Senior Field Marketing Manager Jobs in USA with Visa Sponsorship
Senior Field Marketing Manager roles are among the more visa-friendly marketing positions because they require specialized skills that justify H-1B visa specialty occupation status. Employers regularly sponsor H-1B, O-1, and TN visas for qualified candidates with a degree in marketing, business, or a related field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
ABOUT THE ROLE
As a Senior Field Marketing Manager at NiCE, you will drive regional demand generation, pipeline growth, and revenue through high-impact field marketing programs. This role translates corporate strategy into targeted initiatives that engage enterprise decision-makers and accelerate business outcomes.
You will own end-to-end execution of field programs — from industry events and executive engagements to integrated campaigns — working closely with sales, partner marketing, and cross-functional teams. This is a strategic, hands-on role for someone who thrives in fast-paced environments and delivers measurable impact.
Responsibilities
- Own and execute regional field marketing strategy aligned with sales priorities to drive pipeline and revenue
- Partner closely with sales leadership on territory plans, account engagement, and pipeline acceleration
- Plan and execute integrated programs including events, roadshows, executive roundtables, webinars, and account-based initiatives
- Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up
- Drive demand generation through targeted campaigns and high-impact experiences
- Collaborate with partner marketing on joint events and co-marketing initiatives
- Work cross-functionally with digital, content, and product marketing to ensure aligned messaging and execution
- Analyze program performance and pipeline impact; report on ROI and optimize accordingly
- Manage budgets and external vendors to maximize program effectiveness
BASIC QUALIFICATIONS
- Bachelors degree in marketing, communications or related field
- 7+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
- Proven experience driving pipeline and revenue through field and account-based marketing programs
- Strong alignment and partnership experience with enterprise sales teams and sales leadership
- Demonstrated success managing complex, multi-channel field programs across regions or territories
- Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
- Strong analytical mindset with the ability to measure, report, and optimize marketing impact
- Excellent communication, stakeholder management, and presentation skills
- Ability to thrive in a fast-paced, high-growth environment
- Travel is a requirement in this role, approximately 15-25%
PREFERRED QUALIFICATIONS
- Experience supporting enterprise and/or strategic accounts
- Familiarity with ABM platforms and intent data tools
- Prior experience working with channel, GSI’s or alliance partners
- Global or multi-region field marketing experience
WHAT’S IN IT FOR YOU?
Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!
ABOUT COGNIGY
NiCE Cognigy delivers AI that works—fast, human, and enterprise-ready. As the leading AI-first CX platform built for real-world scale, we combine Generative and Conversational AI through orchestration, tools, and enterprise systems to power Agentic AI. Backed by global CX leader NiCE, we empower brands with AI Agents that redefine customer experiences and achieve measurable ROI—instantly, across every channel and in 100+ languages.
Requisition ID: 10448
Reporting into: Head of Marketing US
Role Type: Individual Contributor
NiCE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
INTRODUCTION
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
ABOUT THE ROLE
As a Senior Field Marketing Manager at NiCE, you will drive regional demand generation, pipeline growth, and revenue through high-impact field marketing programs. This role translates corporate strategy into targeted initiatives that engage enterprise decision-makers and accelerate business outcomes.
You will own end-to-end execution of field programs — from industry events and executive engagements to integrated campaigns — working closely with sales, partner marketing, and cross-functional teams. This is a strategic, hands-on role for someone who thrives in fast-paced environments and delivers measurable impact.
Responsibilities
- Own and execute regional field marketing strategy aligned with sales priorities to drive pipeline and revenue
- Partner closely with sales leadership on territory plans, account engagement, and pipeline acceleration
- Plan and execute integrated programs including events, roadshows, executive roundtables, webinars, and account-based initiatives
- Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up
- Drive demand generation through targeted campaigns and high-impact experiences
- Collaborate with partner marketing on joint events and co-marketing initiatives
- Work cross-functionally with digital, content, and product marketing to ensure aligned messaging and execution
- Analyze program performance and pipeline impact; report on ROI and optimize accordingly
- Manage budgets and external vendors to maximize program effectiveness
BASIC QUALIFICATIONS
- Bachelors degree in marketing, communications or related field
- 7+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
- Proven experience driving pipeline and revenue through field and account-based marketing programs
- Strong alignment and partnership experience with enterprise sales teams and sales leadership
- Demonstrated success managing complex, multi-channel field programs across regions or territories
- Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
- Strong analytical mindset with the ability to measure, report, and optimize marketing impact
- Excellent communication, stakeholder management, and presentation skills
- Ability to thrive in a fast-paced, high-growth environment
- Travel is a requirement in this role, approximately 15-25%
PREFERRED QUALIFICATIONS
- Experience supporting enterprise and/or strategic accounts
- Familiarity with ABM platforms and intent data tools
- Prior experience working with channel, GSI’s or alliance partners
- Global or multi-region field marketing experience
WHAT’S IN IT FOR YOU?
Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!
ABOUT COGNIGY
NiCE Cognigy delivers AI that works—fast, human, and enterprise-ready. As the leading AI-first CX platform built for real-world scale, we combine Generative and Conversational AI through orchestration, tools, and enterprise systems to power Agentic AI. Backed by global CX leader NiCE, we empower brands with AI Agents that redefine customer experiences and achieve measurable ROI—instantly, across every channel and in 100+ languages.
Requisition ID: 10448
Reporting into: Head of Marketing US
Role Type: Individual Contributor
NiCE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
See all 31+ Senior Field Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Senior Field Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Field Marketing Manager
Lead with demand generation results
Employers sponsoring a visa need to justify the hire. Quantify pipeline influenced, event ROI, and regional revenue contribution. Concrete numbers make the specialty occupation case easier and signal you're worth the sponsorship investment.
Target companies with field marketing teams of 5 or more
Larger field marketing organizations have established HR and legal processes for visa sponsorship. Smaller teams often lack the infrastructure. Enterprise SaaS, fintech, and healthcare technology companies are the most active sponsors for this role.
Clarify your visa timeline early in interviews
If your OPT or current status expires within six months, mention it before the offer stage. Field marketing roles often have a delayed start tied to event calendars, so timing your sponsorship conversation early avoids late surprises for both sides.
Emphasize cross-functional and regional complexity
H-1B approvals for marketing roles hinge on demonstrating the job requires a specific degree. Stress coordination across sales, product, and regional teams. This complexity supports the specialty occupation argument that generic business knowledge isn't sufficient.
Highlight certifications alongside your degree
Marketo, HubSpot, Salesforce, and similar platform certifications strengthen your application by showing specialized technical knowledge. USCIS looks favorably on credentials that go beyond a general degree when assessing field marketing specialty occupation claims.
Research your target employer's sponsorship history before applying
Companies that have sponsored field marketing or demand generation roles before are far more likely to do it again. Look for patterns in employer hiring behavior and prioritize outreach to organizations with a clear track record of supporting international marketing hires.
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Find Senior Field Marketing Manager JobsFrequently Asked Questions
Can a Senior Field Marketing Manager role qualify for H-1B sponsorship?
Yes, field marketing roles at the senior level typically qualify as specialty occupations because they require a bachelor's degree or higher in marketing, business, communications, or a related field. The key is demonstrating the position demands theoretical and practical application of specialized knowledge, not just general business skills. Employers in SaaS, enterprise tech, and financial services are the most consistent H-1B sponsors for this title.
Does my degree field need to match field marketing specifically?
Not exactly, but there must be a logical connection. Degrees in marketing, business administration, communications, or even psychology are generally accepted. A degree in an unrelated field, like civil engineering, would require a much stronger case. USCIS looks for a direct relationship between the degree field and the duties of the role, so the closer the match, the smoother the petition.
Are TN or O-1 visas realistic alternatives for this role?
Canadians and Mexicans can pursue TN status under the marketing manager category, which requires a degree in marketing or a related field and moves significantly faster than H-1B. The O-1A is an option if you have extraordinary recognition in field marketing, such as major awards, speaking engagements, or published work, but it's a high bar most candidates won't meet without a strong portfolio of industry recognition.
How competitive is sponsorship for field marketing roles compared to engineering jobs?
Sponsorship is less common in field marketing than in software engineering, but it's far from rare. Senior-level roles with clear revenue accountability attract more sponsorship willingness because the business case is easier to make. Companies that rely heavily on field-driven pipeline, particularly in enterprise B2B, regularly sponsor. Browsing Migrate Mate's job board lets you filter specifically for sponsoring employers in this category, saving significant time.
Will a gap in U.S. employment affect my H-1B transfer to a new field marketing role?
If you're already on H-1B, you can transfer to a new employer using H-1B portability as long as you file before your current status expires and your previous petition was approved and you've been in valid status. A short gap between roles doesn't automatically invalidate portability, but acting quickly matters. Your new employer files an H-1B transfer petition and you can typically start working upon receipt notice.
What is the prevailing wage requirement for sponsored Senior Field Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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