CPT Brand Manager Jobs
Brand Manager CPT jobs let F-1 students apply marketing coursework to real campaigns, brand strategy, and cross-functional team leadership. Your DSO must authorize CPT before your start date, and the role must connect directly to your degree program. Part-time CPT (under 20 hours weekly) keeps your full-time OPT eligibility intact after graduation.
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Get Access To All JobsINTRODUCTION
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
ROLE AND RESPONSIBILITIES
Functional Description:
The Licensing Intern will support the Global Licensing team in the development and execution of licensing strategies across PepsiCo’s iconic food and beverage brands. This role provides exposure to brand partnerships, consumer products, retail programs, and licensing operations. The successful candidate will help identify market opportunities, support partner relationships, conduct competitive and category research, and contribute to projects that strengthen brand equity and drive business growth.
Working closely with cross-functional teams—including Marketing, Design, Legal, Finance, Category, and Commercial teams—the Licensing Intern will assist in evaluating new licensing opportunities, managing project timelines, tracking partner deliverables, and supporting product approval processes. The ideal candidate is highly organized, business-minded, proactive, and passionate about consumer brands, innovation, and strategic partnerships.
Roles available in the following locations:
Purchase, New York
BASIC QUALIFICATIONS
- Currently pursuing a bachelor’s degree in Business, Marketing, Licensing, Brand Management, Consumer Products, Communications, or a related field.
- Strong interest in brand licensing, partnerships, intellectual property, and consumer products.
- Excellent organizational skills with the ability to manage multiple projects, timelines, and stakeholders simultaneously.
- Strong verbal and written communication skills, with the ability to present ideas clearly and professionally.
- Ability to work cross-functionally with internal teams, including Design, Marketing, Legal, Finance, Category, and Commercial teams.
- Detail-oriented with strong analytical and problem-solving skills.
- Collaborative team player who is comfortable working in a fast-paced, global environment.
- Ability to conduct market and competitive research, identify licensing opportunities, and summarize key insights.
- Proficiency in Microsoft Office (PowerPoint, Excel, Word); experience with data analysis, project management tools, or licensing platforms is a plus.
- Supports the development and execution of licensing strategies that strengthen PepsiCo brands and drive business growth.
- Self-motivated, eager to learn, and excited to contribute to a dynamic, team-oriented environment.
MINIMUM QUALIFICATIONS
Each candidate is expected to:
* Graduate with bachelor's degree within one (1) year of internship completion.
* This position is limited to persons with indefinite right to work in the United States.
COMPENSATION
The expected compensation hourly pay ranges for hires into our 2027 campus intern openings is $21.09 - $34.00 hourly.
- Role, degree discipline, degree level, and location are part of the process when determining actual starting salary for positions.
- Hourly pay for our campus hires is pre-determined and non-negotiable.
- We love to convert our interns to full-time opportunities! Our full-time positions have a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
INTRODUCTION
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
ROLE AND RESPONSIBILITIES
Functional Description:
The Licensing Intern will support the Global Licensing team in the development and execution of licensing strategies across PepsiCo’s iconic food and beverage brands. This role provides exposure to brand partnerships, consumer products, retail programs, and licensing operations. The successful candidate will help identify market opportunities, support partner relationships, conduct competitive and category research, and contribute to projects that strengthen brand equity and drive business growth.
Working closely with cross-functional teams—including Marketing, Design, Legal, Finance, Category, and Commercial teams—the Licensing Intern will assist in evaluating new licensing opportunities, managing project timelines, tracking partner deliverables, and supporting product approval processes. The ideal candidate is highly organized, business-minded, proactive, and passionate about consumer brands, innovation, and strategic partnerships.
Roles available in the following locations:
Purchase, New York
BASIC QUALIFICATIONS
- Currently pursuing a bachelor’s degree in Business, Marketing, Licensing, Brand Management, Consumer Products, Communications, or a related field.
- Strong interest in brand licensing, partnerships, intellectual property, and consumer products.
- Excellent organizational skills with the ability to manage multiple projects, timelines, and stakeholders simultaneously.
- Strong verbal and written communication skills, with the ability to present ideas clearly and professionally.
- Ability to work cross-functionally with internal teams, including Design, Marketing, Legal, Finance, Category, and Commercial teams.
- Detail-oriented with strong analytical and problem-solving skills.
- Collaborative team player who is comfortable working in a fast-paced, global environment.
- Ability to conduct market and competitive research, identify licensing opportunities, and summarize key insights.
- Proficiency in Microsoft Office (PowerPoint, Excel, Word); experience with data analysis, project management tools, or licensing platforms is a plus.
- Supports the development and execution of licensing strategies that strengthen PepsiCo brands and drive business growth.
- Self-motivated, eager to learn, and excited to contribute to a dynamic, team-oriented environment.
MINIMUM QUALIFICATIONS
Each candidate is expected to:
* Graduate with bachelor's degree within one (1) year of internship completion.
* This position is limited to persons with indefinite right to work in the United States.
COMPENSATION
The expected compensation hourly pay ranges for hires into our 2027 campus intern openings is $21.09 - $34.00 hourly.
- Role, degree discipline, degree level, and location are part of the process when determining actual starting salary for positions.
- Hourly pay for our campus hires is pre-determined and non-negotiable.
- We love to convert our interns to full-time opportunities! Our full-time positions have a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
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Get Access To All JobsBrand Manager CPT: Frequently Asked Questions
Does a Brand Manager role qualify for CPT authorization?
Yes, if the position connects directly to your degree program's curriculum. Brand Manager roles typically qualify for students in marketing, business administration, communications, or MBA programs. Your DSO will evaluate whether the specific job duties, such as brand strategy, campaign management, or market research, align with your enrolled coursework before issuing CPT authorization.
Can I work as a Brand Manager on part-time CPT while taking classes?
Part-time CPT, defined as fewer than 20 hours per week, is authorized while you're enrolled in classes and is the most common structure for students who want to protect their full-time OPT eligibility. Brand Manager roles sometimes involve campaign sprints or agency deadlines, so clarify with your employer upfront that hours will stay within your authorized limit.
How do I find Brand Manager employers who understand CPT?
Migrate Mate lets you filter Brand Manager openings by employers with documented F-1 hiring history, so you spend less time educating HR departments and more time in actual interviews. Mid-size consumer brands and marketing agencies tend to have more CPT experience than large corporations with rigid onboarding requirements tied to full-time headcount.
What happens to my CPT authorization if my Brand Manager role changes scope?
CPT is authorized for a specific employer, position, and date range listed on your I-20. If your responsibilities shift significantly, such as moving from campaign execution into a broader brand leadership role, your DSO may need to issue a new CPT authorization. Notify your DSO before accepting any formal title or duty change to avoid a gap in authorization.
Does CPT work experience as a Brand Manager help with future H-1B sponsorship?
Directly. CPT experience in a specialty occupation role like Brand Manager builds the employment history that strengthens an H-1B visa petition. The role must require at least a bachelor's degree in a directly related field, which marketing and business degrees satisfy. Use your CPT period to document project scope and outcomes in writing for future LCA and petition support.