Digital Marketing Manager Jobs in USA with Visa Sponsorship
Digital Marketing Managers are sponsored on H-1B visa, O-1, and TN visas when the role requires a bachelor's degree in marketing, communications, or a related field. Employers across tech, e-commerce, and media regularly file LCAs for this title, making sponsorship more common than most candidates expect. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
ABOUT THE ROLE
We are seeking a highly skilled Programmatic Trader with deep expertise in B2B advertising and hands-on mastery of The Trade Desk (TTD). In this role, you will design, activate, and optimize programmatic campaigns that drive measurable outcomes for complex B2B audiences. You will play a critical part in evolving our media strategy, partnering closely with Marketing, Analytics, Sales, and Product teams to deliver performance-focused growth.
This is an ideal opportunity for someone who thrives at the intersection of data, creativity, and technology - and wants to shape best-in-class B2B programmatic experiences.
WHAT YOU’LL DO
Campaign Strategy & Planning
- Partner in developing full-funnel programmatic media strategies optimized for B2B buying cycles, including short-term ABM objectives and long consideration paths.
- Translate business and marketing goals into effective campaign architectures within TTD (audience, placements, bidding, pacing, frequency, optimizations).
- Own audience sizing and performance modeling.
- Collaborate with cross-functional teams to align programmatic media with broader omnichannel initiatives (paid social, search, content syndication, etc.).
Execution & Optimization
- Build and manage campaigns end-to-end in The Trade Desk, including audience onboarding, custom bidding strategies, PMP/PG deals, and creative trafficking.
- Leverage TTD tools (Koa, cross-device graph, Data Marketplace, CTV buying capabilities, etc.) to maximize efficiency and performance.
- Optimize daily against KPIs such as pipeline contribution, ARR impact, CPL, CPCV, CPA, CVR, and account engagement metrics.
- Troubleshoot delivery issues, pacing, bid anomalies, and pixel fires with speed and accuracy.
- Act as programmatic innovation expert on team, keeping up to date on competitive DSP capabilities, new products in-market, and B2B tools.
- Push the limits of and troubleshoot TTD platform, representing best-in-class B2B execution.
Data, Analytics & Reporting
- Use data-driven insights to inform optimizations, creative recommendations, and targeting enhancements.
- Build dashboards and performance reports that clearly communicate outcomes to stakeholders (marketing, sales, leadership).
- Analyze audience behavior, impression quality, path-to-conversion, and channel attribution to refine strategy.
- Simplify complex performance insights to demonstrate how programmatic is driving both marketing and commercial growth goals.
Partnership & Collaboration
- Work closely with Sales and Client Services to align programmatic efforts to account-based strategies and named-account lists.
- Partner with creative and campaign teams on messaging variations, ad formats, media testing frameworks, and personalization strategies.
- Inspire and support Global programmatic teams by demonstrating NAMER-first innovation and performance.
- Maintain strong relationships with platform reps, publishers, and data partners to bring forward innovations and betas.
WHO YOU ARE
- 5+ years hands-on experience in programmatic trading, ideally within B2B or enterprise-focused environments.
- Deep knowledge of The Trade Desk, including campaign setup, optimization levers, bulk editing, data integrations, and troubleshooting.
- Experience activating ABM campaigns and working with CRM or marketing automation systems (e.g., Salesforce, HubSpot, Marketo).
- Strong analytical skills with the ability to translate complex data into insights and actionable recommendations.
- Proficiency with pixel tracking, brand safety tools, verification vendors, and programmatic measurement (IAS, Moat, DV, etc.).
- Understanding of DSP/SSP mechanics, auction dynamics, and identity solutions (UID2, cookies, cross-device, etc.).
- Exposure to CTV, DOOH, Native, OLV, Display and Audio channels.
- Experience within an ad tech company, digital agency, or SaaS environment.
- Exceptional attention to detail, project management skills, and the ability to balance multiple priorities.
- Knowledge of the B2B Data Ecosystem (both large players and new entrants).
- Familiarity with other B2B software like DemandBase and SixthSense.
- Knowledge of SQL, GA4, or BI tools (Looker, Tableau) is a plus.
WHY JOIN US
- Work at the forefront of programmatic innovation in the B2B space.
- Collaborate with a talented team in a fast-growing, tech-forward environment.
- Opportunities for professional development, certifications, and DSP/tech training.
- Competitive compensation, benefits, and flexible work options.
COMPENSATION
- Base Salary: $77,600—$142,200 USD
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process. When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.
INTRODUCTION
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
ABOUT THE ROLE
We are seeking a highly skilled Programmatic Trader with deep expertise in B2B advertising and hands-on mastery of The Trade Desk (TTD). In this role, you will design, activate, and optimize programmatic campaigns that drive measurable outcomes for complex B2B audiences. You will play a critical part in evolving our media strategy, partnering closely with Marketing, Analytics, Sales, and Product teams to deliver performance-focused growth.
This is an ideal opportunity for someone who thrives at the intersection of data, creativity, and technology - and wants to shape best-in-class B2B programmatic experiences.
WHAT YOU’LL DO
Campaign Strategy & Planning
- Partner in developing full-funnel programmatic media strategies optimized for B2B buying cycles, including short-term ABM objectives and long consideration paths.
- Translate business and marketing goals into effective campaign architectures within TTD (audience, placements, bidding, pacing, frequency, optimizations).
- Own audience sizing and performance modeling.
- Collaborate with cross-functional teams to align programmatic media with broader omnichannel initiatives (paid social, search, content syndication, etc.).
Execution & Optimization
- Build and manage campaigns end-to-end in The Trade Desk, including audience onboarding, custom bidding strategies, PMP/PG deals, and creative trafficking.
- Leverage TTD tools (Koa, cross-device graph, Data Marketplace, CTV buying capabilities, etc.) to maximize efficiency and performance.
- Optimize daily against KPIs such as pipeline contribution, ARR impact, CPL, CPCV, CPA, CVR, and account engagement metrics.
- Troubleshoot delivery issues, pacing, bid anomalies, and pixel fires with speed and accuracy.
- Act as programmatic innovation expert on team, keeping up to date on competitive DSP capabilities, new products in-market, and B2B tools.
- Push the limits of and troubleshoot TTD platform, representing best-in-class B2B execution.
Data, Analytics & Reporting
- Use data-driven insights to inform optimizations, creative recommendations, and targeting enhancements.
- Build dashboards and performance reports that clearly communicate outcomes to stakeholders (marketing, sales, leadership).
- Analyze audience behavior, impression quality, path-to-conversion, and channel attribution to refine strategy.
- Simplify complex performance insights to demonstrate how programmatic is driving both marketing and commercial growth goals.
Partnership & Collaboration
- Work closely with Sales and Client Services to align programmatic efforts to account-based strategies and named-account lists.
- Partner with creative and campaign teams on messaging variations, ad formats, media testing frameworks, and personalization strategies.
- Inspire and support Global programmatic teams by demonstrating NAMER-first innovation and performance.
- Maintain strong relationships with platform reps, publishers, and data partners to bring forward innovations and betas.
WHO YOU ARE
- 5+ years hands-on experience in programmatic trading, ideally within B2B or enterprise-focused environments.
- Deep knowledge of The Trade Desk, including campaign setup, optimization levers, bulk editing, data integrations, and troubleshooting.
- Experience activating ABM campaigns and working with CRM or marketing automation systems (e.g., Salesforce, HubSpot, Marketo).
- Strong analytical skills with the ability to translate complex data into insights and actionable recommendations.
- Proficiency with pixel tracking, brand safety tools, verification vendors, and programmatic measurement (IAS, Moat, DV, etc.).
- Understanding of DSP/SSP mechanics, auction dynamics, and identity solutions (UID2, cookies, cross-device, etc.).
- Exposure to CTV, DOOH, Native, OLV, Display and Audio channels.
- Experience within an ad tech company, digital agency, or SaaS environment.
- Exceptional attention to detail, project management skills, and the ability to balance multiple priorities.
- Knowledge of the B2B Data Ecosystem (both large players and new entrants).
- Familiarity with other B2B software like DemandBase and SixthSense.
- Knowledge of SQL, GA4, or BI tools (Looker, Tableau) is a plus.
WHY JOIN US
- Work at the forefront of programmatic innovation in the B2B space.
- Collaborate with a talented team in a fast-growing, tech-forward environment.
- Opportunities for professional development, certifications, and DSP/tech training.
- Competitive compensation, benefits, and flexible work options.
COMPENSATION
- Base Salary: $77,600—$142,200 USD
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process. When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.
See all 188+ Digital Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Digital Marketing Manager
Target employers with a history of LCA filings
Companies that have previously filed Labor Condition Applications for Digital Marketing Managers are far more likely to sponsor again. Focus your search on mid-size to large tech, SaaS, and e-commerce companies with established HR and legal infrastructure.
Align your degree to the role explicitly
H-1B approval depends on proving the role is a specialty occupation. A degree in marketing, communications, business, or a closely related field strengthens your petition. Unrelated degrees require additional documentation showing direct relevance to the position.
Quantify your impact before applying
Employers sponsoring visas face extra scrutiny and cost. Candidates who lead with measurable results, such as conversion rate improvements, CAC reductions, or revenue attributed to campaigns, make the sponsorship investment easier for hiring managers to justify internally.
Understand that job title variation matters for visa approval
USCIS evaluates the actual duties, not just the title. Roles blending digital marketing with significant general management or non-specialty tasks can face RFEs. Ensure your job description reflects specialized, degree-requiring work throughout, not a mixed generalist function.
Consider O-1A if you have demonstrated industry recognition
If you've spoken at conferences, published industry research, led award-winning campaigns, or held a senior role at a notable company, the O-1A visa bypasses the H-1B lottery entirely and offers a strong alternative path for experienced digital marketers.
Use Migrate Mate to find sponsorship-open roles
Most job boards don't filter by visa sponsorship willingness. Migrate Mate is built specifically for candidates who need sponsorship, letting you browse Digital Marketing Manager roles where employers have already indicated openness to sponsoring international candidates.
Digital Marketing Manager jobs are hiring across the US. Find yours.
Find Digital Marketing Manager JobsFrequently Asked Questions
Is Digital Marketing Manager considered a specialty occupation for H-1B purposes?
It depends on how the role is defined. USCIS requires that the position normally require a bachelor's degree in a specific field. Digital Marketing Manager roles tied to analytics, SEO strategy, or marketing technology typically qualify when the employer can demonstrate that a degree in marketing, communications, or a related field is an industry-standard requirement. Generalist roles without a clear degree requirement are more likely to face an RFE.
What visa types are most commonly used for Digital Marketing Manager roles?
H-1B is the most common path, though it requires surviving the annual lottery. Canadian and Mexican citizens can explore the TN visa under the USMCA if their degree aligns with the role. Australian citizens may qualify for the E-3, which has no lottery. Candidates with strong industry recognition, such as published work, speaking credits, or senior leadership at notable brands, sometimes qualify for the O-1A, which bypasses the H-1B cap entirely.
Which types of employers are most likely to sponsor Digital Marketing Managers?
Tech companies, SaaS platforms, e-commerce brands, and large media organizations sponsor this role most frequently, largely because they have legal teams familiar with the H-1B process and budgets that absorb the filing costs. Startups occasionally sponsor, but only when the candidate brings a highly specialized skill set, such as performance marketing at scale or multilingual market expertise. Browse Migrate Mate to find roles where employers have already indicated sponsorship availability.
Does my degree field matter if I have years of experience in digital marketing?
Yes, for H-1B purposes it matters significantly. USCIS evaluates whether a specific degree is normally required for the role, not whether you're capable of doing the job. A degree in marketing, advertising, communications, or business is the strongest fit. If your degree is in an unrelated field, your attorney will need to document how your coursework and experience together satisfy the specialty occupation standard, which is a harder case to make.
What should I include on my resume to improve my chances of visa sponsorship as a Digital Marketing Manager?
Lead with quantifiable outcomes directly tied to specialized marketing expertise: conversion rate improvements, organic traffic growth from SEO strategy, revenue influenced by paid campaigns, or retention metrics from lifecycle marketing programs. Employers and immigration attorneys both need to show USCIS that the role requires a specialist, so your resume should reflect specialized, degree-level work rather than broad operational responsibilities. Certifications in platforms or methodologies relevant to the role add supporting weight.
What is the prevailing wage requirement for sponsored Digital Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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