Digital Marketing Director Jobs in USA with Visa Sponsorship
Digital Marketing Directors can find H-1B visa and O-1 visa sponsorship through U.S. companies, though the role must qualify as a specialty occupation requiring a bachelor's degree in marketing, communications, or a directly related field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
The Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture.
SUMMARY
The Business Analyst supports the successful delivery of Simplot Global Food's digital marketing and website initiatives. This role serves as the bridge between business stakeholders, regional marketing teams, Digital Marketing Operations, and development partners by gathering requirements, translating business needs into actionable user stories, managing delivery backlogs, and facilitating Agile processes.
The position is responsible for ensuring digital projects are clearly defined, prioritized, and delivered efficiently while supporting global websites, sales enablement tools, lead generation platforms, integrations, and digital marketing technologies. This role plays a critical part in enabling Simplot's Global Digital Center of Excellence and driving continuous improvement across the digital ecosystem.
KEY RESPONSIBILITIES
Business Analysis & Requirements Management
- Partner with stakeholders to gather, document, and validate business requirements for website, digital marketing, and technology initiatives.
- Translate business needs into detailed user stories, acceptance criteria, and functional requirements.
- Facilitate requirements workshops, discovery sessions, and stakeholder interviews.
- Identify risks, dependencies, process gaps, and business impacts during project planning.
- Ensure requirements are clearly documented and approved before development begins.
Website & Digital Marketing Project Delivery
- Coordinate delivery of website enhancements, Contentful initiatives, integrations, lead generation tools, analytics implementations, and digital marketing platforms.
- Ensure digital projects align with business priorities, customer needs, and technical capabilities.
- Support cross-functional collaboration between marketing, sales, product, regional teams, IT, and external vendors.
- Manage project timelines, milestones, and delivery expectations.
Testing & Quality Assurance
- Support user acceptance testing (UAT) and validation of delivered solutions.
- Verify development work meets documented requirements and acceptance criteria.
- Coordinate defect identification, resolution, and retesting activities.
- Ensure completed solutions support business needs and provide a positive user experience.
ADDITIONAL RESPONSIBILITIES
Stakeholder Communication & Governance
- Serve as a primary liaison between business stakeholders and development teams.
- Provide regular updates on project status, sprint progress, and delivery outcomes.
- Manage project documentation, requirements, decisions, and meeting artifacts.
- Support governance processes, prioritization discussions, and resource planning activities.
Reporting & Continuous Improvement
- Track delivery metrics, project performance, sprint velocity, and team capacity.
- Identify opportunities to improve team efficiency, delivery processes, and stakeholder engagement.
- Support development and maintenance of digital operations dashboards and reporting.
- Contribute to continuous improvement of website and digital marketing delivery practices.
TYPICAL EDUCATION
Bachelor's degree (BA or BS) from 4-year college or university.
RELEVANT EXPERIENCE
Other
- Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
- 5+ years of experience as a Business Analyst, Scrum Master, Product Owner, Project Coordinator, or similar role.
- Experience gathering and documenting business requirements and user stories.
- Experience working within Agile delivery environments.
- Strong facilitation, communication, and stakeholder management skills.
- Experience managing competing priorities and multiple projects simultaneously.
- Strong analytical and problem-solving skills.
Preferred
- Experience supporting website platforms and content management systems (Contentful preferred).
- Experience with digital marketing technologies including Salesforce, Pardot/Account Engagement, GA4, marketing automation, lead generation, or CRM platforms.
- Experience working with Jira, Azure DevOps, Monday.com, or similar project management tools.
- Scrum Master certification (CSM, PSM, or equivalent).
- Experience supporting global or multi-regional organizations.
Job Requisition ID: 27069
Travel Required: Less than 10%
Location(s): Simplot Headquarters - Boise
Country: United States
The Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status.
If the Simplot Company decides to offer you this position, such offer will be conditioned on your satisfactory completion of a post-offer criminal background check. For Washington Job Applicants, see the Washington State Attorney General’s Washington Fair Chance Act Guide and RCW 49.94.010 for more information.
INTRODUCTION
The Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture.
SUMMARY
The Business Analyst supports the successful delivery of Simplot Global Food's digital marketing and website initiatives. This role serves as the bridge between business stakeholders, regional marketing teams, Digital Marketing Operations, and development partners by gathering requirements, translating business needs into actionable user stories, managing delivery backlogs, and facilitating Agile processes.
The position is responsible for ensuring digital projects are clearly defined, prioritized, and delivered efficiently while supporting global websites, sales enablement tools, lead generation platforms, integrations, and digital marketing technologies. This role plays a critical part in enabling Simplot's Global Digital Center of Excellence and driving continuous improvement across the digital ecosystem.
KEY RESPONSIBILITIES
Business Analysis & Requirements Management
- Partner with stakeholders to gather, document, and validate business requirements for website, digital marketing, and technology initiatives.
- Translate business needs into detailed user stories, acceptance criteria, and functional requirements.
- Facilitate requirements workshops, discovery sessions, and stakeholder interviews.
- Identify risks, dependencies, process gaps, and business impacts during project planning.
- Ensure requirements are clearly documented and approved before development begins.
Website & Digital Marketing Project Delivery
- Coordinate delivery of website enhancements, Contentful initiatives, integrations, lead generation tools, analytics implementations, and digital marketing platforms.
- Ensure digital projects align with business priorities, customer needs, and technical capabilities.
- Support cross-functional collaboration between marketing, sales, product, regional teams, IT, and external vendors.
- Manage project timelines, milestones, and delivery expectations.
Testing & Quality Assurance
- Support user acceptance testing (UAT) and validation of delivered solutions.
- Verify development work meets documented requirements and acceptance criteria.
- Coordinate defect identification, resolution, and retesting activities.
- Ensure completed solutions support business needs and provide a positive user experience.
ADDITIONAL RESPONSIBILITIES
Stakeholder Communication & Governance
- Serve as a primary liaison between business stakeholders and development teams.
- Provide regular updates on project status, sprint progress, and delivery outcomes.
- Manage project documentation, requirements, decisions, and meeting artifacts.
- Support governance processes, prioritization discussions, and resource planning activities.
Reporting & Continuous Improvement
- Track delivery metrics, project performance, sprint velocity, and team capacity.
- Identify opportunities to improve team efficiency, delivery processes, and stakeholder engagement.
- Support development and maintenance of digital operations dashboards and reporting.
- Contribute to continuous improvement of website and digital marketing delivery practices.
TYPICAL EDUCATION
Bachelor's degree (BA or BS) from 4-year college or university.
RELEVANT EXPERIENCE
Other
- Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
- 5+ years of experience as a Business Analyst, Scrum Master, Product Owner, Project Coordinator, or similar role.
- Experience gathering and documenting business requirements and user stories.
- Experience working within Agile delivery environments.
- Strong facilitation, communication, and stakeholder management skills.
- Experience managing competing priorities and multiple projects simultaneously.
- Strong analytical and problem-solving skills.
Preferred
- Experience supporting website platforms and content management systems (Contentful preferred).
- Experience with digital marketing technologies including Salesforce, Pardot/Account Engagement, GA4, marketing automation, lead generation, or CRM platforms.
- Experience working with Jira, Azure DevOps, Monday.com, or similar project management tools.
- Scrum Master certification (CSM, PSM, or equivalent).
- Experience supporting global or multi-regional organizations.
Job Requisition ID: 27069
Travel Required: Less than 10%
Location(s): Simplot Headquarters - Boise
Country: United States
The Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status.
If the Simplot Company decides to offer you this position, such offer will be conditioned on your satisfactory completion of a post-offer criminal background check. For Washington Job Applicants, see the Washington State Attorney General’s Washington Fair Chance Act Guide and RCW 49.94.010 for more information.
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Get Access To All JobsTips for Finding Digital Marketing Director Jobs
Frame your degree as directly relevant
USCIS requires a specific degree match for specialty occupation status. A bachelor's in marketing, communications, or business with a marketing concentration strengthens your H-1B petition. Unrelated degrees create unnecessary friction in the approval process.
Target companies with H-1B approval history
Large consumer brands, enterprise SaaS companies, and global agencies sponsor Digital Marketing Directors regularly. Look for employers with established immigration processes rather than smaller companies filing H-1Bs for the first time.
Build a portfolio of measurable outcomes
Sponsoring employers need to justify the hire. Concrete results, such as revenue driven by campaigns, pipeline growth, or audience scale, make the business case for sponsorship far more compelling than a list of tools and responsibilities.
Consider the O-1A visa if you have notable achievements
If you've led campaigns with significant industry recognition, managed eight-figure budgets, or been featured in trade publications, the O-1A can bypass the H-1B lottery entirely and offers a viable path with strong employer support.
Understand the LCA wage requirement before negotiating
Your employer must file a Labor Condition Application certifying your offered wage meets the prevailing rate for your location and role. Understanding this before salary discussions ensures your offer is structured in a way that supports the petition.
Start the sponsorship conversation before you need it urgently
H-1B cap-subject petitions are filed once per year in April, with an October start date. Approaching employers months in advance gives them time to engage immigration counsel and prepare, rather than declining because timelines feel unmanageable.
Frequently Asked Questions
Does a Digital Marketing Director role qualify as a specialty occupation for H-1B purposes?
Generally yes, but the petition needs to demonstrate that the specific role requires a bachelor's degree in a directly related field, not just any degree. Roles emphasizing strategic planning, data analytics, and brand management with clear educational prerequisites have stronger approval outcomes than broadly defined general management positions where the degree requirement is vague.
What visa options exist for Digital Marketing Directors beyond the H-1B?
The O-1A is worth considering if you have demonstrable achievements like major campaign recognition, significant industry awards, or a track record of leading high-profile brand initiatives. Australians can pursue the E-3 visa, which has no lottery and far more available slots than the H-1B visa. L-1 visa transfers are also an option if your current employer has U.S. operations.
How do I find U.S. employers willing to sponsor a Digital Marketing Director?
Migrate Mate is the most direct way to find sponsorship-open employers hiring for this role. Beyond that, prioritize companies that already have international workforces, established HR and legal teams, and a history of H-1B filings. Multinational brands, enterprise tech companies, and large agencies are more likely to have the infrastructure to support sponsorship efficiently.
Does my degree field matter for H-1B sponsorship as a Digital Marketing Director?
It matters significantly. USCIS looks for a direct connection between your degree and the job duties. Marketing, communications, advertising, or business with a marketing specialization are strong matches. A degree in an unrelated field, even combined with years of experience, can complicate the petition. Your employer's immigration attorney can assess degree equivalency if your background is non-traditional.
What approval rates look like for H-1B petitions in marketing and advertising roles?
Marketing and advertising roles have faced more scrutiny than technical roles because USCIS sometimes challenges whether they meet specialty occupation standards. Director-level positions with clear analytical and strategic responsibilities tend to perform better than generalist marketing roles. Premium processing, which adjudicates the petition within 15 business days, is worth discussing with your employer if timeline certainty matters.
What is the prevailing wage requirement for sponsored Digital Marketing Director jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.