Influencer Marketing Specialist Jobs in USA with Visa Sponsorship
Influencer Marketing Specialist roles qualify for H-1B visa sponsorship as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application before you can start, and the annual cap and selection process means timing your job search matters. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.
Join our dynamic and thriving footwear company as a Specialist, Marketing–Social & Influencer in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
ROLE AND RESPONSIBILITIES
What will you be doing?
- Create & Engage: Manage Naturalizer's organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning, creation, publishing and community engagement. Develop compelling, social-first content that reflects brand voice, taps into cultural trends and drives audience growth.
- Lead & Execute: Manage paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development and approvals. Build creator relationships and identify opportunities to leverage content across organic social, paid media and ecommerce.
- Drive Social Commerce: Support the growth of TikTok Shop through creator activations, promotional campaigns, platform management and collaboration with internal teams and agency partners. Execute additional social commerce initiatives, including ShopMy, affiliate programs and creator gifting.
- Collaborate & Optimize: Partner with Brand Marketing, Creative, Sales, PR and external agencies to execute integrated campaigns. Support product gifting, sample fulfillment and content usage-rights management while tracking social, influencer and commerce performance to optimize results.
PERKS
Perks you will enjoy!
- Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Get Paid When You Want: Access your money as you earn it and request your earnings before payday
- Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
- Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
- Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO
BASIC QUALIFICATIONS
Qualifications that make you the perfect fit!
- Bachelor's degree in Marketing, Communications or a related field preferred
- 3+ years of hands-on experience in social media, influencer/creator marketing or digital marketing
- Demonstrated experience managing brand social channels, particularly Instagram and TikTok
- Experience executing paid creator/influencer partnerships, including briefs, contracts and content approvals
- Strong understanding of social media trends, creator culture, platform best practices and performance metrics
- Experience with TikTok Shop, ShopMy, affiliate marketing or social commerce platforms preferred
- Strong creative instincts, writing skills and experience developing social-first content
- Excellent organizational, project management and communication skills; ability to independently manage multiple priorities
- Experience in fashion, footwear, lifestyle or consumer retail marketing preferred
- Familiarity with social scheduling, analytics and Microsoft Office tools
EEO STATEMENT
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
INTRODUCTION
Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.
Join our dynamic and thriving footwear company as a Specialist, Marketing–Social & Influencer in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
ROLE AND RESPONSIBILITIES
What will you be doing?
- Create & Engage: Manage Naturalizer's organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning, creation, publishing and community engagement. Develop compelling, social-first content that reflects brand voice, taps into cultural trends and drives audience growth.
- Lead & Execute: Manage paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development and approvals. Build creator relationships and identify opportunities to leverage content across organic social, paid media and ecommerce.
- Drive Social Commerce: Support the growth of TikTok Shop through creator activations, promotional campaigns, platform management and collaboration with internal teams and agency partners. Execute additional social commerce initiatives, including ShopMy, affiliate programs and creator gifting.
- Collaborate & Optimize: Partner with Brand Marketing, Creative, Sales, PR and external agencies to execute integrated campaigns. Support product gifting, sample fulfillment and content usage-rights management while tracking social, influencer and commerce performance to optimize results.
PERKS
Perks you will enjoy!
- Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Get Paid When You Want: Access your money as you earn it and request your earnings before payday
- Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
- Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
- Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO
BASIC QUALIFICATIONS
Qualifications that make you the perfect fit!
- Bachelor's degree in Marketing, Communications or a related field preferred
- 3+ years of hands-on experience in social media, influencer/creator marketing or digital marketing
- Demonstrated experience managing brand social channels, particularly Instagram and TikTok
- Experience executing paid creator/influencer partnerships, including briefs, contracts and content approvals
- Strong understanding of social media trends, creator culture, platform best practices and performance metrics
- Experience with TikTok Shop, ShopMy, affiliate marketing or social commerce platforms preferred
- Strong creative instincts, writing skills and experience developing social-first content
- Excellent organizational, project management and communication skills; ability to independently manage multiple priorities
- Experience in fashion, footwear, lifestyle or consumer retail marketing preferred
- Familiarity with social scheduling, analytics and Microsoft Office tools
EEO STATEMENT
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
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Get Access To All JobsTips for Finding Visa Sponsorship as an Influencer Marketing Specialist
Frame your degree as directly relevant
Influencer marketing sits at the intersection of communications, digital analytics, and brand strategy. When applying, highlight how your degree in marketing, communications, or a related field maps specifically to your job duties, since USCIS scrutinizes specialty occupation eligibility for emerging digital roles.
Target brands with in-house creator teams
Consumer brands, media companies, and tech platforms that run internal influencer programs are more likely to sponsor than agencies, which typically rely on contractors. Look for roles titled Influencer Marketing Manager or Creator Partnerships Specialist embedded within full-time marketing departments.
Verify prevailing wage before negotiating your offer
Your employer must certify your wage meets DOL prevailing wage levels on the LCA. Use the OFLC Wage Search to look up the wage level for your role and metro area before discussing compensation, so you're not caught off guard during the offer stage.
Use Migrate Mate to find verified sponsoring employers
Influencer marketing roles are scattered across industries, making it hard to know which employers have actually sponsored before. Migrate Mate lists employers with verified LCA filing history for marketing roles, searchable by city, so you can prioritize outreach to companies that have done this before.
Get your portfolio documentation sponsor-ready early
Employers filing an H-1B for a creative-adjacent role often face RFEs questioning whether the position qualifies as a specialty occupation. Prepare a written breakdown of your campaign strategy work, analytics responsibilities, and any cross-functional collaboration to support your employer's petition documentation.
Understand your OPT timeline relative to the H-1B cap
If you're on F-1 OPT, the H-1B is subject to an annual cap and selection process, so your employer needs to file during the registration window before your OPT expires. Plan your job search timeline so you have an offer in place before that window opens.
Frequently Asked Questions
Does an Influencer Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
Yes, but it requires careful documentation. USCIS expects the role to require a bachelor's degree in a specific field like marketing, communications, or digital media, not just any degree. If the job description is vague about degree requirements or emphasizes social media savvy over professional qualifications, your employer may receive a Request for Evidence. The petition should spell out how analytical, strategic, and brand management duties tie directly to a relevant degree field.
Which visa types are realistic for an Influencer Marketing Specialist seeking sponsorship?
The H-1B is the most common path for full-time roles. Australian citizens can pursue the E-3 visa, which has a separate cap and no lottery. Chilean and Singaporean nationals may qualify for the H-1B1 visa. F-1 students can work under OPT or STEM OPT if the role qualifies under a STEM-designated degree. TN visa status does not cover marketing roles, since Influencer Marketing Specialist is not on the USMCA profession list.
What degree do I need for an employer to sponsor me as an Influencer Marketing Specialist?
A bachelor's degree in marketing, communications, advertising, digital media, or a closely related field is standard. USCIS looks at whether the degree is directly tied to the role's duties, not just whether a degree exists. A general business degree may work if your coursework included brand management or digital marketing. Degrees in unrelated fields create specialty occupation risk and may require additional evidence like work experience or expert opinion letters.
How do I find employers who have sponsored Influencer Marketing Specialist roles before?
Migrate Mate shows employers with verified LCA filing history for marketing and creator roles, searchable by location. Focusing your applications on companies that have already navigated the sponsorship process for similar roles significantly reduces the risk of an employer withdrawing an offer because they're unfamiliar with the filing requirements.
Can a marketing agency sponsor an Influencer Marketing Specialist on an H-1B?
Agencies can sponsor, but it's less common because many agency roles are project-based or involve contract placements, which complicate the employer-employee relationship USCIS requires for H-1B petitions. In-house roles at brands or media companies with a stable reporting structure are easier to sponsor. If you're evaluating an agency offer, confirm they're offering a direct W-2 employment arrangement, not a staffing or consulting model, before assuming they'll file.
What is the prevailing wage requirement for sponsored Influencer Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.