Senior Crm Manager Jobs
Senior Crm Manager jobs are open across retail, financial services, healthcare, and SaaS, from mid-level to director-adjacent roles, with specializations in lifecycle marketing, customer retention, and marketing automation. Find a role that fits from the openings below and apply directly.
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At H&R Block, the Senior CRM Data Manager is responsible for managing customer audience strategy, segmentation, data activation, and targeting execution that support marketing campaigns and customer lifecycle communications. This role combines CRM data expertise with marketing strategy, ensuring customer data is transformed into actionable audiences that drive engagement, retention, and revenue growth.
This role partners closely with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market (GTM), and Product teams to deliver customer-centric targeting solutions. The Sr. CRM Data Manager leverages first-party data, segmentation strategies, and marketing technology platforms to enable highly targeted communications across Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related CRM channels.
Day to day you'll...
Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
Work with Technology teams to resolve data quality, integration, and audience delivery issues.
Support testing initiatives and audience experimentation efforts.
Maintain audience documentation and segmentation standards.
Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
10+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
Knowledge of SQL and customer data environments
Strong analytical and problem-solving skills
That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work. Pay Range Information: The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range: $91,000.00 - $145,600.00/Yr. Sponsored Job: #LI-LJ #LI-Remote
At H&R Block, the Senior CRM Data Manager is responsible for managing customer audience strategy, segmentation, data activation, and targeting execution that support marketing campaigns and customer lifecycle communications. This role combines CRM data expertise with marketing strategy, ensuring customer data is transformed into actionable audiences that drive engagement, retention, and revenue growth.
This role partners closely with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market (GTM), and Product teams to deliver customer-centric targeting solutions. The Sr. CRM Data Manager leverages first-party data, segmentation strategies, and marketing technology platforms to enable highly targeted communications across Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related CRM channels.
Day to day you'll...
Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
Work with Technology teams to resolve data quality, integration, and audience delivery issues.
Support testing initiatives and audience experimentation efforts.
Maintain audience documentation and segmentation standards.
Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
10+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
Knowledge of SQL and customer data environments
Strong analytical and problem-solving skills
That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work. Pay Range Information: The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range: $91,000.00 - $145,600.00/Yr. Sponsored Job: #LI-LJ #LI-Remote
Senior Crm Manager Jobs by Experience Level
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Find Senior Crm Manager JobsSenior Crm Manager Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
- Education
- Investment & Asset Management
- Retail
What Employers Look For
The qualifications that appear most often in senior crm manager jobs.
- 3-6 years of hands-on CRM or lifecycle marketing experience required
- Proficiency with at least one enterprise CRM or ESP platform such as Salesforce, HubSpot, or Braze
- Experience building and analyzing customer segmentation models using behavioral or transactional data
- Strong understanding of email deliverability, A/B testing methodology, and campaign performance metrics
- Ability to collaborate cross-functionally with product, data, and engineering teams on CRM integrations
- Bachelor's degree in marketing, business, or a related field typically preferred
Tips for Your Senior Crm Manager Job Search
Quantify retention and revenue impact
Your resume should show specific outcomes from CRM programs you've owned, such as reductions in churn, improvements in repeat purchase rates, or revenue attributed to lifecycle campaigns. Hiring managers want to see what changed because of your work, not just what tools you used.
List your CRM and ESP platforms clearly
Recruiters filter for Salesforce, HubSpot, Klaviyo, Braze, or Iterable depending on the company's stack. Name every platform you've built campaigns or workflows in, and note whether you used it at an admin or user level so hiring teams can assess depth quickly.
Target openings that match your segment focus
Senior crm manager roles differ significantly between B2B and B2C contexts. Filter for job postings that specify your area, whether that's subscription retention, transactional email, or enterprise account lifecycle, so your application speaks directly to what the team is building.
Apply early to roles that fit
Migrate Mate lists senior crm manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare for a segmentation and strategy exercise
Many senior crm manager interviews include a take-home or live exercise where you design a segmentation model or retention flow for a hypothetical scenario. Practice walking through your logic from data inputs to send criteria to success metrics before your first round.
Negotiate scope before discussing compensation
In final-stage conversations, clarify what the role owns: the email channel only, or SMS and push as well, whether you'll manage a team, and how much autonomy you'll have over strategy. Scope defines long-term growth, and it's easier to negotiate before an offer is formalized.
Senior Crm Manager Jobs: Frequently Asked Questions
Which companies are hiring the most senior crm managers?
The companies hiring the most senior crm managers right now include Medtronic, Abbott, and BairesDev, with the largest share of openings in Texas, New York, and California, based on current listings on Migrate Mate as of September 2026. Demand tends to be highest at companies with large customer databases and active loyalty or subscription programs.
How many senior crm manager jobs are remote?
About 76% of senior crm manager openings are fully remote or hybrid as of September 2026, making it one of the more flexible roles in the marketing function. Positions focused on email and lifecycle automation tend to be the most remote-friendly, while roles that require close coordination with in-store or field teams are more likely to require some on-site presence.
How do you become a senior crm manager?
Start by building hands-on experience in email marketing, marketing automation, or customer lifecycle roles, learning at least one major CRM or ESP platform in depth. Move toward owning end-to-end campaigns with measurable retention or revenue outcomes. Develop comfort with customer data and segmentation logic, then pursue roles with increasing strategic ownership, such as managing a channel budget or leading a small team, to reach the senior level.
How do you get hired as a senior crm manager with limited experience?
Focus on depth in one channel rather than breadth across many. Candidates who have owned a complete email program, built a segmentation model from scratch, or led an automation workflow end-to-end are more competitive than those with surface-level exposure to several tools. Freelance projects, contract work, or stepping into a CRM analyst role at a data-rich company can accelerate your path to a senior title faster than waiting for a promotion in a generalist marketing role.
What does the senior crm manager interview process look like?
Most processes include an initial recruiter screen followed by a hiring manager conversation focused on your CRM strategy experience and past results. A technical or case-study round often asks you to design a retention flow, evaluate a segmentation approach, or audit a hypothetical email program. Final rounds typically involve cross-functional stakeholders from data, product, or growth teams, and may include a presentation of your case study work to the broader group.
Where can I find and apply to senior crm manager jobs?
You can find and apply to senior crm manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Search the listings to find roles that match your experience and specialization, then apply directly to each one that fits.
See All 96 Senior Crm Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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