Product Marketing Director Jobs in USA with Visa Sponsorship
Product Marketing Directors qualify for H-1B visa and O-1 visa sponsorship when the role requires a bachelor's degree or higher in marketing, business, or a related field. Most employers sponsor through H-1B, though O-1 is an option for candidates with demonstrable industry recognition. For detailed occupation requirements, see the O*NET profile.
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Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
About the Role
At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content and activations that move people to act.
We are looking for a strategic, highly motivated, and technically fluent Director of Product Marketing to craft programs and assets that help our customers accelerate AI agent adoption. In this role, you will listen deeply to our customers to better understand their adoption hurdles and devise creative strategies to move them forward. You will work cross-functionally with product management, marketing, customer success, external partners, and other teams.
Responsibilities
- Become the AI agent adoption expert for stakeholders across product, marketing, and distribution for Agentforce Service
- Develop effective internal and external facing adoption materials (demos, step-by-step guides, sales plays, competitive battle cards, FAQs, etc.), making it easy for audiences of all maturity levels to take the next steps in their agent adoption journeys
- Design net new and integrate with existing events programs with added emphasis on getting customers hands-on with AI agents
- Draft compelling customer stories with specific details on how the company overcame common adoption hurdles
- Train account executives and solution engineers to not only deliver demos, but to also guide their customers through agent deployments
- Collaborate closely with Customer Success, Forward Deployed Engineers, Sales Programs, external Partners and other adoption focused teams to ensure programs are complementary and cohesive
- Leverage your research and findings with customers to inform product messaging and narratives
Required Skills:
- 8+ years of Product Marketing, Solution Engineering, or technology implementation experience
- Expertise in Salesforce products and/or other customer service AI agent products
- Hands-on experience building a range of marketing assets, including sales enablement materials, pitch decks, demo videos, guides, and event content
- Ability to confidently pick up and lead new projects even in the face of ambiguity
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
- Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment
- Ability to establish good working relationships with cross-functional teams and align with global stakeholders
- Strong communication skills, both written and verbal
- Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Preferred Skills:
- Experience marketing or driving adoption of generative AI, autonomous agents, conversational AI, workflow automation, CRM, customer service, or platform technologies
- Experience creating demo environments, guided product experiences, technical workshops, or practitioner communities
- Knowledge of AI adoption barriers, responsible AI, trust, governance, change management, and organizational readiness
- Experience working with global system integrators, independent software vendors, agencies, and other channel partners
Compensation
- The typical base salary range for this position is $164,000 - $261,500 annually.
The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
About the Role
At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content and activations that move people to act.
We are looking for a strategic, highly motivated, and technically fluent Director of Product Marketing to craft programs and assets that help our customers accelerate AI agent adoption. In this role, you will listen deeply to our customers to better understand their adoption hurdles and devise creative strategies to move them forward. You will work cross-functionally with product management, marketing, customer success, external partners, and other teams.
Responsibilities
- Become the AI agent adoption expert for stakeholders across product, marketing, and distribution for Agentforce Service
- Develop effective internal and external facing adoption materials (demos, step-by-step guides, sales plays, competitive battle cards, FAQs, etc.), making it easy for audiences of all maturity levels to take the next steps in their agent adoption journeys
- Design net new and integrate with existing events programs with added emphasis on getting customers hands-on with AI agents
- Draft compelling customer stories with specific details on how the company overcame common adoption hurdles
- Train account executives and solution engineers to not only deliver demos, but to also guide their customers through agent deployments
- Collaborate closely with Customer Success, Forward Deployed Engineers, Sales Programs, external Partners and other adoption focused teams to ensure programs are complementary and cohesive
- Leverage your research and findings with customers to inform product messaging and narratives
Required Skills:
- 8+ years of Product Marketing, Solution Engineering, or technology implementation experience
- Expertise in Salesforce products and/or other customer service AI agent products
- Hands-on experience building a range of marketing assets, including sales enablement materials, pitch decks, demo videos, guides, and event content
- Ability to confidently pick up and lead new projects even in the face of ambiguity
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
- Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment
- Ability to establish good working relationships with cross-functional teams and align with global stakeholders
- Strong communication skills, both written and verbal
- Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Preferred Skills:
- Experience marketing or driving adoption of generative AI, autonomous agents, conversational AI, workflow automation, CRM, customer service, or platform technologies
- Experience creating demo environments, guided product experiences, technical workshops, or practitioner communities
- Knowledge of AI adoption barriers, responsible AI, trust, governance, change management, and organizational readiness
- Experience working with global system integrators, independent software vendors, agencies, and other channel partners
Compensation
- The typical base salary range for this position is $164,000 - $261,500 annually.
The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.
See all 434+ Product Marketing Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing Director roles.
Get Access To All JobsTips for Finding Product Marketing Director Jobs
Lead with your degree field, not just your title
H-1B sponsorship for this role depends on your degree aligning with the position. A marketing, communications, or business degree makes the specialty occupation case straightforward. Unrelated degrees require more documentation from your employer's immigration attorney.
Target companies with established immigration programs
Larger tech, SaaS, and consumer brands sponsor Product Marketing Directors regularly and have in-house counsel or retained immigration firms. These companies move faster and make fewer errors than employers sponsoring for the first time.
Clarify sponsorship scope before accepting an offer
Confirm whether the employer covers H-1B filing fees, premium processing, and legal costs. Some companies cover all costs; others pass attorney fees to the employee. Get this in writing before signing, not after.
Document your cross-functional leadership for O-1 consideration
If you've led go-to-market launches with measurable revenue impact, spoken at industry events, or received press coverage, you may qualify for O-1A. This path bypasses the lottery entirely and is worth exploring with an immigration attorney.
Understand how your OPT or STEM extension affects timing
If you're on F-1 OPT, cap-gap protection covers you through September 30 if your H-1B is selected. STEM OPT gives you up to three years of work authorization, reducing urgency on any single lottery cycle.
Use your portfolio as immigration evidence, not just a hiring tool
Documented GTM campaigns, product launches, and measurable outcomes serve dual purpose: they help you land the offer and support your employer's petition by demonstrating the specialized nature of the work you perform.
Frequently Asked Questions
Does a Product Marketing Director role qualify for H-1B sponsorship?
Yes, Product Marketing Director typically qualifies as a specialty occupation because the role normally requires a bachelor's degree or higher in marketing, business, communications, or a related field. USCIS evaluates whether a degree in a specific discipline is the standard industry requirement for the position, not just preferred. Employers should document that the role routinely requires theoretical and practical application of specialized knowledge to strengthen the petition.
What degree do I need for H-1B sponsorship as a Product Marketing Director?
A bachelor's degree in marketing, business administration, communications, or a closely related field is the standard basis for sponsorship. Degrees in unrelated fields, such as engineering or biology, can still work if your coursework or experience demonstrates direct applicability to product marketing. Some employers pair an unrelated degree with a credential evaluation or supporting documentation to satisfy USCIS specialty occupation requirements.
Can a Product Marketing Director qualify for an O-1A visa instead of H-1B?
Yes, if you have a record of exceptional achievement in your field. O-1 visaA requires evidence of extraordinary ability, which for marketing professionals can include high-compensation history, leading critical campaigns for well-known organizations, press coverage, speaking engagements, or a record of judging others' work. The O-1 has no annual cap or lottery, making it a viable alternative if your profile is strong and you want to avoid H-1B visa uncertainty.
How competitive is H-1B sponsorship for Product Marketing roles, and where should I look?
Product Marketing Director roles are sponsored regularly at mid-size to large technology companies, consumer brands, and SaaS businesses. DOL disclosure data shows consistent LCA filings for this title across industries including software, healthcare technology, and financial services. The H-1B lottery selects roughly 25 percent of registrations, so volume and timing matter. Browse Migrate Mate to find Product Marketing Director roles from employers with active sponsorship histories.
Does a Product Marketing Director need PERM labor certification for a green card?
Most Product Marketing Directors pursue a green card through the EB-2 or EB-3 category, both of which require PERM labor certification unless you qualify for a National Interest Waiver. PERM requires your employer to conduct a supervised recruitment process and demonstrate no qualified U.S. workers are available. Timelines from PERM filing to green card approval, including priority date backlogs, currently span several years for most countries of birth.
What is the prevailing wage requirement for sponsored Product Marketing Director jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.