CRM Manager Jobs
CRM Manager jobs are open across retail, SaaS, financial services, healthcare, and hospitality, from associate to director level, with specializations in lifecycle marketing, customer retention, and marketing automation. Find a role that fits from the openings below and apply directly.
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EVEREVE is seeking a data-driven, strategic and highly organized Manager, CRM & Lifecycle to join our growing marketing team! The Manager, CRM & Lifecycle is a new role within our marketing strategy team, responsible for owning and optimizing our email marketing and customer lifecycle communications. As the primary owner of Klaviyo, you'll lead audience segmentation, personalization, testing, analytics, and automated customer journeys that strengthen engagement, increase repeat purchases, and grow customer lifetime value.
This position will also manage and optimize loyalty-related email communications, creating relevant experiences that encourage loyalty enrollment, engagement, reward redemption, and continued purchasing. Working closely with our Email Production Specialist, you'll ensure the flawless deployment of 4–5 weekly email campaigns while building a robust roadmap of automated and behavior-triggered communications. The ideal candidate combines strong technical CRM expertise with a customer-first mindset and the ability to translate data and insights into measurable business results.
Key Responsibilities:
Own and Optimize Klaviyo
- Serve as EVEREVE's primary Klaviyo platform owner and subject matter expert.
- Manage audience data, customer profiles, list health, suppression strategies, deliverability, and platform optimization.
- Partner with Ecommerce and Technology teams to ensure reliable customer data integrations, event tracking, platform functionality and linking strategies.
- Identify opportunities to leverage new Klaviyo capabilities, automation, predictive analytics, and AI-powered personalization.
Lead Audience Segmentation and Personalization
- Develop and execute customer segmentation strategies based on purchase behavior, engagement, product affinity, loyalty status, and lifecycle stage.
- Create more relevant and personalized communications that improve engagement, conversion, and retention.
- Identify opportunities to increase customer engagement through targeted, behavior-based communications.
- Optimize contact frequency and audience strategies to balance revenue performance with long-term customer relationships.
Build and Execute the Lifecycle Marketing Roadmap
- Own the strategy, prioritization, development, and optimization of automated email journeys across the customer lifecycle.
- Build and optimize a behavioral flow roadmap.
- Identify opportunities to increase automated touchpoints based on customer behavior, purchase patterns, and lifecycle milestones.
- Develop a quarterly lifecycle roadmap with clear priorities, testing plans, and measurable performance goals.
Manage Loyalty Communications and Engagement
- Own the execution and optimization of loyalty-related email communications, partnering with internal stakeholders on overall program priorities.
- Develop and optimize automated journeys that encourage loyalty enrollment, member activation, reward redemption, and repeat purchasing.
- Leverage loyalty data, customer behavior, and membership status to deliver relevant, personalized communications.
- Identify opportunities to improve member engagement, retention, and purchase frequency through targeted messaging.
- Measure the effectiveness of loyalty communications and recommend ongoing improvements.
Drive Testing and Continuous Optimization
- Develop and manage a structured testing roadmap across email campaigns, lifecycle flows, and loyalty communications.
- Lead A/B testing of subject lines, content, creative, personalization, audience segmentation, send timing, and messaging strategies.
- Establish testing hypotheses, success metrics, and methodologies to generate actionable learnings.
- Translate test results into improvements that drive engagement, conversion, and customer lifetime value.
Own CRM Analytics and Performance Reporting
- Monitor and analyze email campaigns, automated flows, and loyalty communication performance.
- Develop weekly and monthly reporting that translates channel metrics into clear business insights and recommendations.
- Develop monthly email strategy briefs informed by performance trends, customer insights, marketing and merchandising priorities and the CRM and lifecycle roadmap
- Track key performance indicators including click-through rate, conversion rate, revenue per recipient, automated flow performance, repeat purchase, and customer engagement.
- Partner with Ecommerce to evaluate CRM’s contribution to ecommerce revenue, retention, and customer lifetime value.
- Identify opportunities to improve incremental revenue and overall channel effectiveness.
Ensure Flawless Email Execution
- Partner closely with the Email Production Specialist to ensure accurate, on-time deployment of approximately 4–5 weekly email campaigns.
- Oversee audience selection, segmentation, suppression logic, personalization, tracking, and quality assurance standards.
- Collaborate with Creative, Merchandising, Ecommerce, and other stakeholders to align communications with business priorities.
- Establish efficient workflows and processes to support consistent, error-free execution.
What You’ll Need:
- 4–6 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing, preferably within retail, fashion, or ecommerce.
- Strong hands-on Klaviyo experience, including segmentation, automated flows, testing, and analytics.
- Demonstrated success developing or optimizing customer lifecycle marketing programs.
- Experience managing loyalty-related communications, customer retention campaigns, or member engagement strategies.
- Strong analytical skills and the ability to translate customer data into actionable marketing strategies.
- Experience developing and executing structured A/B testing programs
- Working knowledge of email deliverability, list management, consent requirements, and CRM best practices.
- Familiarity with Google Analytics 4, Looker, or customer analytics platforms.
- Experience using AI-powered tools to improve marketing personalization and efficiency.
- Excellent organizational, project management, and cross-functional collaboration skills.
- Strong attention to detail and ability to balance strategic priorities with hands-on execution.
- A customer-first mindset and interest in women’s fashion, retail, and ecommerce.
- Highly organized and able to operate independently and manage agency relationships.
- Passionate about marketing and finding new ways to grow revenue.
- Excited to embrace the world of women’s apparel and ideally already a fashion lover .
- Driven to build meaningful relationships that align with the Evereve brand, with excellent communication and interpersonal skills
- This position is fulltime in office, currently M-Th with remote work on Fridays (subject to change)
EVEREVE is seeking a data-driven, strategic and highly organized Manager, CRM & Lifecycle to join our growing marketing team! The Manager, CRM & Lifecycle is a new role within our marketing strategy team, responsible for owning and optimizing our email marketing and customer lifecycle communications. As the primary owner of Klaviyo, you'll lead audience segmentation, personalization, testing, analytics, and automated customer journeys that strengthen engagement, increase repeat purchases, and grow customer lifetime value.
This position will also manage and optimize loyalty-related email communications, creating relevant experiences that encourage loyalty enrollment, engagement, reward redemption, and continued purchasing. Working closely with our Email Production Specialist, you'll ensure the flawless deployment of 4–5 weekly email campaigns while building a robust roadmap of automated and behavior-triggered communications. The ideal candidate combines strong technical CRM expertise with a customer-first mindset and the ability to translate data and insights into measurable business results.
Key Responsibilities:
Own and Optimize Klaviyo
- Serve as EVEREVE's primary Klaviyo platform owner and subject matter expert.
- Manage audience data, customer profiles, list health, suppression strategies, deliverability, and platform optimization.
- Partner with Ecommerce and Technology teams to ensure reliable customer data integrations, event tracking, platform functionality and linking strategies.
- Identify opportunities to leverage new Klaviyo capabilities, automation, predictive analytics, and AI-powered personalization.
Lead Audience Segmentation and Personalization
- Develop and execute customer segmentation strategies based on purchase behavior, engagement, product affinity, loyalty status, and lifecycle stage.
- Create more relevant and personalized communications that improve engagement, conversion, and retention.
- Identify opportunities to increase customer engagement through targeted, behavior-based communications.
- Optimize contact frequency and audience strategies to balance revenue performance with long-term customer relationships.
Build and Execute the Lifecycle Marketing Roadmap
- Own the strategy, prioritization, development, and optimization of automated email journeys across the customer lifecycle.
- Build and optimize a behavioral flow roadmap.
- Identify opportunities to increase automated touchpoints based on customer behavior, purchase patterns, and lifecycle milestones.
- Develop a quarterly lifecycle roadmap with clear priorities, testing plans, and measurable performance goals.
Manage Loyalty Communications and Engagement
- Own the execution and optimization of loyalty-related email communications, partnering with internal stakeholders on overall program priorities.
- Develop and optimize automated journeys that encourage loyalty enrollment, member activation, reward redemption, and repeat purchasing.
- Leverage loyalty data, customer behavior, and membership status to deliver relevant, personalized communications.
- Identify opportunities to improve member engagement, retention, and purchase frequency through targeted messaging.
- Measure the effectiveness of loyalty communications and recommend ongoing improvements.
Drive Testing and Continuous Optimization
- Develop and manage a structured testing roadmap across email campaigns, lifecycle flows, and loyalty communications.
- Lead A/B testing of subject lines, content, creative, personalization, audience segmentation, send timing, and messaging strategies.
- Establish testing hypotheses, success metrics, and methodologies to generate actionable learnings.
- Translate test results into improvements that drive engagement, conversion, and customer lifetime value.
Own CRM Analytics and Performance Reporting
- Monitor and analyze email campaigns, automated flows, and loyalty communication performance.
- Develop weekly and monthly reporting that translates channel metrics into clear business insights and recommendations.
- Develop monthly email strategy briefs informed by performance trends, customer insights, marketing and merchandising priorities and the CRM and lifecycle roadmap
- Track key performance indicators including click-through rate, conversion rate, revenue per recipient, automated flow performance, repeat purchase, and customer engagement.
- Partner with Ecommerce to evaluate CRM’s contribution to ecommerce revenue, retention, and customer lifetime value.
- Identify opportunities to improve incremental revenue and overall channel effectiveness.
Ensure Flawless Email Execution
- Partner closely with the Email Production Specialist to ensure accurate, on-time deployment of approximately 4–5 weekly email campaigns.
- Oversee audience selection, segmentation, suppression logic, personalization, tracking, and quality assurance standards.
- Collaborate with Creative, Merchandising, Ecommerce, and other stakeholders to align communications with business priorities.
- Establish efficient workflows and processes to support consistent, error-free execution.
What You’ll Need:
- 4–6 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing, preferably within retail, fashion, or ecommerce.
- Strong hands-on Klaviyo experience, including segmentation, automated flows, testing, and analytics.
- Demonstrated success developing or optimizing customer lifecycle marketing programs.
- Experience managing loyalty-related communications, customer retention campaigns, or member engagement strategies.
- Strong analytical skills and the ability to translate customer data into actionable marketing strategies.
- Experience developing and executing structured A/B testing programs
- Working knowledge of email deliverability, list management, consent requirements, and CRM best practices.
- Familiarity with Google Analytics 4, Looker, or customer analytics platforms.
- Experience using AI-powered tools to improve marketing personalization and efficiency.
- Excellent organizational, project management, and cross-functional collaboration skills.
- Strong attention to detail and ability to balance strategic priorities with hands-on execution.
- A customer-first mindset and interest in women’s fashion, retail, and ecommerce.
- Highly organized and able to operate independently and manage agency relationships.
- Passionate about marketing and finding new ways to grow revenue.
- Excited to embrace the world of women’s apparel and ideally already a fashion lover .
- Driven to build meaningful relationships that align with the Evereve brand, with excellent communication and interpersonal skills
- This position is fulltime in office, currently M-Th with remote work on Fridays (subject to change)
CRM Manager Jobs by Experience Level
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Find CRM Manager JobsCRM Manager Job Market
Who's Hiring
- Deloitte19
- ServiceNow6
- Boston Scientific4
- PwC3
- BairesDev3
Top Industries Hiring
- Consulting & Professional Services22
- Investment & Asset Management20
- Accounting & Auditing19
- Technology & Software5
- Manufacturing1
What Employers Look For
The qualifications that appear most often in CRM manager jobs.
- 3-5 years of experience managing CRM programs or lifecycle marketing campaigns
- Proficiency with at least one enterprise CRM or email platform such as Salesforce, HubSpot, or Klaviyo
- Demonstrated ability to design, execute, and analyze A/B tests across email or SMS channels
- Experience building customer segmentation strategies based on behavioral or transactional data
- Bachelor's degree in marketing, business, communications, or a related field
- Familiarity with HTML for email template editing and basic SQL for pulling customer data
Tips for Your CRM Manager Job Search
Quantify retention and revenue metrics
Your resume needs numbers tied to outcomes you owned: churn reduction, repeat purchase rate, email revenue lift, or database growth. Hiring managers for crm manager roles expect you to show cause and effect, not just list the platforms you used.
List your martech stack precisely
Name the specific tools you have hands-on experience with, such as Salesforce, HubSpot, Klaviyo, or Braze, rather than grouping them under broad categories. Many applicant tracking systems filter crm manager candidates by exact platform names before a human ever reads your resume.
Target openings by industry fit
CRM strategy in e-commerce differs sharply from B2B SaaS or hospitality. Filter openings by industry and look for job descriptions that mirror the customer lifecycle you already understand. Relevant vertical experience often outweighs tool familiarity at the screening stage.
Apply early to roles that fit
Migrate Mate lists crm manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a segmentation case study
Interviewers for crm manager roles frequently ask you to walk through how you built or refined an audience segment and what happened to engagement afterward. Prepare one concrete example with a clear before-and-after so you can answer that question in real time without fumbling.
Negotiate scope, not just compensation
When you reach the offer stage, ask which channels and customer segments the role owns from day one and which you inherit versus build. Clarifying ownership up front protects you from stepping into a role with a narrower mandate than the job posting suggested.
CRM Manager Jobs: Frequently Asked Questions
Which companies are hiring the most crm managers?
The companies hiring the most crm managers right now include Deloitte, ServiceNow, and Boston Scientific, with the largest share of openings in Texas, California, and New York, based on current listings on Migrate Mate as of November 2026. Retail, SaaS, and financial services consistently drive the highest volume of crm manager postings.
How many crm manager jobs are remote?
About 64% of crm manager openings are fully remote or hybrid as of November 2026, making it one of the more flexible marketing roles at the manager level. Email lifecycle management and marketing automation work tend to attract the highest share of fully remote arrangements, while roles with heavy cross-functional coordination often require at least partial on-site presence.
How do you become a crm manager?
Most crm managers start in email marketing, marketing operations, or customer success, where they build hands-on experience with segmentation, automation workflows, and campaign analytics. From there, the path typically involves owning a channel end-to-end, developing fluency with a major CRM platform, and demonstrating measurable impact on retention or lifetime value before stepping into a manager title.
Can you get a crm manager job with limited experience?
Yes, especially if you can show ownership of a specific CRM function rather than a broad title. Candidates who have managed an email program, built an automated onboarding sequence, or run a loyalty segment from scratch often move into crm manager roles ahead of peers with longer resumes but shallower hands-on work. A portfolio of campaigns with documented results is more persuasive than years of general marketing experience.
What does the crm manager interview process look like?
The process typically starts with a recruiter screen focused on tool experience and career background, followed by a hiring manager conversation about CRM strategy and past program ownership. Many companies then include a take-home case or a live whiteboard exercise asking you to design a retention campaign or diagnose a drop in engagement. A final round usually involves meeting cross-functional partners from analytics, product, or sales.
Where can I find and apply to crm manager jobs?
You can find and apply to crm manager jobs on Migrate Mate, which lists current openings from across the United States. Find the roles that match your experience and target industry, then apply directly to each listing from the page.
See All 177+ CRM Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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