Senior Customer Marketing Manager Jobs in USA with Visa Sponsorship
Senior Customer Marketing Manager roles qualify as specialty occupations under H-1B visa, E-3 visa, and TN visa categories, requiring a bachelor's degree in marketing, business, or a related field. Employers file a Labor Condition Application before sponsoring, and many active sponsors have LCA history in customer lifecycle and retention marketing. For detailed occupation requirements, see the O*NET profile.
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Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Sr. Customer Marketing Manager, Organized Customer (OC) position is integral to successfully delivering the NeuroImmunology Marketing Vision during an intensely competitive period in the Multiple Sclerosis space. This individual will report to the OC Customer Marketing Lead and partner across our Commercial, Medical, and Access & External Affairs teams to advance our OC strategies and execution during a critical time in our products’ lifecycles. In addition to working closely with the NI Marketing and Partner teams, this individual will have the opportunity to exchange best practices and learnings across the Genentech marketing organization to advance our progress on portfolio priorities.
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Helps mentor and coach Associate Customer Marketers and Customer Marketers working in our OC marketing pod
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus. Relocation assistance is not available for this posting.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
The Position
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Sr. Customer Marketing Manager, Organized Customer (OC) position is integral to successfully delivering the NeuroImmunology Marketing Vision during an intensely competitive period in the Multiple Sclerosis space. This individual will report to the OC Customer Marketing Lead and partner across our Commercial, Medical, and Access & External Affairs teams to advance our OC strategies and execution during a critical time in our products’ lifecycles. In addition to working closely with the NI Marketing and Partner teams, this individual will have the opportunity to exchange best practices and learnings across the Genentech marketing organization to advance our progress on portfolio priorities.
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Helps mentor and coach Associate Customer Marketers and Customer Marketers working in our OC marketing pod
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus. Relocation assistance is not available for this posting.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
See all 155+ Senior Customer Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Senior Customer Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Customer Marketing Manager
Frame your degree for specialty occupation
USCIS evaluates whether your degree directly relates to customer marketing work. A business or communications degree is straightforward, but a psychology or data science degree also qualifies if you connect it explicitly to customer behavior, segmentation, or lifecycle strategy in your resume and cover materials.
Target companies with LCA filing history
Use Migrate Mate to identify employers who have filed Labor Condition Applications for marketing manager roles. Prior LCA filings signal an established sponsorship process, reducing the risk that an offer falls through because an employer has never navigated the paperwork before.
Verify prevailing wage before negotiating
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your role and location. Run your job title and metro area through the OFLC Wage Search before entering salary discussions so you know the floor the employer is legally required to meet.
Distinguish customer marketing from general marketing
Job descriptions that emphasize acquisition, demand generation, or brand work often don't map cleanly to retention-focused Senior Customer Marketing Manager duties. Clarify during interviews whether the role centers on lifecycle, upsell, or loyalty programs, since the O*NET occupation profile and specialty occupation analysis depend on actual job duties.
Ask about timing before accepting an offer
H-1B petitions are subject to an annual cap and selection process, so an offer in hand doesn't guarantee you can start immediately. Confirm whether your employer will file in the next registration window and whether they'll cover premium processing to get a faster decision from USCIS.
Prepare a portfolio that shows strategic ownership
Sponsoring employers want evidence you can operate at a senior level independently. Compile case studies showing full-funnel customer campaigns you led, including segmentation logic, messaging frameworks, and measurable retention or expansion outcomes, before entering the offer and filing stage.
Frequently Asked Questions
Does a Senior Customer Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Yes, in most cases. USCIS treats Senior Customer Marketing Manager positions as specialty occupations when the role requires a bachelor's degree or higher in marketing, business, communications, or a directly related field. Roles that emphasize strategic customer lifecycle management, segmentation, and retention programs tend to satisfy the specialty occupation definition more clearly than generalist marketing titles.
Which visa types can a Senior Customer Marketing Manager use to work in the U.S.?
H-1B is the most common path and covers any nationality. Australian nationals can use the E-3 visa, which has a separate annual cap that has never been exhausted and requires no lottery. Canadian and Mexican nationals may qualify under TN visa if the role maps to a recognized USMCA profession such as management consultant or economist, though marketing manager is not explicitly listed, so H-1B or E-3 is typically the cleaner fit.
What degree does an employer typically require for visa sponsorship in this role?
Most employers sponsoring Senior Customer Marketing Manager roles require a bachelor's degree in marketing, business administration, communications, or a related field. Some accept degrees in psychology, sociology, or data science if the applicant demonstrates direct application to customer behavior or lifecycle strategy. A three-year Australian bachelor's degree is generally accepted by USCIS as equivalent to a U.S. four-year degree for E-3 and H-1B purposes.
How do I find employers actively sponsoring Senior Customer Marketing Manager roles?
Migrate Mate lists employers with verified sponsorship history for marketing manager roles, so you can focus your applications on companies that have already filed Labor Condition Applications for similar positions. This filters out employers who might be open to sponsorship in theory but have no process in place, which is a common friction point at the offer stage.
Can I transfer my H-1B to a new employer if I'm already a Senior Customer Marketing Manager in the U.S.?
Yes. If you're already in H-1B status, you can start with a new employer as soon as the new petition is filed with USCIS. You don't need to wait for approval before switching. The new employer must file a fresh I-129 petition, including a new Labor Condition Application, and your job duties, degree match, and prevailing wage compliance are all re-evaluated for the new role and location.
What is the prevailing wage requirement for sponsored Senior Customer Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.