Senior Crm Manager Jobs
Senior Crm Manager jobs are open across retail, financial services, healthcare, and SaaS, from mid-level to director-adjacent roles, with specializations in lifecycle marketing, customer retention, and marketing automation. Find a role that fits from the openings below and apply directly.
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Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
MAP is seeking an experienced Senior Project Manager to lead the delivery of enterprise CRM marketing initiatives supporting our global automotive client. In this role, you will drive complex, cross-functional marketing programs from intake through deployment, managing multiple high-profile workstreams in a fast-paced environment.
What will your day look like?
As a Senior Project Manager, you will be the driving force behind end-to-end program delivery, ensuring projects move seamlessly from concept to launch.
On a daily basis, you will:
- Drive Program & Project Leadership: Own the lifecycle of multiple CRM workstreams. You'll build and maintain integrated project plans, track milestones and dependencies, lead daily standups, status meetings, launch readiness reviews, and retrospectives.
- Manage Delivery & Launches: Coordinate simultaneous campaign launches across email, SMS, in-app messaging, and personalization initiatives. You'll oversee intake, resource planning, and quality gates to ensure flawlessly executed releases.
- Proactively Solve Problems: Maintain RAID logs (Risks, Assumptions, Issues, Dependencies), identifying potential roadblocks early and escalating them with practical mitigation plans.
- Lead Client Communications: Serve as a trusted delivery lead for client marketing stakeholders. You'll translate business needs into actionable project plans and provide executive-ready status updates regarding schedules, risks, and decisions.
- Optimize Processes: Champion delivery best practices. You will drive consistency in documentation and workflow execution, constantly looking for ways to improve operational efficiency, communication, and project visibility.
Who are you going to work with?
You won't be working in a silo - collaboration is at the heart of this role. You will sit at the intersection of strategy, execution, and client management, regularly partnering with:
- Internal Capability Teams: You will work directly with Strategy, Creative, Technology, QA, Analytics, and Marketing Operations teams to align on deliverables, schedules, and technical execution.
- Client Stakeholders: You will build strong relationships with client-side marketing leads and executive stakeholders, ensuring project timelines and scope stay aligned with their broader business priorities.
- Leadership: You will partner alongside agency leadership to continuously refine project governance, process improvements, and delivery best practices.
What do you bring to the table?
We are looking for a highly organized, action-oriented leader with a calm-under-pressure demeanor and strong executive presence.
Your background should include:
Required Qualifications:
- Experience: 7+ years of Project Management experience, including 5+ years specifically managing enterprise digital marketing or CRM programs.
- Cross-Functional Expertise: Proven track record of leading complex projects across creative, technology, and data capabilities while managing multiple high-profile initiatives at once.
- Methodologies & Skills: Deep expertise in project planning, dependency management, and hands-on experience with both Agile and Waterfall delivery frameworks.
- Communication & Education: Exceptional client-facing communication skills, strong organizational discipline, and a Bachelor's degree (or equivalent experience).
Preferred Qualifications & Knowledge:
- Industry Experience: Experience supporting enterprise clients in automotive, retail, or financial services.
- Tool Proficiency: Hands-on experience with Jira, Monday.com, Salesforce Marketing Cloud, Figma, Miro, and the Microsoft Suite (Teams, Excel, PPTX, etc.).
- Domain Expertise: A solid understanding of CRM lifecycle marketing, audience management, email deployment processes, personalization technologies, marketing analytics, and QA/deployment protocols.
- Leadership Traits: A collaborative leadership style, sharp decision-making abilities, high attention to detail, a bias toward action, and a mindset focused on continuous improvement.
A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
#LI-NAMER
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Apply now" below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.
MAP is seeking an experienced Senior Project Manager to lead the delivery of enterprise CRM marketing initiatives supporting our global automotive client. In this role, you will drive complex, cross-functional marketing programs from intake through deployment, managing multiple high-profile workstreams in a fast-paced environment.
What will your day look like?
As a Senior Project Manager, you will be the driving force behind end-to-end program delivery, ensuring projects move seamlessly from concept to launch.
On a daily basis, you will:
- Drive Program & Project Leadership: Own the lifecycle of multiple CRM workstreams. You'll build and maintain integrated project plans, track milestones and dependencies, lead daily standups, status meetings, launch readiness reviews, and retrospectives.
- Manage Delivery & Launches: Coordinate simultaneous campaign launches across email, SMS, in-app messaging, and personalization initiatives. You'll oversee intake, resource planning, and quality gates to ensure flawlessly executed releases.
- Proactively Solve Problems: Maintain RAID logs (Risks, Assumptions, Issues, Dependencies), identifying potential roadblocks early and escalating them with practical mitigation plans.
- Lead Client Communications: Serve as a trusted delivery lead for client marketing stakeholders. You'll translate business needs into actionable project plans and provide executive-ready status updates regarding schedules, risks, and decisions.
- Optimize Processes: Champion delivery best practices. You will drive consistency in documentation and workflow execution, constantly looking for ways to improve operational efficiency, communication, and project visibility.
Who are you going to work with?
You won't be working in a silo - collaboration is at the heart of this role. You will sit at the intersection of strategy, execution, and client management, regularly partnering with:
- Internal Capability Teams: You will work directly with Strategy, Creative, Technology, QA, Analytics, and Marketing Operations teams to align on deliverables, schedules, and technical execution.
- Client Stakeholders: You will build strong relationships with client-side marketing leads and executive stakeholders, ensuring project timelines and scope stay aligned with their broader business priorities.
- Leadership: You will partner alongside agency leadership to continuously refine project governance, process improvements, and delivery best practices.
What do you bring to the table?
We are looking for a highly organized, action-oriented leader with a calm-under-pressure demeanor and strong executive presence.
Your background should include:
Required Qualifications:
- Experience: 7+ years of Project Management experience, including 5+ years specifically managing enterprise digital marketing or CRM programs.
- Cross-Functional Expertise: Proven track record of leading complex projects across creative, technology, and data capabilities while managing multiple high-profile initiatives at once.
- Methodologies & Skills: Deep expertise in project planning, dependency management, and hands-on experience with both Agile and Waterfall delivery frameworks.
- Communication & Education: Exceptional client-facing communication skills, strong organizational discipline, and a Bachelor's degree (or equivalent experience).
Preferred Qualifications & Knowledge:
- Industry Experience: Experience supporting enterprise clients in automotive, retail, or financial services.
- Tool Proficiency: Hands-on experience with Jira, Monday.com, Salesforce Marketing Cloud, Figma, Miro, and the Microsoft Suite (Teams, Excel, PPTX, etc.).
- Domain Expertise: A solid understanding of CRM lifecycle marketing, audience management, email deployment processes, personalization technologies, marketing analytics, and QA/deployment protocols.
- Leadership Traits: A collaborative leadership style, sharp decision-making abilities, high attention to detail, a bias toward action, and a mindset focused on continuous improvement.
A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
#LI-NAMER
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Apply now" below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
Senior Crm Manager Jobs by Experience Level
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Find Senior Crm Manager JobsSenior Crm Manager Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Consulting & Professional Services
- Biotechnology & Pharmaceuticals
- Retail
What Employers Look For
The qualifications that appear most often in senior crm manager jobs.
- 3-6 years of hands-on CRM or lifecycle marketing experience required
- Proficiency with at least one enterprise CRM or ESP platform such as Salesforce, HubSpot, or Braze
- Experience building and analyzing customer segmentation models using behavioral or transactional data
- Strong understanding of email deliverability, A/B testing methodology, and campaign performance metrics
- Ability to collaborate cross-functionally with product, data, and engineering teams on CRM integrations
- Bachelor's degree in marketing, business, or a related field typically preferred
Tips for Your Senior Crm Manager Job Search
Quantify retention and revenue impact
Your resume should show specific outcomes from CRM programs you've owned, such as reductions in churn, improvements in repeat purchase rates, or revenue attributed to lifecycle campaigns. Hiring managers want to see what changed because of your work, not just what tools you used.
List your CRM and ESP platforms clearly
Recruiters filter for Salesforce, HubSpot, Klaviyo, Braze, or Iterable depending on the company's stack. Name every platform you've built campaigns or workflows in, and note whether you used it at an admin or user level so hiring teams can assess depth quickly.
Target openings that match your segment focus
Senior crm manager roles differ significantly between B2B and B2C contexts. Filter for job postings that specify your area, whether that's subscription retention, transactional email, or enterprise account lifecycle, so your application speaks directly to what the team is building.
Apply early to roles that fit
Migrate Mate lists senior crm manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare for a segmentation and strategy exercise
Many senior crm manager interviews include a take-home or live exercise where you design a segmentation model or retention flow for a hypothetical scenario. Practice walking through your logic from data inputs to send criteria to success metrics before your first round.
Negotiate scope before discussing compensation
In final-stage conversations, clarify what the role owns: the email channel only, or SMS and push as well, whether you'll manage a team, and how much autonomy you'll have over strategy. Scope defines long-term growth, and it's easier to negotiate before an offer is formalized.
Senior Crm Manager Jobs: Frequently Asked Questions
Which companies are hiring the most senior crm managers?
The companies hiring the most senior crm managers right now include ServiceNow, PwC, and News, with the largest share of openings in New York, Texas, and Illinois, based on current listings on Migrate Mate as of August 2026. Demand tends to be highest at companies with large customer databases and active loyalty or subscription programs.
How many senior crm manager jobs are remote?
About 73% of senior crm manager openings are fully remote or hybrid as of August 2026, making it one of the more flexible roles in the marketing function. Positions focused on email and lifecycle automation tend to be the most remote-friendly, while roles that require close coordination with in-store or field teams are more likely to require some on-site presence.
How do you become a senior crm manager?
Start by building hands-on experience in email marketing, marketing automation, or customer lifecycle roles, learning at least one major CRM or ESP platform in depth. Move toward owning end-to-end campaigns with measurable retention or revenue outcomes. Develop comfort with customer data and segmentation logic, then pursue roles with increasing strategic ownership, such as managing a channel budget or leading a small team, to reach the senior level.
How do you get hired as a senior crm manager with limited experience?
Focus on depth in one channel rather than breadth across many. Candidates who have owned a complete email program, built a segmentation model from scratch, or led an automation workflow end-to-end are more competitive than those with surface-level exposure to several tools. Freelance projects, contract work, or stepping into a CRM analyst role at a data-rich company can accelerate your path to a senior title faster than waiting for a promotion in a generalist marketing role.
What does the senior crm manager interview process look like?
Most processes include an initial recruiter screen followed by a hiring manager conversation focused on your CRM strategy experience and past results. A technical or case-study round often asks you to design a retention flow, evaluate a segmentation approach, or audit a hypothetical email program. Final rounds typically involve cross-functional stakeholders from data, product, or growth teams, and may include a presentation of your case study work to the broader group.
Where can I find and apply to senior crm manager jobs?
You can find and apply to senior crm manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Search the listings to find roles that match your experience and specialization, then apply directly to each one that fits.
See All 113+ Senior Crm Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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