E-3 Visa Product Marketing Manager Jobs
Product Marketing Manager roles qualify for E-3 visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Australian nationals can work in the U.S. without entering a lottery, with two-year renewable status tied to your employer's approved Labor Condition Application.
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Get Access To All JobsINTRODUCTION
Vertical Product Marketing Manager - Auto (Global Business Solutions) - New York
LOCATION:
New York
EMPLOYMENT TYPE:
Regular
JOB CODE:
A12418
ABOUT THE ROLE AND TEAM:
The North America Monetization Product Solutions & Operations team helps ensure that the US advertisers (our clients) are inspired, excited, and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, with Sales on one end, and Product and Engineering teams on the other end. We are responsible for building go-to-market strategies and activating Sales to scale all our advertising solutions. Additionally, we partner closely with product management teams to build the right product roadmaps for our advertising clients.
This Product Marketing Lead will focus on building solutions and products that drive regulated, auto, dining, & finserv vertical revenue for TikTok. They will be a strategic partner to Sales leadership, Product Management and Global Product Marketers in driving the go-to-market strategy for these verticals in North America. They will lead a best-in-class team that has an in-depth understanding of the clients, can aggressively take our current product and solution sets to market, identify future product opportunities and gaps, and influence leadership across TikTok.
Responsibilities:
- Plan, define, and lead the go-to-market strategy along with the key Sales leadership
- Inclusive of sales enablement/empowerment, product positioning, and partnering with cross-functional teams to develop product adoption plans
- Partner closely with the Sales team to deeply understand user pain points, form business requirements, and prioritize solutions to influence the direction of product development
- Lead market understanding, opportunity assessment, analysis, customer feedback, and represent the vertical and market with Product Management and Engineering
- Demonstrate a strong understanding of the broader TikTok ecosystem and landscape to develop strategic feedback and positioning
MINIMUM QUALIFICATIONS:
- 5+ years of experience in product marketing, product strategy, or product management with advertising technology products
- Be revenue-driven and revenue-guided in all decisions
- Direct people management experience
- Experience partnering with performance advertisers
- Experience partnering with global teams and/or engineering to represent market requirements
PREFERRED QUALIFICATIONS:
- Experience taking products through their full lifecycle and developing go-to-market strategies
- Experience working across a cross-functional team in an evolving environment and being a data-informed decision maker
COMPENSATION DESCRIPTION (ANNUALLY):
The base salary range for this position in the selected city is $121600 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
INTRODUCTION
Vertical Product Marketing Manager - Auto (Global Business Solutions) - New York
LOCATION:
New York
EMPLOYMENT TYPE:
Regular
JOB CODE:
A12418
ABOUT THE ROLE AND TEAM:
The North America Monetization Product Solutions & Operations team helps ensure that the US advertisers (our clients) are inspired, excited, and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, with Sales on one end, and Product and Engineering teams on the other end. We are responsible for building go-to-market strategies and activating Sales to scale all our advertising solutions. Additionally, we partner closely with product management teams to build the right product roadmaps for our advertising clients.
This Product Marketing Lead will focus on building solutions and products that drive regulated, auto, dining, & finserv vertical revenue for TikTok. They will be a strategic partner to Sales leadership, Product Management and Global Product Marketers in driving the go-to-market strategy for these verticals in North America. They will lead a best-in-class team that has an in-depth understanding of the clients, can aggressively take our current product and solution sets to market, identify future product opportunities and gaps, and influence leadership across TikTok.
Responsibilities:
- Plan, define, and lead the go-to-market strategy along with the key Sales leadership
- Inclusive of sales enablement/empowerment, product positioning, and partnering with cross-functional teams to develop product adoption plans
- Partner closely with the Sales team to deeply understand user pain points, form business requirements, and prioritize solutions to influence the direction of product development
- Lead market understanding, opportunity assessment, analysis, customer feedback, and represent the vertical and market with Product Management and Engineering
- Demonstrate a strong understanding of the broader TikTok ecosystem and landscape to develop strategic feedback and positioning
MINIMUM QUALIFICATIONS:
- 5+ years of experience in product marketing, product strategy, or product management with advertising technology products
- Be revenue-driven and revenue-guided in all decisions
- Direct people management experience
- Experience partnering with performance advertisers
- Experience partnering with global teams and/or engineering to represent market requirements
PREFERRED QUALIFICATIONS:
- Experience taking products through their full lifecycle and developing go-to-market strategies
- Experience working across a cross-functional team in an evolving environment and being a data-informed decision maker
COMPENSATION DESCRIPTION (ANNUALLY):
The base salary range for this position in the selected city is $121600 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
See all 465+ Product Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing Manager roles.
Get Access To All JobsTips for Finding E-3 Visa Sponsorship as a Product Marketing Manager
Frame your Australian credentials for U.S. hiring managers
A three-year Australian bachelor's degree is accepted as equivalent to a U.S. four-year degree for E-3 purposes. Pair your transcript with a credential evaluation letter so hiring managers can confirm specialty occupation eligibility before extending an offer.
Target companies with active LCA filing history
Search DOL's OFLC disclosure data for employers who have previously filed Labor Condition Applications for marketing roles. Prior LCA activity signals the employer already understands the E-3 process, which shortens the time from offer to approval.
Use Migrate Mate's E-3 filing service for offer-to-consulate handling
Once you have a signed offer letter, use Migrate Mate's E-3 filing service to manage your LCA submission, DS-160, and consulate appointment preparation. Handling each step yourself risks errors that delay your start date.
Prepare a specialty occupation memo before negotiations
Product Marketing Manager roles sometimes use hybrid titles that DOL reviewers scrutinize. Document how your role requires specialized marketing knowledge, not just general business skills, so your employer's LCA filing accurately reflects the position.
Align your start date with LCA certification timelines
DOL typically certifies LCAs within seven business days, but build in buffer time when negotiating your start date. Propose a start date at least three to four weeks after your offer letter is signed to absorb any processing delays.
Product Marketing Manager jobs are hiring across the US. Find yours.
Find Product Marketing Manager JobsProduct Marketing Manager E-3 Visa: Frequently Asked Questions
How do I find Product Marketing Manager jobs with E-3 visa sponsorship?
Migrate Mate is built specifically for Australian professionals searching for roles that include E-3 sponsorship. Rather than filtering through general job boards where sponsorship status is unclear, Migrate Mate surfaces Product Marketing Manager positions at employers who have indicated willingness to support E-3 applications, saving you the back-and-forth of confirming eligibility after applying.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a Product Marketing Manager role qualify as a specialty occupation for the E-3?
Yes, provided the position genuinely requires a bachelor's degree or higher in marketing, communications, business, or a closely related field. Roles that accept any degree in any discipline can fail the specialty occupation test. When reviewing a job description, confirm the posting specifies a relevant field of study rather than simply requiring 'a bachelor's degree.'
How does E-3 sponsorship compare to H-1B sponsorship for Product Marketing Manager roles?
The E-3 has no annual cap and no lottery, so your employer files a Labor Condition Application with DOL and you attend a consulate interview without any random selection risk. H-1B requires entering a lottery each March with roughly a 25-35% selection rate. For Product Marketing Manager candidates who are Australian citizens, the E-3 is a far more reliable path to a U.S. start date.
Can I change employers after starting a Product Marketing Manager role on an E-3?
Yes, but your new employer must file a fresh LCA and your E-3 status is tied to that specific employer and role. You cannot transfer your existing E-3 approval. Plan your transition carefully: USCIS does not provide a formal grace period for E-3 holders changing jobs, so time your resignation to align with your new LCA certification and consulate appointment.
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