Email Marketing Manager Jobs in USA with Visa Sponsorship
Email Marketing Manager roles attract H-1B and O-1 visa sponsorship from employers in e-commerce, SaaS, and media. Most positions require a bachelor's degree in marketing or a related field, and sponsorship is most common at mid-to-large companies with established HR infrastructure. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsDESCRIPTION
Zappos is seeking an experienced Email Marketing Manager to drive the execution of sophisticated lifecycle marketing strategies across our email and push notification channels. Reporting to the Head of Lifecycle Marketing, this role sits at the intersection of data-driven marketing and creative storytelling, playing a crucial role in our customer engagement initiatives. The ideal candidate will bring both technical expertise and marketing acumen to execute personalized campaigns that drive revenue growth and customer lifetime value.
The role is 100% onsite in office (Madison, WI or New York).
This role requires a strategic thinker who can translate high-level objectives into actionable marketing programs while maintaining a strong attention to detail in day-to-day execution. You'll work closely with cross-functional partners to implement customer journey automation, support mobile app growth initiatives, and continuously optimize performance through data-driven testing and analysis. As we continue to evolve our marketing capabilities, you'll be instrumental in implementing new personalization strategies and technical solutions that enhance the customer experience.
Key job responsibilities
- Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis
- Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals
- Drive personalization and segmentation initiatives in partnership with the CRM team
- Monitor and optimize key performance metrics across email and push notification channels
- Conduct rigorous A/B testing to improve engagement metrics and provide data-driven recommendations
- Support mobile app growth initiatives through integrated email marketing campaigns
- Partner with Creative, Product, and Tech teams to implement new campaign capabilities
- Maintain campaign calendars and coordinate with cross-functional stakeholders
- Ensure compliance with email marketing best practices and regulations
- Analyze customer behavior data to identify opportunities for program optimization
- Contribute to strategic planning and goal-setting for lifecycle marketing channels
- Create and maintain documentation for processes, best practices, and technical requirements
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Bachelor's degree or equivalent
PREFERRED QUALIFICATIONS
- Experience in digital marketing and content production timelines and process
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
- Experience with customer segmentation, profiling, and targeting
- Knowledge of enterprise cloud strategies and distributed applications
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
COMPENSATION
- The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WI, Madison - 78,800.00 - 137,900.00 USD annually
DESCRIPTION
Zappos is seeking an experienced Email Marketing Manager to drive the execution of sophisticated lifecycle marketing strategies across our email and push notification channels. Reporting to the Head of Lifecycle Marketing, this role sits at the intersection of data-driven marketing and creative storytelling, playing a crucial role in our customer engagement initiatives. The ideal candidate will bring both technical expertise and marketing acumen to execute personalized campaigns that drive revenue growth and customer lifetime value.
The role is 100% onsite in office (Madison, WI or New York).
This role requires a strategic thinker who can translate high-level objectives into actionable marketing programs while maintaining a strong attention to detail in day-to-day execution. You'll work closely with cross-functional partners to implement customer journey automation, support mobile app growth initiatives, and continuously optimize performance through data-driven testing and analysis. As we continue to evolve our marketing capabilities, you'll be instrumental in implementing new personalization strategies and technical solutions that enhance the customer experience.
Key job responsibilities
- Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis
- Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals
- Drive personalization and segmentation initiatives in partnership with the CRM team
- Monitor and optimize key performance metrics across email and push notification channels
- Conduct rigorous A/B testing to improve engagement metrics and provide data-driven recommendations
- Support mobile app growth initiatives through integrated email marketing campaigns
- Partner with Creative, Product, and Tech teams to implement new campaign capabilities
- Maintain campaign calendars and coordinate with cross-functional stakeholders
- Ensure compliance with email marketing best practices and regulations
- Analyze customer behavior data to identify opportunities for program optimization
- Contribute to strategic planning and goal-setting for lifecycle marketing channels
- Create and maintain documentation for processes, best practices, and technical requirements
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Bachelor's degree or equivalent
PREFERRED QUALIFICATIONS
- Experience in digital marketing and content production timelines and process
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
- Experience with customer segmentation, profiling, and targeting
- Knowledge of enterprise cloud strategies and distributed applications
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
COMPENSATION
- The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WI, Madison - 78,800.00 - 137,900.00 USD annually
How to Get Visa Sponsorship as an Email Marketing Manager
Target companies with marketing automation platforms
Employers using Salesforce Marketing Cloud, HubSpot, or Marketo at scale are more likely to sponsor visas. These tools signal a mature marketing operation with budget and infrastructure to support international hires and handle immigration paperwork.
Frame your degree as a specialty occupation match
H-1B eligibility requires a specific degree tied to the role. A bachelor's in marketing, communications, or business with a marketing concentration directly supports the specialty occupation argument. Unrelated degrees require stronger case-building and employer documentation.
Emphasize measurable revenue impact in your resume
Sponsoring employers want to justify immigration costs to finance and legal teams. Quantified outcomes, such as open rate improvements, list growth percentages, or pipeline influenced, make the business case for sponsorship significantly easier for hiring managers to approve.
Look beyond startups for sponsorship willingness
Early-stage startups rarely have the legal infrastructure to sponsor work visas. E-commerce companies, SaaS businesses, media groups, and financial services firms with in-house legal or established immigration counsel are far more likely to see sponsorship through successfully.
Know your H-1B timeline before accepting an offer
If you need a new H-1B, the October 1 start date matters. Confirm your employer understands the lottery and fiscal-year timeline early in negotiations. Misaligned expectations about start dates cause offers to fall through after the hiring process concludes.
Browse Migrate Mate to filter for sponsoring employers
Not every job posting discloses visa sponsorship upfront. Migrate Mate curates listings from employers with verified sponsorship history, saving you from applying to roles where sponsorship was never on the table and the employer says no after multiple interview rounds.
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Get Access To All JobsFrequently Asked Questions
Can an Email Marketing Manager get H-1B visa sponsorship?
Yes. Email Marketing Manager qualifies as a specialty occupation under the H-1B when the role requires a bachelor's degree or higher in a specific field such as marketing, communications, or business. Employers must demonstrate the position requires theoretical and practical application of specialized knowledge. Most mid-to-large employers in SaaS, e-commerce, and media have sponsored this role successfully.
What degree do I need to qualify for an H-1B as an Email Marketing Manager?
A bachelor's degree in marketing, communications, advertising, or business with a marketing focus is the most straightforward fit. Degrees in unrelated fields can still qualify if combined with relevant coursework, certifications, or work experience that bridges the gap. USCIS evaluates whether the degree is specifically tied to the duties described in the job offer, so the job description language matters.
Which industries are most likely to sponsor Email Marketing Managers?
E-commerce, SaaS, digital media, financial services, and healthcare technology companies sponsor this role most frequently. These industries depend heavily on email as a revenue channel and often have dedicated immigration counsel or HR teams that manage visa processes. Companies running large subscriber lists with significant revenue tied to email campaigns have the clearest business justification for sponsorship.
What are my visa options if I miss the H-1B lottery as an Email Marketing Manager?
Australian citizens can pursue the E-3 visa, which has no lottery and is available year-round. Canadians and Mexicans may qualify under the TN visa. Those with exceptional achievement in email marketing, such as major campaigns, industry recognition, or published work, could explore the O-1A. Cap-exempt employers, including universities and nonprofits, offer another path that bypasses the lottery entirely. Migrate Mate lists roles across many of these employer types.
How hard is it to get sponsorship as an Email Marketing Manager compared to technical roles?
It requires more work than engineering roles because some employers assume marketing positions don't require a specific degree. The specialty occupation argument is winnable but must be built carefully, with a job description that ties duties to specialized knowledge. Employers who have sponsored this role before are significantly easier to work with. Filtering your search to verified sponsoring employers on Migrate Mate reduces wasted applications considerably.
What is the prevailing wage requirement for sponsored Email Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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