Customer Marketing Manager Jobs in USA with Visa Sponsorship
Customer Marketing Manager roles qualify for H-1B visa and O-1 visas as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers across SaaS, e-commerce, and consumer brands regularly sponsor these positions. For detailed occupation requirements, see the O*NET profile.
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Manager, Customer Vertical Marketing
Are you energized by developing customer-focused marketing strategies that drive growth and create meaningful business impact? Do you enjoy leading talented marketing teams while partnering with sales, dealers, and customers to bring integrated go-to-market strategies to life? Are you looking for an opportunity to help shape the future of marketing within a growing solutions portfolio at Steelcase while helping build the marketing organization of the future?
Helping You Thrive By:
- Offering competitive wages and benefits, that support your life both in and out of work
- Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
- Creating continuous learning opportunities to help you grow and upskill.
- Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
- Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.
You’ll Support Meaningful Work By:
- Leading customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive growth across the portfolio.
- Developing and executing integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs.
- Partnering closely with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives.
- Collaborating with Product Development and Portfolio Management teams to support commercial launches and communicate differentiated value propositions to the market.
- Leveraging customer insights, competitive intelligence, and market trends to identify growth opportunities and inform strategic marketing decisions.
- Managing marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment.
- Leading and developing a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities.
Qualifications
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- 8+ years of progressive B2B marketing experience, including experience developing and executing integrated marketing strategies and go-to-market plans.
- Direct people leadership experience, including coaching, mentoring, and developing marketing professionals.
- Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams.
- Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement.
- Excellent communication, collaboration, and project management skills.
Desired Skills and Experience
- Experience developing and leading integrated marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience marketing complex B2B solutions within commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries.
- Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance.
- Experience collaborating with Product Development and Portfolio Management teams to support product launches and commercialization efforts.
- Ability to leverage customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy.
- Experience influencing stakeholders and navigating complex, matrixed organizations.
- Strategic mindset with the ability to balance long-term planning and hands-on execution.
- Experience developing high-performing teams and fostering a collaborative, growth-oriented culture.
- MBA or advanced business degree preferred.
Level: #mid_senior_level
Work Arrangement: #LI-Onsite
Job Functions:
-
Marketing
-
Management
-
Strategy_Planning
-
LI-NJ1
Additional Information
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
Job Description
Manager, Customer Vertical Marketing
Are you energized by developing customer-focused marketing strategies that drive growth and create meaningful business impact? Do you enjoy leading talented marketing teams while partnering with sales, dealers, and customers to bring integrated go-to-market strategies to life? Are you looking for an opportunity to help shape the future of marketing within a growing solutions portfolio at Steelcase while helping build the marketing organization of the future?
Helping You Thrive By:
- Offering competitive wages and benefits, that support your life both in and out of work
- Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
- Creating continuous learning opportunities to help you grow and upskill.
- Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
- Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.
You’ll Support Meaningful Work By:
- Leading customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive growth across the portfolio.
- Developing and executing integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs.
- Partnering closely with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives.
- Collaborating with Product Development and Portfolio Management teams to support commercial launches and communicate differentiated value propositions to the market.
- Leveraging customer insights, competitive intelligence, and market trends to identify growth opportunities and inform strategic marketing decisions.
- Managing marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment.
- Leading and developing a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities.
Qualifications
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- 8+ years of progressive B2B marketing experience, including experience developing and executing integrated marketing strategies and go-to-market plans.
- Direct people leadership experience, including coaching, mentoring, and developing marketing professionals.
- Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams.
- Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement.
- Excellent communication, collaboration, and project management skills.
Desired Skills and Experience
- Experience developing and leading integrated marketing strategies that drive customer engagement, demand generation, and business growth.
- Experience marketing complex B2B solutions within commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries.
- Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance.
- Experience collaborating with Product Development and Portfolio Management teams to support product launches and commercialization efforts.
- Ability to leverage customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy.
- Experience influencing stakeholders and navigating complex, matrixed organizations.
- Strategic mindset with the ability to balance long-term planning and hands-on execution.
- Experience developing high-performing teams and fostering a collaborative, growth-oriented culture.
- MBA or advanced business degree preferred.
Level: #mid_senior_level
Work Arrangement: #LI-Onsite
Job Functions:
-
Marketing
-
Management
-
Strategy_Planning
-
LI-NJ1
Additional Information
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
See all 8,387+ Customer Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Customer Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Customer Marketing Manager
Target companies with a sponsorship track record
SaaS and enterprise software companies sponsor Customer Marketing Managers at far higher rates than retail or nonprofit employers. Focus your search on mid-size to large tech companies that already have immigration counsel on retainer.
Frame your degree field carefully on applications
H-1B approval requires your degree to match the role's field. Marketing, communications, business administration, and psychology degrees all support Customer Marketing Manager petitions. A mismatched degree weakens the specialty occupation argument significantly.
Quantify customer retention and revenue impact
Sponsoring employers need to justify the petition cost. Candidates who can show measurable outcomes like improved NPS scores, reduced churn rates, or revenue from upsell campaigns make the business case for sponsorship far easier to approve internally.
Understand the LCA wage requirement before negotiating
Your employer must certify your offered wage meets the Department of Labor prevailing wage for your location and role level. Knowing the prevailing wage for your metro area helps you negotiate confidently without unknowingly pricing yourself out of sponsorship.
Ask about cap-exempt or O-1 pathways if you miss H-1B lottery
If your H-1B registration isn't selected, nonprofit or university-affiliated employers offer cap-exempt sponsorship. Candidates with exceptional campaign results, industry awards, or published work may also qualify for an O-1A visa as an alternative.
Browse visa-friendly roles on Migrate Mate
Not every Customer Marketing Manager job posting discloses sponsorship willingness upfront. Migrate Mate filters specifically for employers open to sponsorship, saving you from applying to roles where sponsorship was never on the table.
Frequently Asked Questions
Does a Customer Marketing Manager role qualify as an H-1B specialty occupation?
Yes, Customer Marketing Manager qualifies as a specialty occupation when the employer requires a bachelor's degree or higher in a specific field such as marketing, business, or communications. USCIS has approved H-1B visa petitions for marketing management roles, but the job description must emphasize the theoretical and analytical requirements of the position rather than general business tasks.
Which visa types can a Customer Marketing Manager use to work in the U.S.?
The H-1B is the most common path and is subject to the annual lottery. Australian citizens can use the E-3 visa, which has no lottery and is significantly easier to obtain. Canadians and Mexicans may qualify under the TN visa. Candidates with an exceptional track record in customer marketing may also pursue the O-1A for individuals with extraordinary ability.
What degree does an employer need to sponsor a Customer Marketing Manager?
Most employers require a bachelor's degree in marketing, business administration, communications, or a related field. Some employers also accept degrees in psychology or data analytics if the role is heavily focused on customer behavior analysis. A degree in an unrelated field weakens the H-1B specialty occupation argument and may require additional documentation to support the petition.
How likely is an H-1B petition to be approved for this role?
H-1B approval rates for marketing management roles are generally strong when the job description clearly establishes degree requirements and the applicant's credentials align with the field. The bigger hurdle is lottery selection, not approval. In recent fiscal years, selection rates have ranged from roughly 25 to 35 percent for the general cap. Once selected, approval rates for well-documented marketing petitions are high.
Where can I find Customer Marketing Manager jobs that offer visa sponsorship?
Most general job boards don't filter for sponsorship willingness, which means significant time wasted on roles that won't sponsor. Migrate Mate is built specifically for international candidates and surfaces Customer Marketing Manager roles from employers open to visa sponsorship, so you can focus your applications where they actually have a chance.
What is the prevailing wage requirement for sponsored Customer Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.