Senior Customer Marketing Manager Jobs in USA with Visa Sponsorship
Senior Customer Marketing Manager roles attract H-1B and O-1 visa sponsorship from mid-size and enterprise SaaS companies, where the specialty occupation standard is met through a required degree in marketing, business, or a related field. Competition for sponsorship is real but manageable at this seniority level. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
ABOUT THIS MARKETING ROLE
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This Senior Customer (Patient/Caregiver) Marketing Manager reports to the Patient Marketing Team Director and is integral to successfully delivering the Rare Bleeding Disorders marketing vision and network goals. The ideal candidate will understand core marketing principles, demonstrate strong strategic acumen in their development of patient campaigns and excel at translating that into effective execution. This individual will also have a passion for putting patients first.
KEY JOB RESPONSIBILITIES
Strategy:
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content:
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution:
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People:
- Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
DEMONSTRATES PROFICIENCY WITHIN THE FOLLOWING KEY COMPETENCIES
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
MINIMUM CANDIDATE QUALIFICATIONS & EXPERIENCE
- Bachelor's degree
- 2 years of marketing experience or 1 year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
ADDITIONAL DESIRED CANDIDATE QUALIFICATIONS & EXPERIENCE
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
LOCATION
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus.
- Relocation assistance is not available at this time.
COMPENSATION
- The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
BENEFITS
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
INTRODUCTION
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
ABOUT THIS MARKETING ROLE
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This Senior Customer (Patient/Caregiver) Marketing Manager reports to the Patient Marketing Team Director and is integral to successfully delivering the Rare Bleeding Disorders marketing vision and network goals. The ideal candidate will understand core marketing principles, demonstrate strong strategic acumen in their development of patient campaigns and excel at translating that into effective execution. This individual will also have a passion for putting patients first.
KEY JOB RESPONSIBILITIES
Strategy:
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content:
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution:
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People:
- Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
DEMONSTRATES PROFICIENCY WITHIN THE FOLLOWING KEY COMPETENCIES
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
MINIMUM CANDIDATE QUALIFICATIONS & EXPERIENCE
- Bachelor's degree
- 2 years of marketing experience or 1 year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
ADDITIONAL DESIRED CANDIDATE QUALIFICATIONS & EXPERIENCE
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
LOCATION
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus.
- Relocation assistance is not available at this time.
COMPENSATION
- The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
BENEFITS
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
How to Get Visa Sponsorship as a Senior Customer Marketing Manager
Target SaaS and enterprise tech employers
Mid-size and large SaaS companies sponsor H-1B visas for Senior Customer Marketing Managers far more consistently than agencies or startups. Their legal infrastructure handles LCA filings routinely, making sponsorship a standard part of senior hiring.
Position your degree field precisely
H-1B approval for this role depends on showing your degree directly relates to customer marketing. A bachelor's in marketing, communications, or business administration strengthens your case. Unrelated degrees require a detailed advisory opinion from a professional association.
Quantify customer retention and expansion outcomes
Sponsoring employers need to justify the hire to USCIS. Framing your experience around measurable outcomes, such as net revenue retention improvements or expansion pipeline driven, signals the specialized value that supports a specialty occupation argument.
Understand the H-1B lottery timing
H-1B registrations open in March for an October start. If you receive a job offer in Q4 or Q1, discuss cap-exempt alternatives with your employer while waiting for the next lottery cycle. Timing awareness prevents offer gaps.
Ask about O-1A eligibility if you have notable credentials
Senior marketers with published work, industry awards, or speaking engagements at major conferences may qualify for the O-1A extraordinary ability visa. It bypasses the H-1B lottery entirely and is worth discussing with an immigration attorney before ruling it out.
Browse Migrate Mate for sponsorship-confirmed roles
Not every job posting discloses whether sponsorship is available. Migrate Mate filters roles by verified sponsorship history, saving you the back-and-forth of asking HR after applying. Senior Customer Marketing Manager listings are updated regularly.
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Get Access To All JobsFrequently Asked Questions
Does Senior Customer Marketing Manager qualify as a specialty occupation for H-1B purposes?
Yes, in most cases. USCIS considers a role a specialty occupation when it normally requires a bachelor's degree or higher in a specific field. Senior Customer Marketing Manager roles typically require a degree in marketing, business, or communications, and the seniority level reinforces the theoretical and practical expertise standard. Approvals are common at enterprise SaaS and technology companies, where job descriptions are specific enough to satisfy USCIS scrutiny.
Which visa types do employers most commonly sponsor for this role?
The H-1B is the most common pathway. Some employers with multinational structures also sponsor L-1B visas for candidates transferring from an overseas office who have specialized knowledge of the company's customer base or product. Senior marketers with demonstrable industry recognition may also qualify for the O-1A. TN visa sponsorship is available for Canadian and Mexican nationals, provided the role maps to a qualifying USMCA profession such as Management Consultant or Marketing Specialist.
What degree does USCIS expect for a Senior Customer Marketing Manager H-1B petition?
USCIS looks for a bachelor's degree or higher in a field directly related to the role. Marketing, business administration, communications, and psychology are all commonly accepted. If your degree is in an unrelated field, your attorney may request a credentials evaluation or a professional advisory opinion to establish equivalency through work experience. Three years of specialized experience can substitute for one year of formal education under USCIS rules.
How do I find Senior Customer Marketing Manager jobs that offer visa sponsorship?
Most job postings don't clearly disclose sponsorship willingness, which makes filtering time-consuming. Migrate Mate is built specifically for this, aggregating roles from employers with a verified track record of sponsoring work visas. Searching by job title on Migrate Mate surfaces positions where sponsorship is confirmed, so you can focus your applications on employers who are already set up to support the process.
Can I change employers in the middle of an H-1B period if I get a better offer?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a new H-1B petition on your behalf, provided your current H-1B status is valid and the new petition is filed before your current authorized stay expires. You don't need to wait for USCIS approval to begin working. The new employer must file a complete I-129 petition, including a new Labor Condition Application certified by the Department of Labor.
What is the prevailing wage requirement for sponsored Senior Customer Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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