Demand Generation Specialist Jobs in USA with Visa Sponsorship
Demand Generation Specialists work in marketing operations, a field with strong H-1B visa sponsorship activity from tech, SaaS, and B2B companies. Most roles require a bachelor's degree in marketing, business, or a related field to qualify as a specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15 years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.
ROLE
This position is a hybrid role open to candidates in the greater Arlington area. This position will require the intern to work in our Arlington, VA office 4 days a week.
Dates of Program: May 18th, 2026 - August 14, 2026 (13 weeks)
Application Dates: You should apply as soon as possible but understand that because of our large pool of applicants, the selection process can take a few months. We strive to create a diverse group of interns as we feel that it improves the overall internship experience.
Attention: This is a paid internship. Please note that the intern would be responsible for relocation (if needed) and lodging for the duration of the internship.
Internship Program Details:
Join the best internship program around! Interns get unique insight into the minds of the CEO and senior executives during Ask Me Anything sessions. Interns will receive company training, onboarding, and professional development workshops to help transition into the workplace. Interns will also engage in team-building activities and awesome socials.
The Demand Generation Intern will support the Global Demand team with internal and 3rd party marketing programs. The ideal candidate will support campaign setup and execution, reporting, asset organization, and tracking to ensure programs run smoothly and deliver high-quality results.
Key Responsibilities
- Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
- Create and update Salesforce campaigns for various marketing programs
- Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors
- Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns
- Assist in the development of campaign assets, managing the hand-off to external vendors
- Assist with verifying, cleaning and processing lead reports from 3rd party vendors
- Gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce
- Learn to interpret initiative pacing and ROI to make data-driven optimization decisions
- Understand the "why" and "how" of UTM tracking and multi-channel program attribution
- Understand the mechanics of 3rd-party partnerships, from creative delivery to lead quality audits
MINIMUM QUALIFICATIONS
- Education: Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
- A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred
- Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors
- Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines
- Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization
- Proficient in Google Sheets, Docs, and Slides
- Talent for multi-tasking, being results oriented and organizationally proficient
- Team oriented and willing to help others to achieve success
- Ability to develop creative solutions
- Ability to think and act independently
- Ability to effectively prioritize and resolve multiple competing tasks
- Ability to deal professionally, courteously and tactfully with external partners and coworkers
- Self-reliant with the ability to innovate and introduce change showing sound judgment and pragmatism
- Compliance or in-house experience is a plus
OUR FANTASTIC BENEFITS
We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment.
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
INTRODUCTION
KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15 years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.
ROLE
This position is a hybrid role open to candidates in the greater Arlington area. This position will require the intern to work in our Arlington, VA office 4 days a week.
Dates of Program: May 18th, 2026 - August 14, 2026 (13 weeks)
Application Dates: You should apply as soon as possible but understand that because of our large pool of applicants, the selection process can take a few months. We strive to create a diverse group of interns as we feel that it improves the overall internship experience.
Attention: This is a paid internship. Please note that the intern would be responsible for relocation (if needed) and lodging for the duration of the internship.
Internship Program Details:
Join the best internship program around! Interns get unique insight into the minds of the CEO and senior executives during Ask Me Anything sessions. Interns will receive company training, onboarding, and professional development workshops to help transition into the workplace. Interns will also engage in team-building activities and awesome socials.
The Demand Generation Intern will support the Global Demand team with internal and 3rd party marketing programs. The ideal candidate will support campaign setup and execution, reporting, asset organization, and tracking to ensure programs run smoothly and deliver high-quality results.
Key Responsibilities
- Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
- Create and update Salesforce campaigns for various marketing programs
- Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors
- Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns
- Assist in the development of campaign assets, managing the hand-off to external vendors
- Assist with verifying, cleaning and processing lead reports from 3rd party vendors
- Gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce
- Learn to interpret initiative pacing and ROI to make data-driven optimization decisions
- Understand the "why" and "how" of UTM tracking and multi-channel program attribution
- Understand the mechanics of 3rd-party partnerships, from creative delivery to lead quality audits
MINIMUM QUALIFICATIONS
- Education: Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
- A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred
- Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors
- Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines
- Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization
- Proficient in Google Sheets, Docs, and Slides
- Talent for multi-tasking, being results oriented and organizationally proficient
- Team oriented and willing to help others to achieve success
- Ability to develop creative solutions
- Ability to think and act independently
- Ability to effectively prioritize and resolve multiple competing tasks
- Ability to deal professionally, courteously and tactfully with external partners and coworkers
- Self-reliant with the ability to innovate and introduce change showing sound judgment and pragmatism
- Compliance or in-house experience is a plus
OUR FANTASTIC BENEFITS
We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment.
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Demand Generation Specialist
Frame your degree as a specialty occupation match
H-1B eligibility requires your degree to directly relate to your role. A marketing, business, or communications degree maps cleanly to demand generation. Highlight that connection explicitly in your resume and when discussing sponsorship with employers.
Target SaaS and B2B tech companies first
SaaS and B2B technology companies sponsor demand generation roles more consistently than other industries. These employers understand performance marketing deeply, have established HR processes for visa sponsorship, and hire demand generation talent at scale across multiple seniority levels.
Lead with pipeline and revenue metrics
Sponsoring employers need to justify hiring a visa candidate over a local one. Concrete metrics like pipeline generated, MQL volume, and conversion rates demonstrate specialized, measurable value that makes the sponsorship case easier for hiring managers to approve internally.
Understand the LCA wage requirement before negotiating
Your employer must file a Labor Condition Application certifying your wage meets the prevailing level for your role and location. Research the prevailing wage for demand generation in your target city so you enter salary conversations with accurate expectations and avoid disqualifying offers.
Ask about cap-exempt employers if you missed the H-1B lottery
Universities, nonprofit research organizations, and certain affiliated entities are exempt from the H-1B annual cap. Some run demand generation functions internally. These roles can be filed year-round without lottery risk, making them worth targeting if you need sponsorship outside the April cycle.
Check whether your current OPT employer will sponsor before your clock runs out
If you're on OPT working in a demand generation role, initiate the H-1B conversation with your employer well before your authorization expires. Many employers will sponsor someone already performing in the role rather than restart a hiring process for an unfamiliar candidate.
Frequently Asked Questions
Can a Demand Generation Specialist get H-1B sponsorship?
Yes. Demand Generation Specialist roles typically qualify as specialty occupations under the H-1B visa because they require at minimum a bachelor's degree in marketing, business, communications, or a related field. Employers in SaaS, fintech, and enterprise software sponsor these roles regularly. The role's requirement for analytical and strategic marketing skills, not just general business knowledge, supports the specialty occupation classification.
What degree do I need to qualify for visa sponsorship as a Demand Generation Specialist?
Most employers require a bachelor's degree in marketing, business administration, communications, or a closely related field. A degree in an unrelated field can still work if you have substantial relevant experience, USCIS allows three years of specialized work experience to substitute for one year of formal education. A strong portfolio of demand generation work can support that argument when paired with the right documentation.
How competitive is H-1B sponsorship for marketing roles like Demand Generation?
Marketing roles face more scrutiny than STEM fields because USCIS may question whether a specific degree is always required. Demand generation sits in a stronger position than general marketing because it involves technical platforms, data analysis, and performance attribution, skills tied to specific educational backgrounds. Employers with experienced immigration counsel typically navigate this successfully. Approval rates for marketing specialty occupations have improved as the roles have become more technical.
Where can I find Demand Generation Specialist jobs that offer visa sponsorship?
Migrate Mate is built specifically for this, it lists Demand Generation Specialist roles from employers actively open to visa sponsorship, so you're not filtering through hundreds of listings that won't consider international candidates. This saves significant time during an already stressful job search, especially if you're on OPT with a deadline approaching.
Can I switch employers as a Demand Generation Specialist on an H-1B?
Yes, H-1B portability allows you to change employers once your transfer petition is filed, as long as your original H-1B was approved and you've maintained valid status. Your new employer needs to file a new H-1B petition before your current authorization ends. The role at the new employer must also qualify as a specialty occupation, so ensure the job description and degree requirements align before accepting an offer.
What is the prevailing wage requirement for sponsored Demand Generation Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.