Customer Marketing Manager Jobs in USA with Visa Sponsorship
Customer Marketing Manager roles qualify for H-1B visa and O-1 visas as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers across SaaS, e-commerce, and consumer brands regularly sponsor these positions. For detailed occupation requirements, see the O*NET profile.
Find Customer Marketing Manager JobsOverview
Showing 5 of 1,084+ Customer Marketing Manager jobs
See all 1,084+ Customer Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Customer Marketing Manager roles.
Get Access To All JobsThe Position
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Customer Marketing Manager is integral to successfully delivering the Respiratory Marketing Vision. You will be responsible for shaping strategy and building and executing tactics for Organized Customers (e.g., payers, practice managers, financial decision makers) as well as supporting nonclinical and access-related messaging to HCPs and patients. This individual will join a high-impact team and will partner across our Commercial, Medical, and Access & External Affairs teams to advance our access strategies and execution during a critical time in our products’ lifecycle. We are looking for someone who can execute today while preparing for the landscape of tomorrow.
Key Job Responsibilities
Strategy
- Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
- Collaborates with all Customer Marketers to translate brand strategy to customer strategies
- Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
- Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
- Helps define the customer journey, identifying key stages, segments, behaviors, opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
- Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
- Drives key ongoing TA activities, including forecasting, and competitive preparation
- Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
Execution
- Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
- Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
People
- Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
- Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
Demonstrates Proficiency within the following Key Competencies
TA Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- One years of marketing experience or a completed MBA
- 3 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
- Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
- Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
- Access experience in biopharma such as contracting and non-clinical messaging
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
Relocation assistance is not available for this posting.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $128,700 - $238,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
The Position
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Customer Marketing Manager is integral to successfully delivering the Respiratory Marketing Vision. You will be responsible for shaping strategy and building and executing tactics for Organized Customers (e.g., payers, practice managers, financial decision makers) as well as supporting nonclinical and access-related messaging to HCPs and patients. This individual will join a high-impact team and will partner across our Commercial, Medical, and Access & External Affairs teams to advance our access strategies and execution during a critical time in our products’ lifecycle. We are looking for someone who can execute today while preparing for the landscape of tomorrow.
Key Job Responsibilities
Strategy
- Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
- Collaborates with all Customer Marketers to translate brand strategy to customer strategies
- Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
- Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
- Helps define the customer journey, identifying key stages, segments, behaviors, opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
- Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
- Drives key ongoing TA activities, including forecasting, and competitive preparation
- Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
Execution
- Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
- Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
People
- Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
- Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
Demonstrates Proficiency within the following Key Competencies
TA Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- One years of marketing experience or a completed MBA
- 3 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
- Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
- Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
- Access experience in biopharma such as contracting and non-clinical messaging
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
Relocation assistance is not available for this posting.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $128,700 - $238,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
See all 1,084+ Customer Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Customer Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Customer Marketing Manager
Target companies with a sponsorship track record
SaaS and enterprise software companies sponsor Customer Marketing Managers at far higher rates than retail or nonprofit employers. Focus your search on mid-size to large tech companies that already have immigration counsel on retainer.
Frame your degree field carefully on applications
H-1B approval requires your degree to match the role's field. Marketing, communications, business administration, and psychology degrees all support Customer Marketing Manager petitions. A mismatched degree weakens the specialty occupation argument significantly.
Quantify customer retention and revenue impact
Sponsoring employers need to justify the petition cost. Candidates who can show measurable outcomes like improved NPS scores, reduced churn rates, or revenue from upsell campaigns make the business case for sponsorship far easier to approve internally.
Understand the LCA wage requirement before negotiating
Your employer must certify your offered wage meets the Department of Labor prevailing wage for your location and role level. Knowing the prevailing wage for your metro area helps you negotiate confidently without unknowingly pricing yourself out of sponsorship.
Ask about cap-exempt or O-1 pathways if you miss H-1B lottery
If your H-1B registration isn't selected, nonprofit or university-affiliated employers offer cap-exempt sponsorship. Candidates with exceptional campaign results, industry awards, or published work may also qualify for an O-1A visa as an alternative.
Browse visa-friendly roles on Migrate Mate
Not every Customer Marketing Manager job posting discloses sponsorship willingness upfront. Migrate Mate filters specifically for employers open to sponsorship, saving you from applying to roles where sponsorship was never on the table.
Frequently Asked Questions
Does a Customer Marketing Manager role qualify as an H-1B specialty occupation?
Yes, Customer Marketing Manager qualifies as a specialty occupation when the employer requires a bachelor's degree or higher in a specific field such as marketing, business, or communications. USCIS has approved H-1B visa petitions for marketing management roles, but the job description must emphasize the theoretical and analytical requirements of the position rather than general business tasks.
Which visa types can a Customer Marketing Manager use to work in the U.S.?
The H-1B is the most common path and is subject to the annual lottery. Australian citizens can use the E-3 visa, which has no lottery and is significantly easier to obtain. Canadians and Mexicans may qualify under the TN visa. Candidates with an exceptional track record in customer marketing may also pursue the O-1A for individuals with extraordinary ability.
What degree does an employer need to sponsor a Customer Marketing Manager?
Most employers require a bachelor's degree in marketing, business administration, communications, or a related field. Some employers also accept degrees in psychology or data analytics if the role is heavily focused on customer behavior analysis. A degree in an unrelated field weakens the H-1B specialty occupation argument and may require additional documentation to support the petition.
How likely is an H-1B petition to be approved for this role?
H-1B approval rates for marketing management roles are generally strong when the job description clearly establishes degree requirements and the applicant's credentials align with the field. The bigger hurdle is lottery selection, not approval. In recent fiscal years, selection rates have ranged from roughly 25 to 35 percent for the general cap. Once selected, approval rates for well-documented marketing petitions are high.
Where can I find Customer Marketing Manager jobs that offer visa sponsorship?
Most general job boards don't filter for sponsorship willingness, which means significant time wasted on roles that won't sponsor. Migrate Mate is built specifically for international candidates and surfaces Customer Marketing Manager roles from employers open to visa sponsorship, so you can focus your applications where they actually have a chance.
What is the prevailing wage requirement for sponsored Customer Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.