Growth Marketing Lead Jobs in USA with Visa Sponsorship
Growth Marketing Leads in the U.S. typically qualify for H-1B visa or O-1 visa sponsorship when the role requires a bachelor's degree in marketing, business, or a related field. Employers in tech, SaaS, and e-commerce sponsor this title regularly, though sponsorship willingness varies by company size and hiring urgency. For detailed occupation requirements, see the O*NET profile.
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Lead Growth Marketing Manager (Consumer Acquisition)
LOCATION: Austin, TX, United States
CATEGORY: Marketing
JOB ID: 3196
DESCRIPTION
This role sits at the center of scaling a high-priority, early-stage consumer line of business. Acquisition is your immediate mandate: you will optimize and scale established performance channels while systematically discovering and unlocking the next ones. Paid acquisition is an essential pillar, but it lives within a wide growth portfolio spanning website conversion, lifecycle programs, outbound mechanics, and go-to-market systems. You will naturally be deepest in a few of these areas, but you should be conversant and comfortable across all of them.
This is a high-autonomy individual contributor (IC) position designed for a strategic growth operator. Rather than operating in an operational silo, you will mobilize and lead cross-functional squads across Marketing, Product, Engineering, Design, and Data to turn growth hypotheses into execution. You possess the dual mindset of someone who is deeply motivated by quantitative exploration to uncover fresh growth vectors, yet relentless about fine-tuning unit economics across proven channels. Whether an initiative calls for driving high-level strategy or rolling up your sleeves to launch tests directly, you will do whatever it takes to move the needle, and you’ll have the executive communication skills to present your strategic rationale directly to leadership.
Throughout all of this, modern AI tools are integral to how you work: you’ll leverage AI to rapidly draft creative assets, build and test landing page variants, and automate iterative workflows to move faster and stay lean.
ROLE AND RESPONSIBILITIES
What You’ll Do:
Scale Established Channels & Discover New Levers
- Drive end-to-end acquisition strategy across paid media (Meta, Google/YouTube, TikTok, and emerging networks) while discovering and testing new, non-traditional distribution loops.
- Connect paid acquisition with on-site conversion rate optimization (CRO), lifecycle touchpoints, outbound initiatives, and GTM systems to ensure sustainable user economics.
- Spot organic discovery and AI search engine opportunities, set the KPIs and directional strategy, and coordinate with specialized partners and cross-functional teams to capture high-intent demand.
Surface Opportunities & Lead Cross-Functional Squads
- Identify untapped growth opportunities through data and customer signals, orchestrating cross-functional teams to deliver them or rolling up your sleeves to execute the zero-to-one build yourself.
- Lead and align agile, cross-functional squads across Product, Engineering, Design, Lifecycle, and Data Science to run coordinated growth experiments.
- Synthesize complex performance data and cohort analytics into clear, actionable readouts and strategic recommendations for senior leadership.
Build AI-Accelerated Growth Engines
- Utilize generative AI workflows to rapidly prototype landing pages, generate creative and copy variations, and launch experiments without getting stuck in support queues.
- Deploy AI tools to streamline campaign operations, accelerate multivariate testing velocity, and create scalable, compounding marketing surfaces.
Drive Experimentation & Analytical Rigor
- Build rigorous testing roadmaps across messaging hooks, creative angles, audience cohorts, and post-click onboarding funnels.
- Model CAC, conversion efficiency, payback timelines, and customer lifetime value (LTV) to ensure channel expansion remains profitable.
BASIC QUALIFICATIONS
What You Bring:
- Consumer Growth & Channel Breadth
- 8–10+ years of growth experience in performance marketing, demand generation, or growth product marketing within high-growth B2C tech or consumer digital platforms.
- Demonstrated track record of scaling consumer businesses, with verifiable results driving growth through paid acquisition, product marketing (PMM), go-to-market (GTM) execution, or dedicated growth analytics.
- Strong depth in paid acquisition paired with practical working literacy across landing page optimization, lifecycle, outbound channels, and GTM infrastructure.
-
Ability to recognize organic search, content, and discovery mechanics as commercial growth levers and steer initiatives toward measurable business goals.
-
Proven Analytics Track Record
- Demonstrated track record using data and analytics to uncover hidden growth headroom, prioritize high-impact bets, and defend strategic decisions.
- Highly proficient in building unit-economics models, evaluating cohort curves, and measuring incrementality without requiring heavy analyst oversight.
-
Familiarity with modern attribution landscapes, privacy shifts, and blended measurement frameworks.
-
Cross-Functional Influence & Execution Agility
- Proven ability as an individual contributor to lead cross-functional projects, rally cross-discipline partners, and maintain momentum across teams.
- Comfortable balancing strategic prioritization with direct execution, stepping in to personally set up, test, and iterate when the playbook is still unwritten.
-
Confident, polished communication style capable of framing trade-offs, commercial upside, and risk directly to senior stakeholders.
-
Practical AI Fluency
- Active, regular user of generative AI tools for creative generation, copy iteration, asset variation, and rapid landing page development.
- Experience using AI tools to increase execution speed, eliminate operational bottlenecks, and maintain high testing velocity.
- Clear intuition for brand voice, quality assurance, and risk awareness when deploying AI-assisted assets in the market.
HOW WE WORK
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
HOW WE REWARD YOU
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Apply Now
INTRODUCTION
Lead Growth Marketing Manager (Consumer Acquisition)
LOCATION: Austin, TX, United States
CATEGORY: Marketing
JOB ID: 3196
DESCRIPTION
This role sits at the center of scaling a high-priority, early-stage consumer line of business. Acquisition is your immediate mandate: you will optimize and scale established performance channels while systematically discovering and unlocking the next ones. Paid acquisition is an essential pillar, but it lives within a wide growth portfolio spanning website conversion, lifecycle programs, outbound mechanics, and go-to-market systems. You will naturally be deepest in a few of these areas, but you should be conversant and comfortable across all of them.
This is a high-autonomy individual contributor (IC) position designed for a strategic growth operator. Rather than operating in an operational silo, you will mobilize and lead cross-functional squads across Marketing, Product, Engineering, Design, and Data to turn growth hypotheses into execution. You possess the dual mindset of someone who is deeply motivated by quantitative exploration to uncover fresh growth vectors, yet relentless about fine-tuning unit economics across proven channels. Whether an initiative calls for driving high-level strategy or rolling up your sleeves to launch tests directly, you will do whatever it takes to move the needle, and you’ll have the executive communication skills to present your strategic rationale directly to leadership.
Throughout all of this, modern AI tools are integral to how you work: you’ll leverage AI to rapidly draft creative assets, build and test landing page variants, and automate iterative workflows to move faster and stay lean.
ROLE AND RESPONSIBILITIES
What You’ll Do:
Scale Established Channels & Discover New Levers
- Drive end-to-end acquisition strategy across paid media (Meta, Google/YouTube, TikTok, and emerging networks) while discovering and testing new, non-traditional distribution loops.
- Connect paid acquisition with on-site conversion rate optimization (CRO), lifecycle touchpoints, outbound initiatives, and GTM systems to ensure sustainable user economics.
- Spot organic discovery and AI search engine opportunities, set the KPIs and directional strategy, and coordinate with specialized partners and cross-functional teams to capture high-intent demand.
Surface Opportunities & Lead Cross-Functional Squads
- Identify untapped growth opportunities through data and customer signals, orchestrating cross-functional teams to deliver them or rolling up your sleeves to execute the zero-to-one build yourself.
- Lead and align agile, cross-functional squads across Product, Engineering, Design, Lifecycle, and Data Science to run coordinated growth experiments.
- Synthesize complex performance data and cohort analytics into clear, actionable readouts and strategic recommendations for senior leadership.
Build AI-Accelerated Growth Engines
- Utilize generative AI workflows to rapidly prototype landing pages, generate creative and copy variations, and launch experiments without getting stuck in support queues.
- Deploy AI tools to streamline campaign operations, accelerate multivariate testing velocity, and create scalable, compounding marketing surfaces.
Drive Experimentation & Analytical Rigor
- Build rigorous testing roadmaps across messaging hooks, creative angles, audience cohorts, and post-click onboarding funnels.
- Model CAC, conversion efficiency, payback timelines, and customer lifetime value (LTV) to ensure channel expansion remains profitable.
BASIC QUALIFICATIONS
What You Bring:
- Consumer Growth & Channel Breadth
- 8–10+ years of growth experience in performance marketing, demand generation, or growth product marketing within high-growth B2C tech or consumer digital platforms.
- Demonstrated track record of scaling consumer businesses, with verifiable results driving growth through paid acquisition, product marketing (PMM), go-to-market (GTM) execution, or dedicated growth analytics.
- Strong depth in paid acquisition paired with practical working literacy across landing page optimization, lifecycle, outbound channels, and GTM infrastructure.
-
Ability to recognize organic search, content, and discovery mechanics as commercial growth levers and steer initiatives toward measurable business goals.
-
Proven Analytics Track Record
- Demonstrated track record using data and analytics to uncover hidden growth headroom, prioritize high-impact bets, and defend strategic decisions.
- Highly proficient in building unit-economics models, evaluating cohort curves, and measuring incrementality without requiring heavy analyst oversight.
-
Familiarity with modern attribution landscapes, privacy shifts, and blended measurement frameworks.
-
Cross-Functional Influence & Execution Agility
- Proven ability as an individual contributor to lead cross-functional projects, rally cross-discipline partners, and maintain momentum across teams.
- Comfortable balancing strategic prioritization with direct execution, stepping in to personally set up, test, and iterate when the playbook is still unwritten.
-
Confident, polished communication style capable of framing trade-offs, commercial upside, and risk directly to senior stakeholders.
-
Practical AI Fluency
- Active, regular user of generative AI tools for creative generation, copy iteration, asset variation, and rapid landing page development.
- Experience using AI tools to increase execution speed, eliminate operational bottlenecks, and maintain high testing velocity.
- Clear intuition for brand voice, quality assurance, and risk awareness when deploying AI-assisted assets in the market.
HOW WE WORK
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
HOW WE REWARD YOU
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Apply Now
See all 7,306+ Growth Marketing Lead Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Growth Marketing Lead roles.
Get Access To All JobsTips for Finding Growth Marketing Lead Jobs
Frame your degree as a specialty occupation requirement
H-1B eligibility hinges on proving the role requires a specific degree. Emphasize how your marketing, business, or data analytics degree directly underpins growth strategy, attribution modeling, or funnel optimization, not just general marketing skills.
Target companies with active H-1B filing histories
SaaS companies, venture-backed startups, and large e-commerce employers file H-1Bs for growth roles regularly. Prioritizing companies with a documented track record of sponsorship dramatically improves your chances of finding an employer willing to start the process.
Lead with performance metrics in your application
Growth marketing is results-driven. Quantify your impact: pipeline influenced, CAC reduced, conversion rates improved, or revenue attributed. Employers who see clear ROI from your work are far more motivated to invest in sponsorship paperwork and legal fees.
Understand the LCA wage requirement before you negotiate
Your employer must certify your offered salary meets the prevailing wage for your location and job title on the Labor Condition Application. Knowing this standard helps you understand whether an offer is compliant before the petition is even filed.
Australians should ask about the E-3 visa specifically
If you hold Australian citizenship, the E-3 visa is a faster, simpler alternative to H-1B. There's no lottery, no annual cap pressure, and the application goes through the consulate directly. Many employers don't know to offer it, so raise it yourself.
Prepare for the specialty occupation question with your offer letter
USCIS scrutinizes whether growth marketing roles genuinely require a degree. Ask your employer to specify in the offer letter that the position requires a bachelor's degree or higher in a directly related field, not just a preference or general business background.
Frequently Asked Questions
Does a Growth Marketing Lead role qualify for H-1B sponsorship?
Yes, in most cases. Growth Marketing Lead qualifies as a specialty occupation when the role demonstrably requires a bachelor's degree in marketing, business, data analytics, or a closely related field. USCIS looks at whether the degree requirement is genuine and specific. Generalist roles where any degree suffices face more scrutiny. Roles tied to performance analytics, paid media strategy, or product-led growth are more defensible than broad brand management positions.
Which visa types do employers use to sponsor Growth Marketing Leads?
H-1B visa is the most common path for international candidates in this role. Australian citizens can apply for the E-3 visa, which skips the lottery entirely and processes through the consulate. Candidates with an exceptional track record in growth, major publications, speaking engagements, or measurable industry impact, may also qualify for the O-1A. TN visa status covers Canadians and Mexicans in certain management and marketing roles under USMCA.
What degree do I need to get sponsored as a Growth Marketing Lead?
A bachelor's degree in marketing, business administration, communications, data analytics, or a related quantitative field is the standard baseline for H-1B eligibility. The degree field should map clearly to the job's core functions. If your degree is in an unrelated area, three years of specialized work experience can substitute for one year of education under USCIS rules, though this weakens the petition and increases RFE risk.
How hard is it for employers to sponsor a Growth Marketing Lead compared to a software engineer?
Harder, but not prohibitive. Software engineering roles have an established specialty occupation precedent that makes approvals more routine. Growth marketing sits in a grayer zone, USCIS sometimes issues Requests for Evidence asking employers to prove the role isn't generalist. Strong job descriptions that tie responsibilities to specific degree requirements, along with detailed support letters from the employer, significantly reduce that risk. Approval rates for marketing-category H-1Bs have historically been above 80%.
Where can I find Growth Marketing Lead jobs that offer visa sponsorship?
Migrate Mate lists Growth Marketing Lead positions filtered specifically for visa sponsorship, so you're not sifting through roles that won't consider international candidates. The platform focuses on companies with documented sponsorship history, which saves significant time in your search. Venture-backed SaaS companies and growth-stage e-commerce businesses are the most active sponsors for this title, and both categories are well represented.
What is the prevailing wage requirement for sponsored Growth Marketing Lead jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.