CRM Marketing Specialist Jobs
CRM Marketing Specialist jobs are open across e-commerce, financial services, healthcare, retail, and SaaS companies, at every level from associate to senior and manager, with specializations in lifecycle marketing, email automation, and customer segmentation. See the openings below and apply to the ones that match your experience.
Find CRM Marketing Specialist JobsLooking for remote work? View remote CRM marketing specialist jobs →Overview
Open roles79
Top stateCalifornia
Top employerBoehringer Ingelheim
Top citySan Francisco, CA
Work type56% Hybrid
Top industryEducation
Showing 5 of 79+ CRM Marketing Specialist jobs
Senior Specialist, CRM Marketing
We won't show you this job again
New 16h ago
Society for Human Resource Management (SHRM)
Senior Specialist, CRM Marketing
Alexandria, Virginia
New 16h ago
CRM and SMS Marketing Performance Analyst
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New 16h ago
Dollar Loan Center
CRM and SMS Marketing Performance Analyst
Las Vegas, Nevada
New 16h ago
CRM & Lifecycle Marketing Manager
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Added 1d ago
Windstar Cruises
CRM & Lifecycle Marketing Manager
Miami, Florida
Added 1d ago
Marketing Specialist - Enrollment Marketing & CRM Communications
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Added 1d ago
Fayetteville Technical Community College
Marketing Specialist - Enrollment Marketing & CRM Communications
Fayetteville, North Carolina
Added 1d ago
Director of Lifecycle Marketing and CRM (Remote)
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Added 1d ago
Trailborn Hotels
Director of Lifecycle Marketing and CRM (Remote)
New York, New York
Added 1d ago
New 16h ago
Senior Specialist, CRM Marketing
Society for Human Resource Management (SHRM)·Alexandria, Virginia
Job functions:
$85k - $100k/yr
Hybrid
Bachelor's degree in information technology
201-500 employees
Job Description
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Senior Specialist, CRM Marketing is responsible for managing and optimizing CRM processes, marketing-sourced lead management, data integrity, and reporting capabilities to support SHRM's marketing and sales objectives. This role leverages advanced CRM expertise, marketing technology, and data analytics to improve lead flow, enhance campaign attribution, and deliver actionable insights that strengthen marketing effectiveness and sales pipeline performance.
Working cross-functionally with Marketing, Sales, Technology, and other stakeholders, the Senior Specialist supports CRM integrations, workflow automation, and data optimization initiatives to ensure accurate, consistent, and efficient lead management across SHRM's audience segments. The role serves as a subject matter expert in CRM marketing processes, identifying opportunities for continuous improvement, strengthening reporting capabilities, and supporting data-driven business decisions.
Responsibilities
CRM Lead Management & Optimization
Education
Knowledge, Skills & Abilities
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 - 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Summary
The Senior Specialist, CRM Marketing is responsible for managing and optimizing CRM processes, marketing-sourced lead management, data integrity, and reporting capabilities to support SHRM's marketing and sales objectives. This role leverages advanced CRM expertise, marketing technology, and data analytics to improve lead flow, enhance campaign attribution, and deliver actionable insights that strengthen marketing effectiveness and sales pipeline performance.
Working cross-functionally with Marketing, Sales, Technology, and other stakeholders, the Senior Specialist supports CRM integrations, workflow automation, and data optimization initiatives to ensure accurate, consistent, and efficient lead management across SHRM's audience segments. The role serves as a subject matter expert in CRM marketing processes, identifying opportunities for continuous improvement, strengthening reporting capabilities, and supporting data-driven business decisions.
Responsibilities
CRM Lead Management & Optimization
- Manage and optimize CRM processes and workflows supporting the collection, tracking, qualification, and handoff of marketing-sourced leads to Sales across SHRM's audience segments.
- Develop, maintain, and enhance CRM workflows, lead routing processes, and automation capabilities to improve operational efficiency and alignment with sales processes.
- Collaborate with Technology, Marketing Technology, and Sales stakeholders to support integrations between CRM, marketing automation platforms, lead generation forms, and other systems.
- Monitor and improve lead data quality through enrichment, de-duplication, standardization, and ongoing database optimization initiatives.
- Create and manage CRM campaigns to support marketing initiatives, ensuring accurate campaign tracking, attribution, and reporting.
- Identify and resolve CRM process gaps, data inconsistencies, and lead management issues to support seamless movement through the sales pipeline.
- Develop, maintain, and optimize CRM dashboards, reports, and analytical tools to measure marketing-sourced lead performance, campaign effectiveness, and sales pipeline activity.
- Analyze lead conversion, campaign attribution, pipeline progression, and other key performance indicators to identify trends, opportunities, and areas for improvement.
- Provide actionable insights and recommendations to Marketing and Sales stakeholders to support campaign optimization, lead management effectiveness, and business objectives.
- Ensure accuracy, consistency, and reliability of CRM reporting through ongoing data validation and quality assurance.
- Support recurring and ad hoc reporting requests, translating business requirements into meaningful reports and dashboards.
- Serve as a CRM marketing subject matter expert, providing technical guidance and recommendations on system functionality, workflows, reporting, and best practices.
- Partner with Technology and Marketing Technology teams to evaluate, test, and implement CRM enhancements, integrations, and automation solutions.
- Identify opportunities to streamline CRM processes, improve data integrity, and enhance marketing and sales operational effectiveness.
- Support system testing, troubleshooting, and validation of CRM updates and integrations to ensure functionality and data accuracy.
- Leverage emerging technologies, including artificial intelligence and automation tools, to improve workflow efficiency, reporting capabilities, and overall effectiveness.
- Collaborate with Marketing, Sales, Technology, and other CRM stakeholders to align lead management processes, data requirements, and reporting capabilities with business needs.
- Support CRM-related projects and database optimization initiatives that enhance marketing effectiveness and sales pipeline visibility.
- Provide guidance, training, and support to internal stakeholders on CRM functionality, reporting tools, and established best practices.
- Develop and maintain documentation of CRM processes, workflows, reporting standards, and data management procedures to promote consistency and operational efficiency.
- Communicate CRM performance insights, process improvements, and system-related recommendations to relevant stakeholders.
Education
- Bachelor's degree in Marketing, Information Technology, Business Administration, Communications, Data Analytics, or a related field preferred, or equivalent relevant experience.
- Five (5) or more years of relevant experience in CRM management, marketing operations, marketing technology, data analytics, or a related field.
- Advanced hands-on experience with Salesforce.com, including CRM data structures, lead and opportunity management, campaign management, workflow optimization, and reporting.
- Demonstrated experience managing marketing-sourced leads, lead routing processes, CRM integrations, and marketing automation workflows.
- Experience developing and maintaining CRM dashboards, reports, and performance analytics using Salesforce and tools such as Excel, Tableau, or Power BI.
- Experience with marketing automation platforms and their integration with CRM systems.
- Experience with data management practices, including data validation, enrichment, de-duplication, standardization, and quality assurance.
- Demonstrated experience collaborating with Marketing, Sales, and Technology teams to support CRM enhancements and process improvements.
Knowledge, Skills & Abilities
- Advanced knowledge of Salesforce.com, CRM data structures, marketing automation platforms, lead management processes, and system integrations.
- Strong analytical skills with the ability to manage complex datasets, maintain data integrity, interpret performance metrics, and translate findings into actionable business insights.
- Proficiency in developing and optimizing CRM reports and dashboards using Salesforce, Excel, Tableau, Power BI, or similar analytical tools.
- Strong technical and problem-solving skills, with the ability to identify process inefficiencies, troubleshoot system and data issues, and implement effective solutions.
- Strong interpersonal and communication skills, with the ability to work effectively across teams, explain technical concepts, and provide guidance to stakeholders with varying levels of CRM expertise.
- Ability to independently manage multiple priorities, coordinate cross-functional initiatives, maintain attention to detail, and deliver accurate, timely results.
- Ability to leverage AI, automation, and emerging marketing technologies to streamline workflows, improve productivity, enhance data quality, and support continuous improvement.
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 - 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Society for Human Resource Management (SHRM)
Senior Specialist, CRM Marketing
Alexandria, Virginia
New 16h ago201-500 employees
Job functions:
$85k - $100k/yr
Hybrid
Bachelor's degree in information technology
Job Description
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Senior Specialist, CRM Marketing is responsible for managing and optimizing CRM processes, marketing-sourced lead management, data integrity, and reporting capabilities to support SHRM's marketing and sales objectives. This role leverages advanced CRM expertise, marketing technology, and data analytics to improve lead flow, enhance campaign attribution, and deliver actionable insights that strengthen marketing effectiveness and sales pipeline performance.
Working cross-functionally with Marketing, Sales, Technology, and other stakeholders, the Senior Specialist supports CRM integrations, workflow automation, and data optimization initiatives to ensure accurate, consistent, and efficient lead management across SHRM's audience segments. The role serves as a subject matter expert in CRM marketing processes, identifying opportunities for continuous improvement, strengthening reporting capabilities, and supporting data-driven business decisions.
Responsibilities
CRM Lead Management & Optimization
Education
Knowledge, Skills & Abilities
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 - 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Summary
The Senior Specialist, CRM Marketing is responsible for managing and optimizing CRM processes, marketing-sourced lead management, data integrity, and reporting capabilities to support SHRM's marketing and sales objectives. This role leverages advanced CRM expertise, marketing technology, and data analytics to improve lead flow, enhance campaign attribution, and deliver actionable insights that strengthen marketing effectiveness and sales pipeline performance.
Working cross-functionally with Marketing, Sales, Technology, and other stakeholders, the Senior Specialist supports CRM integrations, workflow automation, and data optimization initiatives to ensure accurate, consistent, and efficient lead management across SHRM's audience segments. The role serves as a subject matter expert in CRM marketing processes, identifying opportunities for continuous improvement, strengthening reporting capabilities, and supporting data-driven business decisions.
Responsibilities
CRM Lead Management & Optimization
- Manage and optimize CRM processes and workflows supporting the collection, tracking, qualification, and handoff of marketing-sourced leads to Sales across SHRM's audience segments.
- Develop, maintain, and enhance CRM workflows, lead routing processes, and automation capabilities to improve operational efficiency and alignment with sales processes.
- Collaborate with Technology, Marketing Technology, and Sales stakeholders to support integrations between CRM, marketing automation platforms, lead generation forms, and other systems.
- Monitor and improve lead data quality through enrichment, de-duplication, standardization, and ongoing database optimization initiatives.
- Create and manage CRM campaigns to support marketing initiatives, ensuring accurate campaign tracking, attribution, and reporting.
- Identify and resolve CRM process gaps, data inconsistencies, and lead management issues to support seamless movement through the sales pipeline.
- Develop, maintain, and optimize CRM dashboards, reports, and analytical tools to measure marketing-sourced lead performance, campaign effectiveness, and sales pipeline activity.
- Analyze lead conversion, campaign attribution, pipeline progression, and other key performance indicators to identify trends, opportunities, and areas for improvement.
- Provide actionable insights and recommendations to Marketing and Sales stakeholders to support campaign optimization, lead management effectiveness, and business objectives.
- Ensure accuracy, consistency, and reliability of CRM reporting through ongoing data validation and quality assurance.
- Support recurring and ad hoc reporting requests, translating business requirements into meaningful reports and dashboards.
- Serve as a CRM marketing subject matter expert, providing technical guidance and recommendations on system functionality, workflows, reporting, and best practices.
- Partner with Technology and Marketing Technology teams to evaluate, test, and implement CRM enhancements, integrations, and automation solutions.
- Identify opportunities to streamline CRM processes, improve data integrity, and enhance marketing and sales operational effectiveness.
- Support system testing, troubleshooting, and validation of CRM updates and integrations to ensure functionality and data accuracy.
- Leverage emerging technologies, including artificial intelligence and automation tools, to improve workflow efficiency, reporting capabilities, and overall effectiveness.
- Collaborate with Marketing, Sales, Technology, and other CRM stakeholders to align lead management processes, data requirements, and reporting capabilities with business needs.
- Support CRM-related projects and database optimization initiatives that enhance marketing effectiveness and sales pipeline visibility.
- Provide guidance, training, and support to internal stakeholders on CRM functionality, reporting tools, and established best practices.
- Develop and maintain documentation of CRM processes, workflows, reporting standards, and data management procedures to promote consistency and operational efficiency.
- Communicate CRM performance insights, process improvements, and system-related recommendations to relevant stakeholders.
Education
- Bachelor's degree in Marketing, Information Technology, Business Administration, Communications, Data Analytics, or a related field preferred, or equivalent relevant experience.
- Five (5) or more years of relevant experience in CRM management, marketing operations, marketing technology, data analytics, or a related field.
- Advanced hands-on experience with Salesforce.com, including CRM data structures, lead and opportunity management, campaign management, workflow optimization, and reporting.
- Demonstrated experience managing marketing-sourced leads, lead routing processes, CRM integrations, and marketing automation workflows.
- Experience developing and maintaining CRM dashboards, reports, and performance analytics using Salesforce and tools such as Excel, Tableau, or Power BI.
- Experience with marketing automation platforms and their integration with CRM systems.
- Experience with data management practices, including data validation, enrichment, de-duplication, standardization, and quality assurance.
- Demonstrated experience collaborating with Marketing, Sales, and Technology teams to support CRM enhancements and process improvements.
Knowledge, Skills & Abilities
- Advanced knowledge of Salesforce.com, CRM data structures, marketing automation platforms, lead management processes, and system integrations.
- Strong analytical skills with the ability to manage complex datasets, maintain data integrity, interpret performance metrics, and translate findings into actionable business insights.
- Proficiency in developing and optimizing CRM reports and dashboards using Salesforce, Excel, Tableau, Power BI, or similar analytical tools.
- Strong technical and problem-solving skills, with the ability to identify process inefficiencies, troubleshoot system and data issues, and implement effective solutions.
- Strong interpersonal and communication skills, with the ability to work effectively across teams, explain technical concepts, and provide guidance to stakeholders with varying levels of CRM expertise.
- Ability to independently manage multiple priorities, coordinate cross-functional initiatives, maintain attention to detail, and deliver accurate, timely results.
- Ability to leverage AI, automation, and emerging marketing technologies to streamline workflows, improve productivity, enhance data quality, and support continuous improvement.
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 - 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
CRM Marketing Specialist Jobs by Experience Level
See All 79 CRM Marketing Specialist Jobs
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Find CRM Marketing Specialist JobsCRM Marketing Specialist Job Market
Who's Hiring
A
Top Industries Hiring
- Education
- Hospitality & Tourism
- Consulting & Professional Services
What Employers Look For
The qualifications that appear most often in CRM marketing specialist jobs.
- Hands-on experience with at least one enterprise or mid-market CRM or email platform
- Proven ability to build and optimize automated lifecycle or email marketing campaigns
- Strong data analysis skills using tools like Excel, Google Sheets, or SQL
- Experience with audience segmentation, A/B testing, and performance reporting
- Familiarity with marketing attribution models and customer journey frameworks
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your CRM Marketing Specialist Job Search
Quantify your retention and revenue impact
Hiring managers for crm marketing specialist roles want to see outcomes, not just tool use. Pull numbers from your past campaigns showing open rates, click-to-conversion lifts, churn reductions, or revenue attributed to lifecycle sequences before you apply.
List every platform you have used
CRM stacks vary widely by company, so your resume should name every platform you have worked in, from enterprise tools like Salesforce Marketing Cloud and HubSpot to mid-market options like Klaviyo, Iterable, Braze, or ActiveCampaign. Matching the posting's stack improves your callback rate.
Apply early to roles that fit
Migrate Mate lists crm marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies by their lifecycle maturity
Early-stage startups want someone to build the CRM function from scratch, while enterprise employers expect optimization within an existing system. Read the job description for signals like 'build out' versus 'scale' to match your experience level to the right opening.
Prepare a data story for your interview
Expect interviewers to ask you to walk through a full campaign from brief to results. Practice explaining your segmentation logic, the trigger rules you set, the A/B test you ran, and the metric that told you the campaign worked. Vague answers on process are the most common reason candidates are passed over.
Negotiate by anchoring to deliverables
When discussing compensation, tie your ask to the specific deliverables in the role, such as building an onboarding sequence or reducing churn in a named segment. Employers value crm marketing specialists who frame their cost in terms of the revenue problem they will solve.
CRM Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most crm marketing specialists?
The companies hiring the most crm marketing specialists right now include Boehringer Ingelheim, Katten, and A&A Global, with the largest share of openings in California, Texas, and New York, based on current listings on Migrate Mate as of November 2026. E-commerce, financial services, and subscription-based SaaS businesses consistently post the highest volume of these roles.
How many crm marketing specialist jobs are remote?
About 91% of crm marketing specialist openings are fully remote or hybrid as of November 2026, reflecting strong demand from companies with distributed marketing teams. Email automation, lifecycle strategy, and campaign analytics sub-roles tend to be the most remote-friendly, while positions tied to in-store loyalty programs or field marketing operations more often require an on-site presence.
How do you become a crm marketing specialist?
Start by building hands-on experience with at least one major CRM or email marketing platform through an entry-level marketing, email coordinator, or marketing operations role. Learn audience segmentation, campaign automation, and A/B testing in practice, then develop your ability to read campaign analytics and connect them to revenue outcomes. Building a portfolio of campaigns you have owned, with documented results, is what moves candidates from coordinator roles into specialist positions.
How do I get hired as a crm marketing specialist with little experience?
Focus on demonstrating platform fluency over years of experience. Many employers will consider candidates who can show they have built and sent automated email campaigns, even from freelance projects, internships, or volunteer work for a nonprofit or small business. Getting certified through a CRM platform's own training program, then applying to associate or junior specialist roles at growing e-commerce or SaaS companies, is a practical path in without a long resume.
What does the crm marketing specialist interview process look like?
Most hiring processes for crm marketing specialist roles include an initial recruiter screen, a hiring manager conversation focused on past campaign work, and a take-home or live case study where you are asked to design a lifecycle sequence or segment an audience for a hypothetical scenario. Final rounds typically involve a panel with a marketing director or cross-functional stakeholders. Be ready to walk through a real campaign end-to-end, including your segmentation logic and what you measured.
Where can I find and apply to crm marketing specialist jobs?
You can find and apply to crm marketing specialist jobs on Migrate Mate, which lists current openings from companies across the United States. Search for roles that match your experience level and platform background, then apply directly to each listing that fits. New openings are added regularly, so checking back frequently gives you the best chance of catching roles early.
See All 79 CRM Marketing Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
Find CRM Marketing Specialist Jobs