practices including deliverability, CAN-SPAM compliance, data hygiene, and mobile optimization
- Use HTML/CSS to update email templates and HTML blocks while maintaining brand and responsive standards
- Test and troubleshoot email rendering, tracking, and automation issues across devices and clients
- Maintain strong data governance standards within Pardot and SFDC, including list validation and suppression management
- Support broader marketing operations initiatives including Pardot form creation, custom tracking link (UTMs) + redirect generation, and other automation assets to enable campaign execution and accurate attribution
- Work effectively in a matrixed organization, partnering with Demand Gen, Lead Ops, Sales, Creative, and Digital teams
- Follow established approval processes and manage stakeholder timelines to ensure on-time delivery
- Demonstrate excellent time management skills and the ability to prioritize multiple concurrent campaigns
- Contribute to broader B2B lifecycle marketing strategy and campaign planning
- Mentor junior team members in email build best practices, QA processes, automation strategy, and performance analysis; be viewed as a team leader and subject matter expert
YOU’VE GOT WHAT IT TAKES IF YOU HAVE:
- Bachelor’s Degree in Marketing, Communications, Business, or related field
- 4+ years of digital marketing experience
- 3+ years developing and executing B2B email marketing campaigns
- 2+ years hands-on experience with Pardot (Marketing Cloud Account Engagement) or similar marketing automation platform
- Experience working within Salesforce (SFDC) environment
- Intermediate understanding of marketing automation platforms (Pardot/Marketing Cloud Account Engagement, Marketo, HubSpot, SFMC, Iterable, etc.) including segmentation, automation rules, engagement programs, and reporting
- Strong working knowledge of Salesforce (SFDC) data structure, including lead vs. contact architecture, campaign tracking, and simple reporting
- Ability to maintain accurate data, workflows, and documentation within a B2B marketing operations framework
- Ability to build and optimize lifecycle-based email programs that support lead generation, MQL conversion, sales enablement, and customer retention
- Applies intermediate knowledge of email best practices to improve engagement, deliverability, and pipeline impact
- Strong written communication skills with the ability to craft clear, compelling, and audience-specific B2B messaging aligned to verticals and buyer personas
- Ability to analyze performance metrics and translate data into actionable optimizations that support revenue growth
- Understands how email performance contributes to broader marketing and sales KPIs
- Ability to work effectively in a matrixed organization with cross-functional stakeholders
- Demonstrates leadership by mentoring team members in building emails, executing strategy, and improving processes
- Strong organizational and time management skills with the ability to manage competing priorities
IT WOULD BE NICE IF YOU:
- Advanced HTML/CSS for email development
- Experience working in a verticalized B2B marketing structure
IN OFFICE REQUIREMENT:
Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.
Relias is an Equal Opportunity Employer and a Drug-Free workplace.
See all 17+ Email Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Email Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as an Email Marketing Manager
Target companies with marketing automation platforms
Employers using Salesforce Marketing Cloud, HubSpot, or Marketo at scale are more likely to sponsor visas. These tools signal a mature marketing operation with budget and infrastructure to support international hires and handle immigration paperwork.
Frame your degree as a specialty occupation match
H-1B eligibility requires a specific degree tied to the role. A bachelor's in marketing, communications, or business with a marketing concentration directly supports the specialty occupation argument. Unrelated degrees require stronger case-building and employer documentation.
Emphasize measurable revenue impact in your resume
Sponsoring employers want to justify immigration costs to finance and legal teams. Quantified outcomes, such as open rate improvements, list growth percentages, or pipeline influenced, make the business case for sponsorship significantly easier for hiring managers to approve.
Look beyond startups for sponsorship willingness
Early-stage startups rarely have the legal infrastructure to sponsor work visas. E-commerce companies, SaaS businesses, media groups, and financial services firms with in-house legal or established immigration counsel are far more likely to see sponsorship through successfully.
Know your H-1B timeline before accepting an offer
If you need a new H-1B, the October 1 start date matters. Confirm your employer understands the lottery and fiscal-year timeline early in negotiations. Misaligned expectations about start dates cause offers to fall through after the hiring process concludes.
Browse Migrate Mate to filter for sponsoring employers
Not every job posting discloses visa sponsorship upfront. Migrate Mate curates listings from employers with verified sponsorship history, saving you from applying to roles where sponsorship was never on the table and the employer says no after multiple interview rounds.
Email Marketing Manager jobs are hiring across the US. Find yours.
Find Email Marketing Manager JobsFrequently Asked Questions
Can an Email Marketing Manager get H-1B visa sponsorship?
Yes. Email Marketing Manager qualifies as a specialty occupation under the H-1B when the role requires a bachelor's degree or higher in a specific field such as marketing, communications, or business. Employers must demonstrate the position requires theoretical and practical application of specialized knowledge. Most mid-to-large employers in SaaS, e-commerce, and media have sponsored this role successfully.
What degree do I need to qualify for an H-1B as an Email Marketing Manager?
A bachelor's degree in marketing, communications, advertising, or business with a marketing focus is the most straightforward fit. Degrees in unrelated fields can still qualify if combined with relevant coursework, certifications, or work experience that bridges the gap. USCIS evaluates whether the degree is specifically tied to the duties described in the job offer, so the job description language matters.
Which industries are most likely to sponsor Email Marketing Managers?
E-commerce, SaaS, digital media, financial services, and healthcare technology companies sponsor this role most frequently. These industries depend heavily on email as a revenue channel and often have dedicated immigration counsel or HR teams that manage visa processes. Companies running large subscriber lists with significant revenue tied to email campaigns have the clearest business justification for sponsorship.
What are my visa options if I miss the H-1B lottery as an Email Marketing Manager?
Australian citizens can pursue the E-3 visa, which has no lottery and is available year-round. Canadians and Mexicans may qualify under the TN visa. Those with exceptional achievement in email marketing, such as major campaigns, industry recognition, or published work, could explore the O-1A. Cap-exempt employers, including universities and nonprofits, offer another path that bypasses the lottery entirely. Migrate Mate lists roles across many of these employer types.
How hard is it to get sponsorship as an Email Marketing Manager compared to technical roles?
It requires more work than engineering roles because some employers assume marketing positions don't require a specific degree. The specialty occupation argument is winnable but must be built carefully, with a job description that ties duties to specialized knowledge. Employers who have sponsored this role before are significantly easier to work with. Filtering your search to verified sponsoring employers on Migrate Mate reduces wasted applications considerably.
What is the prevailing wage requirement for sponsored Email Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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