Field Marketing Specialist Jobs in USA with Visa Sponsorship
Field Marketing Specialist roles attract H-1B visa and O-1 sponsorship from employers in tech, retail, and consumer goods. Most positions require a bachelor's degree in marketing or a related field, satisfying the specialty occupation threshold that makes employer-sponsored visas viable. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsField Marketing Specialist – Wayzata, Minnesota
Coldwell Banker Realty is the #1 residential real estate brokerage in the Twin Cities, and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”). We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!
This role is in office 5 days a week. Weekly local travel to multiple assigned offices throughout the Twin Cities - Wayzata, Crocus Hill, Highland Park, St. Cloud, and Buffalo.
Responsibilities
- Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
- Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Providing issue resolution and one-on-one assistance to agents as needed
- Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics
- Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager
- Working with the creative team to create and manage local recruiting and ad campaigns
- Attending and participating in regional marketing meetings and/or training sessions
- Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Submitting consistent competitive intelligence samples to the recruiting intelligence portal
- Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Travel Requirements
- Weekly local travel to multiple assigned offices throughout the Twin Cities
- This role is in office 5 days a week
The Ideal Candidate
- Strong project management and organizational skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to communicate effectively and professionally
- Solid understanding of basic design principles and digital marketing best practices
- Prior CRM integration experience
- Experience working effectively within a multi-functional and multi-location environment
Qualifications
- 2+ years of experience in marketing, creative agency, or communications (field marketing preferred)
- Real estate industry experience a plus
- Proficiency in Microsoft Office and ability to learn new tools quickly
- Basic knowledge of paid social media campaign development
- Strong presentation, writing and public-speaking skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
We are proud to offer a comprehensive benefits package to our employees including:
- Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
- 401(k) savings plan with company match
- Paid Time Off to Include Holidays, Vacation Time, and Sick Time
- Paid Family & Paternity Leave
- Life Insurance
- Business Travel Accident Insurance
- All employees receive access to LinkedIn Learning
- Employee Referral Program
- Adoption Assistance Program
- Employee Assistance Program
- Health and Wellness Program and Incentives
- Employee Discounts
- Employee Resource Groups
Field Marketing Specialist – Wayzata, Minnesota
Coldwell Banker Realty is the #1 residential real estate brokerage in the Twin Cities, and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”). We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!
This role is in office 5 days a week. Weekly local travel to multiple assigned offices throughout the Twin Cities - Wayzata, Crocus Hill, Highland Park, St. Cloud, and Buffalo.
Responsibilities
- Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
- Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Providing issue resolution and one-on-one assistance to agents as needed
- Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics
- Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager
- Working with the creative team to create and manage local recruiting and ad campaigns
- Attending and participating in regional marketing meetings and/or training sessions
- Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Submitting consistent competitive intelligence samples to the recruiting intelligence portal
- Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Travel Requirements
- Weekly local travel to multiple assigned offices throughout the Twin Cities
- This role is in office 5 days a week
The Ideal Candidate
- Strong project management and organizational skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to communicate effectively and professionally
- Solid understanding of basic design principles and digital marketing best practices
- Prior CRM integration experience
- Experience working effectively within a multi-functional and multi-location environment
Qualifications
- 2+ years of experience in marketing, creative agency, or communications (field marketing preferred)
- Real estate industry experience a plus
- Proficiency in Microsoft Office and ability to learn new tools quickly
- Basic knowledge of paid social media campaign development
- Strong presentation, writing and public-speaking skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
We are proud to offer a comprehensive benefits package to our employees including:
- Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
- 401(k) savings plan with company match
- Paid Time Off to Include Holidays, Vacation Time, and Sick Time
- Paid Family & Paternity Leave
- Life Insurance
- Business Travel Accident Insurance
- All employees receive access to LinkedIn Learning
- Employee Referral Program
- Adoption Assistance Program
- Employee Assistance Program
- Health and Wellness Program and Incentives
- Employee Discounts
- Employee Resource Groups
See all 40+ Field Marketing Specialist jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Field Marketing Specialist roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Field Marketing Specialist
Target employers with active marketing budgets
Large consumer brands, SaaS companies, and regional retailers file the most Field Marketing Specialist LCAs. Employers with dedicated field teams are far more likely to have an established sponsorship process already in place.
Align your degree to the role explicitly
H-1B approval for marketing roles hinges on demonstrating specialty occupation status. A degree in marketing, communications, or business administration strengthens your petition. General degrees require stronger job description language tying the role to your field.
Emphasize measurable campaign outcomes
Field marketing is judged on pipeline contribution and event ROI. Quantified results like percentage increases in regional leads or demo conversions signal the analytical depth USCIS associates with specialty occupation work, not generalist marketing tasks.
Look for roles with regional or national scope
Field Marketing Specialists managing multi-state territory or national activations carry stronger specialty occupation arguments than purely local event staff roles. Broader scope signals the strategic complexity that supports a defensible H-1B petition.
Browse sponsoring employers on Migrate Mate
Not every Field Marketing Specialist posting comes with sponsorship. Migrate Mate surfaces only employers open to visa sponsorship, saving you the back-and-forth of asking about immigration support mid-application process.
Field Marketing Specialist jobs are hiring across the US. Find yours.
Find Field Marketing Specialist JobsFrequently Asked Questions
Does a Field Marketing Specialist role qualify as an H-1B specialty occupation?
It can, but it requires careful job description framing. USCIS requires the position to normally require a specific bachelor's degree, not just any degree. Field Marketing Specialists who develop campaign strategy, manage budgets, and analyze performance data typically qualify. Roles centered on event setup or brand ambassador coordination face higher scrutiny and denial risk.
What degree do I need for a Field Marketing Specialist visa sponsorship?
A bachelor's degree in marketing, communications, business administration, or a closely related field is the standard requirement. If your degree is in an unrelated field, relevant coursework and a job description emphasizing analytical or strategic functions can help. Some employers also accept three years of equivalent work experience per year of missing education under the H-1B equivalency rules.
How common is visa sponsorship for Field Marketing Specialist roles?
Sponsorship is less common here than in engineering or software roles, but it exists. Technology companies, national retail chains, and consumer packaged goods brands with established HR and legal infrastructure are the most likely sponsors. Startups and small regional employers rarely have the legal setup to support an H-1B petition for a marketing hire.
Can I find Field Marketing Specialist jobs that sponsor visas without cold-applying to hundreds of companies?
Yes. Migrate Mate filters job listings specifically for employers open to visa sponsorship, so you're not wasting time applying to roles where sponsorship isn't available. For a role like Field Marketing Specialist where sponsorship is selective, filtering by employer willingness upfront significantly improves your application-to-interview conversion rate.
What happens to my H-1B if I transfer from an office role to a travel-heavy field territory?
A significant change in work location or job duties triggers an amended H-1B petition. Field marketing roles often involve working across multiple locations, which requires the employer to file an amended I-129 if you move outside the metropolitan statistical area listed in your original Labor Condition Application. Your employer's immigration attorney should assess whether an amendment is required before you start traveling.
What is the prevailing wage requirement for sponsored Field Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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