Digital Marketing Director Jobs in USA with Visa Sponsorship
Digital Marketing Directors can find H-1B visa and O-1 visa sponsorship through U.S. companies, though the role must qualify as a specialty occupation requiring a bachelor's degree in marketing, communications, or a directly related field. For detailed occupation requirements, see the O*NET profile.
Find Digital Marketing Director JobsOverview
Showing 5 of 9,088+ Digital Marketing Director jobs
See all 9,088+ Digital Marketing Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Director roles.
Get Access To All JobsWHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
WHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
See all 9,088+ Digital Marketing Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Director roles.
Get Access To All JobsTips for Finding Digital Marketing Director Jobs
Frame your degree as directly relevant
USCIS requires a specific degree match for specialty occupation status. A bachelor's in marketing, communications, or business with a marketing concentration strengthens your H-1B petition. Unrelated degrees create unnecessary friction in the approval process.
Target companies with H-1B approval history
Large consumer brands, enterprise SaaS companies, and global agencies sponsor Digital Marketing Directors regularly. Look for employers with established immigration processes rather than smaller companies filing H-1Bs for the first time.
Build a portfolio of measurable outcomes
Sponsoring employers need to justify the hire. Concrete results, such as revenue driven by campaigns, pipeline growth, or audience scale, make the business case for sponsorship far more compelling than a list of tools and responsibilities.
Consider the O-1A visa if you have notable achievements
If you've led campaigns with significant industry recognition, managed eight-figure budgets, or been featured in trade publications, the O-1A can bypass the H-1B lottery entirely and offers a viable path with strong employer support.
Understand the LCA wage requirement before negotiating
Your employer must file a Labor Condition Application certifying your offered wage meets the prevailing rate for your location and role. Understanding this before salary discussions ensures your offer is structured in a way that supports the petition.
Start the sponsorship conversation before you need it urgently
H-1B cap-subject petitions are filed once per year in April, with an October start date. Approaching employers months in advance gives them time to engage immigration counsel and prepare, rather than declining because timelines feel unmanageable.
Frequently Asked Questions
Does a Digital Marketing Director role qualify as a specialty occupation for H-1B purposes?
Generally yes, but the petition needs to demonstrate that the specific role requires a bachelor's degree in a directly related field, not just any degree. Roles emphasizing strategic planning, data analytics, and brand management with clear educational prerequisites have stronger approval outcomes than broadly defined general management positions where the degree requirement is vague.
What visa options exist for Digital Marketing Directors beyond the H-1B?
The O-1A is worth considering if you have demonstrable achievements like major campaign recognition, significant industry awards, or a track record of leading high-profile brand initiatives. Australians can pursue the E-3 visa, which has no lottery and far more available slots than the H-1B visa. L-1 visa transfers are also an option if your current employer has U.S. operations.
How do I find U.S. employers willing to sponsor a Digital Marketing Director?
Migrate Mate is the most direct way to find sponsorship-open employers hiring for this role. Beyond that, prioritize companies that already have international workforces, established HR and legal teams, and a history of H-1B filings. Multinational brands, enterprise tech companies, and large agencies are more likely to have the infrastructure to support sponsorship efficiently.
Does my degree field matter for H-1B sponsorship as a Digital Marketing Director?
It matters significantly. USCIS looks for a direct connection between your degree and the job duties. Marketing, communications, advertising, or business with a marketing specialization are strong matches. A degree in an unrelated field, even combined with years of experience, can complicate the petition. Your employer's immigration attorney can assess degree equivalency if your background is non-traditional.
What approval rates look like for H-1B petitions in marketing and advertising roles?
Marketing and advertising roles have faced more scrutiny than technical roles because USCIS sometimes challenges whether they meet specialty occupation standards. Director-level positions with clear analytical and strategic responsibilities tend to perform better than generalist marketing roles. Premium processing, which adjudicates the petition within 15 business days, is worth discussing with your employer if timeline certainty matters.
What is the prevailing wage requirement for sponsored Digital Marketing Director jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.