Brand Activation Manager Jobs
Brand Activation Manager jobs are open across consumer goods, beverage, retail, and experiential marketing agencies, at every level from coordinator to senior and director, with specializations in event-based activation, field marketing, and brand partnerships. Scan the live roles below and apply to whichever ones fit.
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Role Summary
This is an exciting opportunity to join the Pfizer Dermatology franchise within Specialty Care. Pfizer Dermatology has 2 on-market products and a new indication expected next year. LITFULO, launched in 2023, is an oral JAK inhibitor indicated for Alopecia Areata (AA). CIBINQO, launched in 2022, is an oral JAK inhibitor indicated for moderate-to-severe Atopic Dermatitis (AD).
Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director. The Regional Brand Activation Director is a critical field-based role within Pfizer’s Dermatology Franchise, responsible for executing brand marketing strategies that enhance brand awareness, drive market penetration, and support business growth. Reporting to the HQ Education & Engagement Team Lead, the colleague will work in alignment with Brand Marketing and collaborate with Professional Relations, Sales, Market Access, Commercial Operations, and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region. This role ensures alignment with Pfizer’s national brand strategies while working locally to optimize impact within the dermatology space.
Key Responsibilities
Regional Marketing Strategy & Execution
- Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy while addressing local market dynamics and customer needs.
- Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions.
- Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives to enhance brand visibility.
- Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy
Field Sales & Market Access Collaboration
- Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.
- Support pull-through of national marketing strategies, customizing materials for regional implementation.
- Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts.
- Develop and distribute region-specific marketing materials and insights to support Pfizer’s sales objectives and ensure brand messaging consistency.
Congress & Event Strategy
- Conduct annual assessment of regional congress recommendations based on brand strategy
- Lead regional execution of Pfizer’s national dermatology congress and conference strategy, ensuring strong brand presence and engagement.
- Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences.
- Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals.
Cross-Functional Collaboration & Business Insights
- Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space.
- Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution.
- Monitor and analyze marketing effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.
Qualifications & Experience
- Bachelor’s degree required; advanced degree preferred.
- Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches.
- Proven ability to develop and implement regional marketing strategies tailored to local market conditions.
- Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders.
- Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs.
- Ability to analyze market data, identify insights, and develop actionable marketing strategies.
- Strong communication, leadership, and project management skills.
- Willingness to travel up to 80%, including overnight stays and weekend congress participation.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Willingness to travel up to 80%, including overnight stays and weekend congress participation.
Work Location Assignment: Remote - Field Based
LAST DAY TO APPLY: 11/19/2026
The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market Research
Role Summary
This is an exciting opportunity to join the Pfizer Dermatology franchise within Specialty Care. Pfizer Dermatology has 2 on-market products and a new indication expected next year. LITFULO, launched in 2023, is an oral JAK inhibitor indicated for Alopecia Areata (AA). CIBINQO, launched in 2022, is an oral JAK inhibitor indicated for moderate-to-severe Atopic Dermatitis (AD).
Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director. The Regional Brand Activation Director is a critical field-based role within Pfizer’s Dermatology Franchise, responsible for executing brand marketing strategies that enhance brand awareness, drive market penetration, and support business growth. Reporting to the HQ Education & Engagement Team Lead, the colleague will work in alignment with Brand Marketing and collaborate with Professional Relations, Sales, Market Access, Commercial Operations, and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region. This role ensures alignment with Pfizer’s national brand strategies while working locally to optimize impact within the dermatology space.
Key Responsibilities
Regional Marketing Strategy & Execution
- Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy while addressing local market dynamics and customer needs.
- Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions.
- Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives to enhance brand visibility.
- Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy
Field Sales & Market Access Collaboration
- Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.
- Support pull-through of national marketing strategies, customizing materials for regional implementation.
- Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts.
- Develop and distribute region-specific marketing materials and insights to support Pfizer’s sales objectives and ensure brand messaging consistency.
Congress & Event Strategy
- Conduct annual assessment of regional congress recommendations based on brand strategy
- Lead regional execution of Pfizer’s national dermatology congress and conference strategy, ensuring strong brand presence and engagement.
- Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences.
- Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals.
Cross-Functional Collaboration & Business Insights
- Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space.
- Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution.
- Monitor and analyze marketing effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.
Qualifications & Experience
- Bachelor’s degree required; advanced degree preferred.
- Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches.
- Proven ability to develop and implement regional marketing strategies tailored to local market conditions.
- Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders.
- Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs.
- Ability to analyze market data, identify insights, and develop actionable marketing strategies.
- Strong communication, leadership, and project management skills.
- Willingness to travel up to 80%, including overnight stays and weekend congress participation.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Willingness to travel up to 80%, including overnight stays and weekend congress participation.
Work Location Assignment: Remote - Field Based
LAST DAY TO APPLY: 11/19/2026
The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market Research
Brand Activation Manager Jobs by Experience Level
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Find Brand Activation Manager JobsBrand Activation Manager Job Market
Who's Hiring
Top Industries Hiring
- Investment & Asset Management
What Employers Look For
The qualifications that appear most often in brand activation manager jobs.
- Three or more years of experiential marketing or brand activation campaign experience
- Proven ability to manage event logistics, field teams, and agency partners simultaneously
- Experience developing activation briefs and translating brand strategy into consumer-facing programs
- Familiarity with retail and shopper marketing environments, including in-store demo and sampling execution
- Proficiency in project management tools and campaign reporting or analytics platforms
- Bachelor's degree in marketing, communications, advertising, or a related field
Tips for Your Brand Activation Manager Job Search
Quantify activation campaign results concretely
Your resume should show campaign reach, event attendance, sell-through lift, or retailer placement numbers, not just responsibilities. Brand activation managers who list measurable outcomes on past programs stand out from candidates who only describe duties.
Build a portfolio of activation work samples
Hiring managers for activation roles expect to see recap decks, event photos, or case studies from past campaigns. Even agency or freelance work counts. Organize two or three examples that show concept through execution and post-event measurement.
Apply early to roles that fit
Migrate Mate lists brand activation manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target listings by channel and industry fit
Activation roles in CPG, alcohol and beverage, or sports and entertainment each demand different channel experience. Search by industry keyword alongside the job title so you're applying to roles where your specific activation background, whether retail, experiential, or field, actually matches.
Prepare activation-specific interview scenarios
Interviewers will ask how you managed a launch that went off-script on-site, how you briefed a field team under time pressure, or how you handled a low-footfall event. Prepare two or three real stories that show on-the-ground problem-solving, not just strategic planning.
Negotiate scope and budget authority upfront
When you receive an offer, clarify what budget you own directly versus what routes through procurement or agency partners. Activation managers with P&L ownership are paid and evaluated differently from those executing against a pre-approved plan. Getting this clear early shapes how you assess the role.
Brand Activation Manager Jobs: Frequently Asked Questions
Which companies are hiring the most brand activation managers?
The most active employers for brand activation managers right now are OPPIZI, Oppizi Deutschland, and Bon Appétit, and the most openings are in New York, Texas, and Georgia, based on current listings on Migrate Mate as of November 2026. Consumer goods companies, beverage brands, and experiential agencies consistently account for the largest share of open roles.
How many brand activation manager jobs are remote?
About 100% of brand activation manager openings are fully remote or hybrid as of November 2026, though the nature of the role means many positions require regular on-site or in-market presence. Strategy, planning, and agency-side account management functions are the most likely to offer remote or hybrid flexibility compared to field-heavy execution roles.
How do you become a brand activation manager?
Most brand activation managers start in field marketing, event coordination, or brand ambassador roles and build up to managing campaigns independently. From there, taking ownership of a full activation from brief through recap, earning experience managing agency partners or field teams, and building a portfolio of measurable results are the steps that move candidates into manager-level hiring conversations.
Can you get a brand activation manager job with little experience?
Yes, though you'll typically need to demonstrate hands-on activation work rather than just marketing coursework. Coordinating brand events, running sampling programs, or supporting field marketing teams, even in a contract, agency, or volunteer capacity, gives you the execution-side experience hiring managers look for. Roles at smaller brands or regional agencies are often more open to candidates building their activation background.
What does the brand activation manager interview process look like?
Most processes run three to four stages: an initial screening call focused on your activation background, a deeper interview where you walk through a past campaign in detail, a case study or presentation round where you pitch an activation concept for the brand, and a final conversation with a senior marketing leader or cross-functional stakeholder. The presentation round is where candidates with strong portfolios and clear measurement thinking tend to separate themselves.
Where can I find and apply to brand activation manager jobs?
You can find and apply to brand activation manager jobs on Migrate Mate, which lists current openings from across the United States. Search the roles available, find the ones that match your experience and the type of activation work you do, and apply directly to each listing that fits.
See All 24 Brand Activation Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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