Digital Engagement Specialist Jobs
Digital Engagement Specialist jobs are open across healthcare, nonprofit, higher education, tech, and retail, at every level from entry-level coordinator to senior strategist, with specializations in social media management, community building, and digital content strategy. See the openings below and apply to the ones that match your experience.
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Showing 5 of 37+ Digital Engagement Specialist jobs
ADVANCE YOUR CAREER WHILE SAVING LIVES
Location: Oklahoma City, OK
Pay: Competitive pay based on education and/or experience and $500 bonus after 6 months and $1,000 bonus after 1 year!
Benefits: Health, dental, vision, life insurance, long term disability, 401(k), paid-time off, $5,000 annual tuition reimbursement, holiday pay, etc.
Days: Monday through Friday
Hours: 8:00 a.m. to 5:00 p.m.
Position:
The Digital Strategy & Engagement Manager is responsible for developing, implementing and optimizing digital strategies that increase audience engagement, website performance, donor recruitment and measurable digital conversions.
This position manages the day-to-day strategy and performance of OBI's digital ecosystem, including website analytics and optimization, SEO, social media engagement, digital advertising, content performance, digital campaigns and emerging digital initiatives.
The manager will use data and audience insights to identify opportunities, improve the digital donor experience and connect digital activity to measurable outcomes. A key responsibility will be establishing strong measurement and tracking practices so digital performance can be evaluated beyond impressions and traffic and ultimately connected to appointments and completed blood donations.
Qualifications:
- Bachelor's degree in marketing, communications, digital marketing, business or related field preferred.
- 5 years of experience in digital marketing, website management, social media, analytics or related field.
- Must be 21 years of age or older with a valid drivers license
- Must be able to provide an MVR with zero points and no moving/traffic violations in the last 3 years
- Google analytics certified/google ads certified and digital performance reporting.
- Experience with SEO, social media platforms and digital advertising.
- Understanding of website analytics, conversion optimization and digital attribution.
- Experience developing and implementing digital campaigns.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and collaborate effectively across departments and with external partners.
- People leadership: Demonstrated ability to lead, mentor an develop team members, establish clear expectations and accountability, foster collaboration and engagement, and support a high-performing team culture
Primary Responsibilities:
Digital Strategy & Engagement
- Develop and execute integrated digital strategies that support donor recruitment, engagement and organizational priorities.
- Coordinate digital activity across website, social media, paid advertising, email, search and other digital channels.
- Monitor digital trends and identify opportunities to improve audience reach and engagement.
- Collaborate with Marketing, Communications, Donor Recruitment and other teams to ensure digital efforts support organizational goals.
- Develop digital strategies that move audiences from awareness to engagement and ultimately to action.
Website Analytics & Optimization
- Manage website analytics and reporting to evaluate traffic, engagement, user behavior and conversion performance.
- Identify opportunities to improve website navigation, content, user experience and conversion.
- Monitor key donor journeys and identify areas where users abandon or encounter barriers.
- Develop and maintain website performance dashboards and reporting.
- Partner with internal and external resources on website updates, improvements and development.
- Ensure website development and enhancements are built with measurement, tracking and optimization in mind from the beginning.
SEO & Content Optimization
- Develop and implement ongoing SEO strategies for the website and blog.
- Optimize existing and new content to improve organic search visibility, rankings and qualified website traffic.
- Identify search trends and content opportunities related to blood donation, donor education and organizational priorities.
- Monitor organic traffic and search performance and make recommendations based on results.
- Help establish OBI as a credible and authoritative digital source for blood donation and transfusion information.
Social Media Engagement
- Develop and execute social media strategies that increase audience engagement and support donor recruitment.
- Monitor social performance, audience behavior and platform trends.
- Develop strategies to move social audiences from engagement to website visits, appointment bookings and other desired actions.
- Identify opportunities to grow and engage new audiences through emerging platforms and content formats.
- Establish consistent measurement practices for social media performance and conversion.
Digital Advertising
- Manage and optimize digital advertising campaigns across platforms including paid social, search, display and video.
- Monitor campaign performance, audience response, creative effectiveness and conversion.
- Make data-informed recommendations for budget allocation and campaign optimization.
- Work with internal and external partners to improve digital advertising performance.
- Track digital advertising activity through appropriate tagging, UTM parameters and analytics.
ADVANCE YOUR CAREER WHILE SAVING LIVES
Location: Oklahoma City, OK
Pay: Competitive pay based on education and/or experience and $500 bonus after 6 months and $1,000 bonus after 1 year!
Benefits: Health, dental, vision, life insurance, long term disability, 401(k), paid-time off, $5,000 annual tuition reimbursement, holiday pay, etc.
Days: Monday through Friday
Hours: 8:00 a.m. to 5:00 p.m.
Position:
The Digital Strategy & Engagement Manager is responsible for developing, implementing and optimizing digital strategies that increase audience engagement, website performance, donor recruitment and measurable digital conversions.
This position manages the day-to-day strategy and performance of OBI's digital ecosystem, including website analytics and optimization, SEO, social media engagement, digital advertising, content performance, digital campaigns and emerging digital initiatives.
The manager will use data and audience insights to identify opportunities, improve the digital donor experience and connect digital activity to measurable outcomes. A key responsibility will be establishing strong measurement and tracking practices so digital performance can be evaluated beyond impressions and traffic and ultimately connected to appointments and completed blood donations.
Qualifications:
- Bachelor's degree in marketing, communications, digital marketing, business or related field preferred.
- 5 years of experience in digital marketing, website management, social media, analytics or related field.
- Must be 21 years of age or older with a valid drivers license
- Must be able to provide an MVR with zero points and no moving/traffic violations in the last 3 years
- Google analytics certified/google ads certified and digital performance reporting.
- Experience with SEO, social media platforms and digital advertising.
- Understanding of website analytics, conversion optimization and digital attribution.
- Experience developing and implementing digital campaigns.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and collaborate effectively across departments and with external partners.
- People leadership: Demonstrated ability to lead, mentor an develop team members, establish clear expectations and accountability, foster collaboration and engagement, and support a high-performing team culture
Primary Responsibilities:
Digital Strategy & Engagement
- Develop and execute integrated digital strategies that support donor recruitment, engagement and organizational priorities.
- Coordinate digital activity across website, social media, paid advertising, email, search and other digital channels.
- Monitor digital trends and identify opportunities to improve audience reach and engagement.
- Collaborate with Marketing, Communications, Donor Recruitment and other teams to ensure digital efforts support organizational goals.
- Develop digital strategies that move audiences from awareness to engagement and ultimately to action.
Website Analytics & Optimization
- Manage website analytics and reporting to evaluate traffic, engagement, user behavior and conversion performance.
- Identify opportunities to improve website navigation, content, user experience and conversion.
- Monitor key donor journeys and identify areas where users abandon or encounter barriers.
- Develop and maintain website performance dashboards and reporting.
- Partner with internal and external resources on website updates, improvements and development.
- Ensure website development and enhancements are built with measurement, tracking and optimization in mind from the beginning.
SEO & Content Optimization
- Develop and implement ongoing SEO strategies for the website and blog.
- Optimize existing and new content to improve organic search visibility, rankings and qualified website traffic.
- Identify search trends and content opportunities related to blood donation, donor education and organizational priorities.
- Monitor organic traffic and search performance and make recommendations based on results.
- Help establish OBI as a credible and authoritative digital source for blood donation and transfusion information.
Social Media Engagement
- Develop and execute social media strategies that increase audience engagement and support donor recruitment.
- Monitor social performance, audience behavior and platform trends.
- Develop strategies to move social audiences from engagement to website visits, appointment bookings and other desired actions.
- Identify opportunities to grow and engage new audiences through emerging platforms and content formats.
- Establish consistent measurement practices for social media performance and conversion.
Digital Advertising
- Manage and optimize digital advertising campaigns across platforms including paid social, search, display and video.
- Monitor campaign performance, audience response, creative effectiveness and conversion.
- Make data-informed recommendations for budget allocation and campaign optimization.
- Work with internal and external partners to improve digital advertising performance.
- Track digital advertising activity through appropriate tagging, UTM parameters and analytics.
Digital Engagement Specialist Jobs by Experience Level
See All 37 Digital Engagement Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
Find JobsDigital Engagement Specialist Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Electronics & Hardware
- Healthcare & Medical Services
What Employers Look For
The qualifications that appear most often in digital engagement specialist jobs.
- Two or more years of experience managing social media or digital community programs
- Proficiency with social media management and scheduling platforms
- Experience analyzing engagement metrics and reporting results to stakeholders
- Strong written communication skills for creating platform-specific content
- Familiarity with CRM systems and email marketing platforms
- Bachelor's degree in communications, marketing, digital media, or a related field
Tips for Your Digital Engagement Specialist Job Search
Tailor your resume to channel mix
Hiring managers for digital engagement roles want to see which platforms you managed, not just that you managed social media. List the specific channels you owned, the content formats you produced, and the engagement metrics you moved for each one.
Show community growth in concrete terms
Avoid vague claims like 'grew online presence.' Quantify follower growth, reply rates, or community event attendance instead. Employers screening digital engagement candidates look for evidence you built an audience, not just posted content.
Apply early to roles that fit
Migrate Mate lists digital engagement specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target postings that name your tools
Filter for openings that mention tools you already use, such as social scheduling platforms, ATS integrations, or CRM systems. Matching your tech stack to the job description significantly increases the chance your application clears initial screening.
Prepare a portfolio of content examples
Many digital engagement interviews include a portfolio review or take-home content challenge. Bring two or three examples of campaigns or community initiatives you led, with brief context on objective, your approach, and the outcome.
Negotiate scope before accepting an offer
Digital engagement roles vary widely in what they own. Before accepting, clarify whether you will manage paid social, organic only, or community moderation, and confirm headcount and tool budgets so you can set realistic expectations from day one.
Digital Engagement Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most digital engagement specialists?
Collins Aerospace, Merck, and Corsair are hiring the most digital engagement specialists right now, with openings concentrated in California, New Jersey, and Virginia, based on current listings on Migrate Mate as of November 2026. Healthcare systems, universities, and national nonprofits tend to post the highest volume of these roles year-round.
How many digital engagement specialist jobs are remote?
About 65% of digital engagement specialist openings are fully remote or hybrid as of November 2026, reflecting strong employer flexibility for this role. Content creation, social media management, and community moderation sub-functions are the most likely to be fully remote, while roles that require on-site event activation or in-person community programming are more often hybrid or on-site.
How do you become a digital engagement specialist?
Start by building hands-on experience managing a social media presence, whether for a student organization, volunteer project, or freelance client. Develop fluency in analytics tools so you can report on engagement outcomes, not just activity. A background in communications, marketing, or digital media is common, and demonstrating measurable results from past campaigns is what moves applications forward.
Can you get hired as a digital engagement specialist with little experience?
Yes, entry-level digital engagement specialist roles exist, but employers expect evidence of hands-on digital work even without formal job titles. Volunteer social media work, college organization accounts, or a personal content project that shows consistent audience engagement can substitute for paid experience. Focusing your applications on organizations with smaller teams, where breadth matters more than deep specialization, also improves your odds early on.
What does the digital engagement specialist interview process look like?
Most processes include a phone or video screen focused on your channel experience and past campaigns, followed by a panel or hiring manager interview with scenario-based questions about community crises or content strategy decisions. Many employers add a practical exercise, such as drafting sample posts, analyzing a mock engagement report, or proposing a short campaign, before a final offer conversation.
Where can I find and apply to digital engagement specialist jobs?
You can find and apply to digital engagement specialist jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your experience level and specialization, then apply directly to each listing that fits.
See All 37 Digital Engagement Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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