Marketing Operations Manager Jobs in USA with Visa Sponsorship
Marketing Operations Manager positions commonly qualify for H-1B visa sponsorship as they require specialized knowledge of marketing technology, data analytics, and campaign management systems. The role typically demands a bachelor's degree in marketing, business, or related field, with many employers willing to sponsor qualified international candidates. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Hello, we’re Instrumentl. 👋 Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that. Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform. We're growing quickly, customers love us (check out our G2 reviews!), and we're hiring people who want to build something that matters.
ABOUT THE ROLE
We’re hiring a Marketing Ops Manager, reporting to the Revenue Operations Lead, to own the technical infrastructure that powers our marketing engine. This is a builder role. You’ll architect our marketing data model within our CRM, integrate new data sources, and implement AI tools across our marketing programs. You’ll partner closely with our Product Marketing Managers (campaigns, launches), our Events & Community team (conferences, virtual webinars, community programs), and our Growth Product team (a high-speed engineering team focused on product signups and onboarding). You’ll act as the connective tissue for Marketing, Sales, and CS initiatives so every launch ships with the execution and reporting these teams need to operate in lockstep. You’ll work alongside two other RevOps Managers and together, you’ll form the core team that makes our GTM motion efficient, scalable, and increasingly intelligent. This role is ideal for someone who is an equal parts systems thinker and hands-on builder, someone comfortable writing SQL queries in the morning and presenting a quarterly business review to leadership in the afternoon.
Data Architecture & CRM Ownership:
- Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
- Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems
- Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
- Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
- Build and refine lead scoring and segmentation models based on conversion data and PMM feedback
AI Tooling & Automation:
- Evaluate, implement, and optimize AI tools that enhance marketing productivity
- Build automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers
- Partner with PMMs and the Events team on adoption of new tools
- Stay current on emerging AI/automation capabilities and bring a POV on what to test next
Reporting & Analytics:
- Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion
- Own the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)
- Enable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting
- Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
- Partner with Growth Product and Marketing to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility
Integration & Tech Stack:
- Own integrations across the martech stack beyond HubSpot (event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
- Evaluate new tools and make build-vs-buy recommendations
- Ensure our marketing tech stack is lean, well-integrated, and delivering ROI
BASIC QUALIFICATIONS
Required
- 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company
- Hands-on experience with marketing automation and CRM administration (HubSpot preferred)
- Data architecture experience: you’ve designed or significantly improved a marketing data model and connected multiple systems
- Analytical mindset: you make decisions based on data and know how to measure whether a campaign or experiment is working
- Comfortable partnering with product and engineering teams
Nice to Have
- Familiarity with product analytics tools and how product event data feeds lifecycle marketing
- Experience with data enrichment vendors and intent data providers
- Experience supporting field marketing, events, or community programs
- Experience with BI tools or data warehouses
WHO YOU ARE
- Builder mentality: You'd rather create a scalable system than do the same manual task twice
- Curious about AI: You're excited (not anxious) about how AI is changing marketing and you want to be the person figuring out how to use it
- Strong communicator: You can explain technical concepts to non-technical stakeholders and translate business requirements into system design
- Ownership-oriented: You don't wait to be told what to do. You see a gap, propose a solution, and drive it forward
- Collaborative: You know that the best systems are built in partnership with the people who use them whether that's a PMM, an Events Manager, or a Growth Product engineer
COMPENSATION & BENEFITS
For US-based candidates, the target salary range for this role is $130,000–$155,000 base + quarterly performance bonus (10–15% of base) plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.
Benefits
- 100% covered health, dental, and vision insurance for employees (50% for dependents)
- Generous PTO, including parental leave
- 401(k)
- Company laptop and home-office stipend
- Bi-annual company retreats
Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.
Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
INTRODUCTION
Hello, we’re Instrumentl. 👋 Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that. Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform. We're growing quickly, customers love us (check out our G2 reviews!), and we're hiring people who want to build something that matters.
ABOUT THE ROLE
We’re hiring a Marketing Ops Manager, reporting to the Revenue Operations Lead, to own the technical infrastructure that powers our marketing engine. This is a builder role. You’ll architect our marketing data model within our CRM, integrate new data sources, and implement AI tools across our marketing programs. You’ll partner closely with our Product Marketing Managers (campaigns, launches), our Events & Community team (conferences, virtual webinars, community programs), and our Growth Product team (a high-speed engineering team focused on product signups and onboarding). You’ll act as the connective tissue for Marketing, Sales, and CS initiatives so every launch ships with the execution and reporting these teams need to operate in lockstep. You’ll work alongside two other RevOps Managers and together, you’ll form the core team that makes our GTM motion efficient, scalable, and increasingly intelligent. This role is ideal for someone who is an equal parts systems thinker and hands-on builder, someone comfortable writing SQL queries in the morning and presenting a quarterly business review to leadership in the afternoon.
Data Architecture & CRM Ownership:
- Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
- Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems
- Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
- Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
- Build and refine lead scoring and segmentation models based on conversion data and PMM feedback
AI Tooling & Automation:
- Evaluate, implement, and optimize AI tools that enhance marketing productivity
- Build automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers
- Partner with PMMs and the Events team on adoption of new tools
- Stay current on emerging AI/automation capabilities and bring a POV on what to test next
Reporting & Analytics:
- Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion
- Own the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)
- Enable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting
- Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
- Partner with Growth Product and Marketing to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility
Integration & Tech Stack:
- Own integrations across the martech stack beyond HubSpot (event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
- Evaluate new tools and make build-vs-buy recommendations
- Ensure our marketing tech stack is lean, well-integrated, and delivering ROI
BASIC QUALIFICATIONS
Required
- 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company
- Hands-on experience with marketing automation and CRM administration (HubSpot preferred)
- Data architecture experience: you’ve designed or significantly improved a marketing data model and connected multiple systems
- Analytical mindset: you make decisions based on data and know how to measure whether a campaign or experiment is working
- Comfortable partnering with product and engineering teams
Nice to Have
- Familiarity with product analytics tools and how product event data feeds lifecycle marketing
- Experience with data enrichment vendors and intent data providers
- Experience supporting field marketing, events, or community programs
- Experience with BI tools or data warehouses
WHO YOU ARE
- Builder mentality: You'd rather create a scalable system than do the same manual task twice
- Curious about AI: You're excited (not anxious) about how AI is changing marketing and you want to be the person figuring out how to use it
- Strong communicator: You can explain technical concepts to non-technical stakeholders and translate business requirements into system design
- Ownership-oriented: You don't wait to be told what to do. You see a gap, propose a solution, and drive it forward
- Collaborative: You know that the best systems are built in partnership with the people who use them whether that's a PMM, an Events Manager, or a Growth Product engineer
COMPENSATION & BENEFITS
For US-based candidates, the target salary range for this role is $130,000–$155,000 base + quarterly performance bonus (10–15% of base) plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.
Benefits
- 100% covered health, dental, and vision insurance for employees (50% for dependents)
- Generous PTO, including parental leave
- 401(k)
- Company laptop and home-office stipend
- Bi-annual company retreats
Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.
Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
See all 767+ Marketing Operations Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Operations Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Operations Manager
Emphasize MarTech expertise
Highlight proficiency in marketing automation platforms like Marketo, HubSpot, or Salesforce Marketing Cloud. These specialized technical skills strengthen your H-1B specialty occupation argument beyond general marketing knowledge.
Showcase data analytics capabilities
Document experience with SQL, Tableau, Google Analytics, or other analytics tools. Marketing operations relies heavily on data interpretation, making these technical competencies essential for visa approval.
Target mid-size to enterprise companies
Companies with 500+ employees typically have dedicated marketing operations roles and established visa sponsorship processes. Startups may combine this role with general marketing, weakening sponsorship cases.
Align degree with role requirements
Marketing, business administration, or data science degrees work well. If your degree is unrelated, emphasize relevant certifications and demonstrate how coursework connects to marketing operations.
Demonstrate process optimization impact
Provide specific examples of how you've improved lead scoring, attribution modeling, or campaign workflows. Quantifiable business impact strengthens your case for requiring specialized knowledge and skills.
Research company's tech stack
Match your experience to the employer's specific marketing tools and platforms. Showing direct experience with their existing systems makes the sponsorship business case more compelling.
Frequently Asked Questions
Do Marketing Operations Manager roles qualify for H-1B sponsorship?
Yes, Marketing Operations Manager positions typically qualify for H-1B visa sponsorship as specialty occupations. The role requires specialized knowledge of marketing technology, data analytics, and campaign management that generally requires a bachelor's degree in marketing, business, or related field. USCIS recognizes the technical complexity of modern marketing operations.
What degree requirements do employers expect for visa sponsorship?
Most employers require a bachelor's degree in marketing, business administration, communications, or related field for H-1B sponsorship. Data science or computer science degrees can work if you demonstrate marketing application. Some employers accept equivalent work experience using the three-to-one rule, but degree requirements are increasingly common.
How to find Marketing Operations Manager jobs with visa sponsorship?
To find Marketing Operations Manager jobs with visa sponsorship, use Migrate Mate, which specializes in visa-sponsored positions. Focus on tech companies, SaaS platforms, and digital agencies that commonly sponsor H-1B, L-1 visa, or O-1 visas for marketing operations roles. These companies often need skilled professionals to manage marketing automation, data analytics, and campaign operations across global markets.
How strong are approval rates for Marketing Operations Manager H-1B petitions?
Marketing operations roles have favorable H-1B approval rates when properly documented as specialty occupations. The key is demonstrating that the position requires specialized marketing technology knowledge beyond general marketing skills. Roles emphasizing data analytics, automation platforms, and technical integration typically receive approval more easily than general marketing positions.
Can I get sponsorship without prior marketing operations experience?
It's challenging but possible if you have relevant technical skills and education. Employers typically prefer candidates with marketing automation, CRM, or analytics experience. Strong backgrounds in data analysis, SQL, or marketing technology platforms can compensate for limited direct marketing operations experience, especially with relevant certifications.
What happens if my role combines marketing operations with general marketing duties?
Mixed roles can complicate H-1B approval if general marketing duties dominate the position. Focus the job description on specialized marketing operations tasks like marketing attribution, lead scoring algorithms, and marketing technology integration. The role should emphasize technical complexity and specialized knowledge requirements rather than general marketing activities.
What is the prevailing wage requirement for sponsored Marketing Operations Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.