Event Sales Representative Jobs
Event Sales Representative jobs are open across hospitality, entertainment, media, and corporate events, from entry-level coordinators to senior account executives, with specializations in venue sales, sponsorship sales, and B2B event packages. Scan the live roles below and apply to whichever ones fit.
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Outside Sales Representative | Craft Beer & Specialty Beverages
Sour Cellars Brewery | Southern California
Location: Riverside County, San Bernardino County, Eastern Los Angeles County & Northern Orange County
Employment Type: Full-Time or Part-Time | Flexible, Performance-Driven
Compensation: Commission-Based with Fuel Stipend and Significant Bonus Potential
Schedule: Flexible, including occasional evenings and weekends for account visits, tastings, and promotional events
About Sour Cellars Brewery
Sour Cellars Brewery is an established Inland Empire craft brewery specializing in innovative, high-quality craft beer, sour beer, mead, rice wine, and fruit wines. Our portfolio includes approachable, everyday offerings alongside distinctive specialty and small-batch products.
We are expanding our wholesale distribution throughout the Inland Empire and surrounding Southern California markets, including Eastern Los Angeles County and Northern Orange County. We are seeking an ambitious, self-motivated Outside Sales Representative to develop new accounts, strengthen customer relationships, and drive consistent sales growth.
Position Overview
This is a field-based, outside sales position focused primarily on securing new on-premise and off-premise wholesale accounts throughout Riverside and San Bernardino Counties, Eastern Los Angeles County, and Northern Orange County.
Our ideal candidate is based within or near the assigned territory, highly sales-driven, independently motivated, and comfortable spending the majority of their working time in the field prospecting, visiting accounts, presenting products, and closing new business.
This is an excellent opportunity for an experienced beverage sales professional or ambitious salesperson who prefers a flexible schedule, performance-based compensation, and the opportunity to build a territory with substantial earning potential.
This is not primarily an event staffing or brand ambassador position. New account acquisition, repeat orders, and territory growth are the primary measures of success.
Key Responsibilities
Outside Sales & New Account Development
- Actively prospect, visit, and secure new on-premise accounts, including restaurants, bars, pubs, breweries, hotels, and hospitality venues.
- Develop off-premise accounts, including independent liquor stores, bottle shops, specialty retailers, and other qualified retail locations.
- Conduct regular in-person sales visits throughout the assigned Southern California territory.
- Present the Sour Cellars product portfolio, conduct authorized product sampling, and convert prospects into active purchasing accounts.
- Develop and maintain a consistent pipeline of qualified prospects and sales opportunities.
- Generate initial orders, encourage repeat purchases, and expand product placements within existing accounts.
- Identify opportunities for draft placements, packaged products, seasonal releases, and specialty offerings.
- Build lasting relationships with owners, general managers, beverage directors, buyers, and purchasing decision-makers.
Territory Management & Sales Performance
- Independently plan and manage an efficient weekly sales route across the Inland Empire, Eastern Los Angeles County, and Northern Orange County.
- Establish and achieve measurable goals for prospect visits, new accounts, product placements, and recurring sales.
- Maintain accurate records of account visits, sales activity, follow-ups, and opportunities.
- Coordinate with brewery management and distribution partners regarding inventory availability, order processing, and fulfillment.
- Provide regular updates on territory activity, account development, and sales results.
- Monitor competitive products, local market opportunities, and customer feedback.
Brand Representation & Account Support
- Represent Sour Cellars professionally at account tastings, promotional events, and selected industry functions.
- Support product launches, seasonal releases, and special account promotions.
- Educate buyers and customers on the brewery's products and distinctive offerings.
- Assist with occasional events when they directly support account development, product exposure, or sales growth.
- Ensure sales and promotional activities comply with applicable California ABC regulations.
Ideal Candidate
We are particularly interested in someone who:
- Lives in or near the Inland Empire, Eastern Los Angeles County, or Northern Orange County and understands the regional restaurant, bar, and retail beverage market.
- Has previous outside sales experience, preferably in craft beer, alcoholic beverages, beverage distribution, or hospitality.
- Is a proven self-starter and closer who enjoys prospecting and generating new business.
- Is comfortable walking into prospective accounts, introducing products, and developing relationships with decision-makers.
- Has existing relationships with local bars, restaurants, liquor stores, bottle shops, or beverage buyers. This is a significant advantage.
- Is highly motivated by commissions, bonuses, and the opportunity to build a profitable sales territory.
- Has flexible availability and can independently organize their schedule around customer opportunities.
- Is professional, dependable, persistent, and results-oriented.
- Has strong communication, presentation, negotiation, and follow-up skills.
- Has reliable transportation, a valid driver's license, and the ability to travel throughout the assigned territory.
- Meets applicable age and regulatory requirements for alcoholic beverage sales and promotional activities.
Compensation & Incentives
Commission-Based Compensation with Fuel Stipend and Bonus Opportunities
We are offering a performance-driven compensation structure designed to reward successful sales professionals.
- Sales commissions: Earn commissions on qualifying wholesale sales and account development.
- Fuel stipend: Assistance with territory travel expenses.
- New account bonuses: Additional incentives for securing qualified, revenue-producing accounts.
- Performance bonuses: Opportunities for additional compensation based on sales milestones, territory growth, and recurring revenue.
- Flexible schedule: Full-time or part-time opportunities based on availability and demonstrated results.
- Growth opportunities: Potential to expand territory responsibilities and advance into a larger sales leadership role as the business develops.
Specific commission rates, bonus structures, and expense arrangements will be discussed during the interview process.
Why Join Sour Cellars?
- Represent a distinctive craft brewery with an established product portfolio.
- Develop business throughout the Inland Empire and surrounding Southern California markets.
- Enjoy flexibility and independence in managing your sales territory.
- Earn compensation directly tied to sales performance.
- Build long-term customer relationships and recurring business.
- Play a meaningful role in expanding the brewery's wholesale presence.
Apply Today
If you're a motivated outside salesperson who knows the Inland Empire and surrounding Southern California markets, enjoys building relationships, and has the drive to develop new accounts and close sales, we'd like to hear from you.
Please include a brief summary of your outside sales experience, familiarity with the assigned territory, and any existing relationships with local on-premise or off-premise beverage accounts.
Pay: $19.00 - $21.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Work Location: In person
Event Sales Representative Jobs by Experience Level
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Who's Hiring
- Bath & Cabinet Experts16
- Comcast10
- American Home Design8
- Baths R Us6
- Miami water and air6
What Employers Look For
The qualifications that appear most often in event sales representative jobs.
- 1-3 years of sales experience in events, hospitality, or a related field
- Proficiency with CRM software to manage leads, contracts, and pipeline activity
- Demonstrated ability to meet or exceed revenue and booking targets
- Strong written and verbal communication skills for client presentations and proposals
- Experience preparing and delivering event proposals or sales packages to clients
- Bachelor's degree in business, hospitality management, marketing, or a related field
Tips for Your Event Sales Representative Job Search
Quantify your event revenue on your resume
Hiring managers for event sales roles want to see numbers: total event revenue closed, average contract size, or occupancy rates you drove. Pull those figures from your past roles and lead with them in your bullet points.
Tailor applications to venue type
Hotel event sales, convention center sales, and corporate event sponsorship each look for different backgrounds. Read each posting for the venue or event type mentioned and mirror that language in your resume and cover letter.
Apply early to roles that fit
Migrate Mate lists event sales representative openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Highlight CRM experience with specific tools
Event sales teams rely heavily on CRM platforms to manage leads and contracts. Name the specific systems you have used in your resume, since postings frequently screen for familiarity with particular platforms before interviews even begin.
Prepare a revenue story for your interview
Interviewers in event sales almost always ask about your biggest deal or highest-volume period. Rehearse a concise answer that covers how you sourced the lead, handled objections, and closed, with the outcome stated in dollar or attendance figures.
Negotiate on commission structure, not just base
Event sales offers often include tiered commission tied to seasonal peaks. When you receive an offer, ask how the commission structure is calculated and whether thresholds reset annually, so you understand total earning potential before accepting.
Event Sales Representative Jobs: Frequently Asked Questions
Which companies are hiring the most event sales representatives?
The most active employers for event sales representatives right now are Bath & Cabinet Experts, Comcast, and American Home Design, and the most openings are in Florida, Indiana, and Ohio, based on current listings on Migrate Mate as of November 2026. Hotels, convention centers, and event production companies tend to post the most volume year-round.
How many event sales representative jobs are remote?
About 20% of event sales representative openings are fully remote or hybrid as of November 2026, reflecting the in-person nature of most venue and event-based selling. Remote opportunities are more common in sponsorship sales and media event packages, where client relationships are managed primarily by phone and video.
How do you become an event sales representative?
Start by building experience in customer-facing sales or hospitality, since most employers want candidates who have worked directly with clients. Develop familiarity with CRM tools and practice writing event proposals. Pursuing a degree or certificate in hospitality management or business strengthens your application, and volunteering on event committees can demonstrate hands-on knowledge of how events are planned and sold.
How do you get hired as an event sales representative with little or no experience?
Focus on roles labeled coordinator or assistant, which typically require less direct sales history. Highlight transferable skills like client communication, upselling in retail or food service, or event volunteering. Applying to smaller venues or regional event companies can open doors faster than targeting large hotel groups, since they often train candidates with strong customer service backgrounds.
What does the event sales representative interview process look like?
Most event sales interviews involve an initial phone or video screen with HR, followed by one or two rounds with the sales manager or director of events. Candidates are typically asked to walk through a past sale, respond to a hypothetical client scenario, or present a mock event proposal. References and a background check usually follow a verbal offer.
Where can I find and apply to event sales representative jobs?
You can find and apply to event sales representative jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your experience level and event type, then apply directly to each listing that fits your background and career goals.
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