Assistant Market Manager Jobs
Assistant market manager jobs are open across consumer goods, food and beverage, retail, and agriculture, from entry-level coordinators to senior assistants, with specializations in trade marketing, category management, and promotional execution. Find a role that fits below and apply directly.
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The Senior Manager, Franchise Performance plays a critical role in shaping the long-term health, profitability, and growth potential of the KFC U.S. franchise system. This role leads the development of strategies to optimize the franchisee network, strengthen franchisee performance, and position the system for sustainable growth, partnering with cross-functional teams to translate strategic priorities into action. The role also provides strategic oversight of market planning, ensuring development opportunities align with broader franchise portfolio objectives.
Franchise Portfolio Strategy & Optimization
- Lead the development of KFC U.S.’s long-term franchise portfolio strategy, defining the optimal franchisee network structure to support system health, profitability, and sustainable growth.
- Assess the existing franchisee landscape, including portfolio composition, geographic concentration, operator capabilities, financial health, and growth potential, to identify opportunities to strengthen the system.
- Develop a long-term portfolio optimization roadmap, identifying priority markets, franchisee portfolios, and opportunities for consolidation, ownership transitions, and introduction of new capital.
- Establish strategic frameworks and criteria to evaluate franchisee portfolio opportunities, balancing operator capabilities, financial performance, market potential, and development objectives.
- Develop recommendations for distressed or underperforming portfolios and hand off prioritized opportunities to Franchise & Development Finance for transaction assessment, structuring, and execution.
- Collaborate with Finance and Development to inform incentive structures and investment strategies that encourage franchisee growth, portfolio transformation, and new restaurant development.
- Monitor the impact of portfolio initiatives on restaurant performance, franchisee profitability, royalty generation, and long-term growth capacity to refine the strategy.
Franchisee Performance & Profitability
- Lead strategies to improve franchisee profitability, financial health, and overall system performance.
- Establish a franchisee performance management framework, including KPIs, scorecards, and analytical tools to assess operator performance and identify improvement opportunities.
- Analyze financial and operational results to identify systemic challenges, performance gaps, and opportunities to strengthen restaurant-level economics.
- Partner with Franchise Operations, Finance, and other teams to develop targeted improvement strategies for underperforming franchisees.
- Support franchisee quarterly business reviews and senior leadership engagement forums with actionable performance insights.
- Develop reporting capabilities that give leadership a clear view of franchise system health, emerging risks, and performance opportunities.
Market Planning & Growth Strategy
- Provide strategic oversight of KFC U.S. market planning, ensuring market plans align with franchise portfolio objectives and system growth priorities.
- Guide market-level identification and prioritization of white-space opportunities, trade area optimization, and existing restaurant coverage improvements.
- Partner with Development and Franchise Operations to translate market planning insights into actionable franchisee growth strategies.
- Oversee market planning tools, analytical frameworks, and external vendor relationships to ensure high-quality, data-driven recommendations.
- Support key development decisions by evaluating growth opportunities in the context of franchisee portfolio health and market potential.
Team Leadership & Cross-Functional Collaboration
- Lead, coach, and develop team members supporting franchise portfolio strategy, performance analysis, and market planning.
- Build cross-functional alignment with Finance, Development, Franchise Operations, Legal, and other stakeholders on strategic priorities.
- Translate complex financial, operational, and market analyses into clear recommendations for senior leadership.
- Lead high-priority strategic projects from problem definition through recommendation and implementation planning.
Education/Certifications
- University degree in Business, Finance, Economics, or a related discipline required; MBA or advanced degree preferred.
Experience
- 7+ years of relevant experience in corporate strategy, franchise strategy, business development, management consulting, finance, or related fields.
- Experience in the multi-unit restaurant, retail, or franchise industry strongly preferred.
- Strong strategic and analytical capabilities, with experience solving complex business problems and translating insights into actionable recommendations.
- Strong financial acumen, including unit-level economics, profitability drivers, capital investment decisions, and business performance metrics.
- Experience developing and executing strategic initiatives involving multiple cross-functional stakeholders.
- Excellent communication, presentation, and influencing skills, including the ability to engage and influence senior leadership.
- Ability to independently lead complex projects, manage competing priorities, and deliver results in a fast-paced environment.
- Experience leading, coaching, and developing high-performing teams.
- Advanced proficiency in Microsoft Excel and PowerPoint; experience with business intelligence and analytical tools preferred.
The Senior Manager, Franchise Performance plays a critical role in shaping the long-term health, profitability, and growth potential of the KFC U.S. franchise system. This role leads the development of strategies to optimize the franchisee network, strengthen franchisee performance, and position the system for sustainable growth, partnering with cross-functional teams to translate strategic priorities into action. The role also provides strategic oversight of market planning, ensuring development opportunities align with broader franchise portfolio objectives.
Franchise Portfolio Strategy & Optimization
- Lead the development of KFC U.S.’s long-term franchise portfolio strategy, defining the optimal franchisee network structure to support system health, profitability, and sustainable growth.
- Assess the existing franchisee landscape, including portfolio composition, geographic concentration, operator capabilities, financial health, and growth potential, to identify opportunities to strengthen the system.
- Develop a long-term portfolio optimization roadmap, identifying priority markets, franchisee portfolios, and opportunities for consolidation, ownership transitions, and introduction of new capital.
- Establish strategic frameworks and criteria to evaluate franchisee portfolio opportunities, balancing operator capabilities, financial performance, market potential, and development objectives.
- Develop recommendations for distressed or underperforming portfolios and hand off prioritized opportunities to Franchise & Development Finance for transaction assessment, structuring, and execution.
- Collaborate with Finance and Development to inform incentive structures and investment strategies that encourage franchisee growth, portfolio transformation, and new restaurant development.
- Monitor the impact of portfolio initiatives on restaurant performance, franchisee profitability, royalty generation, and long-term growth capacity to refine the strategy.
Franchisee Performance & Profitability
- Lead strategies to improve franchisee profitability, financial health, and overall system performance.
- Establish a franchisee performance management framework, including KPIs, scorecards, and analytical tools to assess operator performance and identify improvement opportunities.
- Analyze financial and operational results to identify systemic challenges, performance gaps, and opportunities to strengthen restaurant-level economics.
- Partner with Franchise Operations, Finance, and other teams to develop targeted improvement strategies for underperforming franchisees.
- Support franchisee quarterly business reviews and senior leadership engagement forums with actionable performance insights.
- Develop reporting capabilities that give leadership a clear view of franchise system health, emerging risks, and performance opportunities.
Market Planning & Growth Strategy
- Provide strategic oversight of KFC U.S. market planning, ensuring market plans align with franchise portfolio objectives and system growth priorities.
- Guide market-level identification and prioritization of white-space opportunities, trade area optimization, and existing restaurant coverage improvements.
- Partner with Development and Franchise Operations to translate market planning insights into actionable franchisee growth strategies.
- Oversee market planning tools, analytical frameworks, and external vendor relationships to ensure high-quality, data-driven recommendations.
- Support key development decisions by evaluating growth opportunities in the context of franchisee portfolio health and market potential.
Team Leadership & Cross-Functional Collaboration
- Lead, coach, and develop team members supporting franchise portfolio strategy, performance analysis, and market planning.
- Build cross-functional alignment with Finance, Development, Franchise Operations, Legal, and other stakeholders on strategic priorities.
- Translate complex financial, operational, and market analyses into clear recommendations for senior leadership.
- Lead high-priority strategic projects from problem definition through recommendation and implementation planning.
Education/Certifications
- University degree in Business, Finance, Economics, or a related discipline required; MBA or advanced degree preferred.
Experience
- 7+ years of relevant experience in corporate strategy, franchise strategy, business development, management consulting, finance, or related fields.
- Experience in the multi-unit restaurant, retail, or franchise industry strongly preferred.
- Strong strategic and analytical capabilities, with experience solving complex business problems and translating insights into actionable recommendations.
- Strong financial acumen, including unit-level economics, profitability drivers, capital investment decisions, and business performance metrics.
- Experience developing and executing strategic initiatives involving multiple cross-functional stakeholders.
- Excellent communication, presentation, and influencing skills, including the ability to engage and influence senior leadership.
- Ability to independently lead complex projects, manage competing priorities, and deliver results in a fast-paced environment.
- Experience leading, coaching, and developing high-performing teams.
- Advanced proficiency in Microsoft Excel and PowerPoint; experience with business intelligence and analytical tools preferred.
Assistant Market Manager Jobs by Experience Level
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Find Assistant Market Manager JobsAssistant Market Manager Job Market
Who's Hiring
- Hannaford12
- Brookshire Grocery Company11
- Lidl6
- Hy-Vee6
- Dollar General5
Top Industries Hiring
- Technology & Software
- Construction & Real Estate
What Employers Look For
The qualifications that appear most often in assistant market manager jobs.
- Bachelor's degree in marketing, business, or a related field
- Experience with syndicated data tools such as Nielsen or IRI
- Proficiency in Microsoft Excel for sales reporting and analysis
- Familiarity with trade promotion management and execution
- Strong communication skills for working with distributors and retail partners
- Ability to travel within an assigned territory or market area
Tips for Your Assistant Market Manager Job Search
Tailor your resume to channel type
Assistant market manager roles in food and beverage emphasize distributor relationships and velocity data, while retail-focused roles want planogram and category reset experience. Match the language in your resume to the specific channel the posting targets.
Quantify promotional execution results
Hiring managers in this role want to see outcomes, not tasks. Replace 'assisted with promotions' with volume lifted, distribution gains, or display compliance rates from programs you supported, even if you were not the lead.
Apply early to roles that fit
Migrate Mate lists assistant market manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target postings that name your trade area
Many assistant market manager roles are territory-specific. Filter for postings that name the market or region you already know, since familiarity with local accounts and retail partners is a genuine differentiator hiring managers notice.
Prepare a case study from a real brand activation
Interviews for this role routinely include a scenario question about executing a field program with limited budget or time. Walk in with a real example from an internship, part-time role, or class project that shows your planning and follow-through.
Negotiate your territory scope before accepting
Account load and geographic coverage vary widely between postings with the same title. Ask specifically how many accounts you will own, what the travel expectation is, and whether territory boundaries are set or still being defined.
Assistant Market Manager Jobs: Frequently Asked Questions
Which companies are hiring the most assistant market managers?
The companies hiring the most assistant market managers right now include Hannaford, Brookshire Grocery Company, and Lidl, with the largest share of openings in Texas, Florida, and California, based on current listings on Migrate Mate as of November 2026. Consumer packaged goods companies and regional food and beverage brands tend to post the highest volume of these roles.
How many assistant market manager jobs are remote?
About 35% of assistant market manager openings are fully remote or hybrid as of November 2026, reflecting the field-based nature of most market management work. Roles centered on data analysis, trade planning, and internal reporting are the most likely to offer remote or hybrid arrangements, while positions with territory coverage and retail execution typically require in-person presence.
How do you become an assistant market manager?
Start by earning a degree in marketing, business, or a related field, then gain exposure to consumer goods, retail, or field marketing through internships or entry-level sales support roles. Build familiarity with syndicated data tools and trade promotion basics. Apply to assistant market manager postings that match the channel or category you have worked in, and emphasize any experience coordinating promotions, analyzing sell-through data, or working with distributor or retail partners.
Can you get an assistant market manager job with little experience?
Yes, many assistant market manager roles are designed as entry points into brand or field marketing, particularly in consumer goods and food and beverage companies. Candidates with internship experience in sales, retail merchandising, or marketing coordination are competitive. Demonstrating comfort with data, a working knowledge of retail or distributor dynamics, and a clear interest in a specific category or channel can offset a shorter work history.
What does the assistant market manager interview process look like?
Most processes include an initial phone screen with a recruiter, followed by one or two rounds with the hiring manager and sometimes a cross-functional partner such as a sales or brand lead. Expect a scenario question about executing a promotion or resolving a retail execution problem. Some companies ask candidates to review a dataset or present a brief market analysis as a final step before an offer.
Where can I find and apply to assistant market manager jobs?
You can find and apply to assistant market manager jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your channel experience or target industry, then apply directly to each listing that fits your background and location preferences.
See All 149+ Assistant Market Manager Jobs
Find roles that match your experience and apply in just a few clicks.
Find Assistant Market Manager Jobs