Events Manager Jobs in Minnesota
Events Manager jobs in Minnesota concentrate in the Twin Cities metro, with secondary hiring activity in Rochester and Duluth, where corporate headquarters, healthcare anchors, and a thriving convention and hospitality sector keep demand steady. Large, established employers such as Target, Mayo Clinic, and the University of Minnesota regularly hire events managers across corporate, academic, and medical conference settings. The most in-demand specialties in the state include corporate meetings management, nonprofit fundraising events, and large-scale convention production. Find a role that fits below and apply directly.
Find Events Manager JobsOverview
Showing 5 of 9+ Events Manager jobs
Position Summary
The Marketing Manager, Pickleball Events leads marketing strategy and execution for Life Time’s growing portfolio of pickleball events, including Life Time-owned regional and national events as well as select professional pickleball partnerships and event relationships.
This role is responsible for building awareness, driving registration and attendance, strengthening the Life Time pickleball brand and maximizing Life Time’s presence within professional pickleball. The Marketing Manager partners closely with internal teams and external event production partners to coordinate integrated marketing plans, fulfill brand and sponsorship entitlements and ensure Life Time is represented consistently and effectively across events, media and participant touchpoints.
The role works cross-functionally with Operations, Sponsorship, Creative, Social Media, Digital, PR, Club Marketing and other partners to support the continued growth of Life Time’s pickleball event platform.
Job Duties and Responsibilities
Event Marketing Strategy & Growth
- Develop and execute integrated marketing plans for Life Time-owned pickleball events at the regional and national level.
- Lead participant acquisition and registration-driving strategies across email, social, digital, paid media, grassroots, Club and partnership channels.
- Develop event positioning, messaging, audience strategy and go-to-market plans for new and existing pickleball events.
- Monitor registration, audience and campaign performance and adjust marketing tactics to support event growth and business objectives.
- Identify opportunities to connect pickleball events with Life Time membership, Clubs, programming and broader brand initiatives.
Professional Pickleball Partnerships & Brand Entitlements
- Serve as the primary marketing partner for select professional pickleball event and production relationships.
- Coordinate Life Time marketing deliverables, brand entitlements, promotional opportunities and event integrations associated with professional pickleball partnerships.
- Partner with external production organizations to align on timelines, assets, event promotion, brand visibility and marketing requirements.
- Ensure Life Time receives and effectively activates contracted marketing and brand benefits across digital, social, on-site, broadcast and participant-facing channels.
- Identify opportunities to increase the value and visibility of Life Time’s presence within professional pickleball events and programming.
Brand, Content & Integrated Marketing — 20%
- Lead development of integrated event marketing calendars and campaign briefs in partnership with Creative, Social Media, Digital, PR and other internal teams.
- Maintain consistent brand positioning and messaging across Life Time pickleball event touchpoints.
- Coordinate creative assets, content needs, event communications and promotional materials across internal and external partners.
- Partner with Social Media and PR teams to identify athlete, creator, media and storytelling opportunities surrounding events.
- Support development of content and marketing assets that can extend beyond individual events and strengthen the broader Life Time pickleball brand.
Event & Market Execution
- Partner with Event Operations and Pickleball teams to ensure marketing plans are reflected appropriately throughout the on-site participant and spectator experience.
- Support select event-weekend execution, including brand presence, partner integrations, content capture and participant-facing marketing needs.
- Coordinate local and grassroots marketing opportunities with Life Time Clubs, community organizations and market partners.
- Support launch plans for new markets and event concepts.
Reporting, Planning & Cross-Functional Partnership
- Develop post-event marketing recaps, reporting and recommendations based on registration, engagement and campaign performance.
- Maintain event marketing timelines, budgets and planning tools.
- Partner with internal teams to forecast marketing needs and prioritize resources across the pickleball event portfolio.
- Manage relationships and workflow with external agencies, vendors and production partners as needed.
- Identify emerging trends, audience behaviors and competitive activity within pickleball and recommend opportunities for future growth.
Position Requirements
- Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent relevant experience.
- 5+ years of experience in event marketing, brand marketing, sports marketing or direct-to-consumer marketing.
- 3+ years of experience supporting or leading integrated marketing campaigns for events, sports, entertainment or experiential programs.
- Demonstrated experience coordinating multiple stakeholders, timelines and external partners.
- Strong understanding of digital, social, email, paid media and grassroots marketing.
- Experience using data and performance reporting to inform marketing decisions.
- Strong project management, organizational and communication skills.
- Ability to work effectively across internal teams and external organizations.
- Ability to travel and work select evenings and weekends in support of events.
Preferred Qualifications
- Experience in sports, events, fitness, entertainment or lifestyle marketing.
- Experience working with professional sports properties, event producers, leagues or governing bodies.
- Experience managing sponsorship or brand-marketing entitlements.
- Experience marketing new event launches or building event participation.
- Familiarity with pickleball and its participant, fan and professional ecosystems.
Pay
This is a salaried position starting at $54,000.00(or applicable minimum salary, if higher) and pays up to $72,000.00, based on experience and qualifications.Benefits
All team members receive the following benefits while working for Life Time:
A fully subsidized membership
Discounts on Life Time products and services
401(k) retirement savings plan with company discretionary match (21 years of age and older)
Training and professional development
Paid sick leave where required by law
Full-time Team Members are eligible for additional benefits, including:
Medical, dental, vision, and prescription drug coverage
Short term and long term disability insurance
Life insurance
Pre-tax flexible spending and dependent care plans
Parental leave and adoption assistance
Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave
Deferred compensation plan, if the team member meets the required income threshold
Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.
Position Summary
The Marketing Manager, Pickleball Events leads marketing strategy and execution for Life Time’s growing portfolio of pickleball events, including Life Time-owned regional and national events as well as select professional pickleball partnerships and event relationships.
This role is responsible for building awareness, driving registration and attendance, strengthening the Life Time pickleball brand and maximizing Life Time’s presence within professional pickleball. The Marketing Manager partners closely with internal teams and external event production partners to coordinate integrated marketing plans, fulfill brand and sponsorship entitlements and ensure Life Time is represented consistently and effectively across events, media and participant touchpoints.
The role works cross-functionally with Operations, Sponsorship, Creative, Social Media, Digital, PR, Club Marketing and other partners to support the continued growth of Life Time’s pickleball event platform.
Job Duties and Responsibilities
Event Marketing Strategy & Growth
- Develop and execute integrated marketing plans for Life Time-owned pickleball events at the regional and national level.
- Lead participant acquisition and registration-driving strategies across email, social, digital, paid media, grassroots, Club and partnership channels.
- Develop event positioning, messaging, audience strategy and go-to-market plans for new and existing pickleball events.
- Monitor registration, audience and campaign performance and adjust marketing tactics to support event growth and business objectives.
- Identify opportunities to connect pickleball events with Life Time membership, Clubs, programming and broader brand initiatives.
Professional Pickleball Partnerships & Brand Entitlements
- Serve as the primary marketing partner for select professional pickleball event and production relationships.
- Coordinate Life Time marketing deliverables, brand entitlements, promotional opportunities and event integrations associated with professional pickleball partnerships.
- Partner with external production organizations to align on timelines, assets, event promotion, brand visibility and marketing requirements.
- Ensure Life Time receives and effectively activates contracted marketing and brand benefits across digital, social, on-site, broadcast and participant-facing channels.
- Identify opportunities to increase the value and visibility of Life Time’s presence within professional pickleball events and programming.
Brand, Content & Integrated Marketing — 20%
- Lead development of integrated event marketing calendars and campaign briefs in partnership with Creative, Social Media, Digital, PR and other internal teams.
- Maintain consistent brand positioning and messaging across Life Time pickleball event touchpoints.
- Coordinate creative assets, content needs, event communications and promotional materials across internal and external partners.
- Partner with Social Media and PR teams to identify athlete, creator, media and storytelling opportunities surrounding events.
- Support development of content and marketing assets that can extend beyond individual events and strengthen the broader Life Time pickleball brand.
Event & Market Execution
- Partner with Event Operations and Pickleball teams to ensure marketing plans are reflected appropriately throughout the on-site participant and spectator experience.
- Support select event-weekend execution, including brand presence, partner integrations, content capture and participant-facing marketing needs.
- Coordinate local and grassroots marketing opportunities with Life Time Clubs, community organizations and market partners.
- Support launch plans for new markets and event concepts.
Reporting, Planning & Cross-Functional Partnership
- Develop post-event marketing recaps, reporting and recommendations based on registration, engagement and campaign performance.
- Maintain event marketing timelines, budgets and planning tools.
- Partner with internal teams to forecast marketing needs and prioritize resources across the pickleball event portfolio.
- Manage relationships and workflow with external agencies, vendors and production partners as needed.
- Identify emerging trends, audience behaviors and competitive activity within pickleball and recommend opportunities for future growth.
Position Requirements
- Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent relevant experience.
- 5+ years of experience in event marketing, brand marketing, sports marketing or direct-to-consumer marketing.
- 3+ years of experience supporting or leading integrated marketing campaigns for events, sports, entertainment or experiential programs.
- Demonstrated experience coordinating multiple stakeholders, timelines and external partners.
- Strong understanding of digital, social, email, paid media and grassroots marketing.
- Experience using data and performance reporting to inform marketing decisions.
- Strong project management, organizational and communication skills.
- Ability to work effectively across internal teams and external organizations.
- Ability to travel and work select evenings and weekends in support of events.
Preferred Qualifications
- Experience in sports, events, fitness, entertainment or lifestyle marketing.
- Experience working with professional sports properties, event producers, leagues or governing bodies.
- Experience managing sponsorship or brand-marketing entitlements.
- Experience marketing new event launches or building event participation.
- Familiarity with pickleball and its participant, fan and professional ecosystems.
Pay
This is a salaried position starting at $54,000.00(or applicable minimum salary, if higher) and pays up to $72,000.00, based on experience and qualifications.Benefits
All team members receive the following benefits while working for Life Time:
A fully subsidized membership
Discounts on Life Time products and services
401(k) retirement savings plan with company discretionary match (21 years of age and older)
Training and professional development
Paid sick leave where required by law
Full-time Team Members are eligible for additional benefits, including:
Medical, dental, vision, and prescription drug coverage
Short term and long term disability insurance
Life insurance
Pre-tax flexible spending and dependent care plans
Parental leave and adoption assistance
Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave
Deferred compensation plan, if the team member meets the required income threshold
Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.
See All 9 Events Manager Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
Find Events Manager JobsEvents Manager Jobs by City in Minnesota
Where Minnesota roles are concentrated, by current openings.
Events Manager Job Market in Minnesota
A snapshot from current Minnesota openings, updated as new roles post.
Who's Hiring
What Minnesota Employers Look For
The qualifications that appear most often in events manager jobs across Minnesota.
- Bachelor's degree in event management, hospitality, marketing, or a closely related field
- Three or more years of end-to-end event planning experience in a professional setting
- Certified Meeting Professional (CMP) credential preferred by most Minnesota corporate and healthcare employers
- Demonstrated experience managing vendor contracts, venue negotiations, and event budgets
- Proficiency with event management software such as Cvent, Eventbrite, or similar platforms
- Strong written and verbal communication skills for stakeholder coordination and post-event reporting
Events Manager Jobs in Minnesota: Frequently Asked Questions
How do you become a events manager in Minnesota?
Events management in Minnesota has no state-issued license, so the path runs through education and professional credentials. Most employers expect a bachelor's degree in event management, hospitality, communications, or marketing, followed by hands-on experience gained through internships or coordinator roles. The Certified Meeting Professional (CMP) designation, administered by the Events Industry Council, is widely recognized by Minnesota corporate and nonprofit employers and meaningfully strengthens a candidate's profile for senior positions.
Which companies hire events managers in Minnesota?
Employers hiring events managers in Minnesota right now include Life Time, Open Arms of MN, and metroConnections, based on current listings on Migrate Mate as of September 2026. Minnesota's concentration of Fortune 500 headquarters, major healthcare systems, and a robust convention market means ongoing demand across corporate, clinical, and nonprofit event settings throughout the state.
Which Minnesota cities have the most events manager jobs?
Minneapolis, Tofte, and Burnsville account for the largest share of events manager openings in Minnesota. The Twin Cities dominate because they house the bulk of the state's corporate headquarters, convention facilities, and major nonprofits, while Rochester's concentration around Mayo Clinic drives consistent demand for medical conference and healthcare event roles, and Duluth's tourism and hospitality sector supports seasonal and venue-based event positions.
Are there remote events manager jobs in Minnesota?
Yes, but they're less common than in purely desk-based fields, since events management is fundamentally an on-site and logistics-driven role. About 50% of events manager openings tied to Minnesota are remote or hybrid as of September 2026, and those positions tend to focus on pre-event planning, vendor coordination, and administrative functions rather than on-site execution or day-of production work.
How can I get hired as a events manager in Minnesota with little or no experience?
The most realistic entry path is through an events coordinator or events assistant role, which most large Minnesota employers use to develop junior talent. Organizations like the University of Minnesota, Target, and Twin Cities-area convention and visitors bureaus regularly bring on coordinators who handle logistics support before moving into full management responsibilities. Completing an internship with a Minnesota venue, hotel group, or nonprofit and earning the CMP certificate's associate-level credential gives candidates without direct experience a measurable edge in the local market.
Where can I find and apply to events manager jobs in Minnesota?
You can find and apply to events manager jobs in Minnesota on Migrate Mate, which lists current openings from employers actively hiring in the state. Search the listings for roles that match your experience level and specialty, then apply directly to the ones that fit your background.
See All 9 Events Manager Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
Find Events Manager Jobs