E-3 Visa Product Marketing Manager Jobs
Product Marketing Manager roles qualify for E-3 visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Australian nationals can work in the U.S. without entering a lottery, with two-year renewable status tied to your employer's approved Labor Condition Application.
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About the team
The Content & Services Product Solutions & Operations (PSO) team focuses on non-commerce performance products-like lead generation, vertical products and app advertising across various industry verticals. We are seeking a Product Marketing Manager to lead go-to-market strategy for performance advertising solutions serving Travel and Entertainment advertisers. This role focuses on enabling advertisers to drive and measure real business outcomes such as bookings, revenue, and return on ad spend across complex, multi-step customer journeys. The ideal candidate brings deep experience working with Travel advertisers or closed-loop products as well as performance marketing teams, translating product capabilities into clear, outcome-driven narratives that resonate with key decision-makers.
- Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value.
- Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop performance outcomes from ad exposure through conversion and purchase.
- Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals such as demand generation, booking conversion, and revenue growth.
- Enable Sales teams through playbooks, training, and objection handling tailored to Travel and Entertainment advertisers with complex decision cycles.
- Serve as a strategic partner to Product teams by translating advertiser feedback and market insights into clear recommendations for product prioritization and roadmap development.
- Lead advertiser onboarding and enablement programs that help Travel brands successfully launch, optimize, and scale performance campaigns.
- Track adoption, usage, and performance impact of Travel advertising solutions to inform GTM strategy and continuous improvement.
- Partner cross-functionally to develop regional initiatives and vertical programs that unlock incremental growth for Travel advertisers.
- Develop thought leadership and executive-facing storytelling around performance marketing trends in Travel, including shifts in consumer behavior, booking patterns, and demand cycles.
Qualifications
Minimum Qualifications
- 4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
- Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models.
- Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes rather than proxy metrics.
- Proven ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
- Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams.
Preferred Qualifications:
- Experience supporting advertisers with multi-step or longer consideration journeys, such as Travel or high-value commerce.
- Experience building vertical-specific GTM strategies and sales enablement for performance advertising products.
- Strong knowledge of both the app and web measurement industry & solutions (Pixel, Conversions API, SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
- Comfort operating in fast-paced, ambiguous environments and influencing without direct authority.
- Global or cross-regional experience supporting international advertisers and sales teams.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $121600 - $288000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
About the team
The Content & Services Product Solutions & Operations (PSO) team focuses on non-commerce performance products-like lead generation, vertical products and app advertising across various industry verticals. We are seeking a Product Marketing Manager to lead go-to-market strategy for performance advertising solutions serving Travel and Entertainment advertisers. This role focuses on enabling advertisers to drive and measure real business outcomes such as bookings, revenue, and return on ad spend across complex, multi-step customer journeys. The ideal candidate brings deep experience working with Travel advertisers or closed-loop products as well as performance marketing teams, translating product capabilities into clear, outcome-driven narratives that resonate with key decision-makers.
- Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value.
- Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop performance outcomes from ad exposure through conversion and purchase.
- Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals such as demand generation, booking conversion, and revenue growth.
- Enable Sales teams through playbooks, training, and objection handling tailored to Travel and Entertainment advertisers with complex decision cycles.
- Serve as a strategic partner to Product teams by translating advertiser feedback and market insights into clear recommendations for product prioritization and roadmap development.
- Lead advertiser onboarding and enablement programs that help Travel brands successfully launch, optimize, and scale performance campaigns.
- Track adoption, usage, and performance impact of Travel advertising solutions to inform GTM strategy and continuous improvement.
- Partner cross-functionally to develop regional initiatives and vertical programs that unlock incremental growth for Travel advertisers.
- Develop thought leadership and executive-facing storytelling around performance marketing trends in Travel, including shifts in consumer behavior, booking patterns, and demand cycles.
Qualifications
Minimum Qualifications
- 4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
- Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models.
- Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes rather than proxy metrics.
- Proven ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
- Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams.
Preferred Qualifications:
- Experience supporting advertisers with multi-step or longer consideration journeys, such as Travel or high-value commerce.
- Experience building vertical-specific GTM strategies and sales enablement for performance advertising products.
- Strong knowledge of both the app and web measurement industry & solutions (Pixel, Conversions API, SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
- Comfort operating in fast-paced, ambiguous environments and influencing without direct authority.
- Global or cross-regional experience supporting international advertisers and sales teams.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $121600 - $288000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
See all 353+ E-3 Visa Product Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new E-3 Visa Product Marketing Manager Jobs.
Get Access To All JobsTips for Finding E-3 Visa Sponsorship as a Product Marketing Manager
Frame your Australian credentials for U.S. hiring managers
A three-year Australian bachelor's degree is accepted as equivalent to a U.S. four-year degree for E-3 visa purposes. Pair your transcript with a credential evaluation letter so hiring managers can confirm specialty occupation eligibility before extending an offer.
Target companies with active LCA filing history
Search DOL's OFLC disclosure data for employers who have previously filed Labor Condition Applications for marketing roles. Prior LCA activity signals the employer already understands the E-3 process, which shortens the time from offer to approval.
Clarify E-3 versus H-1B sponsorship early in interviews
Many U.S. employers assume sponsorship means H-1B lottery exposure. Correct this during the offer stage: the E-3 has no cap, no lottery, and your employer files the LCA with DOL rather than entering a random selection process.
Use Migrate Mate's E-3 filing service for offer-to-consulate handling
Once you have a signed offer letter, use Migrate Mate's E-3 filing service to manage your LCA submission, DS-160, and consulate appointment preparation. Handling each step yourself risks errors that delay your start date.
Prepare a specialty occupation memo before negotiations
Product Marketing Manager roles sometimes use hybrid titles that DOL reviewers scrutinize. Document how your role requires specialized marketing knowledge, not just general business skills, so your employer's LCA filing accurately reflects the position.
Align your start date with LCA certification timelines
DOL typically certifies LCAs within seven business days, but build in buffer time when negotiating your start date. Propose a start date at least three to four weeks after your offer letter is signed to absorb any processing delays.
E-3 Visa Product Marketing Manager: Frequently Asked Questions
How do I find Product Marketing Manager jobs with E-3 visa sponsorship?
Migrate Mate is built specifically for Australian professionals searching for roles that include E-3 sponsorship. Rather than filtering through general job boards where sponsorship status is unclear, Migrate Mate surfaces Product Marketing Manager positions at employers who have indicated willingness to support E-3 applications, saving you the back-and-forth of confirming eligibility after applying.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a Product Marketing Manager role qualify as a specialty occupation for the E-3?
Yes, provided the position genuinely requires a bachelor's degree or higher in marketing, communications, business, or a closely related field. Roles that accept any degree in any discipline can fail the specialty occupation test. When reviewing a job description, confirm the posting specifies a relevant field of study rather than simply requiring 'a bachelor's degree.'
How does E-3 sponsorship compare to H-1B sponsorship for Product Marketing Manager roles?
The E-3 has no annual cap and no lottery, so your employer files a Labor Condition Application with DOL and you attend a consulate interview without any random selection risk. H-1B requires entering a lottery each March with roughly a 25-35% selection rate. For Product Marketing Manager candidates who are Australian citizens, the E-3 is a far more reliable path to a U.S. start date.
Can I change employers after starting a Product Marketing Manager role on an E-3?
Yes, but your new employer must file a fresh LCA and your E-3 status is tied to that specific employer and role. You cannot transfer your existing E-3 approval. Plan your transition carefully: USCIS does not provide a formal grace period for E-3 holders changing jobs, so time your resignation to align with your new LCA certification and consulate appointment.