Influencer Marketing Specialist Jobs in USA with Visa Sponsorship
Influencer Marketing Specialist roles attract strong H-1B visa sponsorship from tech companies, consumer brands, and agencies classifying the position as a specialty occupation requiring a degree in marketing, communications, or a related field. Competition for sponsorship is real but manageable with the right employer targets. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsJob Description:
The Senior Specialist, Influencer Marketing will play a key role in driving all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Influencers, VIPs) to lead programs that ladder up to our global marketing strategy and goals. This role will be responsible for project management, strategy and optimization, managing product sampling and event coordination support, growing our roster of tried-and-true brand advocates, and more.
This job is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?
Program Management and Strategic Ownership:
- Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy.
- Lead seasonal brainstorm and planning sessions to integrate creator activations into the overarching marketing campaigns; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.
- Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting.
- Manage casting, campaign briefs, product seeding, travel logistics, and campaign performance for all Brand Strategy ideated events including single-event attendance, campaign photoshoots, and multi-day influencer trips.
- Manage strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role, dedicated to the execution of this program.
- Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines.
- Source new and nurture existing relationships to create symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management.
- Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product.
- Negotiate contracts with creators, talent agencies, and new vendors.
Cross Functional Partnership:
- Actively manage external vendors/agencies on strategy, briefing, tactics, execution, optimizations, etc.
- Collaborate with internal creative teams on casting and creator projection when appropriate/necessary.
- Liaison with our brand strategy and affiliate teams to strategically plan creator content calendars and briefs.
- Partner with other channel owners (PR, social, paid media, e-comm, etc.) to maximize the exposure of influencer content.
- Integrate program plans and deliverables into existing cross-functional processes.
- Actively participate in cross-functional marketing planning processes for total team visibility and leadership buy-in.
Insights & Reporting:
- Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal.
- Share status and hindsights with Senior Influencer Manager, Marketing Leadership, and cross functional parties.
- Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager.
- Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing.
What Do You Need To Bring?
- Bachelor’s degree in Marketing, Advertising or related field or relevant experience.
- 5+ years of experience in influencer marketing, preferably for large lifestyle / fashion brands.
- 3+ years of experience with program development/management, with influencer or ambassador programs preferred.
- Experience managing an external agency vendor/partner preferred.
- Some existing relationships with relevant influencers expected.
- High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities.
- Proven ability to analyze abstract data to build a comprehensive story about product or content performance.
- Very strong project management skills (including timeline development/management, budget).
- Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together.
- Strong relationship development/management and written/verbal communication skills.
- High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.).
- Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends).
- Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level).
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.
Job Description:
The Senior Specialist, Influencer Marketing will play a key role in driving all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Influencers, VIPs) to lead programs that ladder up to our global marketing strategy and goals. This role will be responsible for project management, strategy and optimization, managing product sampling and event coordination support, growing our roster of tried-and-true brand advocates, and more.
This job is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?
Program Management and Strategic Ownership:
- Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy.
- Lead seasonal brainstorm and planning sessions to integrate creator activations into the overarching marketing campaigns; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.
- Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting.
- Manage casting, campaign briefs, product seeding, travel logistics, and campaign performance for all Brand Strategy ideated events including single-event attendance, campaign photoshoots, and multi-day influencer trips.
- Manage strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role, dedicated to the execution of this program.
- Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines.
- Source new and nurture existing relationships to create symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management.
- Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product.
- Negotiate contracts with creators, talent agencies, and new vendors.
Cross Functional Partnership:
- Actively manage external vendors/agencies on strategy, briefing, tactics, execution, optimizations, etc.
- Collaborate with internal creative teams on casting and creator projection when appropriate/necessary.
- Liaison with our brand strategy and affiliate teams to strategically plan creator content calendars and briefs.
- Partner with other channel owners (PR, social, paid media, e-comm, etc.) to maximize the exposure of influencer content.
- Integrate program plans and deliverables into existing cross-functional processes.
- Actively participate in cross-functional marketing planning processes for total team visibility and leadership buy-in.
Insights & Reporting:
- Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal.
- Share status and hindsights with Senior Influencer Manager, Marketing Leadership, and cross functional parties.
- Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager.
- Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing.
What Do You Need To Bring?
- Bachelor’s degree in Marketing, Advertising or related field or relevant experience.
- 5+ years of experience in influencer marketing, preferably for large lifestyle / fashion brands.
- 3+ years of experience with program development/management, with influencer or ambassador programs preferred.
- Experience managing an external agency vendor/partner preferred.
- Some existing relationships with relevant influencers expected.
- High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities.
- Proven ability to analyze abstract data to build a comprehensive story about product or content performance.
- Very strong project management skills (including timeline development/management, budget).
- Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together.
- Strong relationship development/management and written/verbal communication skills.
- High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.).
- Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends).
- Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level).
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.
See all Influencer Marketing Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Influencer Marketing Specialist roles.
Get Access To All JobsTips for Finding Visa Sponsorship as an Influencer Marketing Specialist
Target employers with a history of H-1B filings
Large consumer brands, tech platforms, and full-service agencies file H-1B petitions for marketing roles regularly. Employers who have sponsored similar positions before are far more likely to do it again than those with no filing history.
Frame your degree as a direct match for the role
USCIS requires a specific degree-to-role connection for specialty occupation approval. A degree in marketing, communications, advertising, or digital media strengthens your case considerably more than a general business degree without supporting coursework.
Emphasize platform-specific expertise in your application
Employers sponsoring visas want to justify the investment. Demonstrating measurable results on Instagram, TikTok, or YouTube, such as campaign ROI or audience growth metrics, makes the business case for sponsorship concrete and harder to dismiss.
Approach agencies that manage brand accounts at scale
Multi-client marketing and talent agencies often sponsor visa holders across multiple client engagements. They have established legal processes, reducing friction compared to a brand navigating sponsorship for the first time independently.
Understand the H-1B lottery before you apply
Most Influencer Marketing Specialist roles require the annual H-1B cap lottery. Registrations open in March for an October start date. Planning your job search timeline around this window is essential to avoid a year-long gap in work authorization.
Consider cap-exempt employers as a bridge strategy
Universities, nonprofits, and research institutions are exempt from the H-1B lottery. Some run marketing functions that include influencer and social media roles. A cap-exempt role lets you secure H-1B status outside the lottery entirely.
Frequently Asked Questions
Does an Influencer Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
It can, but it requires documentation. USCIS evaluates whether the role normally requires a bachelor's degree in a specific field. Positions with clear requirements in marketing, communications, or digital media generally qualify. Roles where any degree is accepted regardless of field are more likely to face an RFE or denial. Your employer's job description language matters significantly here.
What degree do I need to get an H-1B sponsored as an Influencer Marketing Specialist?
A bachelor's degree in marketing, communications, advertising, public relations, or digital media is the strongest foundation. Degrees in business with a marketing concentration can work if coursework is relevant. USCIS looks for a direct connection between your field of study and the specific duties of the role, so a closely matched degree reduces the risk of a specialty occupation challenge.
How likely is it that an employer will sponsor an Influencer Marketing Specialist for an H-1B?
Willingness to sponsor varies significantly by employer size and sector. Large tech companies and consumer brands with dedicated immigration programs are more likely to sponsor than small agencies or startups. The overall H-1B visa selection rate for cap-subject petitions was around 25% in FY2025, so lottery odds are a real factor regardless of employer willingness. Browse Migrate Mate to identify employers who have filed for marketing roles previously.
Can I work as an Influencer Marketing Specialist on OPT while searching for a sponsored role?
Yes. F-1 graduates with a degree in a qualifying field can work on OPT for up to 12 months, or 36 months with STEM OPT extension if the degree qualifies. Marketing and communications degrees generally do not qualify for STEM extension, so the standard 12-month window applies. Use that time strategically to secure an employer willing to file your H-1B cap registration before the March deadline.
Are there visa options beyond the H-1B for Influencer Marketing Specialists?
Australian citizens can apply for the E-3 visa, which has no lottery and a much faster path to U.S. employment. Canadian and Mexican citizens may qualify for TN visa status if the role maps to a qualifying USMCA occupation category, though marketing specialist roles require careful classification. O-1A is theoretically available for applicants with extraordinary ability, but the evidentiary bar is high for most marketing professionals early in their careers.
What is the prevailing wage requirement for sponsored Influencer Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.