Demand Generation Specialist Jobs in USA with Visa Sponsorship
Demand Generation Specialists work in marketing operations, a field with strong H-1B sponsorship activity from tech, SaaS, and B2B companies. Most roles require a bachelor's degree in marketing, business, or a related field to qualify as a specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsJob Title: Demand Generation Specialist
Job Summary: RevSpring is looking for a strategic, hands-on Demand Generation Specialist to accelerate revenue by building and optimizing full-funnel, multi-channel campaigns. This role is ideal for someone who blends creativity with analytics, moves quickly, and knows how to turn campaign performance data into pipeline impact. You’ll own integrated programs across customer upsell/cross-sell and prospect pipeline generation, managing execution across owned, paid, third-party, and traditional channels. You’ll also own tracking, reporting, and performance insights for all demand programs.
Essential Functions:
Build & run multi-channel demand programs (customer + prospect)
- Create integrated campaigns that reach the right audiences, convert them into qualified leads, and move them through the funnel
- Launch and optimize upsell/cross-sell campaigns and ensure clean handoffs and measurable impact through the revenue funnel
- Work across Product, Sales, Marketing and Sales Operations to segment and target specific audiences for customer cross-sell, and identify top prospect accounts for targeted campaigns
- Plan and execute full campaign motions across:
- Email: segmented nurtures, newsletters, lifecycle journeys
- Website / conversion paths: landing pages, forms, CTAs, content-to-conversion flows
- Paid media: paid social (especially LinkedIn), paid search, retargeting/display (as applicable)
- Social amplification: organic distribution in partnership with brand/social owners
- Webinars / virtual events: promotion registration attendance follow-up conversion
- Third-party programs: content syndication, publisher/association sponsorships, co-marketing, partner lists
- Traditional / offline: direct mail/dimensional mail (as part of integrated plays)
- Sales/BDR integration: coordinated outreach sequences, enablement assets, and tight follow-up loops
Create campaign experiences that convert
- Translate positioning and offers into campaign messaging, email copy, landing pages, and channel-specific creative briefs
- Create and repurpose content across channels to keep audiences engaged throughout the buyer journey
- Collaborate cross-functionally to support sales enablement related to campaign follow-through (one-pagers, email templates, talk tracks, webinar follow-up kits)
Own reporting to improve performance
- Set up campaign tracking end-to-end: taxonomy, UTMs, attribution inputs, dashboards, and reporting cadence
- Measure and optimize performance by channel and program, diagnosing what’s working and what’s not
- Forecast, report, and communicate pipeline contribution and ROI across customer and prospect programs
Operate the engine: Pardot + HubSpot
- Build and manage campaigns in Pardot and HubSpot (automation, segmentation, landing pages/forms, scoring, reporting)
- Maintain clean execution standards so data is reliable (campaign hygiene, list quality, lifecycle tracking)
Manage external partners as part of the growth engine
- Manage third-party vendor and partners (content syndication, associations/publishers, webinar partners, event sponsorships) contracts
- Own end-to-end execution of third-party programs
- Monitor performance and ensure vendor programs meet quality and CPL/CPO targets
KPIs
- Total upsell revenue from upsell campaigns
- Total opportunity pipeline created
- Total closed won opportunity
- MQL to SQL rate
- SQL to Opportunity rate
- Qualified Pipeline ($) — Marketing sourced
- Qualified Pipeline ($) — Marketing influenced
- Cost per lead
- Cost per opportunity
Minimum Requirements:
- Healthcare IT industry background; ideally with provider and payer audience focus
- Proven experience executing multi-channel programs across email, paid media, webinars/events, third-party programs, and website conversion paths
- Hands-on fluency with Pardot and HubSpot (build, optimize, report)
- Strong analytical mindset with experience in funnel conversion optimization, attribution concepts, and performance reporting
- Excellent cross-functional communication skills and comfort partnering with Product, Sales, BDR, and CS teams
- Ability to manage multiple campaigns at once without sacrificing quality or measurement rigor
Education: Bachelor’s Degree
Experience: 3-5 years experience in B2B demand generation / growth marketing with a track record of measurable pipeline and revenue impact
Supervision: N/A
Certifications: N/A
Language Skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources.
Physical Capabilities: The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Note: This Job Description may not describe all of the job responsibilities and standards assigned to this position. The duties may change from time to time. RevSpring does not discriminate against any group in hiring or employment practices. Nothing in this job description constitutes a contract for employment.
Job Title: Demand Generation Specialist
Job Summary: RevSpring is looking for a strategic, hands-on Demand Generation Specialist to accelerate revenue by building and optimizing full-funnel, multi-channel campaigns. This role is ideal for someone who blends creativity with analytics, moves quickly, and knows how to turn campaign performance data into pipeline impact. You’ll own integrated programs across customer upsell/cross-sell and prospect pipeline generation, managing execution across owned, paid, third-party, and traditional channels. You’ll also own tracking, reporting, and performance insights for all demand programs.
Essential Functions:
Build & run multi-channel demand programs (customer + prospect)
- Create integrated campaigns that reach the right audiences, convert them into qualified leads, and move them through the funnel
- Launch and optimize upsell/cross-sell campaigns and ensure clean handoffs and measurable impact through the revenue funnel
- Work across Product, Sales, Marketing and Sales Operations to segment and target specific audiences for customer cross-sell, and identify top prospect accounts for targeted campaigns
- Plan and execute full campaign motions across:
- Email: segmented nurtures, newsletters, lifecycle journeys
- Website / conversion paths: landing pages, forms, CTAs, content-to-conversion flows
- Paid media: paid social (especially LinkedIn), paid search, retargeting/display (as applicable)
- Social amplification: organic distribution in partnership with brand/social owners
- Webinars / virtual events: promotion registration attendance follow-up conversion
- Third-party programs: content syndication, publisher/association sponsorships, co-marketing, partner lists
- Traditional / offline: direct mail/dimensional mail (as part of integrated plays)
- Sales/BDR integration: coordinated outreach sequences, enablement assets, and tight follow-up loops
Create campaign experiences that convert
- Translate positioning and offers into campaign messaging, email copy, landing pages, and channel-specific creative briefs
- Create and repurpose content across channels to keep audiences engaged throughout the buyer journey
- Collaborate cross-functionally to support sales enablement related to campaign follow-through (one-pagers, email templates, talk tracks, webinar follow-up kits)
Own reporting to improve performance
- Set up campaign tracking end-to-end: taxonomy, UTMs, attribution inputs, dashboards, and reporting cadence
- Measure and optimize performance by channel and program, diagnosing what’s working and what’s not
- Forecast, report, and communicate pipeline contribution and ROI across customer and prospect programs
Operate the engine: Pardot + HubSpot
- Build and manage campaigns in Pardot and HubSpot (automation, segmentation, landing pages/forms, scoring, reporting)
- Maintain clean execution standards so data is reliable (campaign hygiene, list quality, lifecycle tracking)
Manage external partners as part of the growth engine
- Manage third-party vendor and partners (content syndication, associations/publishers, webinar partners, event sponsorships) contracts
- Own end-to-end execution of third-party programs
- Monitor performance and ensure vendor programs meet quality and CPL/CPO targets
KPIs
- Total upsell revenue from upsell campaigns
- Total opportunity pipeline created
- Total closed won opportunity
- MQL to SQL rate
- SQL to Opportunity rate
- Qualified Pipeline ($) — Marketing sourced
- Qualified Pipeline ($) — Marketing influenced
- Cost per lead
- Cost per opportunity
Minimum Requirements:
- Healthcare IT industry background; ideally with provider and payer audience focus
- Proven experience executing multi-channel programs across email, paid media, webinars/events, third-party programs, and website conversion paths
- Hands-on fluency with Pardot and HubSpot (build, optimize, report)
- Strong analytical mindset with experience in funnel conversion optimization, attribution concepts, and performance reporting
- Excellent cross-functional communication skills and comfort partnering with Product, Sales, BDR, and CS teams
- Ability to manage multiple campaigns at once without sacrificing quality or measurement rigor
Education: Bachelor’s Degree
Experience: 3-5 years experience in B2B demand generation / growth marketing with a track record of measurable pipeline and revenue impact
Supervision: N/A
Certifications: N/A
Language Skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources.
Physical Capabilities: The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Note: This Job Description may not describe all of the job responsibilities and standards assigned to this position. The duties may change from time to time. RevSpring does not discriminate against any group in hiring or employment practices. Nothing in this job description constitutes a contract for employment.
How to Get Visa Sponsorship as a Demand Generation Specialist
Frame your degree as a specialty occupation match
H-1B eligibility requires your degree to directly relate to your role. A marketing, business, or communications degree maps cleanly to demand generation. Highlight that connection explicitly in your resume and when discussing sponsorship with employers.
Target SaaS and B2B tech companies first
SaaS and B2B technology companies sponsor demand generation roles more consistently than other industries. These employers understand performance marketing deeply, have established HR processes for visa sponsorship, and hire demand generation talent at scale across multiple seniority levels.
Lead with pipeline and revenue metrics
Sponsoring employers need to justify hiring a visa candidate over a local one. Concrete metrics like pipeline generated, MQL volume, and conversion rates demonstrate specialized, measurable value that makes the sponsorship case easier for hiring managers to approve internally.
Understand the LCA wage requirement before negotiating
Your employer must file a Labor Condition Application certifying your wage meets the prevailing level for your role and location. Research the prevailing wage for demand generation in your target city so you enter salary conversations with accurate expectations and avoid disqualifying offers.
Ask about cap-exempt employers if you missed the H-1B lottery
Universities, nonprofit research organizations, and certain affiliated entities are exempt from the H-1B annual cap. Some run demand generation functions internally. These roles can be filed year-round without lottery risk, making them worth targeting if you need sponsorship outside the April cycle.
Check whether your current OPT employer will sponsor before your clock runs out
If you're on OPT working in a demand generation role, initiate the H-1B conversation with your employer well before your authorization expires. Many employers will sponsor someone already performing in the role rather than restart a hiring process for an unfamiliar candidate.
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Get Access To All JobsFrequently Asked Questions
Can a Demand Generation Specialist get H-1B sponsorship?
Yes. Demand Generation Specialist roles typically qualify as specialty occupations under the H-1B because they require at minimum a bachelor's degree in marketing, business, communications, or a related field. Employers in SaaS, fintech, and enterprise software sponsor these roles regularly. The role's requirement for analytical and strategic marketing skills, not just general business knowledge, supports the specialty occupation classification.
What degree do I need to qualify for visa sponsorship as a Demand Generation Specialist?
Most employers require a bachelor's degree in marketing, business administration, communications, or a closely related field. A degree in an unrelated field can still work if you have substantial relevant experience, USCIS allows three years of specialized work experience to substitute for one year of formal education. A strong portfolio of demand generation work can support that argument when paired with the right documentation.
How competitive is H-1B sponsorship for marketing roles like Demand Generation?
Marketing roles face more scrutiny than STEM fields because USCIS may question whether a specific degree is always required. Demand generation sits in a stronger position than general marketing because it involves technical platforms, data analysis, and performance attribution, skills tied to specific educational backgrounds. Employers with experienced immigration counsel typically navigate this successfully. Approval rates for marketing specialty occupations have improved as the roles have become more technical.
Where can I find Demand Generation Specialist jobs that offer visa sponsorship?
Migrate Mate is built specifically for this, it lists Demand Generation Specialist roles from employers actively open to visa sponsorship, so you're not filtering through hundreds of listings that won't consider international candidates. This saves significant time during an already stressful job search, especially if you're on OPT with a deadline approaching.
Can I switch employers as a Demand Generation Specialist on an H-1B?
Yes, H-1B portability allows you to change employers once your transfer petition is filed, as long as your original H-1B was approved and you've maintained valid status. Your new employer needs to file a new H-1B petition before your current authorization ends. The role at the new employer must also qualify as a specialty occupation, so ensure the job description and degree requirements align before accepting an offer.
What is the prevailing wage requirement for sponsored Demand Generation Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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