Marketing Automation Manager Jobs in USA with Visa Sponsorship
Marketing Automation Manager roles qualify for H-1B visa sponsorship as a specialty occupation requiring a bachelor's degree in marketing, computer science, or a related field. Employers file a Labor Condition Application before sponsorship begins. No lottery exemption exists, but the role is well-established in DOL LCA filings.
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Get Access To All JobsINTRODUCTION
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
ROLE AND RESPONSIBILITIES
The Manager, Marketing Automation & Campaign Operations will manage the day-to-day execution and optimization of Sallie’s email and automated marketing programs and serve as the subject matter expert for HubSpot’s email and SMS marketing tools. This role will be responsible for building and deploying campaigns, developing and maintaining automated workflows, managing audience segmentation, and ensuring campaigns are executed accurately and efficiently.
- Serve as the day-to-day HubSpot subject matter expert, managing audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration to ensure reliable campaign execution and accurate measurement.
- Manage the end-to-end production of email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment.
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within HubSpot.
- Leverage audience data, behavioral signals, segmentation, and personalization to identify and implement new opportunities for relevant, automated communications.
- Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness.
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
- Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
- Monitor email deliverability and implement best practices to improve overall email health, sender reputation, and list hygiene.
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
- Proactively identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized HubSpot tools.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
BASIC QUALIFICATIONS
Minimum: Indicate minimum education, skills and experience required.
- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization.
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems, preferably HubSpot.
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proven ability to independently identify opportunities for improvement and take initiative to develop and implement solutions.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Strong organizational and time management abilities with a keen eye for detail.
PREFERRED QUALIFICATIONS
Preferred: Indicate “nice to haves” regarding education, skills, and experience.
- Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
- 5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns.
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub, or similar platforms.
- Experience in a membership, subscription, financial services, fintech, higher education or other lifecycle-driven business.
BENEFITS
Feeling your best helps you do your best:
Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
EEO STATEMENT
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
INTRODUCTION
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
ROLE AND RESPONSIBILITIES
The Manager, Marketing Automation & Campaign Operations will manage the day-to-day execution and optimization of Sallie’s email and automated marketing programs and serve as the subject matter expert for HubSpot’s email and SMS marketing tools. This role will be responsible for building and deploying campaigns, developing and maintaining automated workflows, managing audience segmentation, and ensuring campaigns are executed accurately and efficiently.
- Serve as the day-to-day HubSpot subject matter expert, managing audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration to ensure reliable campaign execution and accurate measurement.
- Manage the end-to-end production of email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment.
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within HubSpot.
- Leverage audience data, behavioral signals, segmentation, and personalization to identify and implement new opportunities for relevant, automated communications.
- Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness.
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
- Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
- Monitor email deliverability and implement best practices to improve overall email health, sender reputation, and list hygiene.
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
- Proactively identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized HubSpot tools.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
BASIC QUALIFICATIONS
Minimum: Indicate minimum education, skills and experience required.
- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization.
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems, preferably HubSpot.
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proven ability to independently identify opportunities for improvement and take initiative to develop and implement solutions.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Strong organizational and time management abilities with a keen eye for detail.
PREFERRED QUALIFICATIONS
Preferred: Indicate “nice to haves” regarding education, skills, and experience.
- Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
- 5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns.
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub, or similar platforms.
- Experience in a membership, subscription, financial services, fintech, higher education or other lifecycle-driven business.
BENEFITS
Feeling your best helps you do your best:
Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
EEO STATEMENT
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Automation Manager
Frame your degree for specialty occupation
USCIS requires your bachelor's degree to directly relate to marketing automation work. A degree in marketing, information systems, or computer science strengthens your case. A business degree alone may draw an RFE, so document how your coursework maps to the role.
Target employers with active LCA histories
Use the OFLC Wage Search to verify which employers have filed LCAs for marketing technology roles. Employers already familiar with the process move faster and are less likely to withdraw an offer when legal costs come up during negotiation.
Search verified sponsor employers on Migrate Mate
Migrate Mate shows employers with confirmed LCA sponsorship history for marketing and automation roles, searchable by city and job type. Start your search there to avoid spending time on employers who haven't sponsored before and don't have an established process.
Align your platform certifications with the LCA job description
Certifications in Marketo, HubSpot, Salesforce Marketing Cloud, or similar tools aren't required by USCIS, but they reinforce that your role requires specialized knowledge. Ask your employer to reference specific platforms in the LCA job duties to strengthen the specialty occupation argument.
Clarify cap-exempt filing options early
If you're moving from OPT or STEM OPT, your employer must file before your work authorization expires. Build in enough lead time for the LCA certification at DOL, which takes up to seven business days, before the I-129 petition can be submitted to USCIS.
Prepare for prevailing wage scrutiny in this role
Marketing Automation Manager sits across two wage levels in the O*NET classification depending on managerial scope. Your employer will use the OFLC Wage Search to determine the required prevailing wage. Confirm which level applies to your offer before the LCA is filed to avoid a mismatch.
Frequently Asked Questions
Does Marketing Automation Manager qualify as a specialty occupation for H-1B?
Yes, provided the role requires at least a bachelor's degree in a directly related field such as marketing, information systems, or computer science. USCIS looks at whether the job duties genuinely require that specific degree, not just any bachelor's. If your employer's job description includes platform configuration, data analytics, and campaign architecture, the specialty occupation argument is well-supported.
What degree do I need for a Marketing Automation Manager visa sponsorship?
USCIS expects a degree in marketing, marketing technology, information systems, computer science, or a closely related discipline. A general business degree may work if your coursework included marketing analytics or technology components, but it raises more scrutiny. Some employers also accept equivalent combinations of education and experience, though a full bachelor's degree in a matching field is the cleanest path.
Will my employer need to do anything before filing my H-1B petition?
Yes. Before submitting an I-129 petition to USCIS, your employer must file a Labor Condition Application with DOL and receive certification, which typically takes up to seven business days. The LCA certifies that your offered compensation meets prevailing wage requirements for the role and location. The H-1B petition cannot be filed until the certified LCA is in hand.
How do I find Marketing Automation Manager jobs where employers are open to sponsorship?
Migrate Mate lists employers with verified LCA sponsorship history for marketing and automation roles, so you can focus on companies that have already been through the process. This saves time compared to applying broadly and finding out late in the interview process that an employer won't sponsor.
Can a Marketing Automation Manager role qualify for a TN visa?
No. The TN visa covers only professions on the USMCA list, and Marketing Automation Manager is not among them. Canadian and Mexican nationals in this role would need to pursue H-1B sponsorship or, in some cases, an L-1 visa if transferring within a multinational employer. The H-1B remains the primary sponsorship pathway for this occupation.
What is the prevailing wage requirement for sponsored Marketing Automation Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.