Generative Engine Optimization Jobs in USA with Visa Sponsorship
Generative engine optimization roles sit at the intersection of AI systems and content strategy, making them a strong fit for H-1B visa specialty occupation sponsorship. Most positions require a bachelor's degree in computer science, linguistics, or a related technical field, and employer sponsorship rates are growing alongside demand. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsAt Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors - Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Introduction to the Team:
Expedia Group Advertising Engineering is dedicated to building innovative solutions for travel advertisers enabling them to use Expedia's network of leading travel brands and global sites. We have revolutionized the way brands reach and connect with online travel consumers, emerging as a leader in online advertising sales among travel and e-commerce brands. With a growing product portfolio offering a multitude of advertising and sponsorship opportunities, our Media Solutions team at Expedia has created a viable marketing platform for advertising partners to reach the 112 million worldwide monthly unique visitors that visit Expedia Group sites.
We connect brands with hundreds of millions of travel consumers across our global network of leading travel e-commerce brands. Our products scale across the entire Expedia Group portfolio, with more than 200 branded sites in 75 countries and 35 languages.
What you’ll do:
-
Design & Implement High-Throughput Backend Services
Design and implement scalable, high-performance backend services in Kotlin to handle millions of search queries and orchestrate multiple data sources.
-
Manage Real-Time Data Flows
Work with Redis, Elasticsearch, and Apache Kafka to optimize search relevance, ensure low-latency performance, and handle real-time data processing.
-
Leverage Large-Scale Data Lakes
Produce and consume data at scale, ensuring efficient storage, retrieval, and processing within Data Lake environments.
-
Develop & Integrate APIs
Implement APIs to integrate with various services, enabling smooth communication between the front-end and backend systems.
-
Architect for Scale & Reliability
Contribute to system architecture, implement fault tolerance, and leverage efficient data processing techniques to deliver robust and scalable solutions.
-
Build Engaging User-Facing Interfaces
Create and maintain user-friendly interfaces with React, collaborating with designers to ensure responsive layouts and a seamless user experience.
-
Optimize Front-End Performance
Manage application state effectively, reduce load times, and enhance UX for smooth interaction and high performance.
-
Cross-Functional Collaboration
Partner with product managers, designers, and other engineers to drive features from concept to production, ensuring timely and high-quality deliveries.
-
Implement CI/CD Pipelines
Set up and maintain continuous integration and continuous deployment processes to facilitate quick, reliable releases and high code quality.
-
Troubleshoot & Resolve
Investigate and fix issues in both backend and frontend systems to minimize downtime and maximize user satisfaction.
-
Mentor & Guide
Support junior engineers through code reviews, best practices, and technical mentorship to foster growth and maintain development standards.
-
Drive System Architecture
Ensure that the overall architecture—spanning backend services and frontend applications—is optimized for scale, performance, and reliability.
-
Stay Current
Keep pace with emerging technologies and advocate for their adoption where they can add value to the business or development process.
Minimum Qualifications
- Bachelor’s or Master’s degree in Computer Science, Engineering, a related technical field, or equivalent professional experience.
- Experience leading technical initiatives, mentoring engineers, and driving the design and delivery of complex software systems.
- Proficiency in Kotlin or Java with experience building and operating scalable, production-grade applications.
- Experience designing and developing microservices, event-driven systems, RESTful APIs, and large-scale distributed architectures.
- Experience building modern web applications with React and a strong understanding of frontend and backend system integration.
- Experience with AWS, Docker, Kubernetes, CI/CD pipelines, automated testing, and observability tools such as Datadog.
- Strong system design, troubleshooting, and performance optimization skills, including monitoring, scalability, reliability, and operational excellence.
- Experience building search, personalization, recommendation, or other data-intensive distributed systems.
- Working knowledge of AI/ML concepts and frameworks, with experience integrating data-driven or machine learning capabilities into production applications.
Preferred Qualifications
- Experience in AdTech, including ad servers, DSPs, SSPs, and Real-Time Bidding (RTB) ecosystems.
- Experience building search, personalization, recommendation, or other large-scale data-driven systems.
- Experience with Elasticsearch, Redis, Kafka, or similar distributed data platforms.
- Experience collaborating with Data Scientists to build and deploy AI/ML-powered solutions.
- Familiarity with machine learning concepts, NLP, recommendation engines, or predictive modeling.
- Demonstrated technical leadership through architectural influence, engineering best practices, or technical strategy contributions.
- Contributions to the broader engineering community through open-source projects, technical publications, speaking engagements, or similar activities.
Please note that this role is only available in Seattle, WA, in alignment with our flexible work model, which requires employees to be in the office at least three days a week. We are unable to offer relocation assistance for this role.
The total cash range for this position in Seattle is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors - Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Introduction to the Team:
Expedia Group Advertising Engineering is dedicated to building innovative solutions for travel advertisers enabling them to use Expedia's network of leading travel brands and global sites. We have revolutionized the way brands reach and connect with online travel consumers, emerging as a leader in online advertising sales among travel and e-commerce brands. With a growing product portfolio offering a multitude of advertising and sponsorship opportunities, our Media Solutions team at Expedia has created a viable marketing platform for advertising partners to reach the 112 million worldwide monthly unique visitors that visit Expedia Group sites.
We connect brands with hundreds of millions of travel consumers across our global network of leading travel e-commerce brands. Our products scale across the entire Expedia Group portfolio, with more than 200 branded sites in 75 countries and 35 languages.
What you’ll do:
-
Design & Implement High-Throughput Backend Services
Design and implement scalable, high-performance backend services in Kotlin to handle millions of search queries and orchestrate multiple data sources.
-
Manage Real-Time Data Flows
Work with Redis, Elasticsearch, and Apache Kafka to optimize search relevance, ensure low-latency performance, and handle real-time data processing.
-
Leverage Large-Scale Data Lakes
Produce and consume data at scale, ensuring efficient storage, retrieval, and processing within Data Lake environments.
-
Develop & Integrate APIs
Implement APIs to integrate with various services, enabling smooth communication between the front-end and backend systems.
-
Architect for Scale & Reliability
Contribute to system architecture, implement fault tolerance, and leverage efficient data processing techniques to deliver robust and scalable solutions.
-
Build Engaging User-Facing Interfaces
Create and maintain user-friendly interfaces with React, collaborating with designers to ensure responsive layouts and a seamless user experience.
-
Optimize Front-End Performance
Manage application state effectively, reduce load times, and enhance UX for smooth interaction and high performance.
-
Cross-Functional Collaboration
Partner with product managers, designers, and other engineers to drive features from concept to production, ensuring timely and high-quality deliveries.
-
Implement CI/CD Pipelines
Set up and maintain continuous integration and continuous deployment processes to facilitate quick, reliable releases and high code quality.
-
Troubleshoot & Resolve
Investigate and fix issues in both backend and frontend systems to minimize downtime and maximize user satisfaction.
-
Mentor & Guide
Support junior engineers through code reviews, best practices, and technical mentorship to foster growth and maintain development standards.
-
Drive System Architecture
Ensure that the overall architecture—spanning backend services and frontend applications—is optimized for scale, performance, and reliability.
-
Stay Current
Keep pace with emerging technologies and advocate for their adoption where they can add value to the business or development process.
Minimum Qualifications
- Bachelor’s or Master’s degree in Computer Science, Engineering, a related technical field, or equivalent professional experience.
- Experience leading technical initiatives, mentoring engineers, and driving the design and delivery of complex software systems.
- Proficiency in Kotlin or Java with experience building and operating scalable, production-grade applications.
- Experience designing and developing microservices, event-driven systems, RESTful APIs, and large-scale distributed architectures.
- Experience building modern web applications with React and a strong understanding of frontend and backend system integration.
- Experience with AWS, Docker, Kubernetes, CI/CD pipelines, automated testing, and observability tools such as Datadog.
- Strong system design, troubleshooting, and performance optimization skills, including monitoring, scalability, reliability, and operational excellence.
- Experience building search, personalization, recommendation, or other data-intensive distributed systems.
- Working knowledge of AI/ML concepts and frameworks, with experience integrating data-driven or machine learning capabilities into production applications.
Preferred Qualifications
- Experience in AdTech, including ad servers, DSPs, SSPs, and Real-Time Bidding (RTB) ecosystems.
- Experience building search, personalization, recommendation, or other large-scale data-driven systems.
- Experience with Elasticsearch, Redis, Kafka, or similar distributed data platforms.
- Experience collaborating with Data Scientists to build and deploy AI/ML-powered solutions.
- Familiarity with machine learning concepts, NLP, recommendation engines, or predictive modeling.
- Demonstrated technical leadership through architectural influence, engineering best practices, or technical strategy contributions.
- Contributions to the broader engineering community through open-source projects, technical publications, speaking engagements, or similar activities.
Please note that this role is only available in Seattle, WA, in alignment with our flexible work model, which requires employees to be in the office at least three days a week. We are unable to offer relocation assistance for this role.
The total cash range for this position in Seattle is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
See all 17,578+ Generative Engine Optimization Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Generative Engine Optimization roles.
Get Access To All JobsTips for Finding Generative Engine Optimization Jobs
Frame your role as a specialty occupation
USCIS requires that your position demand a specific bachelor's degree. For GEO roles, emphasize the technical depth required, NLP, LLM architecture, or retrieval-augmented generation, rather than framing the job as general marketing or content work.
Target companies already filing H-1B petitions
AI-forward companies sponsoring engineers and data scientists are far more likely to extend sponsorship to GEO specialists. Look for employers with existing USCIS petition history in technical roles, which signals an established immigration infrastructure and legal support.
Align your degree field to the job description
GEO roles can fall under computer science, information systems, or even computational linguistics depending on the employer. Make sure your degree field maps directly to what the job description requires, mismatches are a common H-1B denial trigger.
Document the technical scope of your responsibilities
Vague job duties hurt specialty occupation arguments. Work with your employer to ensure the offer letter and H-1B petition specify technical tasks like prompt engineering, model evaluation, or structured data schema design, not just 'content optimization.'
Start the LCA process early
Your employer must file a Labor Condition Application with the Department of Labor before the H-1B petition reaches USCIS. This step alone can take one to two weeks, so initiating sponsorship conversations well before your start date or status deadline matters.
Browse GEO roles on Migrate Mate
Not every job posting signals sponsorship willingness upfront. Migrate Mate filters for visa-sponsoring employers, helping you focus your search on companies actively open to H-1B candidates rather than applying broadly and asking later in the process.
Frequently Asked Questions
Can a Generative Engine Optimization role qualify as an H-1B specialty occupation?
Yes, if the position genuinely requires a bachelor's degree in a specific technical field such as computer science, information systems, or computational linguistics. The key is that the degree requirement must be tied to the role's core duties. GEO roles that blend AI model interaction with structured content strategy can qualify, but the petition needs detailed documentation of the technical work involved to withstand USCIS scrutiny.
What degree do I need to get H-1B sponsorship for a GEO position?
Most employers sponsoring GEO roles require a bachelor's degree in computer science, information systems, data science, or a closely related field. Some positions may accept a degree in linguistics or communications if the role emphasizes natural language processing. The degree field must logically connect to the specific technical duties in the job description. A general business or marketing degree is unlikely to support a specialty occupation argument without significant technical coursework documented.
Are Generative Engine Optimization jobs commonly sponsoring visas right now?
GEO is an emerging specialization, and sponsorship availability is growing but uneven. Large technology companies, AI startups, and enterprise SaaS firms are most likely to sponsor because they already have immigration programs in place for engineering roles. Smaller agencies or marketing-focused employers are less likely to sponsor. Migrate Mate lists GEO and related AI content roles filtered by sponsorship openness, which makes it easier to identify which employers are actively willing to file petitions.
Does the H-1B lottery affect my chances of getting sponsored for a GEO role?
It depends on your situation. If you're already in the U.S. on H-1B visa status and changing employers, there's no lottery, your new employer files a transfer petition and you can start working once it's received. If you're applying for a new H-1B from outside the U.S. or from a non-H-1B status, you'd need to go through the annual lottery, which runs in March with an approximately 25% selection rate for most applicants. Australians may have better options through the E-3 visa, which has no lottery.
Can an employer sponsor a GEO role if the job is fully remote?
Yes, but it adds complexity. The H-1B requires a Labor Condition Application filed for each worksite location. For fully remote roles, USCIS and the Department of Labor have specific rules about which address to list and whether a new LCA is needed when you work from different locations. Your employer's immigration attorney will need to structure the petition carefully. Remote GEO roles are sponsorable, but the administrative burden on the employer is higher than for office-based positions.
What is the prevailing wage requirement for sponsored Generative Engine Optimization jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.