Customer Marketing Manager Jobs in USA with Visa Sponsorship
Customer Marketing Manager roles qualify for H-1B visa and O-1 visas as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers across SaaS, e-commerce, and consumer brands regularly sponsor these positions. For detailed occupation requirements, see the O*NET profile.
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Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through data-first, customer-centric marketing, and event programs in partnership with our Brands, Sales Teams, and Retailers.
We are seeking a Customer Marketing Associate Manager to lead account-specific omni customer marketing strategy, reporting, and activation optimization recommendations for our Walmart customer. Key responsibilities for this role include analyzing multiple data sources and customer dashboards to bring strategic thinking and strategies for our GMI brands forward, development of annual strategy for priority brands, input into campaign/creative briefs, and execution of projects. It requires interaction with the retailer merchants and retail media team, as well as internal Sales and OU teams, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.
KEY ACCOUNTABILITIES
- Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
- Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)
- Develop and foster new partnerships with retail media insights & analytics teams
- Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns
- Lead and participate in key customer meetings, WAMM ownership, and other omni-campaign executive summary needs
- Foster strong working relationships with sales, SGC, and marketing team members
- Maintain account level customer marketing budget, creative, and reporting
- Conduct data/event analyses for internal and external stakeholder learning
MINIMUM QUALIFICATIONS
- Bachelor’s Degree, preferably in Economics, Marketing, or Business
- Minimum 3 years in Shopper or Brand Marketing, Sales or eCommerce
- Experience selling customer marketing plans to large retail customers
- History of collaboration with cross-functional teams, agency partners
- Strong business acumen, linking analytics with consumer insights to deliver results
- Customer Marketing, Media, and Search expertise with strong communication skills
- Ability to work independently and pick up new systems, data, tools – and rapidly apply them to delivery actionable insights.
PREFERRED QUALIFICATIONS
- Experience in developing account specific marketing media and search plans
- Ability to leverage strong analytic skills, uncover and develop analytic results – from insights to decision via compelling storytelling and data visualization.
- Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Overview
Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through data-first, customer-centric marketing, and event programs in partnership with our Brands, Sales Teams, and Retailers.
We are seeking a Customer Marketing Associate Manager to lead account-specific omni customer marketing strategy, reporting, and activation optimization recommendations for our Walmart customer. Key responsibilities for this role include analyzing multiple data sources and customer dashboards to bring strategic thinking and strategies for our GMI brands forward, development of annual strategy for priority brands, input into campaign/creative briefs, and execution of projects. It requires interaction with the retailer merchants and retail media team, as well as internal Sales and OU teams, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.
KEY ACCOUNTABILITIES
- Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
- Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)
- Develop and foster new partnerships with retail media insights & analytics teams
- Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns
- Lead and participate in key customer meetings, WAMM ownership, and other omni-campaign executive summary needs
- Foster strong working relationships with sales, SGC, and marketing team members
- Maintain account level customer marketing budget, creative, and reporting
- Conduct data/event analyses for internal and external stakeholder learning
MINIMUM QUALIFICATIONS
- Bachelor’s Degree, preferably in Economics, Marketing, or Business
- Minimum 3 years in Shopper or Brand Marketing, Sales or eCommerce
- Experience selling customer marketing plans to large retail customers
- History of collaboration with cross-functional teams, agency partners
- Strong business acumen, linking analytics with consumer insights to deliver results
- Customer Marketing, Media, and Search expertise with strong communication skills
- Ability to work independently and pick up new systems, data, tools – and rapidly apply them to delivery actionable insights.
PREFERRED QUALIFICATIONS
- Experience in developing account specific marketing media and search plans
- Ability to leverage strong analytic skills, uncover and develop analytic results – from insights to decision via compelling storytelling and data visualization.
- Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
See all 1,513+ Customer Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Customer Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Customer Marketing Manager
Target companies with a sponsorship track record
SaaS and enterprise software companies sponsor Customer Marketing Managers at far higher rates than retail or nonprofit employers. Focus your search on mid-size to large tech companies that already have immigration counsel on retainer.
Frame your degree field carefully on applications
H-1B approval requires your degree to match the role's field. Marketing, communications, business administration, and psychology degrees all support Customer Marketing Manager petitions. A mismatched degree weakens the specialty occupation argument significantly.
Quantify customer retention and revenue impact
Sponsoring employers need to justify the petition cost. Candidates who can show measurable outcomes like improved NPS scores, reduced churn rates, or revenue from upsell campaigns make the business case for sponsorship far easier to approve internally.
Understand the LCA wage requirement before negotiating
Your employer must certify your offered wage meets the Department of Labor prevailing wage for your location and role level. Knowing the prevailing wage for your metro area helps you negotiate confidently without unknowingly pricing yourself out of sponsorship.
Ask about cap-exempt or O-1 pathways if you miss H-1B lottery
If your H-1B registration isn't selected, nonprofit or university-affiliated employers offer cap-exempt sponsorship. Candidates with exceptional campaign results, industry awards, or published work may also qualify for an O-1A visa as an alternative.
Browse visa-friendly roles on Migrate Mate
Not every Customer Marketing Manager job posting discloses sponsorship willingness upfront. Migrate Mate filters specifically for employers open to sponsorship, saving you from applying to roles where sponsorship was never on the table.
Customer Marketing Manager jobs are hiring across the US. Find yours.
Find Customer Marketing Manager JobsFrequently Asked Questions
Does a Customer Marketing Manager role qualify as an H-1B specialty occupation?
Yes, Customer Marketing Manager qualifies as a specialty occupation when the employer requires a bachelor's degree or higher in a specific field such as marketing, business, or communications. USCIS has approved H-1B petitions for marketing management roles, but the job description must emphasize the theoretical and analytical requirements of the position rather than general business tasks.
Which visa types can a Customer Marketing Manager use to work in the U.S.?
The H-1B is the most common path and is subject to the annual lottery. Australian citizens can use the E-3 visa, which has no lottery and is significantly easier to obtain. Canadians and Mexicans may qualify under the TN visa. Candidates with an exceptional track record in customer marketing may also pursue the O-1A for individuals with extraordinary ability.
What degree does an employer need to sponsor a Customer Marketing Manager?
Most employers require a bachelor's degree in marketing, business administration, communications, or a related field. Some employers also accept degrees in psychology or data analytics if the role is heavily focused on customer behavior analysis. A degree in an unrelated field weakens the H-1B specialty occupation argument and may require additional documentation to support the petition.
How likely is an H-1B petition to be approved for this role?
H-1B approval rates for marketing management roles are generally strong when the job description clearly establishes degree requirements and the applicant's credentials align with the field. The bigger hurdle is lottery selection, not approval. In recent fiscal years, selection rates have ranged from roughly 25 to 35 percent for the general cap. Once selected, approval rates for well-documented marketing petitions are high.
Where can I find Customer Marketing Manager jobs that offer visa sponsorship?
Most general job boards don't filter for sponsorship willingness, which means significant time wasted on roles that won't sponsor. Migrate Mate is built specifically for international candidates and surfaces Customer Marketing Manager roles from employers open to visa sponsorship, so you can focus your applications where they actually have a chance.
What is the prevailing wage requirement for sponsored Customer Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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