Senior Community Marketing Manager Jobs in USA with Visa Sponsorship
Senior Community Marketing Manager roles attract H-1B and O-1 visa sponsorship from tech, media, and consumer brands building engaged user bases. Employers typically require a bachelor's degree in marketing, communications, or a related field, with five or more years of community-led growth experience. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsAbout Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About The Role
We're looking for a Senior Community Marketing Manager, Accountants to build and scale Gusto's brand presence and community with the accountant audience. This is a highly visible, strategic role responsible for representing Gusto externally to accountants through thought leadership, community programs, events, and partnerships. You'll create the connective tissue between brand, community, and growth—driving firm recruitment, activation, and long-term engagement while strengthening Gusto's reputation as the small business partner accountants trust and advocate for.
About The Team
This role is part of the go-to-market team responsible for driving pipeline and fueling growth across indirect channels. We combine creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences at scale. Together, we've helped Gusto grow to serve thousands of accounting partners nationwide, and we're just getting started.
Responsibilities:
- Build and lead Gusto's accountant community strategy, defining how we show up consistently and credibly across owned, earned, and experiential channels.
- Represent Gusto externally to the accountant audience through thought leadership, speaking opportunities, events, community programs, and industry partnerships.
- Develop and scale community programs and experiences (virtual and in-person) that foster connection, education, and advocacy among accounting firms.
- Own and evolve Gusto's accountant-facing thought leadership strategy, partnering with content, comms, and product marketing to create narratives that build trust and authority.
- Partner closely with product, marketing, and sales teams to ensure community efforts translate into firm recruitment, activation, and engagement.
- Design and execute events and sponsorship strategies (e.g., conferences, field events, roundtables, meetups) that strengthen brand affinity and accelerate funnel impact.
- Collaborate with PR, comms, and social teams to amplify community voices and elevate Gusto's presence in the broader accounting ecosystem.
- Establish feedback loops with accountants to surface insights that inform product positioning, messaging, and partner experience.
- Define and track success metrics across accountant community health, including awareness, sentiment, engagement, and top-of-funnel performance.
- Manage budgets, vendors, and external partners to deliver high-quality programs efficiently and at scale.
Basic Qualifications:
- 7–10 years of experience in community marketing, ideally within partner- or relationship-driven industries.
- Proven experience building and scaling communities or external-facing programs that drive trust, engagement, and long-term growth.
- Strong track record of representing a brand externally through events, speaking, partnerships, or thought leadership.
- Experience developing integrated programs that connect brand and community efforts to measurable business outcomes.
- Excellent storytelling and communication skills, with the ability to craft compelling narratives for senior, professional audiences.
- Strong cross-functional collaborator who can influence without authority and partner closely with sales, product marketing, comms, and leadership.
- Data-informed mindset with experience defining and measuring success across brand, engagement, and funnel metrics.
- AI fluency: Ability to use AI tools (e.g., ChatGPT, Glean) to improve efficiency in content creation, personalization, and insight generation, with strong judgment about when to apply AI vs. human expertise in community building.
- Comfort operating in a fast-paced, ambiguous environment while building something net-new from the ground up.
- Bonus: experience marketing to accountants, professional services firms, or other referral-based ecosystems.
Compensation
Our cash compensation amount for this role is $152,655/yr to $190,000/yr in Denver, Phoenix/Scottsdale, Las Vegas, and Atlanta, and $180,000/yr to $225,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About The Role
We're looking for a Senior Community Marketing Manager, Accountants to build and scale Gusto's brand presence and community with the accountant audience. This is a highly visible, strategic role responsible for representing Gusto externally to accountants through thought leadership, community programs, events, and partnerships. You'll create the connective tissue between brand, community, and growth—driving firm recruitment, activation, and long-term engagement while strengthening Gusto's reputation as the small business partner accountants trust and advocate for.
About The Team
This role is part of the go-to-market team responsible for driving pipeline and fueling growth across indirect channels. We combine creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences at scale. Together, we've helped Gusto grow to serve thousands of accounting partners nationwide, and we're just getting started.
Responsibilities:
- Build and lead Gusto's accountant community strategy, defining how we show up consistently and credibly across owned, earned, and experiential channels.
- Represent Gusto externally to the accountant audience through thought leadership, speaking opportunities, events, community programs, and industry partnerships.
- Develop and scale community programs and experiences (virtual and in-person) that foster connection, education, and advocacy among accounting firms.
- Own and evolve Gusto's accountant-facing thought leadership strategy, partnering with content, comms, and product marketing to create narratives that build trust and authority.
- Partner closely with product, marketing, and sales teams to ensure community efforts translate into firm recruitment, activation, and engagement.
- Design and execute events and sponsorship strategies (e.g., conferences, field events, roundtables, meetups) that strengthen brand affinity and accelerate funnel impact.
- Collaborate with PR, comms, and social teams to amplify community voices and elevate Gusto's presence in the broader accounting ecosystem.
- Establish feedback loops with accountants to surface insights that inform product positioning, messaging, and partner experience.
- Define and track success metrics across accountant community health, including awareness, sentiment, engagement, and top-of-funnel performance.
- Manage budgets, vendors, and external partners to deliver high-quality programs efficiently and at scale.
Basic Qualifications:
- 7–10 years of experience in community marketing, ideally within partner- or relationship-driven industries.
- Proven experience building and scaling communities or external-facing programs that drive trust, engagement, and long-term growth.
- Strong track record of representing a brand externally through events, speaking, partnerships, or thought leadership.
- Experience developing integrated programs that connect brand and community efforts to measurable business outcomes.
- Excellent storytelling and communication skills, with the ability to craft compelling narratives for senior, professional audiences.
- Strong cross-functional collaborator who can influence without authority and partner closely with sales, product marketing, comms, and leadership.
- Data-informed mindset with experience defining and measuring success across brand, engagement, and funnel metrics.
- AI fluency: Ability to use AI tools (e.g., ChatGPT, Glean) to improve efficiency in content creation, personalization, and insight generation, with strong judgment about when to apply AI vs. human expertise in community building.
- Comfort operating in a fast-paced, ambiguous environment while building something net-new from the ground up.
- Bonus: experience marketing to accountants, professional services firms, or other referral-based ecosystems.
Compensation
Our cash compensation amount for this role is $152,655/yr to $190,000/yr in Denver, Phoenix/Scottsdale, Las Vegas, and Atlanta, and $180,000/yr to $225,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
How to Get Visa Sponsorship as a Senior Community Marketing Manager
Target companies with established community products
Platforms built around user communities, such as gaming, creator economy, or SaaS companies, hire Senior Community Marketing Managers regularly and have existing immigration infrastructure, making sponsorship conversations far more straightforward than approaching first-time sponsors.
Quantify community growth metrics in your application
USCIS adjudicators assess whether your role requires specialized knowledge. Concrete metrics like member growth rates, engagement lift, and retention figures reinforce that this is a specialized, degree-requiring position rather than general marketing or communications work.
Frame the role as a specialty occupation early
Some employers hesitate because they assume community roles don't qualify for H-1B sponsorship. A marketing or communications degree is the standard industry requirement for senior-level roles, which satisfies the specialty occupation definition USCIS uses.
Consider O-1A if you have industry recognition
If you've spoken at major industry events, been published in marketing trade outlets, or received awards for community campaigns, the O-1A visa may be a stronger path, as it has no lottery and can be employer-sponsored or self-petitioned through an agent.
Apply ahead of the H-1B registration window
H-1B registrations open in early March each year. Starting your job search several months prior gives your employer time to complete due diligence and legal review before the deadline, rather than rushing through the process under time pressure.
Browse Migrate Mate for sponsors with hiring history
Not every company that posts a Senior Community Marketing Manager role will sponsor a visa. Migrate Mate filters for verified sponsoring employers, so you're spending time on applications that can actually move forward rather than discovering sponsorship issues late.
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Get Access To All JobsFrequently Asked Questions
Does a Senior Community Marketing Manager role qualify for H-1B sponsorship?
Yes, Senior Community Marketing Manager roles generally qualify as H-1B specialty occupations because they typically require at least a bachelor's degree in marketing, communications, or a closely related field. USCIS looks at whether the degree requirement is standard for the position across the industry, which it is at the senior level. Roles that only require any bachelor's degree regardless of field face more scrutiny, so the degree-field alignment matters.
What degree do I need for an employer to sponsor my visa in this role?
Most employers require a bachelor's degree in marketing, communications, journalism, or a related discipline. Some accept degrees in business or psychology if paired with strong community-specific experience. For H-1B purposes, the degree field should connect logically to the job duties. A general business degree alone is harder to defend than one in marketing or communications, especially at the senior level where USCIS expects clear professional alignment.
How competitive is H-1B sponsorship for marketing roles compared to tech roles?
Marketing roles receive H-1B approvals at lower rates than software engineering roles, partly because the specialty occupation standard is applied more strictly. However, senior-level community marketing positions with clear degree requirements and specialized responsibilities, such as growth strategy, brand community architecture, and cross-functional campaign ownership, have a stronger approval record than junior or generalist marketing titles. Having an experienced immigration attorney prepare the petition matters more than it does for engineering roles.
Where can I find Senior Community Marketing Manager jobs that offer visa sponsorship?
Migrate Mate is built specifically for this search. It surfaces Senior Community Marketing Manager openings from employers who have a verified history of sponsoring work visas, so you're not spending weeks applying to roles where sponsorship isn't actually available. Filtering by sponsorship status upfront is the most efficient approach given how much time a full application takes at the senior level.
Can I switch employers on an H-1B if I'm already working as a Community Marketing Manager?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition on your behalf, without waiting for approval, provided you've been maintaining valid H-1B status. The new employer files a new Form I-129, and you can begin the role immediately upon filing. The job title and duties at the new employer need to remain consistent with a specialty occupation, so the same degree-alignment standard applies.
What is the prevailing wage requirement for sponsored Senior Community Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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