Digital Marketing Manager Jobs in USA with Visa Sponsorship
Digital Marketing Managers are sponsored on H-1B visa, O-1 visa, and TN visas when the role requires a bachelor's degree in marketing, communications, or a related field. Employers across tech, e-commerce, and media regularly file LCAs for this title, making sponsorship more common than most candidates expect. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsWHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
WHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
See all 2,183+ Digital Marketing Manager Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Digital Marketing Manager
Target employers with a history of LCA filings
Companies that have previously filed Labor Condition Applications for Digital Marketing Managers are far more likely to sponsor again. Focus your search on mid-size to large tech, SaaS, and e-commerce companies with established HR and legal infrastructure.
Align your degree to the role explicitly
H-1B approval depends on proving the role is a specialty occupation. A degree in marketing, communications, business, or a closely related field strengthens your petition. Unrelated degrees require additional documentation showing direct relevance to the position.
Quantify your impact before applying
Employers sponsoring visas face extra scrutiny and cost. Candidates who lead with measurable results, such as conversion rate improvements, CAC reductions, or revenue attributed to campaigns, make the sponsorship investment easier for hiring managers to justify internally.
Understand that job title variation matters for visa approval
USCIS evaluates the actual duties, not just the title. Roles blending digital marketing with significant general management or non-specialty tasks can face RFEs. Ensure your job description reflects specialized, degree-requiring work throughout, not a mixed generalist function.
Consider O-1A if you have demonstrated industry recognition
If you've spoken at conferences, published industry research, led award-winning campaigns, or held a senior role at a notable company, the O-1A visa bypasses the H-1B lottery entirely and offers a strong alternative path for experienced digital marketers.
Use Migrate Mate to find sponsorship-open roles
Most job boards don't filter by visa sponsorship willingness. Migrate Mate is built specifically for candidates who need sponsorship, letting you browse Digital Marketing Manager roles where employers have already indicated openness to sponsoring international candidates.
Frequently Asked Questions
Is Digital Marketing Manager considered a specialty occupation for H-1B purposes?
It depends on how the role is defined. USCIS requires that the position normally require a bachelor's degree in a specific field. Digital Marketing Manager roles tied to analytics, SEO strategy, or marketing technology typically qualify when the employer can demonstrate that a degree in marketing, communications, or a related field is an industry-standard requirement. Generalist roles without a clear degree requirement are more likely to face an RFE.
What visa types are most commonly used for Digital Marketing Manager roles?
H-1B visa is the most common path, though it requires surviving the annual lottery. Canadian and Mexican citizens can explore the TN visa under the USMCA if their degree aligns with the role. Australian citizens may qualify for the E-3 visa, which has no lottery. Candidates with strong industry recognition, such as published work, speaking credits, or senior leadership at notable brands, sometimes qualify for the O-1A, which bypasses the H-1B visa cap entirely.
Which types of employers are most likely to sponsor Digital Marketing Managers?
Tech companies, SaaS platforms, e-commerce brands, and large media organizations sponsor this role most frequently, largely because they have legal teams familiar with the H-1B process and budgets that absorb the filing costs. Startups occasionally sponsor, but only when the candidate brings a highly specialized skill set, such as performance marketing at scale or multilingual market expertise. Browse Migrate Mate to find roles where employers have already indicated sponsorship availability.
Does my degree field matter if I have years of experience in digital marketing?
Yes, for H-1B purposes it matters significantly. USCIS evaluates whether a specific degree is normally required for the role, not whether you're capable of doing the job. A degree in marketing, advertising, communications, or business is the strongest fit. If your degree is in an unrelated field, your attorney will need to document how your coursework and experience together satisfy the specialty occupation standard, which is a harder case to make.
What should I include on my resume to improve my chances of visa sponsorship as a Digital Marketing Manager?
Lead with quantifiable outcomes directly tied to specialized marketing expertise: conversion rate improvements, organic traffic growth from SEO strategy, revenue influenced by paid campaigns, or retention metrics from lifecycle marketing programs. Employers and immigration attorneys both need to show USCIS that the role requires a specialist, so your resume should reflect specialized, degree-level work rather than broad operational responsibilities. Certifications in platforms or methodologies relevant to the role add supporting weight.
What is the prevailing wage requirement for sponsored Digital Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.