Area Director of Sales and Marketing Jobs
Area Director of Sales and Marketing jobs are open across hospitality, real estate, and healthcare, covering specializations in revenue management, brand strategy, and multi-unit market development, from senior manager to VP level. Find a role that fits below and apply directly.
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Showing 5 of 9+ Area Director of Sales and Marketing jobs
- Work Today, Get Paid today, with Daily Pay!
- Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
- Multiple Health Insurance and Life Insurance options
- 401k Plan + Company Match
- Paid Time Off
- Holiday Pay
- Pet Insurance
- Employee Assistance Program
- Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more!
Position Summary
We are seeking a strategic, commercially minded and hands-on Area Director of Marketing to lead brand strategy, marketing execution, and business growth for Doc Crow's Louisville, Doc Crow's Indianapolis, and Joella's Hot Chicken. This role serves as the senior marketing leader responsible for building demand, strengthening brand relevance, increasing guest frequency, and driving revenue performance across all locations.
The Area Director owns the complete marketing ecosystem, including brand strategy, content, social media, creative development, paid media, public relations, local marketing, partnerships, guest experience initiatives, and performance measurement. This leader will translate business objectives into integrated campaigns, memorable guest experiences, and measurable commercial results.
Working closely with operations and corporate leadership, the director will develop annual marketing plans, oversee execution across all channels, manage agency and creative partners, guide local activation efforts, and ensure marketing investments generate meaningful traffic, sales, loyalty, and profitability.
Key Responsibilities
Brand Strategy, Positioning & Annual Planning
- Own distinct brand positioning, voice, messaging and visual consistency for Doc Crow's and Joella's across channels, campaigns, menus and restaurant touchpoints.
- Develop and own annual brand marketing plans, quarterly priorities and integrated promotional calendars aligned with revenue goals, guest occasions and seasonal demand.
- Build scalable campaign playbooks, briefs, toolkits and measurement standards while tailoring execution to individual markets and restaurant opportunities.
- Monitor guest insights, competition, menu trends and market performance to identify growth opportunities and sharpen each brand's relevance.
Creative, Content & Social Media Leadership
- Own the content strategy, editorial calendar, and storytelling approach across Doc Crow's and Joella's, ensuring consistency in brand voice while highlighting local relevance and restaurant-level experiences.
- Lead creative development across photography, video, graphic design, menus, digital advertising, websites, email marketing, in-store materials, and promotional campaigns.
- Establish content production standards and oversee the creation of assets that support brand, sales, loyalty, public relations, and recruitment initiatives.
- Direct social media strategy, content planning, community engagement, and channel performance across all locations and platforms.
- Build influencer, creator, and ambassador partnerships that expand awareness, generate authentic engagement, and drive restaurant traffic.
- Identify opportunities to tell compelling stories around food, beverage, bourbon culture, chef expertise, hospitality, community involvement, and guest experiences.
- Ensure all campaigns include an integrated content amplification strategy across owned, earned, and paid media channels.
Traffic, Sales & Local Demand Generation
- Lead strategies to grow restaurant awareness, visits, check average and repeat frequency through a balanced mix of brand, value, promotional and occasion-driven marketing.
- For Joella's, direct the brand calendar, value and traffic strategy, product and limited-time-offer launches, family occasions, local-store marketing and market-specific demand plans.
- For Doc Crow's, strengthen destination dining and local relevance through dining occasions, bourbon and culinary storytelling, neighborhood outreach, game-day/event demand and restaurant-specific marketing.
- Partner with operations and finance to align campaigns with menu economics, capacity, dayparts, sales pacing and profit contribution; adapt plans based on results.
Digital Marketing, CRM, Loyalty & Guest Engagement
- Own the digital acquisition and retention strategy across websites, local search, paid search, paid social, online ordering touchpoints and guest communications.
- Lead CRM, loyalty and lifecycle marketing strategy, including segmentation, acquisition, first-to-second visit conversion, frequency, reactivation and win-back initiatives.
- Direct paid media and agency partners; set objectives, oversee budgets and optimize for qualified demand, attributable sales and return on investment.
- Own the annual media strategy and marketing channel mix across paid search, paid social, streaming audio, display, video, local sponsorships, and emerging marketing platforms.
- Allocate marketing investments across brands, markets, and channels based on performance, growth potential, and return on investment.
- Develop audience strategies that connect media investment to traffic growth, guest acquisition, loyalty participation, and repeat visitation.
- Establish clear KPIs, attribution frameworks, and reporting standards for all paid and owned marketing initiatives.
Local Store Marketing, Partnerships & Communications
- Establish practical local-store marketing frameworks, accountabilities and operating rhythms to help restaurant teams activate one prioritized marketing plan.
- Identify and manage community partnerships, sponsorships, local events, business relationships and promotions with measurable commercial benefit.
- Lead brand PR and communications priorities, including openings, seasonal initiatives, earned media, reputation management and issue response in coordination with leadership.
- Provide operators with clear toolkits, timelines and performance visibility; collaborate across markets without shifting marketing ownership to restaurant teams.
Doc Crow's Private Events & Catering Sales Leadership
- Directly manage and coach the Doc Crow's Private Events & Marketing Ops Manager, establishing private events and catering sales targets, pipeline expectations, conversion goals and performance reviews for both locations.
- Provide strategic oversight of prospecting plans, local account development, event and catering lead generation, repeat business and sales enablement; hold the manager accountable for day-to-day sales execution and follow-through.
- Partner with restaurant leaders on banquet/event packages, menus, collateral, tour experiences, pricing inputs and operational readiness to deliver compelling, profitable offers.
- Ensure the manager coordinates Doc Crow's local social media execution, menu and collateral management, marketing operations and restaurant-level campaign support in alignment with the director's brand plan.
- Lead strategies to drive catering sales for Joella's in partnership with operations team.
Team Leadership, Agency Management & Operating Partnership
- Serve as the primary marketing partner to operations leadership, ensuring alignment between marketing strategy, restaurant execution, guest experience, and commercial performance.
- Manage annual marketing budgets, agency scopes and vendor relationships; prioritize resources across two brands based on business opportunity and impact.
- Balance long-range planning with hands-on execution, working across several restaurant locations and traveling as business needs require.
Guest Experience
- Partner with operations leaders to ensure marketing initiatives are translated into exceptional on-property guest experiences.
- Develop signature brand activations, seasonal events, community partnerships, and experiential marketing programs that strengthen awareness and drive visitation.
- Lead marketing strategy and execution for restaurant events, local promotions, culinary experiences, bourbon-focused programming, community engagements, and strategic partnerships.
- Identify opportunities to create distinctive experiences that differentiate each brand and reinforce their positioning within their respective markets.
- Collaborate with culinary, operations, and restaurant leadership teams to elevate menu launches, limited-time offers, and promotional programs through compelling guest-facing execution.
- Monitor guest feedback, reviews, and customer sentiment trends to identify opportunities to improve both marketing effectiveness and guest experience.
Measurement, Reporting & Optimization
- Build a disciplined reporting cadence connecting campaign activity to traffic, sales, guest frequency, product mix, acquisition cost, CRM engagement and marketing ROI.
- Review results by brand, location, campaign and channel; identify corrective actions, tests and investment shifts with operating partners.
- For Doc Crow's, track private events and catering leads, pipeline value, conversion, booked revenue and repeat account growth with the Sales & Marketing Manager.
- Present concise performance reporting, insights and recommendations to senior marketing and restaurant leadership.
Qualifications & Capabilities
- Bachelor's degree in marketing, Business, Communications, Hospitality or a related field preferred.
- 5-7 years of progressive marketing experience, with demonstrated restaurant or multi-unit food-and-beverage experience strongly preferred.
- Experience leading multi-unit restaurant, hospitality, lifestyle, or consumer-facing brands.
- Demonstrated success developing content strategies, creative campaigns, social media programs, and integrated marketing plans.
- Experience managing social media performance, content production, influencer partnerships, and brand storytelling initiatives.
- Strong understanding of experiential marketing, events, local-store marketing, and community engagement strategies.
- Proven ability to balance strategic leadership with hands-on execution in a fast-paced, multi-location environment.
- Experience directing agency partners, content creators, photographers, videographers, and other creative resources.
- Proven ability to lead distinct brands, develop integrated annual plans and translate strategy into measurable local sales and traffic performance.
- Understanding of restaurant economics, promotional effectiveness, catering/private event demand and guest purchase behavior.
- Excellent communication, creative judgment, project management and analytical skills; proactive, collaborative and comfortable working hands-on.
- Louisville, Kentucky base preferred; ability to travel to restaurant locations and markets as required.
- The hiring process may consist of a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment. This job description is only intended to provide a general description of the benefits and compensation applicable to this position. Paid Time Off (PTO) is available for eligible associates in accordance with the Company's Paid Time Off policy. Specific compensation and benefit details will be discussed during the interview process.
- Schulte Hospitality Group is an Equal Opportunity Employer.
Compensation: TBD
- Work Today, Get Paid today, with Daily Pay!
- Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
- Multiple Health Insurance and Life Insurance options
- 401k Plan + Company Match
- Paid Time Off
- Holiday Pay
- Pet Insurance
- Employee Assistance Program
- Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more!
Position Summary
We are seeking a strategic, commercially minded and hands-on Area Director of Marketing to lead brand strategy, marketing execution, and business growth for Doc Crow's Louisville, Doc Crow's Indianapolis, and Joella's Hot Chicken. This role serves as the senior marketing leader responsible for building demand, strengthening brand relevance, increasing guest frequency, and driving revenue performance across all locations.
The Area Director owns the complete marketing ecosystem, including brand strategy, content, social media, creative development, paid media, public relations, local marketing, partnerships, guest experience initiatives, and performance measurement. This leader will translate business objectives into integrated campaigns, memorable guest experiences, and measurable commercial results.
Working closely with operations and corporate leadership, the director will develop annual marketing plans, oversee execution across all channels, manage agency and creative partners, guide local activation efforts, and ensure marketing investments generate meaningful traffic, sales, loyalty, and profitability.
Key Responsibilities
Brand Strategy, Positioning & Annual Planning
- Own distinct brand positioning, voice, messaging and visual consistency for Doc Crow's and Joella's across channels, campaigns, menus and restaurant touchpoints.
- Develop and own annual brand marketing plans, quarterly priorities and integrated promotional calendars aligned with revenue goals, guest occasions and seasonal demand.
- Build scalable campaign playbooks, briefs, toolkits and measurement standards while tailoring execution to individual markets and restaurant opportunities.
- Monitor guest insights, competition, menu trends and market performance to identify growth opportunities and sharpen each brand's relevance.
Creative, Content & Social Media Leadership
- Own the content strategy, editorial calendar, and storytelling approach across Doc Crow's and Joella's, ensuring consistency in brand voice while highlighting local relevance and restaurant-level experiences.
- Lead creative development across photography, video, graphic design, menus, digital advertising, websites, email marketing, in-store materials, and promotional campaigns.
- Establish content production standards and oversee the creation of assets that support brand, sales, loyalty, public relations, and recruitment initiatives.
- Direct social media strategy, content planning, community engagement, and channel performance across all locations and platforms.
- Build influencer, creator, and ambassador partnerships that expand awareness, generate authentic engagement, and drive restaurant traffic.
- Identify opportunities to tell compelling stories around food, beverage, bourbon culture, chef expertise, hospitality, community involvement, and guest experiences.
- Ensure all campaigns include an integrated content amplification strategy across owned, earned, and paid media channels.
Traffic, Sales & Local Demand Generation
- Lead strategies to grow restaurant awareness, visits, check average and repeat frequency through a balanced mix of brand, value, promotional and occasion-driven marketing.
- For Joella's, direct the brand calendar, value and traffic strategy, product and limited-time-offer launches, family occasions, local-store marketing and market-specific demand plans.
- For Doc Crow's, strengthen destination dining and local relevance through dining occasions, bourbon and culinary storytelling, neighborhood outreach, game-day/event demand and restaurant-specific marketing.
- Partner with operations and finance to align campaigns with menu economics, capacity, dayparts, sales pacing and profit contribution; adapt plans based on results.
Digital Marketing, CRM, Loyalty & Guest Engagement
- Own the digital acquisition and retention strategy across websites, local search, paid search, paid social, online ordering touchpoints and guest communications.
- Lead CRM, loyalty and lifecycle marketing strategy, including segmentation, acquisition, first-to-second visit conversion, frequency, reactivation and win-back initiatives.
- Direct paid media and agency partners; set objectives, oversee budgets and optimize for qualified demand, attributable sales and return on investment.
- Own the annual media strategy and marketing channel mix across paid search, paid social, streaming audio, display, video, local sponsorships, and emerging marketing platforms.
- Allocate marketing investments across brands, markets, and channels based on performance, growth potential, and return on investment.
- Develop audience strategies that connect media investment to traffic growth, guest acquisition, loyalty participation, and repeat visitation.
- Establish clear KPIs, attribution frameworks, and reporting standards for all paid and owned marketing initiatives.
Local Store Marketing, Partnerships & Communications
- Establish practical local-store marketing frameworks, accountabilities and operating rhythms to help restaurant teams activate one prioritized marketing plan.
- Identify and manage community partnerships, sponsorships, local events, business relationships and promotions with measurable commercial benefit.
- Lead brand PR and communications priorities, including openings, seasonal initiatives, earned media, reputation management and issue response in coordination with leadership.
- Provide operators with clear toolkits, timelines and performance visibility; collaborate across markets without shifting marketing ownership to restaurant teams.
Doc Crow's Private Events & Catering Sales Leadership
- Directly manage and coach the Doc Crow's Private Events & Marketing Ops Manager, establishing private events and catering sales targets, pipeline expectations, conversion goals and performance reviews for both locations.
- Provide strategic oversight of prospecting plans, local account development, event and catering lead generation, repeat business and sales enablement; hold the manager accountable for day-to-day sales execution and follow-through.
- Partner with restaurant leaders on banquet/event packages, menus, collateral, tour experiences, pricing inputs and operational readiness to deliver compelling, profitable offers.
- Ensure the manager coordinates Doc Crow's local social media execution, menu and collateral management, marketing operations and restaurant-level campaign support in alignment with the director's brand plan.
- Lead strategies to drive catering sales for Joella's in partnership with operations team.
Team Leadership, Agency Management & Operating Partnership
- Serve as the primary marketing partner to operations leadership, ensuring alignment between marketing strategy, restaurant execution, guest experience, and commercial performance.
- Manage annual marketing budgets, agency scopes and vendor relationships; prioritize resources across two brands based on business opportunity and impact.
- Balance long-range planning with hands-on execution, working across several restaurant locations and traveling as business needs require.
Guest Experience
- Partner with operations leaders to ensure marketing initiatives are translated into exceptional on-property guest experiences.
- Develop signature brand activations, seasonal events, community partnerships, and experiential marketing programs that strengthen awareness and drive visitation.
- Lead marketing strategy and execution for restaurant events, local promotions, culinary experiences, bourbon-focused programming, community engagements, and strategic partnerships.
- Identify opportunities to create distinctive experiences that differentiate each brand and reinforce their positioning within their respective markets.
- Collaborate with culinary, operations, and restaurant leadership teams to elevate menu launches, limited-time offers, and promotional programs through compelling guest-facing execution.
- Monitor guest feedback, reviews, and customer sentiment trends to identify opportunities to improve both marketing effectiveness and guest experience.
Measurement, Reporting & Optimization
- Build a disciplined reporting cadence connecting campaign activity to traffic, sales, guest frequency, product mix, acquisition cost, CRM engagement and marketing ROI.
- Review results by brand, location, campaign and channel; identify corrective actions, tests and investment shifts with operating partners.
- For Doc Crow's, track private events and catering leads, pipeline value, conversion, booked revenue and repeat account growth with the Sales & Marketing Manager.
- Present concise performance reporting, insights and recommendations to senior marketing and restaurant leadership.
Qualifications & Capabilities
- Bachelor's degree in marketing, Business, Communications, Hospitality or a related field preferred.
- 5-7 years of progressive marketing experience, with demonstrated restaurant or multi-unit food-and-beverage experience strongly preferred.
- Experience leading multi-unit restaurant, hospitality, lifestyle, or consumer-facing brands.
- Demonstrated success developing content strategies, creative campaigns, social media programs, and integrated marketing plans.
- Experience managing social media performance, content production, influencer partnerships, and brand storytelling initiatives.
- Strong understanding of experiential marketing, events, local-store marketing, and community engagement strategies.
- Proven ability to balance strategic leadership with hands-on execution in a fast-paced, multi-location environment.
- Experience directing agency partners, content creators, photographers, videographers, and other creative resources.
- Proven ability to lead distinct brands, develop integrated annual plans and translate strategy into measurable local sales and traffic performance.
- Understanding of restaurant economics, promotional effectiveness, catering/private event demand and guest purchase behavior.
- Excellent communication, creative judgment, project management and analytical skills; proactive, collaborative and comfortable working hands-on.
- Louisville, Kentucky base preferred; ability to travel to restaurant locations and markets as required.
- The hiring process may consist of a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment. This job description is only intended to provide a general description of the benefits and compensation applicable to this position. Paid Time Off (PTO) is available for eligible associates in accordance with the Company's Paid Time Off policy. Specific compensation and benefit details will be discussed during the interview process.
- Schulte Hospitality Group is an Equal Opportunity Employer.
Compensation: TBD
Area Director of Sales and Marketing Jobs by Experience Level
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Find JobsArea Director of Sales and Marketing Job Market
Who's Hiring
What Employers Look For
The qualifications that appear most often in area director of sales and marketing jobs.
- Five or more years of sales and marketing leadership across multiple properties or markets
- Demonstrated ability to build and manage annual revenue budgets and marketing plans
- Experience with property management systems and CRM platforms
- Strong knowledge of demand segmentation, pricing strategy, and distribution channels
- Bachelor's degree in business, marketing, hospitality management, or a related field
- Proficiency with sales reporting tools and data analysis to track pipeline and conversion
Tips for Your Area Director of Sales and Marketing Job Search
Quantify multi-property revenue impact
Your resume needs to show results at scale, not just activity. List the total revenue portfolio you managed, the number of properties or markets you oversaw, and the year-over-year growth you drove. Generic phrases like 'led sales team' won't move you past initial screening.
Target postings by property count
An area director role at a three-property group is a different job than one covering fifteen locations. Filter openings by company size and read the posting carefully for language like 'cluster,' 'multi-unit,' or 'regional portfolio' to find the scope that matches your background.
Apply early to roles that fit
Migrate Mate lists area director of sales and marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Show segment and channel fluency on your resume
Hiring managers for this role expect depth in specific demand segments, whether that's group, transient, or corporate, and in distribution channels like OTA, direct, and GDS. Name the segments and channels you actively managed, not just the ones you were exposed to.
Prepare a revenue strategy case for interviews
Most final-round interviews for area director roles include a scenario question about reversing a soft quarter or repositioning a property in a competitive market. Build a short, structured answer using real examples from your past before you walk in, not during the interview itself.
Negotiate scope before you negotiate compensation
Before accepting an offer, clarify exactly how many properties you will oversee, whether support staff are included, and which decisions require regional approval. Unclear scope is the most common source of frustration in area director roles within the first six months.
Area Director of Sales and Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most area director of sales and marketings?
The companies hiring the most area director of sales and marketings right now include HHM Hotels, WS Management, and Sandpiper Hospitality, with the largest share of openings in California, Kentucky, and Georgia, based on current listings on Migrate Mate as of November 2026. Hospitality groups and real estate developers consistently represent the largest share of active postings for this role.
How many area director of sales and marketing jobs are remote?
About 100% of area director of sales and marketing openings are fully remote or hybrid as of November 2026, though the majority of roles require regular travel to or presence across the properties in the portfolio. Marketing strategy and analytics-focused positions within the role tend to offer the most schedule flexibility compared to revenue-generating or client-facing functions.
How do you become a area director of sales and marketing?
Most people move into an area director role after several years as a director of sales or director of sales and marketing at a single property or location. From there, you build experience managing cross-property strategy, demonstrate measurable revenue growth, and take on cluster or interim responsibilities. Strong knowledge of market positioning, group and corporate sales, and digital marketing channels makes you competitive for the step up.
How do you get hired as a area director of sales and marketing with little experience?
The most practical path is to first succeed as a director of sales or marketing at a property with a complex competitive set, then seek out cluster or multi-property projects within your current organization. Volunteering to support a sister property during a staffing gap, managing a shared account across locations, or leading a regional initiative gives you the multi-unit proof points hiring managers look for before promoting or hiring into an area role.
What does the area director of sales and marketing interview process look like?
The process typically starts with a phone screen from HR or a regional leader, followed by a video or in-person interview focused on your revenue results and leadership style. A second round often involves a panel with general managers or ownership representatives, and may include a scenario exercise where you outline a sales strategy or respond to a hypothetical market challenge. References from property-level general managers carry significant weight at the final stage.
Where can I find and apply to area director of sales and marketing jobs?
You can find and apply to area director of sales and marketing jobs on Migrate Mate, which lists current openings from across the United States in one place. Find roles that match your background and apply directly to each listing.
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Find roles that match your experience and apply in just a few clicks.
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