Digital Marketing Director Jobs in USA with Visa Sponsorship
Digital Marketing Directors can find H-1B visa and O-1 visa sponsorship through U.S. companies, though the role must qualify as a specialty occupation requiring a bachelor's degree in marketing, communications, or a directly related field. For detailed occupation requirements, see the O*NET profile.
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Leads the development and execution of comprehensive digital marketing strategies to strengthen Janus International and its subsidiaries’ market positions. The Director of Digital Marketing will serve as the architect and integrator of JBI’s digital marketing ecosystem, overseeing Web Experience and end-to-end Inbound Campaigns and Marketing Automation (lead lifecycle, campaign performance, attribution). This leader will ensure all digital channels work seamlessly together to drive pipeline growth, optimize conversion, and strengthen JBI’s brand presence.
This role is pivotal in driving revenue growth, brand awareness, and customer engagement in the B2B space. The ideal candidate will effectively manage multiple inbound marketing campaigns across 8 brands, monitor campaign effectiveness, and ensure alignment with the company’s overall objectives while fostering a data-driven, inbound marketing culture.
Responsibilities:
- Partner with Marketing Leadership, creative team, business unit stakeholders, to design and execute integrated marketing campaigns that expand the company’s audience, generate qualified leads and convert into order.
- Oversee the full lifecycle of marketing campaigns, including segmentation, digital content creation, workflow automation, testing, tracking, reporting, and post-campaign analysis. Ensure all campaigns are on message, relevant to the target audience and data-driven, with a focus on lead generation and conversion.
- Ensure the digital marketing team consistently delivers content that is on message, targeted to the right audience, and ultimately generates qualified leads.
- Work closely with the Creative Director to maintain and uphold brand standards across all business units and communication channels, ensuring a unified and consistent brand identity.
- Foster a data-driven, technology-enabled marketing culture by leveraging AI and analytics to inform strategic decisions and optimize campaign performance, driving activities that lead to strong revenue growth.
- Oversee website strategy and digital lead generation efforts across multiple brands, ensuring the company’s digital presence boosts brand visibility and supports lead acquisition.
- Drive digital lead growth across multiple brands across multiple vertical (self-storage and commercial/industrial industries).
- Provide guidance and mentorship to a high-performing marketing team of 4+ direct reports, supporting their professional growth while ensuring alignment with company values and goals.
QUALIFICATIONS
- Bachelor’s degree in Marketing or Communications or equivalent experience preferred
- 8+ years in B2B digital marketing, with leadership responsibility.
- Proven success managing both web ecosystems and marketing automation platforms.
- Hands-on expertise with HubSpot Workflows and HubSpot Campaigns (Inbound certification preferred).
- Strong knowledge of CRM integration best practices
- Extensive experience in SEO, analytics, and conversion optimization
- Proven ability to manage budgets effectively and allocate resources efficiently.
- Expertise in leading multi-channel marketing initiatives across various brands.
- Analytical and data-driven approach to digital performance management.
- Strong leadership, communication, and cross-functional collaboration skills.
- Some travel required (up to 20%)
PHYSICAL DEMANDS:
- Regularly required to sit, stand, and walk.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Overview:
Leads the development and execution of comprehensive digital marketing strategies to strengthen Janus International and its subsidiaries’ market positions. The Director of Digital Marketing will serve as the architect and integrator of JBI’s digital marketing ecosystem, overseeing Web Experience and end-to-end Inbound Campaigns and Marketing Automation (lead lifecycle, campaign performance, attribution). This leader will ensure all digital channels work seamlessly together to drive pipeline growth, optimize conversion, and strengthen JBI’s brand presence.
This role is pivotal in driving revenue growth, brand awareness, and customer engagement in the B2B space. The ideal candidate will effectively manage multiple inbound marketing campaigns across 8 brands, monitor campaign effectiveness, and ensure alignment with the company’s overall objectives while fostering a data-driven, inbound marketing culture.
Responsibilities:
- Partner with Marketing Leadership, creative team, business unit stakeholders, to design and execute integrated marketing campaigns that expand the company’s audience, generate qualified leads and convert into order.
- Oversee the full lifecycle of marketing campaigns, including segmentation, digital content creation, workflow automation, testing, tracking, reporting, and post-campaign analysis. Ensure all campaigns are on message, relevant to the target audience and data-driven, with a focus on lead generation and conversion.
- Ensure the digital marketing team consistently delivers content that is on message, targeted to the right audience, and ultimately generates qualified leads.
- Work closely with the Creative Director to maintain and uphold brand standards across all business units and communication channels, ensuring a unified and consistent brand identity.
- Foster a data-driven, technology-enabled marketing culture by leveraging AI and analytics to inform strategic decisions and optimize campaign performance, driving activities that lead to strong revenue growth.
- Oversee website strategy and digital lead generation efforts across multiple brands, ensuring the company’s digital presence boosts brand visibility and supports lead acquisition.
- Drive digital lead growth across multiple brands across multiple vertical (self-storage and commercial/industrial industries).
- Provide guidance and mentorship to a high-performing marketing team of 4+ direct reports, supporting their professional growth while ensuring alignment with company values and goals.
QUALIFICATIONS
- Bachelor’s degree in Marketing or Communications or equivalent experience preferred
- 8+ years in B2B digital marketing, with leadership responsibility.
- Proven success managing both web ecosystems and marketing automation platforms.
- Hands-on expertise with HubSpot Workflows and HubSpot Campaigns (Inbound certification preferred).
- Strong knowledge of CRM integration best practices
- Extensive experience in SEO, analytics, and conversion optimization
- Proven ability to manage budgets effectively and allocate resources efficiently.
- Expertise in leading multi-channel marketing initiatives across various brands.
- Analytical and data-driven approach to digital performance management.
- Strong leadership, communication, and cross-functional collaboration skills.
- Some travel required (up to 20%)
PHYSICAL DEMANDS:
- Regularly required to sit, stand, and walk.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
See all 47+ Digital Marketing Director jobs
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Get Access To All JobsTips for Finding Digital Marketing Director Jobs
Frame your degree as directly relevant
USCIS requires a specific degree match for specialty occupation status. A bachelor's in marketing, communications, or business with a marketing concentration strengthens your H-1B petition. Unrelated degrees create unnecessary friction in the approval process.
Target companies with H-1B approval history
Large consumer brands, enterprise SaaS companies, and global agencies sponsor Digital Marketing Directors regularly. Look for employers with established immigration processes rather than smaller companies filing H-1Bs for the first time.
Build a portfolio of measurable outcomes
Sponsoring employers need to justify the hire. Concrete results, such as revenue driven by campaigns, pipeline growth, or audience scale, make the business case for sponsorship far more compelling than a list of tools and responsibilities.
Consider the O-1A visa if you have notable achievements
If you've led campaigns with significant industry recognition, managed eight-figure budgets, or been featured in trade publications, the O-1A can bypass the H-1B lottery entirely and offers a viable path with strong employer support.
Understand the LCA wage requirement before negotiating
Your employer must file a Labor Condition Application certifying your offered wage meets the prevailing rate for your location and role. Understanding this before salary discussions ensures your offer is structured in a way that supports the petition.
Start the sponsorship conversation before you need it urgently
H-1B cap-subject petitions are filed once per year in April, with an October start date. Approaching employers months in advance gives them time to engage immigration counsel and prepare, rather than declining because timelines feel unmanageable.
Digital Marketing Director jobs are hiring across the US. Find yours.
Find Digital Marketing Director JobsFrequently Asked Questions
Does a Digital Marketing Director role qualify as a specialty occupation for H-1B purposes?
Generally yes, but the petition needs to demonstrate that the specific role requires a bachelor's degree in a directly related field, not just any degree. Roles emphasizing strategic planning, data analytics, and brand management with clear educational prerequisites have stronger approval outcomes than broadly defined general management positions where the degree requirement is vague.
What visa options exist for Digital Marketing Directors beyond the H-1B?
The O-1A is worth considering if you have demonstrable achievements like major campaign recognition, significant industry awards, or a track record of leading high-profile brand initiatives. Australians can pursue the E-3 visa, which has no lottery and far more available slots than the H-1B. L-1 transfers are also an option if your current employer has U.S. operations.
How do I find U.S. employers willing to sponsor a Digital Marketing Director?
Migrate Mate is the most direct way to find sponsorship-open employers hiring for this role. Beyond that, prioritize companies that already have international workforces, established HR and legal teams, and a history of H-1B filings. Multinational brands, enterprise tech companies, and large agencies are more likely to have the infrastructure to support sponsorship efficiently.
Does my degree field matter for H-1B sponsorship as a Digital Marketing Director?
It matters significantly. USCIS looks for a direct connection between your degree and the job duties. Marketing, communications, advertising, or business with a marketing specialization are strong matches. A degree in an unrelated field, even combined with years of experience, can complicate the petition. Your employer's immigration attorney can assess degree equivalency if your background is non-traditional.
What approval rates look like for H-1B petitions in marketing and advertising roles?
Marketing and advertising roles have faced more scrutiny than technical roles because USCIS sometimes challenges whether they meet specialty occupation standards. Director-level positions with clear analytical and strategic responsibilities tend to perform better than generalist marketing roles. Premium processing, which adjudicates the petition within 15 business days, is worth discussing with your employer if timeline certainty matters.
What is the prevailing wage requirement for sponsored Digital Marketing Director jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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