Digital Marketing Director Jobs in USA with Visa Sponsorship
Digital Marketing Directors can find H-1B visa and O-1 visa sponsorship through U.S. companies, though the role must qualify as a specialty occupation requiring a bachelor's degree in marketing, communications, or a directly related field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Myriad Genetics is seeking a Director Digital Marketing to lead its centralized digital marketing function across the enterprise. This role owns the strategy, execution, and optimization of all digital demand-generation and performance marketing activities across Myriad’s product portfolio, including Health Management, Precision Oncology, and emerging growth platforms. Operating within Myriad’s centralized marketing model, this leader will run the team responsible for digital advertising, CRM, and onsite strategy across product areas, ensuring scale, consistency, efficiency, and measurable impact. The role blends strategic leadership with a hands-on performance orientation and close partnership with product marketing, commercial, medical, and analytics teams. This is a high-impact leadership role for a modern digital marketer who thrives in both regulated healthcare and fast-paced consumer healthcare environments and knows how to balance speed, compliance, and performance.
KEY RESPONSIBILITIES
Digital Strategy & Performance Ownership
- Own Myriad’s enterprise digital marketing strategy, aligned to commercial priorities across all product areas.
- Drive measurable growth through paid digital advertising, including Google Search, Display, YouTube, and other performance channels.
- Establish clear performance targets, dashboards, and optimization cadences tied to pipeline impact, demand, and ROI.
- Drive onsite strategy improvements sourced across organic (search and social) and paid social channels to increase engagement, leads, and conversion.
Centralized Digital Execution
- Lead a centralized team responsible for:
- Paid digital media (search, display, retargeting)
- SEO and organic search performance
- Onsite optimization and conversion rate optimization (CRO)
- CRM-integrated digital programs (email, nurture, audience targeting)
- Paid and Organic Social
- Landing page strategy and optimization
- Ensure consistent standards, tools, and best practices across product lines while allowing flexibility for product-specific needs.
Agency & Partner Management
- Own relationships with external digital and media agencies, including strategy alignment, performance management, and budget oversight.
- Set clear agency KPIs and hold partners accountable for outcomes, not just activity.
- Evaluate make-vs-buy decisions to balance internal capability and agency leverage.
Cross-Functional Partnership
- Partner closely with:
- Product Marketing and Brand teams
- Sales and Commercial Operations
- Medical, Legal, and Regulatory partners
- Analytics and Marketing Operations
- Ensure all digital programs meet regulatory, privacy, and brand standards while maintaining speed to market.
Data, Analytics & Optimization
- Leverage CRM and marketing technology platforms to enable audience segmentation, targeting, attribution, and lifecycle marketing.
- Use data and insights to continuously test, learn, and optimize digital performance.
- Translate performance data into clear, executive-ready insights and recommendations.
Team Leadership & Capability Building
- Build, lead, and develop a high-performing digital marketing team in a centralized model.
- Establish clear roles, operating rhythms, and career paths for digital talent.
- Foster a culture of accountability, experimentation, and continuous improvement.
QUALIFICATIONS
Required
- Bachelor’s degree required; advanced degree preferred.
- 10+ years of progressive experience in digital marketing.
- Proven experience leading centralized digital marketing or performance marketing teams.
- Deep hands-on expertise across:
- Google Ads and paid search
- SEO and organic growth strategies
- Website optimization and digital user experience
- CRM-driven digital marketing (email, nurture, audience targeting)
- Social across platforms for both HCPs and patients
- Strong track record of managing agencies and significant digital media budgets.
- Experience operating in regulated industries (healthcare, life sciences, diagnostics, or adjacent sectors) and in operating with consumers.
- Experience navigating healthcare privacy challenges.
Preferred
- Experience supporting multiple products or business units within a centralized model.
- Familiarity with healthcare compliance considerations (HIPAA, privacy, promotional review processes).
- Strong analytical orientation with comfort using dashboards, attribution models, and performance reporting.
WHAT SUCCESS LOOKS LIKE
Within the first 12–18 months, this leader will:
- Establish a best-in-class centralized digital marketing engine.
- Improve efficiency and ROI across digital spend.
- Drive measurable increases in qualified demand and pipeline contribution.
- Create clarity and alignment between product teams and centralized digital execution.
- Build a scalable foundation to support Myriad’s growth strategy.
Physical Requirements
Lifting Requirements – sedentary work or exerting up to 10 pounds of force occasionally. Physical Requirements – stationary positioning, moving, communicating, and observing. Use of equipment and tools that are necessary to perform essential functions of the job.
EEO
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
About us
Myriad Genetics is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and well-being for all. Myriad Genetics develops and offers molecular tests that help assess the risk of developing disease or disease progression and guide treatment decisions across medical specialties where molecular insights can significantly improve patient care and lower healthcare costs.
Ready to transform the future of patient care through the power of genetics? For more than 30 years, Myriad Genetics has led the way in precision medicine by delivering important insights to help people make informed health decisions. As a leading molecular diagnostic testing and precision medicine company, we are dedicated to advancing health and well-being for all. Our innovative genetic tests are used across specialties including oncology, women’s health, and mental health, empowering clinicians to personalize treatment and help their patients take proactive steps toward better outcomes. What inspires us – and you – is simple: Every test, every insight, and every patient story emphasizes our commitment to improving lives through science, innovation, and care.
Myriad Genetics will never request payment, solicit personal financial information, or conduct interviews via informal channels (e.g., personal email, text messages). All opportunity-related communication with Myriad Genetics will come from our employees, whose e-mail addresses end with "@myriad.com."
INTRODUCTION
Myriad Genetics is seeking a Director Digital Marketing to lead its centralized digital marketing function across the enterprise. This role owns the strategy, execution, and optimization of all digital demand-generation and performance marketing activities across Myriad’s product portfolio, including Health Management, Precision Oncology, and emerging growth platforms. Operating within Myriad’s centralized marketing model, this leader will run the team responsible for digital advertising, CRM, and onsite strategy across product areas, ensuring scale, consistency, efficiency, and measurable impact. The role blends strategic leadership with a hands-on performance orientation and close partnership with product marketing, commercial, medical, and analytics teams. This is a high-impact leadership role for a modern digital marketer who thrives in both regulated healthcare and fast-paced consumer healthcare environments and knows how to balance speed, compliance, and performance.
KEY RESPONSIBILITIES
Digital Strategy & Performance Ownership
- Own Myriad’s enterprise digital marketing strategy, aligned to commercial priorities across all product areas.
- Drive measurable growth through paid digital advertising, including Google Search, Display, YouTube, and other performance channels.
- Establish clear performance targets, dashboards, and optimization cadences tied to pipeline impact, demand, and ROI.
- Drive onsite strategy improvements sourced across organic (search and social) and paid social channels to increase engagement, leads, and conversion.
Centralized Digital Execution
- Lead a centralized team responsible for:
- Paid digital media (search, display, retargeting)
- SEO and organic search performance
- Onsite optimization and conversion rate optimization (CRO)
- CRM-integrated digital programs (email, nurture, audience targeting)
- Paid and Organic Social
- Landing page strategy and optimization
- Ensure consistent standards, tools, and best practices across product lines while allowing flexibility for product-specific needs.
Agency & Partner Management
- Own relationships with external digital and media agencies, including strategy alignment, performance management, and budget oversight.
- Set clear agency KPIs and hold partners accountable for outcomes, not just activity.
- Evaluate make-vs-buy decisions to balance internal capability and agency leverage.
Cross-Functional Partnership
- Partner closely with:
- Product Marketing and Brand teams
- Sales and Commercial Operations
- Medical, Legal, and Regulatory partners
- Analytics and Marketing Operations
- Ensure all digital programs meet regulatory, privacy, and brand standards while maintaining speed to market.
Data, Analytics & Optimization
- Leverage CRM and marketing technology platforms to enable audience segmentation, targeting, attribution, and lifecycle marketing.
- Use data and insights to continuously test, learn, and optimize digital performance.
- Translate performance data into clear, executive-ready insights and recommendations.
Team Leadership & Capability Building
- Build, lead, and develop a high-performing digital marketing team in a centralized model.
- Establish clear roles, operating rhythms, and career paths for digital talent.
- Foster a culture of accountability, experimentation, and continuous improvement.
QUALIFICATIONS
Required
- Bachelor’s degree required; advanced degree preferred.
- 10+ years of progressive experience in digital marketing.
- Proven experience leading centralized digital marketing or performance marketing teams.
- Deep hands-on expertise across:
- Google Ads and paid search
- SEO and organic growth strategies
- Website optimization and digital user experience
- CRM-driven digital marketing (email, nurture, audience targeting)
- Social across platforms for both HCPs and patients
- Strong track record of managing agencies and significant digital media budgets.
- Experience operating in regulated industries (healthcare, life sciences, diagnostics, or adjacent sectors) and in operating with consumers.
- Experience navigating healthcare privacy challenges.
Preferred
- Experience supporting multiple products or business units within a centralized model.
- Familiarity with healthcare compliance considerations (HIPAA, privacy, promotional review processes).
- Strong analytical orientation with comfort using dashboards, attribution models, and performance reporting.
WHAT SUCCESS LOOKS LIKE
Within the first 12–18 months, this leader will:
- Establish a best-in-class centralized digital marketing engine.
- Improve efficiency and ROI across digital spend.
- Drive measurable increases in qualified demand and pipeline contribution.
- Create clarity and alignment between product teams and centralized digital execution.
- Build a scalable foundation to support Myriad’s growth strategy.
Physical Requirements
Lifting Requirements – sedentary work or exerting up to 10 pounds of force occasionally. Physical Requirements – stationary positioning, moving, communicating, and observing. Use of equipment and tools that are necessary to perform essential functions of the job.
EEO
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
About us
Myriad Genetics is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and well-being for all. Myriad Genetics develops and offers molecular tests that help assess the risk of developing disease or disease progression and guide treatment decisions across medical specialties where molecular insights can significantly improve patient care and lower healthcare costs.
Ready to transform the future of patient care through the power of genetics? For more than 30 years, Myriad Genetics has led the way in precision medicine by delivering important insights to help people make informed health decisions. As a leading molecular diagnostic testing and precision medicine company, we are dedicated to advancing health and well-being for all. Our innovative genetic tests are used across specialties including oncology, women’s health, and mental health, empowering clinicians to personalize treatment and help their patients take proactive steps toward better outcomes. What inspires us – and you – is simple: Every test, every insight, and every patient story emphasizes our commitment to improving lives through science, innovation, and care.
Myriad Genetics will never request payment, solicit personal financial information, or conduct interviews via informal channels (e.g., personal email, text messages). All opportunity-related communication with Myriad Genetics will come from our employees, whose e-mail addresses end with "@myriad.com."
See all 50+ Digital Marketing Director jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Director roles.
Get Access To All JobsTips for Finding Digital Marketing Director Jobs
Frame your degree as directly relevant
USCIS requires a specific degree match for specialty occupation status. A bachelor's in marketing, communications, or business with a marketing concentration strengthens your H-1B petition. Unrelated degrees create unnecessary friction in the approval process.
Target companies with H-1B approval history
Large consumer brands, enterprise SaaS companies, and global agencies sponsor Digital Marketing Directors regularly. Look for employers with established immigration processes rather than smaller companies filing H-1Bs for the first time.
Build a portfolio of measurable outcomes
Sponsoring employers need to justify the hire. Concrete results, such as revenue driven by campaigns, pipeline growth, or audience scale, make the business case for sponsorship far more compelling than a list of tools and responsibilities.
Consider the O-1A visa if you have notable achievements
If you've led campaigns with significant industry recognition, managed eight-figure budgets, or been featured in trade publications, the O-1A can bypass the H-1B lottery entirely and offers a viable path with strong employer support.
Understand the LCA wage requirement before negotiating
Your employer must file a Labor Condition Application certifying your offered wage meets the prevailing rate for your location and role. Understanding this before salary discussions ensures your offer is structured in a way that supports the petition.
Start the sponsorship conversation before you need it urgently
H-1B cap-subject petitions are filed once per year in April, with an October start date. Approaching employers months in advance gives them time to engage immigration counsel and prepare, rather than declining because timelines feel unmanageable.
Digital Marketing Director jobs are hiring across the US. Find yours.
Find Digital Marketing Director JobsFrequently Asked Questions
Does a Digital Marketing Director role qualify as a specialty occupation for H-1B purposes?
Generally yes, but the petition needs to demonstrate that the specific role requires a bachelor's degree in a directly related field, not just any degree. Roles emphasizing strategic planning, data analytics, and brand management with clear educational prerequisites have stronger approval outcomes than broadly defined general management positions where the degree requirement is vague.
What visa options exist for Digital Marketing Directors beyond the H-1B?
The O-1A is worth considering if you have demonstrable achievements like major campaign recognition, significant industry awards, or a track record of leading high-profile brand initiatives. Australians can pursue the E-3 visa, which has no lottery and far more available slots than the H-1B. L-1 transfers are also an option if your current employer has U.S. operations.
How do I find U.S. employers willing to sponsor a Digital Marketing Director?
Migrate Mate is the most direct way to find sponsorship-open employers hiring for this role. Beyond that, prioritize companies that already have international workforces, established HR and legal teams, and a history of H-1B filings. Multinational brands, enterprise tech companies, and large agencies are more likely to have the infrastructure to support sponsorship efficiently.
Does my degree field matter for H-1B sponsorship as a Digital Marketing Director?
It matters significantly. USCIS looks for a direct connection between your degree and the job duties. Marketing, communications, advertising, or business with a marketing specialization are strong matches. A degree in an unrelated field, even combined with years of experience, can complicate the petition. Your employer's immigration attorney can assess degree equivalency if your background is non-traditional.
What approval rates look like for H-1B petitions in marketing and advertising roles?
Marketing and advertising roles have faced more scrutiny than technical roles because USCIS sometimes challenges whether they meet specialty occupation standards. Director-level positions with clear analytical and strategic responsibilities tend to perform better than generalist marketing roles. Premium processing, which adjudicates the petition within 15 business days, is worth discussing with your employer if timeline certainty matters.
What is the prevailing wage requirement for sponsored Digital Marketing Director jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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