Marketing Specialist Jobs in USA with Visa Sponsorship
Marketing specialist roles can qualify for H-1B visa sponsorship, but USCIS scrutinizes these petitions more than technical roles since marketing doesn't always require a specific bachelor's degree. Your best chances are at large tech companies, financial institutions, and major brands with sophisticated marketing operations that explicitly require a marketing, business, or analytics degree. Positions focused on marketing analytics, SEO/SEM, or data-driven campaign management have stronger specialty occupation arguments than generalist marketing roles. For detailed occupation requirements, see the O*NET profile.
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PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
As a Senior Lifecycle Marketing Specialist, you will develop and execute lifecycle marketing initiatives that drive engagement, conversion, and long-term value across Venmo-owned channels including email, push, and in-app experiences. You will work cross-functionally to develop and lead lifecycle strategies for Pay with Venmo (PwV), Venmo’s online and in-app checkout experience available across 140K+ merchants. PwV is a major growth area for Venmo as we expand from helping people pay friends to helping them pay for everyday purchases, and you will help build the customer journeys that drive first-time adoption, repeat usage, and long-term engagement.
Essential Responsibilities:
- Execute marketing campaigns and initiatives to achieve business goals
- Analyze marketing data to identify trends and opportunities for improvement
- Develop and implement marketing content and materials
- Collaborate with cross-functional teams to ensure alignment with marketing strategies
- Provide insights and recommendations for optimizing marketing processes
- Monitor and report on the performance of marketing activities
Minimum Qualifications:
3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:
What You'll Do:
- Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement, conversion, and adoption of key Venmo products, with a significant focus on Pay with Venmo.
- Develop lifecycle journeys that move customers from awareness and first-time PwV use to repeat usage across merchants, including acquisition, post-purchase, and re-engagement strategies.
- Analyze campaign performance and customer behavior to identify opportunities for optimization, then translate results and learnings into clear recommendations for leadership and key stakeholders.
- Partner with Data and technical teams to develop audience segmentation, personalization strategies, and measurement frameworks that support targeted lifecycle experiences, including PwV first-use and repeat-use programs.
- Develop creative briefs, guide agency and creative partners, provide feedback, and coordinate reviews with key stakeholders including Legal, Product, Product Marketing, and Brand.
- Design and execute A/B tests across audiences, messaging, timing, channels, and incentives to improve conversion, repeat usage, ROI, and incremental lift.
- Partner closely with Product, Analytics, Marketing Operations, and other cross-functional teams to identify new lifecycle opportunities and continuously evolve the customer experience.
- Refine integrations across marketing tools to ensure accurate campaign tracking, measurement, and optimization.
- Collaborate with Marketing Operations to QA campaigns and ensure high-quality execution prior to deployment.
Preferred Qualifications:
- 3–5 years of marketing experience, including at least 2 years in CRM, lifecycle, retention, or growth marketing.
- Demonstrated experience developing and executing campaigns across email and at least one mobile channel, such as push notifications, in-app messaging, or SMS.
- Comfortable working cross-functionally and building strong relationships across technical, creative, product, analytics, and business teams.
- Strong project management skills with a keen eye for detail and the ability to provide clear direction, prioritization, and planning across multiple concurrent workstreams.
- Demonstrated success delivering measurable results in an innovative, agile, and fast-moving environment.
- Strong verbal and written communication skills, with the ability to translate complex strategies and results into clear recommendations for partners and leadership.
- Highly analytical and comfortable using campaign, behavioral, and financial metrics to identify growth opportunities and optimize customer journeys.
- Experience developing experimentation strategies and using A/B testing to inform campaign and lifecycle optimization.
- Experience with Braze, Adobe, or other enterprise-scale consumer marketing automation platforms and/or CDPs preferred.
- Bachelor's degree or equivalent work experience required.
- Financial services, fintech, e-commerce, payments, or commerce experience is a plus but not required.
Subsidiary:
Venmo
Travel Percent:
0
The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
Primary Location | Pay Range:
Chicago, Illinois: ($89,000.00 - $127,600.00 Annually)
Additional Location(s) | Pay Range:
No other locations are assigned to this requisition currently.
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable. PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset - you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
Who We Are:
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please Join our Talent Community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
As a Senior Lifecycle Marketing Specialist, you will develop and execute lifecycle marketing initiatives that drive engagement, conversion, and long-term value across Venmo-owned channels including email, push, and in-app experiences. You will work cross-functionally to develop and lead lifecycle strategies for Pay with Venmo (PwV), Venmo’s online and in-app checkout experience available across 140K+ merchants. PwV is a major growth area for Venmo as we expand from helping people pay friends to helping them pay for everyday purchases, and you will help build the customer journeys that drive first-time adoption, repeat usage, and long-term engagement.
Essential Responsibilities:
- Execute marketing campaigns and initiatives to achieve business goals
- Analyze marketing data to identify trends and opportunities for improvement
- Develop and implement marketing content and materials
- Collaborate with cross-functional teams to ensure alignment with marketing strategies
- Provide insights and recommendations for optimizing marketing processes
- Monitor and report on the performance of marketing activities
Minimum Qualifications:
3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:
What You'll Do:
- Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement, conversion, and adoption of key Venmo products, with a significant focus on Pay with Venmo.
- Develop lifecycle journeys that move customers from awareness and first-time PwV use to repeat usage across merchants, including acquisition, post-purchase, and re-engagement strategies.
- Analyze campaign performance and customer behavior to identify opportunities for optimization, then translate results and learnings into clear recommendations for leadership and key stakeholders.
- Partner with Data and technical teams to develop audience segmentation, personalization strategies, and measurement frameworks that support targeted lifecycle experiences, including PwV first-use and repeat-use programs.
- Develop creative briefs, guide agency and creative partners, provide feedback, and coordinate reviews with key stakeholders including Legal, Product, Product Marketing, and Brand.
- Design and execute A/B tests across audiences, messaging, timing, channels, and incentives to improve conversion, repeat usage, ROI, and incremental lift.
- Partner closely with Product, Analytics, Marketing Operations, and other cross-functional teams to identify new lifecycle opportunities and continuously evolve the customer experience.
- Refine integrations across marketing tools to ensure accurate campaign tracking, measurement, and optimization.
- Collaborate with Marketing Operations to QA campaigns and ensure high-quality execution prior to deployment.
Preferred Qualifications:
- 3–5 years of marketing experience, including at least 2 years in CRM, lifecycle, retention, or growth marketing.
- Demonstrated experience developing and executing campaigns across email and at least one mobile channel, such as push notifications, in-app messaging, or SMS.
- Comfortable working cross-functionally and building strong relationships across technical, creative, product, analytics, and business teams.
- Strong project management skills with a keen eye for detail and the ability to provide clear direction, prioritization, and planning across multiple concurrent workstreams.
- Demonstrated success delivering measurable results in an innovative, agile, and fast-moving environment.
- Strong verbal and written communication skills, with the ability to translate complex strategies and results into clear recommendations for partners and leadership.
- Highly analytical and comfortable using campaign, behavioral, and financial metrics to identify growth opportunities and optimize customer journeys.
- Experience developing experimentation strategies and using A/B testing to inform campaign and lifecycle optimization.
- Experience with Braze, Adobe, or other enterprise-scale consumer marketing automation platforms and/or CDPs preferred.
- Bachelor's degree or equivalent work experience required.
- Financial services, fintech, e-commerce, payments, or commerce experience is a plus but not required.
Subsidiary:
Venmo
Travel Percent:
0
The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
Primary Location | Pay Range:
Chicago, Illinois: ($89,000.00 - $127,600.00 Annually)
Additional Location(s) | Pay Range:
No other locations are assigned to this requisition currently.
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable. PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset - you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
Who We Are:
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please Join our Talent Community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
See all 5,148+ Marketing Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Specialist roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Specialist
Own a specific marketing channel with demonstrable expertise
Rather than positioning yourself as a generalist, build deep expertise in one channel - email marketing, SEO, paid search, or marketing automation. Channel specialists with proven track records are harder to replace than generalists, which gives employers stronger motivation to sponsor.
Target marketing operations and martech specialist roles
Marketing operations specialists who manage tools like Marketo, HubSpot, Salesforce Pardot, and marketing data integrations bring technical infrastructure skills that clearly require specialized training. These roles sit at the intersection of marketing and technology, creating a solid specialty occupation profile.
Build a results portfolio with specific channel metrics
Document email open rates and revenue per send, organic traffic growth and keyword rankings, or ROAS and CPA from paid campaigns you managed. Channel-specific performance data is more persuasive to hiring managers than general marketing accomplishments.
Earn platform certifications relevant to your specialty
Google Ads certification for paid search, HubSpot Inbound for content and email, Meta Blueprint for paid social, and Semrush for SEO are all recognized credentials. Multiple certifications in your specialty area demonstrate a depth of knowledge that supports the specialty occupation requirement.
Frequently Asked Questions
What types of marketing specialist roles get visa sponsorship?
Specialized marketing roles in email marketing, SEO, content marketing, paid media, and marketing operations have stronger sponsorship prospects than generalist positions. The more technical and measurable your specialty, the easier it is to demonstrate that the role requires a degree and specialized expertise.
How is a marketing specialist different from a marketing coordinator for visa purposes?
Marketing specialists typically own a specific marketing channel or discipline - such as email automation, SEO strategy, or paid search - and are expected to drive measurable results in that area. This channel ownership and technical depth presents a stronger specialty occupation case than the cross-functional coordination typical of coordinator roles.
What certifications help marketing specialists seeking visa sponsorship?
Google Ads certifications, HubSpot Inbound Marketing, Meta Blueprint, and Salesforce Marketing Cloud certifications demonstrate platform-specific expertise. For SEO specialists, credentials from Semrush or similar platforms can validate your technical search marketing knowledge.
Do marketing specialist roles typically qualify for STEM OPT?
Most marketing specialist positions are not STEM-eligible unless your underlying degree is in a STEM field like data science or information systems. However, marketing analytics and marketing technology specialist roles may qualify if they are closely tied to data analysis and require a STEM-classified degree.
What is the prevailing wage requirement for sponsored Marketing Specialist jobs?
When a U.S. employer sponsors a foreign worker for a work visa, they are legally required to pay at least the "prevailing wage" — the average wage paid to workers in the same occupation, in the same geographic area, with similar experience. This is set by the Department of Labor to prevent employers from hiring foreign workers at below-market rates. The prevailing wage varies significantly by role, location, and experience level — for example, a marketing specialist in California will have a different prevailing wage than the same role in a smaller state. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search.
How to find Marketing Specialist jobs with visa sponsorship?
To find Marketing Specialist jobs with visa sponsorship, use Migrate Mate, which specializes in connecting international candidates with sponsoring employers. Focus on tech companies, e-commerce businesses, and digital agencies that frequently sponsor H-1B visa and other work visas for marketing professionals. These employers typically need specialists in digital marketing, content strategy, and brand management to support their growth.