Marketing and Public Relations Specialist Jobs in USA with Visa Sponsorship
Marketing and Public Relations Specialist roles qualify as specialty occupations under the H-1B visa, making employer sponsorship achievable for degree-holding candidates. Employers typically file a Labor Condition Application with DOL before sponsoring, and roles in communications, brand strategy, and media relations regularly appear in LCA disclosure data.
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Job Title: Marketing/Communications Specialist
Working Title: Marketing & Communications Specialist
Career Progression Track: E
FLSA Code: Professional
Patient Sensitive Job Code?: No
Standard Hours per Week: 40
Full Time or Part Time?: Full Time
Shift: Day
Work Schedule Summary: Mon-Fri 8 am-5 pm, occasional early mornings or evenings as needed.
VP Area: Academic Affairs
Department: 00304 - U Career Success
Location: Campus
City: Salt Lake City, UT
Type of Recruitment: External Posting
Pay Rate Range: 50000 to 55000
Close Date: 02/10/2027
Job Summary
The Marketing & Communications Specialist creates content for the U Career Success social media channels, informational and promotional videos, presentations, websites, and other marketing materials as needed. This role supports Career Coaches, the Pre-Professional Team, Connect2Health, Learn + Earn, and Corporate & Community Engagement.
About U Career Success
U Career Success connects students to experiences that lead to lifelong professional fulfillment. We collaborate with employers, colleges, and campus partners to build students’ skills and provide relevant, unique, and engaging opportunities.
This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.
Responsibilities
- Creates content for social media, Canvas courses, presentations, event promotion, and other channels as needed.
- Generates and pitches ideas for content to promote U Career Success events and resources.
- Collaborates with the team on a social media content calendar.
- Monitors and analyzes the effectiveness of marketing content, in partnership with manager.
- Maintains and updates the U Career Success website and content for supported programs.
- Develops and adheres to project timelines.
- Ensures that distributed material is accurate and timely.
- May perform other related technical duties as assigned.
Minimum Qualifications
- Bachelor’s degree in a related area or equivalent (one year of education can be substituted for two years of related work experience).
- Some areas may require additional experience in writing, editing, photography, graphic design, audio & video production, and oral presentation.
- Demonstrated ability to adapt content for varied audiences and platforms.
- Demonstrated ability to manage multiple projects, priorities, and deadlines while maintaining a high level of accuracy and attention to detail.
- Strong interpersonal and collaboration skills, with the ability to work effectively with a range of stakeholders.
- Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
- Two or more years of professional experience in marketing, social media, digital content, or a related field.
- Experience managing website content, preferably using WordPress or a comparable content management system.
- Experience creating and managing social media content, including content calendars and performance reporting.
- Experience using project-management tools, such as Trello, Asana, Microsoft Planner, or similar platforms.
- Experience using marketing analytics to assess the effectiveness of content and adjust tactics.
- Graphic design experience using Adobe Creative Suite, or comparable tools.
- Video planning and editing experience.
- Experience working in higher education, student services, nonprofit, or another mission-driven environment.
- Experience translating complex information into clear, engaging, student-centered content.
Type: Benefited Staff
Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non-Discrimination page.
Online reports may be submitted at https://oeo.utah.edu
This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing and Public Relations Specialist
Frame your degree as directly relevant
USCIS requires a bachelor's degree in a directly related field for specialty occupation status. A degree in marketing, communications, journalism, or public relations ties cleanly to this role. A business or psychology degree needs a stronger narrative connecting coursework to PR functions.
Search LCA data before applying
Use Migrate Mate to find employers with verified LCA filing history for marketing and communications roles. This shows which companies have already committed to sponsoring the visa process, saving you from pitching cold to HR teams with no prior experience doing it.
Target agencies over in-house teams
PR and marketing agencies hire internationally more often than corporate in-house departments, partly because they sponsor across multiple client accounts and build repeatable processes. Mid-size agencies with dedicated HR infrastructure are more likely to have prior H-1B filing experience.
Verify prevailing wage before negotiating
Your employer's LCA must certify your wage meets or exceeds the DOL prevailing wage for your location and role. Check the OFLC Wage Search for the Level I through Level IV wage tiers for PR specialists in your target metro before you receive an offer.
Prepare a portfolio tied to measurable outcomes
Employers sponsoring an H-1B for a marketing or PR role face USCIS scrutiny on whether the position genuinely requires a degree. A portfolio demonstrating technical campaign analytics, media strategy, or crisis communications work strengthens the specialty occupation argument in the petition.
Align your OPT end date with the filing window
If you're on F-1 OPT or STEM OPT, map your authorization expiry against the H-1B cap-and-selection timeline. An employer needs enough runway to file, get selected, and have your petition approved before your current work authorization lapses.
Frequently Asked Questions
Does a Marketing and Public Relations Specialist role qualify as a specialty occupation for the H-1B?
Yes, in most cases. USCIS looks for roles that normally require at least a bachelor's degree in a directly related field. Marketing and PR specialist positions tied to brand strategy, integrated communications, or media relations typically satisfy that standard. Roles that are more generalist or where any degree is accepted may face a Request for Evidence, so the job description and employer documentation matter.
Which visas can sponsoring employers use for a Marketing and Public Relations Specialist?
The H-1B is the most common path for this role. Australian nationals can use the E-3 visa, which has a separate cap and no lottery. Chilean and Singaporean nationals may qualify for the H-1B1 visa. TN visa status is not available for marketing or public relations roles, as the USMCA profession list does not include them. For permanent residence, employers can sponsor through the EB-2 or EB-3 categories via PERM labor certification.
How do I find employers who actively sponsor visas for marketing and PR roles?
Migrate Mate lists employers with verified sponsorship history for communications and marketing roles, so you're not guessing which companies are open to it. Focusing your search on employers who have sponsored before shortens the conversation and avoids wasting time on companies whose HR teams aren't familiar with the filing process.
Does my field of study affect my eligibility for H-1B sponsorship in this role?
It does. USCIS expects your degree to directly relate to the duties of the position. A bachelor's in marketing, public relations, communications, journalism, or advertising connects cleanly. Degrees in business administration, psychology, or English may qualify if your coursework or concentration aligns with the role, but the employer will need to make that case clearly in the petition. Unrelated degrees make approval harder.
Can a Marketing and Public Relations Specialist self-petition for a green card?
Not through the most common employment-based routes. EB-2 and EB-3 green cards for this role require employer sponsorship and PERM labor certification, which tests the labor market before DOL certifies the position. The EB-2 National Interest Waiver allows self-petition but is designed for people with exceptional ability or advanced degree holders whose work benefits the U.S., making it a high bar for most marketing and PR professionals.
What is the prevailing wage requirement for sponsored Marketing and Public Relations Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.