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NORTHWEST NAZARENE UNIVERSITY

ENROLLMENT MANAGEMENT

Vice President for Enrollment Management

Description of Position

The Vice President of Enrollment Management (VPEM) is responsible to provide leadership and oversight of Northwest Nazarene University’s Enrollment Management sector, which spans the Offices of Traditional Undergraduate Admissions, Graduate Admissions, Enrollment Technologies, Retention and Persistence, Multicultural Engagement and Belonging, and Nighthawks Central. The VPEM reports directly to the President and is a member of the University’s Senior Leadership Team (“SLT”). The VPEM will provide leadership in building and maintaining a recruitment and sales culture, as well as a retention culture, for the entire University, with the goal of increasing the University’s enrollment. The VPEM is responsible for development and monitoring of all the University’s enrollment strategies, admissions goals, retention goals, enrollment tracking, student customer service strategies, and multicultural student engagement strategies.

ROLES AND RELATIONSHIPS

The Vice President for Enrollment Management must:

• Embrace the spiritual heritage of the university and promote the advancement of the educational heritage of the Church of the Nazarene.
• Envision and represent Northwest Nazarene University as an outstanding Christian university and promote building its institutional presence and reputation on the NNU campus, in the Boise Valley, and throughout Idaho and the Northwest U.S.A.
• Understand and articulate the university’s mission, vision, values, and philosophies while communicating effectively with all constituencies, including prospective students, parents, alumni, foundations, businesses and media, as well as faculty, staff, and students.
• Administer the university’s recruitment and retention efforts under the President’s direction and in accordance with adopted policies.
• Guide and have oversight of the Traditional Undergraduate Admissions and Graduate & Professional Studies Admissions teams, as well as the Enrollment Technologies office, and all recruitment efforts of the University.
• Guide and have oversight of the Office of Retention & Persistence and all of the retention and persistence efforts of the University.
• Guide and have oversight of the Office of Engagement and Belonging, and Nighthawks Central, and all of the activities of these areas.

ESSENTIAL FUNCTIONS

The Vice President for Enrollment Management:

• Supervises recruiting and hiring of all personnel within the Enrollment Management sector.
• Provides oversight, training, leadership and accountability for individual directors within the Enrollment Management sector.
• Provides enrollment leadership and oversight throughout the admissions and enrollment cycle.
• Supervises, motivates, and coaches a team of professionals engaged in achieving enrollment targets, sales activities, retention activities and customer service measurements and outcomes.
• Designs and develops performance metrics driven by recruitment and retention activities, creating a culture of assessment and accountability.
• Works collaboratively with NNU leadership to create an annual enrollment forecast for traditional, graduate, adult, and online programs offered by NNU.
• Develops and implements enrollment strategies, aligning the strategies with input from the SLT, the Board of Trustees and the University Strategic Plan.
• Works closely with NNU’s AVP of Marketing to produce a comprehensive and effective marketing plan for student recruitment, retention, persistence, engagement, and enrollment.
• Manages a comprehensive student communication plan supporting admissions, retention, persistence, multi-cultural engagement and student services.
• Provides guidance for the continued implementation and development of all enrollment technologies, primarily the CRM (Slate).
• Regularly schedules and leads meetings with campus leaders to evaluate enrollment results and goals.
• Participates in campus commissions/work groups focused on strategic enrollment planning, retention and persistence, multi-cultural engagement and belonging, student customer service, communication and culture.
• Collaborates with campus leadership to develop procedures to ensure compliance with admissions, retention, persistence, and multi-cultural engagement and belonging standards, policies and procedures.
• Manages multiple budgets and directs appropriate expenditures.
• Interacts with the University’s Board of Trustees, serves as a resource person to one or more committees, and participates in the semi-annual meetings and periodic retreats.
• Performs other related duties as assigned.

Minimum Qualifications

The professional and personal qualifications and attributes include:

• Committed Christian, with a history of being a committed church member
• Earned master’s degree in a field of study relevant to the position (e.g., marketing, educational leadership, etc.)
• A passion for the role of Christian higher education in the church and society
• A current member of the Church of the Nazarene or, if not already, a willingness to join, embrace and actively participate in the Church of the Nazarene
• At least five years of experience in admissions, retention, enrollment or a related field
• At least five years of administrative experience, including experience in hiring, training, and promotion of staff
• A deep understanding of sales and customer service, with the proven ability to provide leadership within the context of higher education
• Strong strategy, organization, analysis, and problem-solving skills
• A record of success in admissions and retention initiatives and enrollment strategy development
• Personal and professional integrity and trustworthiness, and the ability to maintain a high degree of confidentiality
• A willingness to be a student of higher education with an understanding of current trends and movements
• An appreciation for, and a model of, servant leadership
• An ability to accept ambiguity;
• Exceptional written and verbal communication skills – including, ability to engage a wide variety of constituents, present to large groups, conduct team training, meet with potential students and their parents, coach a team
• Ability to understand, analyze and interpret enrollment data
• Experience with PC software, especially Microsoft Office applications, and the ability to learn new software
• A willingness and ability to travel periodically for work
• The ability to view a computer screen for extended periods of time
• The ability to sit for extended periods of time

Preferred Qualifications

• Possess a doctoral degree in a relevant discipline
• Ten or more years of experience in admissions, retention, enrollment or a related field

Compensation

Salary will be determined by the educational background and experience. Personnel receive a generous benefits package including health, vision and dental insurance for employee and family, life and disability insurance, flexible & health spending plan, tuition benefits, annual & sick leave, opportunities for professional development, and a retirement program.

Application Process

To be considered for this position, a complete application packet must be received. Complete application packet will include the following:

• Letter of interest
• NNU Application
• Resume
• Responses to the NNU Christian Mission
• Two (2) reference letters from professional associates
• One (1) letter of reference from current pastor
• Transcripts (unofficial are standard for the hiring process, official will be required upon hire)

Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religion. (Title VII, Sections 702-703, United States Civil Rights Act of 1964 as amended).