Visual Merchandising Manager Jobs in USA with Visa Sponsorship
Visual Merchandising Manager roles qualify for H-1B visa sponsorship when the employer documents a specialty occupation requiring a directly related bachelor's degree. Retail, fashion, and consumer goods companies actively file LCAs for these positions. No lottery exemption exists, but the annual cap includes 20,000 slots for U.S. master's degree holders.
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As the Retail Experience & Visual Merchandising Manager at Brooks, you will lead the conceptualization and execution of our physical retail spaces and end-to-end visual merchandising design for Brooks owned retail fleet – shaping how the brand comes to life in physical space and creating experiences that drive commercial performance. You will sit at the intersection of brand storytelling, product strategy, and retail performance, translating our brand identity and seasonal narratives into scalable, high-impact in-store experiences that improve conversion, average unit retail (AUR), and sell-through.
You will define how customers experience our brand in physical retail by creating an immersive shopping experience that blends interior design, consumer psychology, and marketing initiatives. You will work directly with retail leadership to build the visual merchandising playbook for a rapidly expanding retail fleet. In this role, you will be establishing operating models, tools, and standards that enable consistent execution across markets while elevating the customer experience.
Your Responsibilities:
Retail Space & Visual Merchandising Operating Model
- Lead the conceptualization and execution of the physical retail space vision and roadmap for Brooks owned retail from full store design to visual merchandising in alignment with the overall retail strategy, brand positioning, and commercial priorities.
- Develop a foundational standard for physical layout, fixtures, and structural flow that will elevate brand voice, optimize product visibility, and maximize space usage that focuses on the customer journey.
- Partner with retail leadership and local retail teams to adapt foundational standards for individual stores that incorporates local relevance in store structure and marketing designs.
- Curate the finer details from lighting design to music choices that will set the store ambience.
- Design and implement a scalable visual merchandising operating model to support growth from a small fleet to national expansion, creating a repeatable blueprint for future store openings.
- Develop standardized playbooks, tools, floor sets, and execution frameworks that enable consistency without sacrificing local relevance.
- Own the translation of seasonal and product priorities into compelling in-store storytelling frameworks that drive demand and clarity.
- Lead the creation of store zoning, adjacencies, and product flow strategies grounded in consumer behavior and performance data.
- Partner with Store Development and Design to ensure physical space and merchandising strategy are fully integrated.
- Ensure each new store opens at a flagship level of execution, setting the standard for the fleet.
- Establish clear KPIs (i.e., conversion, units per transactions (UPT), AUR, sell-through, engagement) and utilize data to analyze store-level performance to identify measurable business outcomes.
Cross-Functional Partnership & Alignment
- Partner with Product, Brand Marketing, Creative, Retail Marketing, and Store Operations team to define space planning and merchandising standards and playbook.
- Partner closely with Lead Buyer and Retail Marketing Manager on product campaigns and in-store seasonal product launches.
- Partner with the Experiential Design Lead, Retail to create transformative design experiences at new and existing retail locations.
- Partner with Global Brand Marketing on the conceptualization of the retail store design.
- Prepare recommendations on design layouts, space guidelines, assortments, key stories, campaign priorities, and more for retail leadership that ensure retail execution is set up for success and ahead of the curve.
- Oversee use of visual merchandising playbook across owned retail, wholesale, and events to reinforce brand consistency.
- Build and foster relationships with team members across Brooks to gain and maintain a current and deep understanding of what drives the brand, business, and products.
Continuous Improvement & Evolution
- Design, maintain, and develop a feedback ecosystem and store audit process (e.g., tools, cadence, scoring, accountability) to gain field insights that will inform future space planning strategies.
- Identify opportunities and suggest modifications to improve product placement, storytelling clarity, and in-store navigation.
- Stay up to date with retail consumer behaviors and utilize insights to test new methods to elevate customer engagement, product discovery, and brand storytelling.
- Demonstrate deep understanding of the competitive landscape to bring forward innovative concepts, tools, and technologies that differentiate Brooks in physical retail.
- Balance creativity with operational reality – ideas must scale.
Team Mentorship & Collaboration
- Share your expertise to mentor and support team members to help develop their skillsets and provide guidance on day-to-day and project work.
- Train Visual Merchandiser, store leaders, and field teams on visual merchandising principles, storytelling, and execution excellence.
- Partner with Senior Manager, Retail to create and maintain alignment across the team.
Work Experience
- Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 7+ years of experience in visual merchandising, retail experience design, or brand merchandising; preferably in premium or performance brands
- Proven track record leading merchandising strategy at scale (multi-store, multi-market environments)
- Demonstrated ability driving measurable business results through visual merchandising
- Experience developing operating models, tools, and standards for growing retail organizations
- Deep understanding of consumer behavior in physical retail environments
- Experience partnering with store design, product merchandising, and marketing teams
- Highly analytical; comfortable using data to inform decisions and challenge assumptions
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
- Travel 20-50% (domestically)
- Embraces and lives the Brooks values!
Benefits
Brooks is proud to offer a robust benefits package to our employees and their families!
- Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
- Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
- Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
- Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location: You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $98,286 - $147,428 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Job Requirements
As the Retail Experience & Visual Merchandising Manager at Brooks, you will lead the conceptualization and execution of our physical retail spaces and end-to-end visual merchandising design for Brooks owned retail fleet – shaping how the brand comes to life in physical space and creating experiences that drive commercial performance. You will sit at the intersection of brand storytelling, product strategy, and retail performance, translating our brand identity and seasonal narratives into scalable, high-impact in-store experiences that improve conversion, average unit retail (AUR), and sell-through.
You will define how customers experience our brand in physical retail by creating an immersive shopping experience that blends interior design, consumer psychology, and marketing initiatives. You will work directly with retail leadership to build the visual merchandising playbook for a rapidly expanding retail fleet. In this role, you will be establishing operating models, tools, and standards that enable consistent execution across markets while elevating the customer experience.
Your Responsibilities:
Retail Space & Visual Merchandising Operating Model
- Lead the conceptualization and execution of the physical retail space vision and roadmap for Brooks owned retail from full store design to visual merchandising in alignment with the overall retail strategy, brand positioning, and commercial priorities.
- Develop a foundational standard for physical layout, fixtures, and structural flow that will elevate brand voice, optimize product visibility, and maximize space usage that focuses on the customer journey.
- Partner with retail leadership and local retail teams to adapt foundational standards for individual stores that incorporates local relevance in store structure and marketing designs.
- Curate the finer details from lighting design to music choices that will set the store ambience.
- Design and implement a scalable visual merchandising operating model to support growth from a small fleet to national expansion, creating a repeatable blueprint for future store openings.
- Develop standardized playbooks, tools, floor sets, and execution frameworks that enable consistency without sacrificing local relevance.
- Own the translation of seasonal and product priorities into compelling in-store storytelling frameworks that drive demand and clarity.
- Lead the creation of store zoning, adjacencies, and product flow strategies grounded in consumer behavior and performance data.
- Partner with Store Development and Design to ensure physical space and merchandising strategy are fully integrated.
- Ensure each new store opens at a flagship level of execution, setting the standard for the fleet.
- Establish clear KPIs (i.e., conversion, units per transactions (UPT), AUR, sell-through, engagement) and utilize data to analyze store-level performance to identify measurable business outcomes.
Cross-Functional Partnership & Alignment
- Partner with Product, Brand Marketing, Creative, Retail Marketing, and Store Operations team to define space planning and merchandising standards and playbook.
- Partner closely with Lead Buyer and Retail Marketing Manager on product campaigns and in-store seasonal product launches.
- Partner with the Experiential Design Lead, Retail to create transformative design experiences at new and existing retail locations.
- Partner with Global Brand Marketing on the conceptualization of the retail store design.
- Prepare recommendations on design layouts, space guidelines, assortments, key stories, campaign priorities, and more for retail leadership that ensure retail execution is set up for success and ahead of the curve.
- Oversee use of visual merchandising playbook across owned retail, wholesale, and events to reinforce brand consistency.
- Build and foster relationships with team members across Brooks to gain and maintain a current and deep understanding of what drives the brand, business, and products.
Continuous Improvement & Evolution
- Design, maintain, and develop a feedback ecosystem and store audit process (e.g., tools, cadence, scoring, accountability) to gain field insights that will inform future space planning strategies.
- Identify opportunities and suggest modifications to improve product placement, storytelling clarity, and in-store navigation.
- Stay up to date with retail consumer behaviors and utilize insights to test new methods to elevate customer engagement, product discovery, and brand storytelling.
- Demonstrate deep understanding of the competitive landscape to bring forward innovative concepts, tools, and technologies that differentiate Brooks in physical retail.
- Balance creativity with operational reality – ideas must scale.
Team Mentorship & Collaboration
- Share your expertise to mentor and support team members to help develop their skillsets and provide guidance on day-to-day and project work.
- Train Visual Merchandiser, store leaders, and field teams on visual merchandising principles, storytelling, and execution excellence.
- Partner with Senior Manager, Retail to create and maintain alignment across the team.
Work Experience
- Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 7+ years of experience in visual merchandising, retail experience design, or brand merchandising; preferably in premium or performance brands
- Proven track record leading merchandising strategy at scale (multi-store, multi-market environments)
- Demonstrated ability driving measurable business results through visual merchandising
- Experience developing operating models, tools, and standards for growing retail organizations
- Deep understanding of consumer behavior in physical retail environments
- Experience partnering with store design, product merchandising, and marketing teams
- Highly analytical; comfortable using data to inform decisions and challenge assumptions
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
- Travel 20-50% (domestically)
- Embraces and lives the Brooks values!
Benefits
Brooks is proud to offer a robust benefits package to our employees and their families!
- Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
- Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
- Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
- Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location: You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $98,286 - $147,428 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
See all Visual Merchandising Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Visual Merchandising Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Visual Merchandising Manager
Frame your portfolio as specialty occupation evidence
Employers must prove your role requires a specific bachelor's degree, not just creativity. Document every project with the academic discipline it draws from, such as spatial design, marketing strategy, or consumer psychology, to strengthen the specialty occupation argument in an LCA or RFE response.
Verify prevailing wage before accepting an offer
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your location and role level. Run your job title and metro area through the OFLC Wage Search before negotiating so you know the floor your offer must meet.
Target retailers with existing visual merchandising LCA history
Use Migrate Mate to browse employers with verified LCA filing history for visual merchandising and display design roles, so you're applying to companies already familiar with the H-1B process rather than educating HR from scratch.
Distinguish your degree field from general business
USCIS scrutinizes visual merchandising roles because a broad business or marketing degree can seem unrelated. If your degree is in interior design, fashion merchandising, or graphic communications, make that the headline on your resume and in your employer's support letter.
Ask about PERM before the H-1B clock starts
H-1B status is capped at six years without green card sponsorship in progress. At the offer stage, ask whether the employer has sponsored PERM labor certifications for retail or creative roles before, since starting that process early preserves your options well before the six-year limit.
Prepare for consular scrutiny on nonimmigrant intent
Visual merchandising roles often attract J-1 visa or TN candidates, and consular officers may probe intent carefully. If you're applying at a U.S. consulate, bring documentation showing your ties to your home country alongside your LCA and employer support letter.
Frequently Asked Questions
Does a Visual Merchandising Manager role qualify as a specialty occupation for H-1B purposes?
It can, but it's not automatic. USCIS requires the employer to show the role normally requires a bachelor's degree in a specific, directly related field such as visual merchandising, interior design, fashion design, or graphic communications. Roles described as requiring any bachelor's degree or general business experience tend to draw Requests for Evidence. The more precisely the job description ties duties to a specific academic discipline, the stronger the case.
Which visa types are realistic for a Visual Merchandising Manager seeking U.S. sponsorship?
H-1B is the primary path for most candidates, subject to the annual cap and lottery. Australian citizens can pursue the E-3 visa, which has a separate 10,500 annual cap and no lottery. Canadian and Mexican nationals may qualify for TN visa status if the role fits a listed USMCA profession, though visual merchandising does not appear on the standard TN list, making H-1B the most common route for non-Australian candidates.
What degree background do H-1B employers typically expect for this role?
Employers most commonly support H-1B petitions for candidates with degrees in visual merchandising, retail design, interior design, fashion merchandising, or graphic design. A general marketing or business degree alone is riskier because it's harder to establish a direct connection to the specific duties of the role. If your degree title doesn't map cleanly, relevant coursework documentation and an employer support letter explaining the connection become critical.
How do I find employers who actively sponsor visas for Visual Merchandising Manager positions?
Browse Migrate Mate to find U.S. employers with verified sponsorship history for visual merchandising and related creative roles. Filtering by role and location shows you companies that have already navigated the LCA and H-1B filing process, which significantly reduces the time you spend in early conversations with employers who have no sponsorship infrastructure.
Can a Visual Merchandising Manager role support a green card through the EB-2 or EB-3 category?
EB-3 skilled worker is the more common path since it requires at least two years of experience with no strict degree minimum, and the PERM labor certification process is straightforward for defined retail and creative roles. EB-2 is available if the role requires an advanced degree and the employer documents that requirement genuinely. Priority date backlogs vary significantly by country of birth, so the practical timeline depends on your nationality.
What is the prevailing wage requirement for sponsored Visual Merchandising Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.